What Chrometoaster does

Chrometoaster is an independent, award-winning digital design agency founded in 2001 and headquartered in Wellington, New Zealand. The company specializes in human-centred design, web design, UX/UI design, content management systems, and design systems, with deep expertise in the SilverStripe CMS and the New Zealand Government Common Web Platform (CWP 2.0). Its core technology assets include the proprietary Chrometoaster Design System (a CWP 2.0 toolkit built on SilverStripe 4.x with Solr search) and supporting modules such as the Advanced Taxonomies module and ALOT content blocks, which have been deployed across mission-critical NZ government websites including Oranga Tamariki, the Companies Office (19 government registers), and the Building Performance resource.

The agency operates a project-based professional services model, delivering bespoke design, brand, and digital transformation engagements primarily to New Zealand central government ministries and agencies, alongside a small portfolio of private-sector and non-profit clients (Strait Shipping/Bluebridge, Abandoned Brewery, Renters United). Notable productized outputs include co-designed educational tools such as Game of Awesome and the NCEA Student app (54,000+ downloads) and health resources such as Vaping Facts. Go-to-market is sales-led and direct, with no public pricing and enquiries handled through the company website.

In early 2022, after approximately 20 years of operation, Chrometoaster downsized from a larger agency footprint to a lean four-person core team (Founder/Director Dave Turnbull plus senior technical, design, and financial consultants) and transitioned to fully remote operations. The company is now focused on design and digital consultancy for special projects while concurrently building Public Assembly, a website-as-a-service platform intended to productize its government-grade design and SilverStripe expertise into a recurring SaaS offering.

Name

Chrometoaster

Legal name

Chrometoaster

Website

https://chrometoaster.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Chrometoaster is an independent Wellington-based digital design agency specializing in human-centred design, SilverStripe CMS websites, and design systems for New Zealand government agencies, operating remotely with a lean team since 2022.

Ownership category

akta.pro rank

Product category

Digital Design Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industry

PC/Desktop Software Stores (BPAMADAB)

Keywords

• Digital design agency
• UX design services
• Government web design
• Design system development
• Content management solutions

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design and Digital Consultancy Services: Providing design and digital consultancy services for special projects to government agencies and organizations. Revenue generated through project-based consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Chrometoaster is an independent design and digital consultancy that delivers human-centred design, UX/UI, web design, brand identity, and content management system work for special projects, primarily for New Zealand government agencies and select private sector clients. The agency builds on Silverstripe CMS and a proprietary Chrometoaster Design System, and is developing Public Assembly, a website-as-a-service platform.

Product overview

Chrometoaster is an independent, award-winning design agency with over 20 years of experience creating purposeful and beautiful human-centred experiences. Operating remotely since early 2022, the company focuses on design and digital consultancy for special projects while building Public Assembly, a website-as-a-service platform. Their work spans educational games (Game of Awesome, Story Starters), government digital services (Oranga Tamariki, Companies Office, Vaping Facts), financial tools (Sorted Smart Investor, KiwiSaver Fund Finder), and brand identities (Bluebridge, Abandoned Brewery, Renters United). Key internal platforms include the Chrometoaster Design System (built on Silverstripe 4.x and CWP 2.0) and the Advanced Taxonomies Module for flexible content management. The portfolio demonstrates expertise in accessibility, mobile-first design, bilingual/multilingual support, and co-design methodologies with end users.

Differentiator

Problem solved

Functional benefit

Brands

• Public Assembly: A website as a service platform currently under development by Chrometoaster.

Products and services

• Design and Digital Consultancy
• Public Assembly
• Chrometoaster Design System

Quantifiable outcome

• NCEA Student App achieved 54,000+ downloads and multiple feature releases based on student feedback
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Lift EducationcoreStrategic or Co-development PartnerChrometoaster partnered with Lift Education to revitalize the Connected science education resources series. Lift Education collaborated on innovative use of Google Apps to deliver digital versions of educational books on Google Slides.
• TeaspoonminorStrategic or Co-development PartnerChrometoaster collaborated with illustrator Teaspoon to create Bluebeard and his pirate crew characters for Bluebridge's kids marketing materials and entertainment packs.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chrometoaster

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrometoaster