Marketing by Emma

What Marketing by Emma does

Marketing by Emma is a US-based copywriting services firm founded in 2016 by co-founders Emma Schermer Tamir (CEO) and Erez Tamir. The company specializes in e-commerce copywriting with a primary focus on Amazon listing optimization through its Emmazon sub-brand, and has served between 2,000 and 2,500+ clients ranging from individual Amazon sellers to Fortune 500 companies and global manufacturers. It operates with a 1-10 person team from a Las Vegas, NV mailing address, serving a global customer base.

The core technology is a process-based, human-execution methodology rather than a software platform: a three-level quality and creativity process (questionnaire intake, creative copywriting, expert editing) combined with proprietary Emmazon keyword research and persuasive psychology integration. Standard offerings are priced per project: Standard A+ Content at $1,250, Premium A+ Content at $1,750, and Brand Booster at $995, with quote-based pricing for custom multi-platform work spanning Walmart, Shopify, packaging, video scripting, and consulting.

The business model is professional services revenue generated through one-time project fees and custom quotes, with no disclosed subscription, SaaS, or licensing revenue. Go-to-market combines a sales-led direct website intake with an event-driven motion built around Emma's keynote speaking at major e-commerce conferences (Amazon Ads, Walmart Marketplace, Forbes, Helium10 Elite, Prosper Show, EcomWorld, Million Dollar Sellers). The firm is bootstrapped and founder-owned, holds certifications with Amazon SPN, Helium10, and PickFu, and earns additional revenue from corporate keynotes, workshops, and team training engagements.

Name

Marketing by Emma

Legal name

Marketing by Emma

Website

https://marketingbyemma.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing by Emma is a US-based copywriting services firm founded in 2016 that specializes in Amazon listing optimization and multi-platform e-commerce copy. It serves SMB Amazon sellers, DTC brands, and Fortune 500 manufacturers through project-based services and corporate speaking engagements.

Ownership category

akta.pro rank

Product category

E-commerce Copywriting Services

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

akta.pro secondary industry

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• Amazon listing optimization
• E-commerce copywriting
• Marketplace listing copy
• Brand story content
• Conversion copywriting

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Amazon Listing Optimization Services: One-time project fees for Amazon listing optimization including A+ Content, keyword research, and infographic text. Standard A+ Content at $1,250 and Premium A+ Content at $1,750.
2. Brand Story Services: Brand Booster service priced at $995 when bundled with A+ Content packages, providing enhanced brand content and Amazon brand story copy.
3. E-commerce Copywriting Services: Custom copywriting services for Walmart listings, Shopify websites, packaging text, and video scripting. Quote-based pricing.
4. Corporate Speaking & Training: Keynotes, breakout sessions, executive strategy days, and team training workshops. Booked through corporate speaking inquiry.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Marketing by Emma sells project-based copywriting services for e-commerce sellers, with its flagship offering being Emmazon Amazon listing optimization (Standard A+ Content at $1,250 and Premium A+ Content at $1,750). Adjacent paid services include the Brand Booster (Brand Story) add-on, Baddest Brand on the Block premium A+ package, Walmart listing copy, Amazon Storefront content, Shopify and e-commerce website copy, packaging text, video scripting, consulting/team training, and corporate keynote speaking. A free Amazon listing analysis is offered as a lead magnet.

Product overview

Marketing by Emma is a copywriting services firm operating as a single-service business rather than a software platform. The core offering is the Emmazon Amazon listing optimization service, which encompasses Standard A+ Content and Premium A+ Content packages, supplemented by the Brand Booster (Brand Story) add-on and the Baddest Brand on the Block premium module. Beyond Amazon, the company provides parallel services across multiple e-commerce platforms including Walmart Listing Copy, Amazon Storefront Content, E-Commerce Website Copy (Shopify), Packaging Text, and Video Scripting. The company also offers consulting and team training services. A free Amazon listing analysis serves as a lead magnet to attract potential clients. Additionally, co-founder Emma Schermer Tamir operates a Corporate & Keynote Speaking sub-brand delivering professional speaking engagements on messaging strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Emmazon: Amazon listing optimization service brand operated by Marketing by Emma, offering optimized Amazon listings, A+ Content, and infographic text copywriting services.

Products and services

• Emmazon Amazon Listing Optimization Core Amazon listing optimization copywriting service for Amazon sellers and brands, delivering competitor research, keyword research, A+ Content copy, titles, feature bullets, product descriptions, image keywords, and infographic text through a three-level quality and creativity process.
• Brand Booster (Amazon Brand Story) Amazon Brand Story copywriting service that differentiates a brand and creates lasting customer relationships through enhanced brand content displayed across all product listings; designed to bundle with any A+ Content package.
• Baddest Brand on the Block Premium Amazon A+ Content package for brands that want differentiated premium-tier A+ Content and positioning designed to win Premium A+ Content access on Amazon.
• Walmart Listing Copy Walmart marketplace listing copywriting service covering well-researched product listing writing, Walmart SEO keyword research, and thoughtful image recommendations for Walmart sellers.
• Amazon Storefront Content Copywriting service for Amazon Storefronts delivering storefront copy, design recommendations, and layout tailored to a brand's identity for multi-page Amazon brand presence.
• E-Commerce Website Copy Website and landing page copywriting for Shopify and other e-commerce platforms, covering product pages, design recommendations, and competitor/market research.
• Packaging Text Copywriting service for product packaging, inserts, and packaging text that maintains brand voice and messaging consistency across physical products.
• Video Scripting Video script copywriting service providing concise and clear script copy for product videos and branded video content.
• Consulting & Team Training Custom curriculum and training programs for in-house e-commerce writing teams, including engaging workshops, brand-specific insights, and actionable takeaways.
• Corporate & Keynote Speaking Professional speaking services featuring 60-90 minute keynotes, breakout sessions, workshops, executive strategy days, and team trainings on messaging clarity and competitive strategy.
• Free Amazon Listing Analysis Complimentary conversion-boosting review of a prospect's Amazon listing that delivers direct feedback and actionable tips; offered as a lead magnet to generate paid engagements.

Quantifiable outcome

• 15% increase in sales reported by individual clients
• +2 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• PickFucoreGTM or Marketing PartnerCertified PickFu Partner. PickFu is an Amazon listing optimization tool that enables split testing. This partnership provides credibility and integration benefits for clients seeking comprehensive Amazon optimization.
• Amazon Service Provider Network (SPN)coreTechnology or IntegrationCertified Amazon Service Provider Network member. Provides official Amazon recognition and credibility for providing Amazon-related services to sellers.
• Helium10coreTechnology or IntegrationCertified Helium10 Amazon Optimization Trusted Partner. Helium10 is a leading Amazon seller software suite. Partnership provides access to tools and credibility within the Amazon seller community.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Channel Key: Amazon-focused agency providing brand management, content creation, and listing optimization services to large brands. Competes on the enterprise side of Amazon copy and brand storytelling.
• AMZ Advisers: Full-service Amazon marketing agency providing listing optimization, PPC, and brand services. Competes directly for the same SMB Amazon seller wallet with overlapping A+ Content and copy offerings.
• Sunken Stone: Copywriting agency focused on DTC and e-commerce brands. Direct competitor for the same Shopify/wider e-commerce copy client base Marketing by Emma serves beyond Amazon.
• Coconut Copy: E-commerce copywriting service specializing in Amazon listings and DTC brand messaging — closest small-agency peer on copy craft and pricing structure.
• Advertise Purple: Established e-commerce/Amazon digital marketing agency offering Amazon advertising, listing optimization, and creative services to mid-market and enterprise brands — directly comparable service mix.

Broad incumbents

• PickFu: Split-testing and audience research platform used for Amazon listing optimization. Marketing by Emma is a certified partner — same Amazon ecosystem but PickFu sells software, not copywriting services.
• Helium10: Leading Amazon seller software suite (keyword research, listing optimization). Marketing by Emma is a certified Helium10 Trusted Partner — overlap exists in their free optimizer tools but Helium10 is a tooling incumbent, not a service firm.
• Tinuiti: Large performance marketing agency with Amazon and DTC commerce practices. Competes for enterprise e-commerce marketing budgets at much greater scale than Marketing by Emma.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/marketingbyemma
• YouTubeyoutube.com/channel/UC_A0CYW-gTE4qR3nWQnkaIg
• Facebookfacebook.com/marketingbyemma
• LinkedInlinkedin.com/company/marketing-by-emma

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing by Emma