The Fortitude Wealth Partnership

What The Fortitude Wealth Partnership does

The Fortitude Wealth Partnership Limited is a privately held, UK-based independent financial advisory firm operating from Worthing and Fletching in Sussex, England. Founded in 2015, the firm delivers relationship-based financial planning to UK individuals and families across four interconnected service areas: investment management, tax planning, retirement planning, and protection (insurance). The firm operates under FCA regulatory authorisation (reference 719093) as an appointed representative of Sense Network Limited, which provides the regulatory umbrella required to deliver regulated advice in the UK. Revenue is generated through professional services fees on bespoke financial plans, product recommendations sourced from the whole of the market, and ongoing portfolio review engagements; pricing is not publicly disclosed and is structured on a per-engagement basis.

The firm is a small practice (1–10 employees) built around three named principals: Steve Rowland (Consultant, 35+ years industry experience), Darren St Pierre (Director/Financial Adviser, 27+ years experience) and Liz Nash (Financial Planning Administrator, 8+ years experience). Its go-to-market is sales-led, face-to-face advisory delivered at client-preferred locations under a five-step methodology (understand situation, research market, present bespoke plan, implement, ongoing review), with client referrals and testimonials serving as the primary trust-building mechanism. Technology is not a differentiator: the firm runs no proprietary platforms and relies on a third-party Personal Finance Portal (fortitudewealth.mypfp.co.uk) for client-facing portfolio access, document exchange and secure messaging. Marketing presence consists of a content-led website plus LinkedIn, Facebook and Instagram pages, with no paid acquisition channels evident.

The business is geographically constrained to the UK and effectively to the Sussex region operationally. There is no evidence of funding rounds, acquisitions, product launches beyond the initial four-service offering, leadership turnover, or technology build-out. The addressable market is highly fragmented UK retail wealth management, in which Fortitude competes against national advisory chains, restricted-product tied agents, and a long tail of similarly sized two-to-five-person IFAs.

Name

The Fortitude Wealth Partnership

Legal name

The Fortitude Wealth Partnership Limited

Website

https://fortitudewealth.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fortitude Wealth Partnership is a UK-based independent financial advisory firm serving individuals and families in Sussex with investment, retirement, tax and protection planning, delivered face-to-face by a three-person team under FCA authorisation via Sense Network Limited.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• Independent financial advice
• Wealth management services
• Retirement planning
• Investment management
• Financial protection advice

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Services: Revenue generated from providing personalised financial planning, investment advice, retirement planning, tax planning, and protection services to individual clients. Services include bespoke financial plan development, product recommendations across the whole market, and ongoing portfolio management and review services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Fortitude Wealth Partnership is an independent UK financial advisory firm that provides personalised financial planning, investment management, retirement planning, tax planning, and protection (insurance) advice to individual clients and families. Services are delivered via a relationship-based 5-step methodology covering understanding client circumstances, whole-of-market research, presenting bespoke plans, implementation, and ongoing review, supported by a client Personal Finance Portal.

Product overview

The Fortitude Wealth Partnership operates as a single unified financial advisory service offering four interconnected core service areas: Investment Management, Tax Planning, Retirement Planning, and Protection Services. These services are delivered through personalized financial advice and supported by a client-facing Personal Finance Portal for portfolio access and document management. The firm researches the whole marketplace to find product solutions that fulfill individual client requirements, integrating various financial instruments across ISAs, pensions, insurance, and tax-efficient wrappers into comprehensive financial plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Services Comprehensive investment management using a range of tax wrappers and investment products tailored to client needs, considering term, taxation, and risk tolerance. Includes ISAs, bonds, structured products, and discretionary fund management.
• Tax Planning Services Financial planning focused on tax efficiency through consideration of tax allowances, exemptions, and the use of tax-efficient products and wrappers to maximize client benefits.
• Retirement Planning Services Retirement planning using tax wrappers and retirement products for both accumulating savings and at-retirement solutions, aiming to maximize tax efficiency and flexibility.
• Protection Services Family and business protection solutions using major insurance products including life cover, income protection, critical illness, whole of life, and private medical insurance.
• Personal Finance Portal Client portal enabling access to portfolio data including valuations and transactions, viewing file notes, updating contact information, and secure electronic data exchange with the firm.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sense Network LimitedcoreOthersThe Fortitude Wealth Partnership Limited is an appointed representative of Sense Network Limited. Sense Network is authorised and regulated by the Financial Conduct Authority (FCA). This partnership provides regulatory authorisation allowing Fortitude to provide regulated financial services in the UK. Fortitude's FCA regulatory reference is 719093.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• AFH Financial Group: UK IFA consolidator acquiring regional independent advisers across investments, retirement, and protection. Directly comparable to Fortitude as a same-template independent IFA serving UK individuals and a likely consolidation peer.
• Fairstone Group: National UK IFA consolidator that acquires and supports regional independent financial advisers. Directly comparable to Fortitude as a target profile for IFA buy-and-build consolidators operating whole-of-market advice firms for UK individuals.
• Charles Stanley: UK wealth manager providing bespoke financial planning and investment management to private clients across the country. Highly comparable to Fortitude — similar target client, holistic investment/retirement/tax offering, and relationship-led model — but operating at much greater scale.
• Tatton Investment Management: UK discretionary fund manager supporting IFAs and direct private clients with model portfolios and financial planning. Comparable to Fortitude in serving UK advised clients with discretionary and advisory investment propositions.
• Seven Investment Management (7IM): UK wealth manager offering discretionary portfolio management and financial planning to private clients and advisers. Comparable to Fortitude in targeting individuals requiring integrated investment and retirement planning with a relationship-based service.

Broad incumbents

• Brewin Dolphin (now RBC Brewin Dolphin): UK wealth manager with discretionary and advisory propositions for private clients and intermediaries. Comparable to Fortitude in advising UK individuals on portfolios, pensions, and tax-efficient structures.
• St. James's Place: UK's largest wealth manager with a restricted adviser model serving mass-affluent and HNW individuals. Comparable to Fortitude in customer profile (UK individuals seeking advice on pensions, investments, and protection) but vastly larger and product-panel-based rather than whole-of-market.
• Tilney (Evelyn Partners): UK wealth management and professional services group providing financial planning, investment management, and tax advice to private clients. Comparable to Fortitude in offering holistic advisory across investments, retirement, tax, and protection.
• Quilter: UK wealth manager and platform operator supporting a large network of IFAs. Comparable to Fortitude in serving UK advised clients across investments, pensions, and protection via adviser-led distribution.
• Rathbones: UK discretionary and advisory wealth manager serving private clients, trusts, and intermediaries. Comparable to Fortitude in targeting UK individuals requiring bespoke investment and retirement planning advice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fortitudewealth
• LinkedInlinkedin.com/company/the-fortitude-wealth-partnership-ltd
• Instagraminstagram.com/fortitude_wealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fortitude Wealth Partnership