Tracy Cross & Associates

What Tracy Cross & Associates does

Tracy Cross & Associates, Inc. is a privately held, Illinois-incorporated professional consulting firm founded in 1980 by G. Tracy Cross and headquartered in Schaumburg, Illinois. The firm specializes in residential real estate market research and consulting, serving homebuilders, developers, lenders/investors, and municipalities across multiple U.S. regions including the Midwest, South Atlantic, Mid Atlantic, South Central, and Mountain.

Its core service offering is feasibility and market analysis delivered as document-based reports: pre-acquisition market studies, project feasibility analyses, sales/absorption rate forecasting, competitive evaluations, loan feasibility work for lenders, and long-range strategic planning for builders, developers, and municipal clients. The firm maintains proprietary residential databases and tracks Chicago metropolitan housing trends, subdivisions, and sales data going back to 2001, and has produced more than 1,500 market studies and 1,000+ consulting assignments over the past decade. An alliance with BSB Design extends the offering into national architectural and community design services.

The business model is professional services: engagements are scoped and quoted on a project-by-project basis, ranging from single project assignments to ongoing strategic partnerships. GTM motion is direct, consultative enterprise field sales — the firm engages builders, developers, lenders, and municipalities directly without intermediaries or volume channels. Headcount is 1-10, with leadership in place since the late 1980s/early 1990s (President & CEO Erik A. Doersching since 1989; EVP/COO HollyAnn Eageny since 1993). Following the founder's passing in 2026, the firm continues operating under its long-tenured management team.

Name

Tracy Cross & Associates

Legal name

Tracy Cross & Associates, Inc.

Website

https://tcrossinc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Tracy Cross & Associates is a Schaumburg, Illinois-based residential real estate market research and consulting firm founded in 1980, serving homebuilders, developers, lenders, and municipalities with feasibility studies, absorption forecasting, and strategic planning across multiple U.S. regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Market Research and Consulting Services: The firm provides professional consulting services including market research analysis, strategy planning, and consulting for the residential real estate development industry. Engagements include pre-acquisition market analysis, project feasibility studies, sales/absorption rate forecasting, competitive evaluations, and strategic planning for long-range initiatives. The firm tailors services to meet specific client needs ranging from single project assignments to ongoing strategic partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tracy Cross & Associates is a professional market research and consulting firm that provides residential real estate market analysis, feasibility studies, absorption and price forecasting, and strategic planning services. The firm serves homebuilders, developers, lenders/investors, and municipalities with engagements ranging from single project feasibility assignments to ongoing strategic partnerships. Deliverables include pre-acquisition market analysis, project feasibility studies, sales/absorption forecasting, competitive evaluations, and long-range strategic planning analyses.

Product overview

Tracy Cross & Associates is a real estate consulting and market research firm offering a unified set of professional services centered on residential market analysis, feasibility studies, and strategic planning. The company operates as a single-service consultancy rather than a platform, providing its expertise through document-based deliverables including market studies, trend reports (such as the Quarterly Residential Trends Report), strategic planning analyses, and loan feasibility evaluations. Services span the full lifecycle of residential development from pre-acquisition analysis through absorption forecasting, covering diverse housing types including for-sale single family, townhomes, condominiums, rental apartments, active adult, senior housing, student housing, and workforce housing, as well as commercial and municipal consulting applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research and Feasibility Studies Comprehensive market research, feasibility analyses, and strategic planning services for residential real estate developers, homebuilders, and their financial partners, covering pre-acquisition analysis, project feasibility, sales and absorption forecasting, and competitive evaluations.
• Quarterly Residential Trends Report Quarterly report focusing specifically on the Chicago metropolitan region's production housing sector, tracking new home sales, subdivisions, and market trends.
• Strategic Planning and Market Analysis Consulting Long-range strategic planning services including demographic trend analysis, economic development patterns, location analyses, and identification of growth corridors for municipalities and private developers.
• Loan Feasibility Evaluations Market analysis services for lenders to supplement their own analyses regarding ongoing marketability of real estate development projects and loan portfolio risk evaluation.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BSB DesignminorStrategic or Co-development PartnerBSB Design (formerly Bloodgood Sharp Buster Architects & Planners, Inc.) with 11 offices nationwide serves as an alliance partner. This partnership enables a unique level of national architectural and community design services. The alliance connects real consumer preferences to actual design, directly linking measurable market segments with the communities where they want to live.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Meyers Research (HousingEcon.com / Meyers Research): Housing market research and advisory firm serving residential developers, builders, and capital markets clients. Direct peer on feasibility, absorption forecasting, and strategic advisory.
• John Burns Real Estate Consulting: Specialized residential real estate research and consulting firm serving builders, developers, and lenders. Directly comparable to Tracy Cross in product offering (feasibility, market intelligence) and customer base (national homebuilders).
• Land Advisors Organization: Real estate consultancy focused on land brokerage and market feasibility for residential master-planned communities. Comparable on residential market analysis and developer advisory.
• RCLCO (Robert Charles Lesser & Co.): Real estate advisory firm providing market and financial analysis for residential, multifamily, and mixed-use developers. Directly comparable in feasibility and strategic planning services for developers and capital providers.
• Zonda (formerly Hanley Wood / Meyers): Residential housing data and market intelligence provider serving builders, developers, and lenders. Direct competitor on residential market data, new home sales tracking, and feasibility analytics.

Broad incumbents

• Zillow Group: Major consumer- and industry-facing residential real estate platform. Overlaps on new construction market visibility and consumer demand signals used by builders.
• CoStar Group: Large-scale commercial and residential real estate data and analytics platform. Overlaps on real estate market intelligence but serves a much broader portfolio across asset classes.

Emerging players

• ATTOM Data Solutions: Property data and analytics provider offering residential market intelligence feeds. Comparable as a real estate data provider for builders and lenders, but focused on property-level data feeds rather than bespoke feasibility studies.

Others

• NAHB / National Association of Home Builders (research arm): Industry trade association that publishes residential market statistics, housing indices, and builder surveys. Adjacent data and thought leadership provider rather than a direct fee-for-service competitor.
• Esri (Demographics / Market Potential data practice): GIS and demographic data provider whose market potential and demographic datasets are commonly used in residential feasibility work. Adjacent technology enabler rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TracyCrossAndAssociates
• LinkedInlinkedin.com/company/tracy-cross-and-associates-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracy Cross & Associates