Yulu International

What Yulu International does

Jumbo Group B.V. (the subject of the substantive input data) is a Netherlands-domiciled private limited company (B.V.) that designs, manufactures, and distributes a portfolio of puzzles, games, toys, and learning products organized across more than fifteen sub-brands including Hitster, Stratego, Party & Co, Jan van Haasteren, Wasgij, Falcon, Goula, FunLockets, Dessineo, Water Magic, Electro, infiniFUN, Kurio, Match My Beat, 1000KM, and I Learn. The company maintains three wholly-owned subsidiary brands — Galt Toys (educational toys and games), Pasito a Pasito (children's products), and Walking Mum (lifestyle products). Its catalog spans age cohorts from 0–2 years through 12+ years and adults across five categories: games (board, card, family, party, strategy, wooden), puzzles (adult, kids, Christmas, wooden, themed), learning (educational games and puzzles), toys (baby, toddler, wooden), and arts & crafts (craft kits, colouring, drawing projectors).

The company sells directly to consumers through its Shopify-powered e-commerce platform at jumboplay.com, with a country/region selector covering International, Belgium, France, Germany, Netherlands, Spain, and United Kingdom. Pricing is unit-based retail with no subscription or enterprise contract layer; some SKUs display $0.00 placeholder prices, suggesting region-dependent availability. The revenue model is one-time direct product sales of physical goods. Marketing is conducted via owned digital channels — the Shopify storefront and organic social presence on Facebook (KoninklijkeJumbo) and Instagram (jumbo_games). No app, public API, AI/ML capabilities, funding rounds, parent company, or disclosed ownership structure are recorded in the source data, and revenue is not disclosed.

Notable structural facts: (i) several heritage brands (Stratego, Jan van Haasteren, Wasgij, Falcon) carry long histories and category-defining formats (e.g., Wasgij's "imagination" puzzle concept); (ii) flagship brands are localized regionally — Hitster has US All American, US Latino, Nordic, and Sweden editions, and I Learn has dedicated Nordics-language SKUs for maths, numbers, and letters; (iii) the company holds no recorded patents, certifications, regulatory actions, or M&A transactions with disclosed dates in the input data; and (iv) management team, leadership, and contact details are not present in the source, representing a significant diligence gap. A separate firmographics block identifies the requesting subject as "Yulu International" (Manhattan Beach, US, yulutoys.com, founded 2015, 51–100 employees), which is inconsistent with the substantive data block describing Jumbo Group B.V.; the analysis below is grounded in the substantive Jumbo Group B.V. data, which constitutes the only source-supported business description.

Name

Yulu International

Legal name

Jumbo Group B.V.

Website

https://yulutoys.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Jumbo Group B.V. is a Netherlands-based private company that designs and distributes puzzles, games, toys, and learning products under 15+ sub-brands (Hitster, Stratego, Jan van Haasteren, Wasgij, Falcon, Goula, FunLockets, Kurio, etc.), selling directly to consumers via jumboplay.com across multiple European markets.

Ownership category

akta.pro rank

Product category

Toys, Puzzles and Games

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Toy & Game E-commerce Specialists (CRALAFAL)

akta.pro secondary industries

Board Game & Puzzle Specialty Retailers (CRALALAA), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Puzzle products
• Board games
• Children's toys
• Educational games
• Arts and crafts

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Jumbo Group generates revenue through direct-to-consumer sales of physical puzzles, games, toys, and learning products via their e-commerce platform (jumboplay.com). Revenue is generated through one-time product purchases across multiple categories including puzzles, board games, card games, arts & crafts, and educational toys.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Yulu International (legally Jumbo Group B.V.) designs, manufactures, and sells a diversified portfolio of physical puzzles, board games, party games, learning toys, and arts-and-crafts products under multiple sub-brands including Hitster, Stratego, Party & Co, Jan van Haasteren, Wasgij, Falcon, Goula, FunLockets, Funtasy Family, Match My Beat, Dessineo, Water Magic, infiniFUN, Kurio, and I Learn. Products are sold directly to consumers through its own e-commerce storefront at jumboplay.com, with regional versions tailored to multiple European country markets. Target end users are families and children across age groups from toddlers through adults.

Product overview

Jumbo Group operates a diversified portfolio of puzzles, games, toys, and learning products organized across multiple sub-brands and product lines. The core offerings include classic board games (Stratego, Hitster, Party & Co, Match My Beat), puzzle collections (Jan van Haasteren, Wasgij, Falcon), educational toys (Goula, I Learn, Electro), creative arts & crafts (FunLockets, Dessineo, Water Magic), and electronic learning tablets (Kurio, infiniFUN). The company sells directly through its e-commerce platform powered by Shopify, serving customers across Europe including Belgium, France, Germany, Netherlands, Spain, and United Kingdom. Products target various age groups from toddlers (0-2 years) through adults, with emphasis on interactive family entertainment and early childhood education.

Differentiator

Problem solved

Functional benefit

Brands

• Hitster: Music and party game brand featuring games like Hitster Original, Hitster Bingo, Hitster All American, and Hitster Latino
• Party & Co.
• Stratego
• Wasgij
• Jan van Haasteren
• Falcon
• Goula
• FunLockets
• Funtasy Family
• Match My Beat
• Dessineo
• Water Magic
• infiniFUN
• Kurio
• 1000KM
• I Learn

Products and services

• Hitster Music guessing party game where players listen to song clips and race to identify the artist or title. Multiple regional versions available including US, Nordics, and Sweden.
• Stratego Classic strategy board game where players compete to capture the opponent's flag while moving pieces across the board.
• Party & Co Interactive party game featuring challenges and activities for group entertainment.
• Jan van Haasteren Puzzles Jigsaw puzzles featuring detailed, cartoon-style illustrations with humorous scenes and storylines by Dutch cartoonist Jan van Haasteren. Available in various piece counts.
• Wasgij Puzzles Unique "imagination" puzzle series where players must imagine what the scene looks like from a different perspective. Multiple series including Original, Mystery, Destiny, and Junior.
• Falcon Puzzles High-quality jigsaw puzzles featuring scenic imagery of British landscapes, landmarks, and everyday scenes.
• Goula Educational toys and learning products for young children, including counting games, shape sorters, and wooden toys designed for early childhood development.
• I Learn Educational games and puzzles for children covering subjects like math, letters, and numbers. Available in various language versions for Nordic markets.
• FunLockets Craft kits and accessories for children featuring jewelry-making, journals, and decorative items with secret compartments.
• Funtasy Family Collectible toy line featuring small plush creatures (Kiss-meez series) with soft textures and whimsical designs for imaginative play.
• Dessineo Creative drawing and art products for children including drawing projectors, colouring books, sticker kits, and drawing studios.
• Water Magic Water-activated painting and coloring sets that reveal colors when water is applied to special paper, creating mess-free creative play.
• Electro Electronic learning toys featuring touch-and-learn activities covering topics like animals, farm, and early learning concepts. Available in multiple language versions.
• infiniFUN Electronic toy line for young children including tablets, smartphones, remote controls, and creative devices designed for early tech play.
• Kurio Children's tablet computers designed for educational use. The Kurio 7-inch tablet is recommended by Smithsonian for learning content.
• Match My Beat Music-based party game where players compete to match beats and musical patterns in a competitive party setting.
• 1000KM Game brand within the Jumbo Group portfolio listed on the company's brand index.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mattel: Global toy company (Barbie, Hot Wheels, UNO, Scrabble) with extensive games portfolio. Competes with Jumbo in family board games and learning toys at the broad incumbent level, with substantially greater resources.
• Hasbro: Global toy and games giant owning classic board game IPs (Monopoly, Risk, Trivial Pursuit) and party games. Jumbo's Stratego heritage overlaps with Hasbro's strategy game portfolio, and the two compete in family entertainment.
• Spin Master: Publicly-traded global children's entertainment company with toys, games (Hedbanz, Beat the Parents), and digital play. Competes in the same end markets as Jumbo but at much greater scale and with broader entertainment IP.

Direct peers

• Buffalo Games: US-based jigsaw puzzle and games manufacturer with strong direct-to-retail presence. Comparable to Jumbo's puzzle business (Falcon, Jan van Haasteren) in product type, though geographically focused in North America.
• Clementoni: Italian family-owned toy and puzzle manufacturer with a similar mix of puzzles, educational games, and children's toys. Closely comparable to Jumbo in product mix, European distribution, and family-business profile.
• Ravensburger: German family-owned games and puzzles company with iconic jigsaw puzzle and board game brands (Ravensburger, Brio). Direct competitor to Jumbo in European puzzles and family games with comparable brand-portfolio strategy.
• Asmodee: French board game publisher and distributor owning major hobby game IPs (Catan, Ticket to Ride, Star Wars: Legion). Direct competitor in European board games, with overlapping party and strategy game categories.
• The Op (USAopoly): Party and licensed games company (Telestrations, Herd Mentality) operating in similar party/strategy categories as Jumbo's Hitster and Party & Co brands. Comparable in product mix and target use case.
• Goliath Games: Dutch toy and games company with global distribution, offering puzzles, board games, and party games (Triominos, Rummikub, Go Fish). Comparable to Jumbo in European origin, multi-brand strategy, and channel breadth.

Regional players

• Pegasus Spiele: German board game publisher with strong hobby and family game lineup, often distributing titles alongside Asmodee. Regional European peer overlapping with Jumbo's games and party game categories in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yulutoys
• Facebookfacebook.com/KoninklijkeJumbo
• LinkedInlinkedin.com/company/yulu-official
• Instagraminstagram.com/jumbo_games

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yulu International