Woodinville Wine Country

What Woodinville Wine Country does

Woodinville Wine Country (WWC) is a non-profit, membership-based destination marketing association founded in 2002 and headquartered in Woodinville, Washington, 30 minutes from downtown Seattle. The organization represents and promotes the greater Woodinville area as a Pacific Northwest wine tourism destination, serving approximately 130 member wineries plus 50+ affiliated restaurants, hotels, breweries, cideries, distilleries, transportation operators, tour operators, and attractions. Its primary customers are member businesses (paying annual dues) and visiting consumers (purchasing tasting passes and ancillary services). WWC organizes four distinct curated wine districts - Downtown, Hollywood, Warehouse, and the recently promoted West Valley - and operates a single Visitor Center at 13590 NE Village Square Drive.

The association's core technology is a destination marketing platform centered on an interactive digital map that lets visitors filter and explore wineries, restaurants, hotels, breweries, shops, and attractions across all four districts. Layered on this are digital tasting passes (the flagship Passport to Taste priced at $100 for $500 stated value across 25+ wineries, alongside four district-specific specialty passes), event planning coordination for weddings and corporate events, a job board (woodinvillewinecountry.mcjobboard.net), an event submission calendar system, a newsletter, and downloadable maps/brochures. Tasting passes are delivered via SMS or email and are mobile-accessible without requiring a native app. Marketing spans a content-rich website, an Instagram channel (@woodinville_wine_country), Facebook, X/Twitter (WineWoodinville), a blog ("Stories"), a "Behind the Menu" documentary series, and seasonal events such as the Celebrate Woodinville concert series and Harvest Crush Festival.

WWC's revenue model combines subscription-based membership dues (annual billing, segmented by business type), transaction-based tasting pass sales to consumers (annual and seasonal SKUs), and smaller transaction-based fee streams from event calendar submissions and job board postings. The go-to-market motion is dual: event-driven (seasonal festivals, tasting pass cycles, holiday promotions) to drive consumer demand, and community-led (a collaborative membership ecosystem with exclusive events, marketing exposure, high-profile website placement, and a collective advocacy voice) to retain and grow the member base. Distribution includes a physical visitor center, the digital map and passes, hotel co-marketing packages (Sip-Savor-Sleep, Stay for Breakfast, Shop.Stay.Play., Neighbor's Rate), and partnerships with tour/transportation operators.

Name

Woodinville Wine Country

Legal name

Woodinville Wine Country

Website

https://woodinvillewinecountry.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodinville Wine Country is a non-profit membership association promoting the greater Woodinville, Washington area as a wine tourism destination. It serves 130+ member wineries plus affiliated restaurants, hotels, and breweries through digital maps, tasting passes, a visitor center, and destination marketing.

Ownership category

akta.pro rank

Product category

Wine Tourism Destination Marketing

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine tourism destination
• Wine tasting passes
• Destination marketing organization
• Visitor center services
• Winery association membership

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: WWC membership dues from wineries, breweries, cideries, distilleries, restaurants, transportation operators, tour operators, and lodging establishments in the greater Woodinville area.
2. Tasting Passes: Digital wine passes (Passport to Taste, specialty passes) sold to visitors, providing access to discounted tastings at participating wineries.
3. Event Calendar Submissions: Fee-based event submission system for member businesses to submit events to consumer and industry calendars.
4. Job Board: Employment platform where employers submit job listings and job seekers can sign up for alerts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Woodinville Wine Country is a membership-based nonprofit wine tourism association that promotes the greater Woodinville, Washington area as a wine destination. It operates a physical Visitor Center, sells digital tasting passes (Passport to Taste and specialty district passes) that provide access to over 25 wineries across four districts, and runs a membership program for local wineries, restaurants, hotels, and hospitality businesses. The organization also provides an interactive website with district maps, event calendars, event planning coordination services, and a job board.

Product overview

Woodinville Wine Country is a tourism marketing organization and association promoting the greater Woodinville area as a world-class wine destination. The core offering consists of the Woodinville Wine Country website platform featuring an interactive map, wine tasting passes (including Passport to Taste), and event planning services. The organization also operates a Visitor Center, offers a membership program for local wineries and hospitality businesses, maintains a job board and event submission system, publishes newsletters, and provides downloadable resources (maps, brochures, tourism studies). Four distinct wine districts are promoted: Downtown, Hollywood, Warehouse, and West Valley. With over 130 wineries, the destination serves wine enthusiasts seeking tasting experiences, dining, accommodations, and events in the Sammamish River Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Passport to Taste Digital wine tasting pass providing complimentary tastings and discounts at 25+ wineries across all four Woodinville districts. Delivered via text or email, accessible on mobile devices without an app download. Valid January 1 - December 31, 2026.
• Tasting Passes Various wine tasting passes including district-specific specialty passes (Downtown, Hollywood, Warehouse, Artisan Hill) providing access to custom tours and discounted tastings throughout Woodinville's wine districts.
• Woodinville Wine Country Interactive Map Dynamic digital map enabling visitors to explore wineries, restaurants, hotels, breweries, shops, and attractions across four distinct wine districts in the Sammamish River Valley, with filtering capabilities.
• Woodinville Visitor Center Physical visitor center offering personalized trip recommendations, maps, brochures, and local knowledge from staff to help visitors plan wine tasting experiences in Woodinville. Located at 13590 NE Village Square Drive, Suite 1030.
• WWC Membership Program Annual membership program for wineries, restaurants, hotels, breweries, cideries, distilleries, transportation operators, attractions, and affiliates. Provides exclusive events, marketing exposure, high-profile website placement, email marketing access, and a collective industry voice.
• Event Planning Services Event venue coordination services connecting visitors with wineries, resorts, and caterers for weddings, anniversaries, bridal/baby showers, team building, and trade association events in the Sammamish River Valley.
• Woodinville Wine Country Job Board Online job board platform connecting job seekers with employment opportunities at Woodinville wineries, restaurants, hotels, and related businesses in the wine country area.
• Event Submission Platform Online form-based system allowing businesses to submit events to the Woodinville Wine Country consumer calendar and industry calendar for promotion.
• Transportation & Tour Services Directory Directory and information service for transportation options to and between Woodinville wineries, including car travel routes, bike trails, ride-share services, and guided wine tour providers ranging from private town cars to party bikes.

Quantifiable outcome

• Over 130 wineries in Woodinville Wine Country
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Willows LodgecoreStrategic or Co-development PartnerLuxury Northwest resort featuring Barking Frog restaurant, Fireside Lounge, and full-service spa. Offers Sip, Savor & Sleep packages and serves as a key accommodation partner with 84 guest rooms, event space, and one of the region's most acclaimed wine programs led by Master Sommelier Tyler Alden.
• The Woodmark Hotel & Still SpacoreStrategic or Co-development PartnerLuxury hotel on Lake Washington offering spa services and accommodations. Featured in Spring Break packages promoting Woodinville stays.
• The SOMM Hotel & SpacoreStrategic or Co-development PartnerBoutique luxury hotel opened September 2025, anchoring the Harvest Development in Hollywood District. Managed by Columbia Hospitality, part of Marriott's Autograph Collection. Features The SOMM Bar, The Cellar Room, The Reserve Room, The Blending Rooms, The Shed, spa, and chef-driven restaurant.
• Hyatt Regency BellevueminorGTM or Marketing PartnerHotel partner located 10 miles south of Woodinville, offering Shop.Stay.Play. Package for wine country visitors.
• Seattle Marriott RedmondminorGTM or Marketing PartnerHotel partner offering Stay for Breakfast Package for Woodinville wine country visitors.
• Aloft Seattle RedmondminorGTM or Marketing PartnerHotel partner offering Neighbor's Rate for visitors to the Woodinville area.
• Tour OperatorscoreChannel Partner/ Reseller/ DistributorLocal wine tour professionals offering transportation options ranging from private town cars to shuttle buses and 15-person party bikes. Help visitors navigate between wineries without driving concerns.
• Chateau Ste. MichellecoreStrategic or Co-development PartnerWashington's largest and most well-known winery, recently acquired by Wyckoff family. Major anchor attraction in Hollywood District offering exclusive wine and food pairings and seasonal outdoor dining.
• Columbia HospitalitycoreImplementation/ SI/ Consulting PartnerHospitality management company managing The SOMM Hotel & Spa, bringing service expertise and connection to Marriott's Autograph Collection portfolio.
• Marriott (Autograph Collection)coreStrategic or Co-development PartnerInternational hotel brand whose Autograph Collection includes The SOMM Hotel & Spa, bringing credibility and distribution reach to Woodinville wine tourism.
• Regional Tourism Organizations (Bothell, Redmond, Kirkland)minorGTM or Marketing PartnerPartnerships with neighboring city tourism organizations for cross-promotion and visitor sharing across the Greater Seattle Eastside region.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Walla Walla Valley Wine Alliance: Washington-state wine industry alliance promoting Walla Walla Valley wineries, tastings, and visitor experiences. Directly comparable as a Washington-state wine tourism trade association serving member wineries and hospitality businesses.
• Sonoma County Tourism: Official tourism organization for Sonoma County promoting wineries, tasting rooms, and hospitality. Comparable to WWC as a regional DMO focused on wine country visitation, member-based partnerships, and multi-district marketing.
• Temecula Valley Wine Country: California wine region DMO promoting Temecula Valley wineries, tasting rooms, and hospitality. Comparable to WWC as a wine country marketing organization running visitor passes, events, and member-driven tourism promotion.
• Willamette Valley Wine Country: Oregon-based wine tourism promotion organization marketing Willamette Valley wineries and tasting experiences. Closely parallel to WWC's mission of driving wine tourism through a regional association with member wineries and visitor services.
• Paso Robles Wine Country Alliance: Alliance promoting Paso Robles wineries and tasting experiences. Comparable in scope as a sub-regional DMO using membership dues, event calendars, and visitor content to drive tourism to member wineries.
• Hudson Valley Wine Country: New York wine region marketing organization for Hudson Valley wineries and tasting rooms. A similar regional DMO focused on multi-district wine tourism promotion, event coordination, and consumer-facing discovery content.
• Virginia Wine: Virginia wine tourism marketing organization promoting 300+ wineries across multiple AVAs. Comparable to WWC as a state-level wine tourism DMO coordinating marketing, events, and travel trade for member wineries.
• Finger Lakes Wine Country: New York State wine and culinary tourism association promoting Finger Lakes wineries, restaurants, lodging, and tasting experiences. Comparable as a multi-district wine region DMO with membership-based funding and visitor pass products.
• Visit Napa Valley: Destination marketing organization promoting Napa Valley as a wine tourism destination with over 400 wineries. Directly comparable as a wine DMO that markets tasting experiences, partners with hotels/restaurants, and runs visitor services for an entire wine region.

Regional players

• Santa Barbara County Vintners Association: Trade association representing Santa Barbara County wineries and promoting regional wine tourism. Comparable as a regional vintners association working alongside tourism partners but operating primarily in a different California geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WineWoodinville
• Facebookfacebook.com/WoodinvilleWineCountry
• Instagraminstagram.com/woodinville_wine_country

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodinville Wine Country