Animax Pharma
Animax Pharma is a privately held Indian veterinary pharmaceuticals company that manufactures and supplies therapeutic medicines and nutritional supplements for livestock, serving smallholder farmers and veterinarians across six northern Indian states via a direct field-sales model.
- Company typePrivate
- Founded2008
- HeadquartersDelhi, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Animax Pharma does
Animax Pharma is a privately held veterinary pharmaceuticals and nutritional supplements manufacturer founded in 2008 by Bijender Kumar and headquartered in Delhi, operating with 101–250 employees across six northern Indian states: Punjab, Haryana, Rajasthan, Uttar Pradesh, Jammu, and Himachal Pradesh. Its product portfolio spans therapeutic veterinary medicines (anthelmintics such as MINWORM SUSPENSION and MINFLUKE DS, the ectoparasiticide MINLICE STRONG VET SOAP), digestive and metabolic aids (Digamax Forte Bolus, IMPACURE POWDER), energy and nutritional supplements (Enerboost), and adjunct formulations (Toxout Powder, appetite stimulants), sold in standardized 300 gm, 1 kg, and 5 kg pack sizes for cattle, goats, sheep, pigs, camels, and horses.
The business model is sales-led and field-driven: Animax employs direct field representatives who engage smallholder farmers and veterinarians through on-ground product demonstrations, Pashu Melas (animal fairs), farmer education programs, and structured Veterinary Update Programs. Pricing follows a simple unit-based pay-as-you-go model with tiered pack sizes suited to both small-scale and commercial livestock operations; exact pricing is not publicly disclosed. Distribution is exclusively domestic, relying on direct field sales and veterinarian network referrals rather than institutional or enterprise contracts. Revenue is generated entirely through one-time product sales across two streams — veterinary pharmaceuticals and nutritional supplements — with the highly fragmented smallholder farmer base implying a long-tail customer mix rather than concentrated enterprise revenue.
Animax Pharma firmographics
Firmographics- Name
- Animax Pharma
- Legal name
- Animax Pharma
- Website
- https://animaxpharma.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Animax Pharma is a privately held Indian veterinary pharmaceuticals company that manufactures and supplies therapeutic medicines and nutritional supplements for livestock, serving smallholder farmers and veterinarians across six northern Indian states via a direct field-sales model.
- Ownership category
- akta.pro rank
Animax Pharma industry classification
Industry- Product category
- Veterinary Pharmaceuticals
- NAICS
- Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB)
- akta.pro secondary industries
- Parasiticides & Ectoparasite Control (Flea/Tick/Heartworm) (HLAMAEAD), Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO), Antiparasitic & Anticoccidial Feed Additives (Coccidiostats, Anthelmintics) (AFADAKAB)
Keywords
Where Animax Pharma is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Animax Pharma business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Veterinary Pharmaceuticals Sales: Sale of therapeutic veterinary medicines including dewormers, anti-parasitics, antibiotics, and other treatment products for livestock health conditions. Products are sold in various pack sizes (300gm, 1kg, 5kg) directly to farmers and veterinarians.
- Nutritional Supplements Sales: Sale of scientifically formulated nutritional and growth-promoting supplements including feed supplements, appetite stimulants, and toxin eliminators. Revenue generated through product sales with customizable formulations for different livestock species.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Pack - 300 gm |
| Unit Pricing | Pay-as-you-go | Medium Pack - 1 kg |
| Unit Pricing | Pay-as-you-go | Large Pack - 5 kg |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Animax Pharma product offering
Product offeringCore offering
Animax Pharma manufactures and supplies veterinary pharmaceuticals and nutritional supplements for livestock, including dewormers, anti-parasitics, antibiotics, digestive/metabolic boluses, ectoparasiticides, energy supplements, appetite stimulants, and toxin eliminators. Products are sold in standardized 300 gm, 1 kg, and 5 kg pack sizes and are formulated for cattle, goats, sheep, pigs, camels, and horses. The company sells directly to farmers, veterinarians, and livestock owners across northern India.
Product overview
Animax Pharma offers a portfolio of veterinary pharmaceuticals and nutritional supplements for livestock health. The product range includes: Enerboost (energy supplement), Digamax Forte Bolus (digestive/metabolic support), MINWORM SUSPENSION (dewormer), MINFLUKE DS BOLUS/SUSPENSION (fluke treatment), MINLICE STRONG VET SOAP (ectoparasiticide), IMPACURE POWDER (digestive health), and Toxout Powder (toxin eliminator). Products are available in multiple packaging sizes (300 gm, 1 kg & 5 kg) and target species including cattle, goats, sheep, pigs, camels, and horses. The offerings span preventive care (feed supplements, immune support), therapeutic treatments (antibiotics, parasiticides), and nutritional solutions (appetite stimulants, digestion aids).
Differentiator
Problem solved
Functional benefit
Brands
- Enerboost: Energy supplement available in 300 gm, 1 kg & 5 kg packaging
- Digamax Forte Bolus
- MINWORM SUSPENSION
- MINFLUKE DS BOLUS / SUSPENSION
- MINLICE STRONG VET SOAP
- IMPACURE POWDER
- Toxout Powder
- Appetite Stimulant
Products and services
- Enerboost Energy supplement for livestock that supports animal health and productivity; available in 300 gm, 1 kg, and 5 kg packaging. Used by farmers and veterinarians across northern India.
- Digamax Forte Bolus Veterinary bolus formulation for digestive and metabolic disorders in livestock; available in 300 gm, 1 kg, and 5 kg packaging. Used by veterinarians and farmers to address gut and metabolic issues.
- MINWORM SUSPENSION Anthelmintic suspension for deworming livestock; available in 300 gm, 1 kg, and 5 kg packaging. Used by farmers and veterinarians to control internal parasites and associated weight loss.
- MINFLUKE DS BOLUS / SUSPENSION Fluke treatment product available in both bolus and suspension forms for controlling parasitic infections in livestock; available in 300 gm, 1 kg, and 5 kg packaging.
- MINLICE STRONG VET SOAP Ectoparasiticide soap for controlling lice infestations in animals; available in 300 gm, 1 kg, and 5 kg packaging.
- IMPACURE POWDER Digestive health powder supplement designed to support gut health and improve feed utilization in livestock; available in 300 gm, 1 kg, and 5 kg packaging.
- Toxout Powder Toxin eliminator supplement for livestock that helps address digestive issues and improves feed utilization, particularly during seasonal and feed changes; referenced in customer testimonials.
Quantifiable outcome
- Cattle healthier and showing better growth after deworming treatment
- +2 more outcomes
Companies that use Animax Pharma
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Animax Pharma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Animax Pharma partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Animax Pharma competitors and assessment
Company assessmentDirect peers
- Hester Biosciences: India-based veterinary vaccines and pharmaceuticals manufacturer serving poultry, livestock, and companion animal segments. Closely comparable in scale, product breadth, and India-focused distribution.
- Godrej Agrovet: Diversified Indian agri-business with a significant animal feed and veterinary products division. Comparable as a domestic player combining feed supplements and animal health products targeting Indian livestock and dairy farmers.
- Indian Immunologicals: Indian veterinary biologicals and pharmaceuticals company manufacturing vaccines and animal health products for livestock and companion animals across India. Directly comparable as a domestic veterinary pharma manufacturer with a broad livestock product portfolio.
- Venky's (Venkateshwara Hatcheries): Indian poultry and animal health company producing veterinary pharmaceuticals, feed supplements, and SPF eggs. Comparable in livestock/poultry health products and Indian market focus.
Broad incumbents
- MSD Animal Health (Merck): Global animal health major with India presence offering parasiticides, vaccines, and pharmaceuticals for livestock. Comparable therapeutic categories (anthelmintics, flukicides, ectoparasiticides).
- Virbac: Global veterinary pharmaceutical company with operations in India covering parasiticides, antibiotics, and nutrition for livestock and companion animals. Comparable product categories (especially parasiticides like fluke and dewormers) though much larger and globally diversified.
- Zoetis: World's largest animal health company with a comprehensive livestock pharmaceuticals and vaccines portfolio sold in India. Overlaps directly on dewormers, anti-parasitics, and nutritional products for cattle and small ruminants.
Regional players
- Cargill Animal Nutrition (India): Global animal nutrition company selling feed supplements, premixes, and additives to Indian dairy and livestock producers. Comparable on the nutritional/feed supplement side of Animax's portfolio.
Emerging players
- Vetina Healthcare: Indian veterinary pharma company producing parasiticides, anti-infectives, and nutritional supplements for livestock. Comparable as a domestic emerging player in similar product categories and Indian rural distribution.
- Ceva Santé Animale: Fast-growing global veterinary pharma company with a strong presence in poultry and livestock therapeutics including parasiticides. Comparable in targeting emerging markets and livestock product mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Animax Pharma social profiles
Digital presenceAnimax Pharma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animax Pharma leadership team
Management profileNumber of profiles
Profiles1 record
Animax Pharma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animax Pharma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animax Pharma
What does Animax Pharma do?
Animax Pharma manufactures and supplies veterinary pharmaceuticals and nutritional supplements for livestock, including dewormers, anti-parasitics, antibiotics, digestive/metabolic boluses, ectoparasiticides, energy supplements, appetite stimulants, and toxin eliminators. Products are sold in standardized 300 gm, 1 kg, and 5 kg pack sizes and are formulated for cattle, goats, sheep, pigs, camels, and horses. The company sells directly to farmers, veterinarians, and livestock owners across northern India.
Is Animax Pharma a public or private company?
Animax Pharma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Animax Pharma founded?
Animax Pharma was founded in 2008. It employs 101 to 250 people.
Where is Animax Pharma based?
Animax Pharma is headquartered in Delhi, India, in the Asia region.
How does Animax Pharma make money?
Two revenue lines are on record. Veterinary Pharmaceuticals Sales are the primary driver. The others are nutritional Supplements Sales.
Who are Animax Pharma's main competitors?
Direct peers on record are Hester Biosciences, Godrej Agrovet, Indian Immunologicals and Venky's (Venkateshwara Hatcheries). Broad incumbents are MSD Animal Health (Merck), Virbac and Zoetis. Cargill Animal Nutrition (India) is listed as a regional player. Emerging players are Vetina Healthcare and Ceva Santé Animale.
Does Animax Pharma have an API?
No public API is recorded for Animax Pharma.
What industry is Animax Pharma in?
Animax Pharma's product category is Veterinary Pharmaceuticals. Its primary akta.pro industry code is HLAMAEAB, Livestock & Production Animal Therapeutics (Rx), with a secondary code of HLAMAEAD, Parasiticides & Ectoparasite Control (Flea/Tick/Heartworm). Its NAICS code is 311119 and its SIC code is 2834.