Southeast Line

Southeast Line is a 3rd generation family-owned promotional products manufacturer in Daytona Beach, Florida, offering ~50 children's and drinkware SKUs (cups, bibs, bottles, blankets) sold exclusively through B2B distributors to corporate, healthcare, government, and souvenir end markets.

Company typePrivate
Founded1981
HeadquartersDaytona Beach, United States
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What Southeast Line does

Southeast Line, doing business as Southeast Plastics, is a 3rd generation family-owned promotional products manufacturer and distributor headquartered in Daytona Beach, Florida, in continuous operation since 1981. The company offers a catalog of approximately 50 stock-keeping units (SKUs) focused on children's products and drinkware — including baby cups, bibs, bottles, bowls, food storage containers, receiving blankets, knit caps, lap shirts, washcloths, and utensils — with custom imprinting capabilities for corporate branding. Products are BPA-free, with several SKUs compliant with CPSIA, FDA, and California Proposition 65 standards; manufacturing is dual-sourced between the USA and China to accommodate varied quality and budget requirements.

The company's go-to-market is exclusively indirect: it sells only through advertising and promotional products distributors (ASI #88310, SAGE #53752), reaching end markets such as corporate awards programs, restaurants, healthcare providers, government agencies, financial institutions, souvenir shops, and college bookstores. Pricing is quantity-based tiered, with unit prices ranging from $1.14 to $9.45 at base quantities, decreasing at higher volumes, and 27 of 50 SKUs are designated 'Virtual Samples Ready' for distributor sales workflows. The company maintains a basic web presence via its e-commerce catalog and social media accounts on Facebook and Twitter, with no disclosed proprietary technology stack, software products, or AI capabilities.

With 11-50 employees and no disclosed funding, M&A activity, or executive leadership changes, Southeast Line operates as a stable, small-scale, privately-held B2B supplier in the relationship-driven promotional products industry. All revenue is generated through one-time sales of physical goods via its distributor channel, with no recurring software, subscription, or licensing revenue streams. The business model emphasizes incremental catalog maintenance, broad horizontal customer segmentation, and long-tenured distributor relationships rather than technology-led or vertically-focused expansion.

Southeast Line firmographics

Firmographics

Name: Southeast Line
Website: https://southeastline.com
Company type: Private
Founded year: 1981
Operating status: Operating
Headcount range: 11–50 employees
Short description: Southeast Line is a 3rd generation family-owned promotional products manufacturer in Daytona Beach, Florida, offering ~50 children's and drinkware SKUs (cups, bibs, bottles, blankets) sold exclusively through B2B distributors to corporate, healthcare, government, and souvenir end markets.
Ownership category
akta.pro rank

Southeast Line industry classification

Industry

Product category: Promotional Products
NAICS: Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)
SIC: Wholesale-Apparel, Piece Goods & Notions (5130)
akta.pro primary industry: Promotional Products & Branded Merchandise Retail (CRALAJAM)
akta.pro secondary industry: Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

Promotional products
Baby products
Custom imprinting
Children's drinkware
Advertising specialty items

Where Southeast Line is headquartered

Location

Headquarters

HQ city: Daytona Beach
HQ country: United States
HQ region: North America

Markets served

Southeast Line business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

Promotional Products Sales: Southeast Line manufactures and sells promotional products including children's items (baby cups, bibs, bottles, bowls, blankets), drinkware, and specialty products. Products are sold with quantity-based tiered pricing and feature custom imprinting capabilities for corporate branding.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Quantity-based tiered pricing starting from single units

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Southeast Line product offering

Product offering

Core offering

Southeast Line manufactures and distributes a catalog of 50+ promotional products focused on baby and children's items (cups, bibs, bottles, bowls, blankets, knit caps, apparel) plus drinkware and food storage accessories, available with custom imprinting for corporate branding. Products are sold with quantity-based tiered pricing exclusively through advertising and promotional products distributors (ASI #88310, SAGE #53752), who resell to corporate clients, restaurants, healthcare providers, government agencies, financial institutions, souvenir shops, and college bookstores.

Product overview

Southeast Line is a promotional products distributor offering a diverse portfolio of children's products, drinkware, and specialty promotional items. The product line includes baby items (bottles, bibs, bowls, blankets, knit caps), beverage containers (cups, mugs, steins, beverage holders), food service items (containers, plates, forks, spoons), and apparel (T-shirts). Products are primarily designed for corporate awards, restaurant giveaways, health providers, government agencies, financial institutions, souvenir shops, and college bookstores. The company positions itself as a supplier of premium promotional products suitable for imprinting with client branding.

Differentiator

Problem solved

Functional benefit

Products and services

7 oz The Juicy Cup 7 oz promotional cup made of durable heavy-duty polypropylene, suitable for children ages 1 through 10. BPA-free, ships fully assembled, available in assorted colors and a tie-dye variant; designed for souvenir shops, gift shops, zoos, and birthday parties.
8 oz Little Kids Cup 8 oz sturdy colorful polypropylene cup designed for children learning to drink from a cup without a lid. Cup dimensions 3" x 3" diameter at top; suitable for promotional giveaways.
9 oz Snack and Sip 2-in-1 eat and drink container holding 9 ounces of liquid with a top compartment for 4.5 ounces of snacks. Features a no-spill flexible silicone straw; complies with CPSIA. Available in assorted colors (grey, pink, aqua, blue).
Dome Sipper with Straw BPA-free polypropylene sipper cup that is dishwasher safe, designed for older kids on the go. Ships with lid assembled and straws packed separately.
Triangle Snap Bib Bandana-style bib made of 80/20 cotton/poly with one easy snap closure at the back. Accepts 1 color imprint only; designed for promotional giveaways.
Vinyl Heart Shaped Baby Bib 8" x 8" heart-shaped bib with vinyl backing to help babies stay clean. BPA free, made in the USA; suitable for healthcare and souvenir-shop promotions.
Snap Vinyl Back Bib Snap baby bib with cotton terry cloth front and vinyl back, sized for all occasions. BPA free, made in the USA or China.
Infant Tie Bib Infant-sized tie bib (6 3/4" x 8") with terry front and vinyl backing. White with white trim, BPA free, made in the USA.
Vinyl Backed Bib Large 11" x 8 1/2" bib with cotton terry construction and vinyl backing for spill control. BPA free.
Infant Lap Shirt 100% cotton Gerber jersey shirt with expandable neckline for easy dressing. Available in sizes 0-3 months through 24 months; complies with CPSIA, FDA, and California Prop 65.
Interlock Romper White interlock baby romper by Gerber with snap closure. Sizes 0-3, 3-6, 6-12, and 12-18 months available; BPA free.
Cotton Receiving Blanket - USA Made Made of 100% cotton interlock knit, 30" x 40" in size. BPA free, made in the USA; suited for hospital newborn promotions.
Infant Knit Cap with Pom 100% cotton knit cap for newborns with added pom pom feature, marketed as perfect for newborns coming home from the hospital.
Infant Knit Cap 100% cotton knit cap for newborns. BPA free.
Baby Bowl 16 oz bowl with snap-on white lid to keep food fresh and slip-free bottom. BPA free.
10 oz Food Storage Container Food storage container with screw-on lid featuring a snap up/down opening at the top for easy pouring. Shipped fully assembled, BPA free, made in the USA.
Fork and Spoon Set Unique-shaped utensil set designed for little hands with easy-grip ridges on handle. Single color imprint only, BPA free.
Washcloth 9 3/4" x 9 3/4" washcloth with white binding made of 100% cotton terrycloth. BPA free, made in the USA.
Wipes Holder Wipes holder for moms on the go, also usable as a pencil holder. BPA free.

Companies that use Southeast Line

Customer profile

Segments7 records

Ideal customer profiles1 record

Southeast Line technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Southeast Line partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Southeast Line competitors and assessment

Company assessment

Direct peers

Hit Promotional Products: One of the largest promotional products suppliers in the U.S. (ASI #61125), selling exclusively through advertising specialty distributors. Highly comparable channel model and breadth of imprintable drinkware and children's items.
Gemline: Large-scale promotional products supplier and ASI member with deep drinkware, bag, and accessory catalog. Sells through distributors in the same B2B model as Southeast Line.
Leeds: ASI-listed promotional products manufacturer of drinkware, bags, and outdoor items. Same distributor-only B2B go-to-market and overlapping product categories.
Quality Logo Products: ASI-listed promotional products distributor that also carries its own imprintable drinkware and accessory lines. Comparable assortment, pricing tier model, and channel approach.
The Magnet Group: Family-oriented promotional products supplier with strong drinkware and gift categories, distributed through the same ASI/SAGE promotional products network.
Bullet Line: Long-standing promotional products supplier (ASI/53990) selling drinkware, bags, and accessories through distributors. Closely comparable assortment and imprinting capabilities.
Admint's & Zaggar: Long-running promotional products supplier (ASI/10200) offering imprintable drinkware and accessories through the distributor channel, directly comparable assortment and pricing structure.
Goldstar Enterprises: Mid-sized promotional products supplier selling through distributors with comparable drinkware, baby items, and imprintable accessories catalog.

Broad incumbents

National Pen (a PCNA company): Large-scale promotional products supplier specializing in imprintable pens, drinkware, and gifts through distributors. Overlaps on imprinted children's drinkware and corporate gift categories.
Polyconcept / PCNA: Polyconcept North America is the parent of several ASI-listed promotional brands (Bullet, Leeds, Trimark, Avenue). Competes in the same distributor channel with much broader scale and category coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Southeast Line compliance and trust

Trust signal

Compliance4 records

Southeast Line financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Southeast Line leadership team

Management profile

Number of profiles

Southeast Line funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Southeast Line M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeast Line

What does Southeast Line do?

Is Southeast Line a public or private company?

Southeast Line is a private company. It is classified as family owned and is currently operating.

When was Southeast Line founded?

Southeast Line was founded in 1981. It employs 11 to 50 people.

Where is Southeast Line based?

Southeast Line is headquartered in Daytona Beach, United States, in the North America region.

How does Southeast Line make money?

One revenue line is on record: promotional Products Sales.

Who are Southeast Line's main competitors?

Direct peers on record are Hit Promotional Products, Gemline, Leeds, Quality Logo Products, The Magnet Group, Bullet Line, Admint's & Zaggar and Goldstar Enterprises. Broad incumbents are National Pen (a PCNA company) and Polyconcept / PCNA.

Does Southeast Line have an API?

No public API is recorded for Southeast Line.

What industry is Southeast Line in?

Southeast Line's product category is Promotional Products. Its primary akta.pro industry code is CRALAJAM, Promotional Products & Branded Merchandise Retail, with a secondary code of CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 45942 and its SIC code is 5130.