What Helium 10 does

Helium 10, operated by Pixel Labs, LLC and headquartered in Irvine, California, is an all-in-one SaaS platform serving e-commerce sellers on Amazon, Walmart, and TikTok Shop. Founded in 2015 and having achieved unicorn status in 2021, the company reports 4.5M+ users as of 2026, $7B+ in monthly Amazon GMV tracked, 24+ supported marketplaces, and 2B+ data points processed daily. Its product portfolio spans the full seller lifecycle — product research (Black Box, Xray, Product Launchpad), keyword research (Cerebro, Magnet, Keyword Tracker), listing optimization (Listing Builder AI, Listing Analyzer, Product Listing Converter), advertising automation (Helium 10 Ads, Influencer Finder), performance analytics (Insights Dashboard, Market Tracker 360, Search Query Analyzer, Profits), and operations (Inventory Management, Managed Refund Service, Alerts, Follow-Up). The platform also offers training assets including Freedom Ticket, Amazon Ads Academy, Academy, and the Serious Sellers Podcast.

The underlying platform combines structured marketplace data ingestion (native integrations with Amazon Marketplace Web Service, Walmart Marketplace, and TikTok Shop APIs) with AI-driven features layered on top, including generative listing creation, rules-based PPC automation with dayparting, predictive keyword trend analysis, and recommendation engines. Helium 10 Ads and several enterprise solutions are co-marketed with Pacvue, identified as a Helium 10 company. A free Claude AI Skill for keyword opportunity finding extends distribution into conversational AI interfaces.

Helium 10 monetizes via a three-tier subscription model: Platinum ($99/month annual or $129/month monthly) for sellers with under $100K annual sales, Diamond ($279/month annual or $359/month monthly) for $100K–$10M sellers, and a custom Enterprise plan (starting at $1,499/year) for brands exceeding $10M in sales. A tiered affiliate program (effective September 1, 2025) offers up to 125% upfront plus 25% recurring commissions to drive channel-based acquisition. GTM is primarily product-led growth via a free Chrome extension, FBA calculator, and self-serve onboarding, with an overlay of white-glove field sales for enterprise accounts. A 2026 pricing restructure retired the entry-level Starter tier and bundled AI features into Platinum and Diamond plans.

Name

Helium 10

Legal name

Pixel Labs, LLC dba Helium 10

Website

https://helium10.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Helium 10 is an all-in-one SaaS platform serving 4.5M+ e-commerce sellers on Amazon, Walmart, and TikTok Shop, offering product research, keyword optimization, listing creation, advertising automation, and operational analytics tools via tiered subscription plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue — Platinum Plan: Monthly or annual subscription tier targeting sellers with $0–$100K in yearly sales. Includes product research, keyword research, AI-powered advertising, AI-assisted listing creation, and access to Amazon FBA training, Amazon Ads Academy, and TikTok Shop Academy. Priced at $99/month (annual) or $129/month (monthly).
2. Subscription Revenue — Diamond Plan: Mid-tier subscription targeting sellers with $100K–$10M in yearly sales. Includes everything in Platinum plus rules-based ad automation, inventory management, profit and loss reporting, managed refund service, advanced AI listing builder, and monthly workshops/webinars. Priced at $279/month (annual) or $359/month (monthly). First ads invoice waived for new Diamond users.
3. Subscription Revenue — Enterprise Plan: Custom enterprise plan for brands beyond $10M in yearly sales, including dedicated Customer Success Manager, customized onboarding, bundled access with higher ad spend thresholds, multi-regional access, and elite customer support. Billed annually starting at $1,499/year.
4. Affiliate / Referral Revenue: Tiered affiliate program where partners earn commissions for driving new subscribers. Commissions range from 100% upfront (Bronze tier, 0–10 subscribers/month) to 125% upfront plus 25% recurring for 12 months (Platinum tier, 51+ subscribers/month). Annual plan referrals pay 25% upfront commission on total value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Helium 10 sells an all-in-one SaaS suite for e-commerce sellers on Amazon, Walmart, and TikTok Shop, providing tools for product research, keyword research, listing optimization, AI-powered advertising automation, performance analytics, and daily operations. It offers tiered subscriptions (Platinum, Diamond, Enterprise) plus free tools and an academy-style training ecosystem, processing 2 billion data points daily across 24+ marketplaces.

Product overview

Helium 10 is an all-in-one e-commerce software platform for Amazon, Walmart, and TikTok Shop sellers, offered as a unified platform with modular tools. The core portfolio includes: Product Research tools (Black Box, Xray, Product Launchpad) for discovering profitable products; Keyword Research tools (Cerebro, Magnet, Keyword Tracker) for search optimization; Product Listing Optimization (Listing Builder AI, Listing Analyzer, Product Listing Converter) for content creation; E-Commerce Advertising (Helium 10 Ads, Influencer Finder) for PPC automation; Performance Analytics (Insights Dashboard, Market Tracker, Search Query Analyzer, Profits) for business intelligence; and Daily Operations tools (Inventory Management, Managed Refund Service, Alerts, Follow-Up, Seller Assistant) for operational efficiency. The platform is structured across three subscription tiers (Platinum, Diamond, Enterprise) with free tools including an FBA Calculator and Chrome Extension. Training resources include Freedom Ticket courses, Amazon Ads Academy, Academy software training, and a Podcast. Enterprise solutions extend the platform with dedicated customer success management and custom onboarding. The company achieved unicorn status in 2021 with over 4.5 million users and processes $7B+ in monthly Amazon GMV.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Box Product research tool that discovers profitable products using demand, competition, and revenue signals across Amazon, Walmart, and TikTok Shop marketplaces.
• Xray (Chrome Extension) Browser extension for analyzing competitor products directly on Amazon pages, providing sales estimates, revenue data, and competitive metrics.
• Product Launchpad Tool for organizing product research and launching products, helping sellers identify high-potential products before competitors using cross-marketplace signals.
• Cerebro Keyword research tool that discovers competitor keywords and reverse ASIN lookup to uncover organic and PPC keyword opportunities.
• Magnet Keyword research tool that finds high-volume keywords for product listings to improve organic search rankings.
• Keyword Tracker Tool for tracking keyword ranking positions over time across Amazon and Walmart search results.
• Listing Builder AI-powered tool that creates optimized product listings including titles, descriptions, and backend keywords, with AI-assisted generation for faster content creation.
• Listing Analyzer Scoring tool that evaluates existing product listings on Amazon for optimization opportunities and content quality.
• Product Listing Converter Tool that exports Amazon listings to TikTok Shop format, enabling omnichannel expansion.
• Helium 10 Ads AI-powered PPC automation platform that builds campaigns, automates bid optimization with rules-based bidding and dayparting, and tracks performance alongside keyword and profit data. Available for Amazon and Walmart Connect ads.
• Influencer Finder Tool for finding social media influencers to promote products on platforms like TikTok.
• Profits Financial analytics tool that measures business performance, calculates revenue, fees, and profitability metrics across marketplaces.
• Inventory Management Tool for forecasting and managing inventory levels to prevent stockouts and overstock situations.
• Managed Refund Service Service that recovers FBA reimbursements from Amazon for lost, damaged, or returned inventory on behalf of sellers.
• Alerts Notification system that monitors listing changes including buy box status, price changes, and competitor movements.
• Insights Dashboard Centralized dashboard providing real-time business performance analytics, market intelligence, and actionable recommendations.
• Market Tracker Competitor monitoring tool that tracks competitive movements, market trends, and identifies new market opportunities.
• Search Query Analyzer Tool that monitors brand search terms and search query performance for Amazon sellers.
• Follow-Up Automated email sequence tool for requesting and monitoring customer reviews after purchases.
• Seller Assistant Tool for managing customer reviews and seller feedback requests.
• FBA Calculator Free tool for calculating Amazon FBA fees, revenue, and profit margins, available for Amazon US, Canada, and Mexico marketplaces.
• Helium 10 Chrome Extension Browser extension providing product research, competitor analysis, and keyword data directly on Amazon product pages.
• Market Tracker 360 Real-time Amazon market intelligence platform for accelerating competitor research, part of enterprise solutions for brands and agencies.
• Helium 10 Ads (Enterprise) Enterprise-grade AI-powered PPC bid management solution for large brands and agencies managing high ad spend.
• Managed Refund Service (Enterprise) White-glove Amazon reimbursement claim recovery service for enterprise brands with high FBA volume.
• Insights Dashboard (Enterprise) Enterprise version of the centralized analytics dashboard with custom onboarding, dedicated customer success management, and expanded licensing for multi-regional access.
• Claude Skill (Free Keyword Opportunity Finder) Free Claude AI skill that reads exported keyword data and surfaces high-opportunity terms, automatically separating branded keywords for PPC targeting decisions.
• Freedom Ticket Award-winning Amazon FBA training series and course for sellers at all levels, included with Platinum and Diamond subscription plans.
• Amazon Ads Academy Amazon PPC advertising training program for all skill levels, included with Platinum and Diamond subscription plans.
• Academy Software training platform for learning how to use Helium 10 tools effectively, included with Platinum and Diamond plans.

Quantifiable outcome

• 50% increase in sales YoY on Amazon for Solo Stove using Helium 10 holistic management approach.
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature11 records

Partnerships

One partnership is on record.

• PacvuecoreGTM or Marketing PartnerPacvue (a Helium 10 company) powers the Helium 10 Ads product and the Commerce Accelerated newsletter featured on the Tariff Strategy Center. Pacvue's enterprise advertising solutions (Adtomic, Market Tracker 360, Managed Refund Service, Insights Dashboard) are marketed as Helium 10 enterprise solutions, indicating a deep co-marketing and product integration relationship.

Scale indicators7 records

Direct peers

• Keepa: Long-running Amazon price tracking and product data analytics service. Overlaps with Helium 10's Alerts, Market Tracker, and product research offerings for sellers monitoring Amazon listings and competitive pricing.
• Stackline: E-commerce analytics platform providing market intelligence, competitive monitoring, and advertising insights for brands on Amazon and other marketplaces — directly comparable to Helium 10's Market Tracker 360 and Insights Dashboard.
• Quartile: AI-driven Amazon and Walmart advertising optimization platform competing head-to-head with Helium 10 Ads on automated bid management, dayparting, and enterprise ad-spend management.
• Teikametrics: AI-powered advertising and intelligence platform for Amazon and Walmart sellers, overlapping directly with Helium 10 Ads, Market Tracker, and the broader managed PPC plus SaaS hybrid model.
• Perpetua: Enterprise retail-media optimization platform (acquired Sellics) directly competing with Helium 10 Ads for PPC automation, market intelligence, and managed services on Amazon and other marketplaces.
• Pacvue: Enterprise commerce acceleration platform and strategic partner (powers Helium 10 Ads and co-markets enterprise solutions). Competes with Helium 10's enterprise advertising and analytics offerings across Amazon, Walmart, and Instacart.
• Jungle Scout: Direct competitor offering an all-in-one Amazon seller platform with product research, keyword tools, and analytics. Both target the same Amazon FBA/FBM seller customer with similar self-serve SaaS tiers and education-led PLG.
• AMZScout: Amazon product research and seller tool suite covering keyword research, profit calculation, and product discovery — competing directly with Helium 10's Black Box, Magnet, and Xray Chrome extension.
• Sellerboard: FBA profit analytics and inventory management platform for Amazon sellers, overlapping with Helium 10's Profits and Inventory Management tools for SMB and mid-market Amazon merchants.

Emerging players

• MerchantWords: Amazon keyword research platform providing search volume and keyword data. Overlaps with Helium 10's Magnet and Cerebro, primarily competing as a point solution rather than an all-in-one suite.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/helium-10
• YouTubeyoutube.com/@Helium10
• Facebookfacebook.com/helium10official
• Instagraminstagram.com/helium10official
• Xx.com/Helium10

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helium 10