What Nettex does

Nettex is a UK-based livestock health and husbandry product company that trades under the legal entity Rumenco Limited, a private subsidiary of the Novatec corporate group. The company manufactures and distributes nutritional supplements, electrolyte formulations, slow-release trace element boluses, colostrum products, branding fluids, and animal identification solutions targeting sheep, cattle, and pig farmers. Manufacturing is conducted at the company's Staffordshire facility, with handmade products such as Pedigree Cotton Harnesses produced in-house. Technical differentiators include the Endurabol bolus range providing up to 180 days of trace element and vitamin supplementation, six-in-one oral hydration formulas (Hydra-Power Advanced) combining electrolytes with probiotics and gelling agents, and 100% UK-sourced pure bovine colostrum products (Colostrum Gold, Ultra Concentrate Colostrum) sourced from TB and EBL-free farms.

The product portfolio addresses metabolic disorders (ketosis, hypocalcaemia, milk fever), trace element deficiencies, neonatal calf and lamb vitality, colostrum management, and livestock identification, with named technical specialists in pig nutrition and a Technical Livestock Manager supporting product development. Customer evidence is dominated by UK individual farmers across sheep, beef, dairy, and pig operations, and the company cites quantified pain points including 88.8% UK sheep farm orf incidence, 50% pre-weaning piglet mortality in the first three days, and over half of calves showing signs of vitamin E and selenium deficiency per SRUC review.

Nettex operates a channel-based go-to-market, selling exclusively through independent agricultural merchants and larger multi-site retail accounts across the UK and Ireland rather than direct-to-farmer e-commerce. The company supports distribution through regional Area Business Managers who manage merchant relationships and provide product training, a website-based stockist locator, and a request-quote system. Marketing is conducted via organic social channels (Facebook, Instagram, YouTube), content marketing on net-tex.co.uk, email marketing through Mailchimp, and presence at UK agricultural shows including the Royal Welsh Show and NSA Sheep Event. Pricing is not publicly disclosed, consistent with a merchant-channel model.

Name

Nettex

Legal name

Rumenco Limited

Website

https://net-tex.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Nettex is a UK-based livestock health and husbandry product manufacturer serving sheep, cattle, and pig farmers through agricultural merchants. Trading as Rumenco Limited within the Novatec corporate group, it produces nutritional supplements, electrolytes, boluses, colostrum, and identification products at its Staffordshire facility.

Ownership category

akta.pro rank

Product category

Animal Health & Nutrition

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Vitamin Premixes (AFADAGAA), Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB)

Keywords

• Livestock health products
• Animal nutrition supplements
• Cattle sheep pig
• Trace element boluses
• Livestock husbandry supplies

Headquarters

HQ city

Weston Upon Trent

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Livestock Health Products: Sale of nutritional supplements, vitamin and mineral products, boluses, electrolytes, colostrum products, and animal health solutions for livestock farmers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nettex manufactures and distributes livestock health and husbandry products for UK sheep, cattle, and pig farmers. The portfolio covers nutritional supplements, oral electrolytes, slow-release trace element boluses, pure bovine colostrum, calcium drenches, branding and marking fluids, enrichment blocks, and handmade husbandry equipment. Products are formulated and produced at the company's Staffordshire facility and sold through a UK-wide network of independent agricultural merchants and multi-site retailers.

Product overview

Nettex is a livestock health and husbandry product company trading as Rumenco Ltd., offering a comprehensive range of physical products for cattle, sheep, and pigs. The portfolio includes nutritional supplements (Lamb Shield, Lamb Kickstart, Fresh Calver Electrolyte, Calf Kick Start, Calci-Ewe+, Colostrum Gold), hydration products (Hydra-Power, Hydra-Power Advanced), piglet health products (StimuLife, RevitaLyte), identification products (Promark Branding Fluid, PigMark spray, Pedigree Cotton Harnesses), trace element boluses (Endurabol range), and general health equipment (udder care, foot care, fly repellents). Products are manufactured in the UK (Staffordshire) and distributed through agricultural merchants and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Promark Branding Fluid Long-lasting branding pitch/fluid for sheep identification providing marks for up to 12 months, used by farmers to visually identify livestock across different hefts.
• Lamb Shield Nutritional supplement for newborn lambs providing essential energy and protein with Celmanax fermented yeast culture to support gut development and beneficial bacteria growth.
• Lamb Kickstart Energy and nutrient supplement for lambs from birth to three months, designed for animals that are struggling to stand, fatigued, sick, or scouring.
• Fresh Calver Electrolyte Palatable supplement for freshly calved cows providing energy, rehydration electrolytes, available calcium, and Vitamin E and selenium to support cleansing and recovery.
• Colostrum Gold 100% UK-sourced pure bovine colostrum with nothing added or taken away, used for newborn calf nutrition.
• Calf Kick Start Energy supplement providing essential vitamins, minerals, and energy sources for calves from birth to three months to support blood glucose, immune functioning, growth, and development.
• Calci-Ewe+ Calcium drench rapidly delivering bioavailable calcium to ewes requiring calcium supplementation at lambing time.
• Orph Paste Soothing, protective emollient formulated to support management of orf (scabby mouth) in sheep and goats by softening scabs and conditioning surrounding skin.
• Hydra-Power / Hydra-Power Advanced Oral hydration formula for calves delivering electrolytes, energy, alkalising agent, natural antioxidant, probiotics, and gelling agent to improve water absorption and support normal digestion.
• StimuLife Oral paste for piglets containing colostral proteins, vitamin E, probiotics, and medium-chain fatty acids to support natural defenses and immune function in small or weak piglets within 48 hours of birth.
• RevitaLyte WSP Highly palatable blend of electrolytes, betaine, prebiotic, and organic compounds for strategic nutritional management of piglets, growing pigs, and sows to promote water intake and replenish vital nutrients.
• PigMark High-visibility, fast-drying marker spray for temporary identification of pigs and piglets, available in red and blue.
• Endurabol Bolus Range Slow-release trace element boluses (Cattle, Sheep, Calf/Youngstock, Pre-Calver variants) providing up to 180 days of supplementation of copper, cobalt, iodine, selenium, manganese, zinc and vitamins A, D, E for cattle and sheep.
• Pedigree Cotton Harnesses British-made tupping harnesses with hand stitching and extra padding in chest strap, made from cotton materials for comfort without sharp edges, designed to fit most crayon markers.
• Ultra Concentrate Colostrum High-quality, easy-mix first-day colostrum providing energy and support to weak and small lambs, made from natural full-fat colostrum sourced from TB and EBL-free UK farms.
• Calm Block Specialist pressed feed block providing environmental enrichment and nutrition to help reduce aggression and vice behaviours in pigs.
• Stop Bite Contains Denatonium Benzoate, an extremely bitter substance to prevent tail biting behaviour, with germicidal agents to sanitise wounded areas and promote skin healing.

Quantifiable outcome

• Study shows 88.8% of UK sheep farms have experienced orf, highlighting widespread need for sheep health products
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NovateccoreOthersNettex is part of the Novatec corporate family, a group of agricultural and animal health companies including Nettex Equine, Nettex Poultry, Rumenco, Progiene, Uniblock, and Bonanza Calf.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wynnstay Group: UK agricultural supplies group manufacturing and distributing livestock feed, supplements, and farming inputs. Wynnstay competes with Nettex in the UK livestock supplements market, operating across similar merchant and direct-to-farmer channels with a wider product portfolio.
• Elanco Animal Health: Global animal health company offering nutritional health products, therapeutics, and identification solutions for livestock. Elanco overlaps with Nettex in cattle, sheep, and pig supplementation categories and brings significantly larger R&D, regulatory, and commercial resources to compete.
• Cargill Animal Nutrition: Global agribusiness with a large animal nutrition business serving livestock producers worldwide, including in the UK. Cargill competes with Nettex across feed additives, premixes, and supplements through extensive distribution and significant commercial scale.
• Devenish Nutrition: UK and Ireland-based animal nutrition company providing premixes, supplements, and youngstock nutrition. Devenish competes with Nettex in livestock supplementation and shares the Irish/UK market footprint, including the Eire-based operating geography relevant to Nettex.
• ForFarmers: One of Europe's largest animal feed and nutrition companies with significant UK operations. ForFarmers offers compound feeds and supplements to livestock producers, competing with Nettex across multiple species and through similar merchant channels, though at much greater scale and with a broader portfolio.
• Mole Valley Farmers: UK agricultural cooperative and retailer supplying livestock feed, supplements, and equipment to farming members. Mole Valley both distributes competitor products and offers its own label supplements, making it both a customer and partial competitor to Nettex in the UK agricultural supply market.

Direct peers

• Animax: UK-based specialist in trace element boluses and animal health supplements for cattle and sheep. Animax is one of the closest direct competitors to Nettex's Endurabol range and overall livestock supplementation portfolio, serving the same UK farming customer base with similar product formats.
• Volac: UK-headquartered animal nutrition company with a strong dairy and youngstock focus. Volac overlaps with Nettex in calf nutrition, colostrum management, and livestock supplementation, and shares the UK farming customer base and distribution through agricultural merchants.
• Provita Animal Health: UK-based animal health company offering supplements, probiotics, and welfare products for livestock. Provita competes with Nettex in the livestock probiotic, electrolyte, and welfare supplement categories, primarily through UK agricultural merchants.

Emerging players

• AHV International: Animal health solutions company with UK operations focused on dairy cow health, metabolic disorders, and udder care. AHV overlaps with Nettex's Fresh Calver electrolyte range and cattle supplementation products in the dairy segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nettexagripoultry2752
• Facebookfacebook.com/NettexAgri
• Instagraminstagram.com/nettex_agri
• Xx.com/nettexagri
• LinkedInlinkedin.com/company/net-tex-industries-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nettex