Jaffa
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jaffa does
Jaffa Parks, LLC is a family-owned real estate investment and property management firm headquartered in Austin, Texas, with an additional operating office in Mill Valley, California. Founded in 2011 by Dan Weissman (formerly of Goldman Sachs investment management and TradeLink Capital) and Dave Shlachter, the company acquires and directly manages a portfolio of 11 residential and specialty real estate assets concentrated in Texas and Washington state. Its portfolio spans three asset classes: apartments (Roosevelt, Greenview Manor, Parkside Browne's Addition, and South Hill Heights in Spokane), manufactured housing communities (Mountain View MHC and Mead Park MHC in Washington; Villa Vista, Cedar Oaks, Little Texas, and Lakeside Village MHCs in Texas), and a specialty parking asset (Downtown Austin Parking).
Jaffa's stated investment thesis is to acquire "high-barrier" real estate in markets offering diverse employment, attractive retirement conditions, outdoor lifestyle, and low cost of living, targeting stable, non-cyclical rental income. Property turnarounds are executed via significant capital reinvestment, including full gut renovations, modernization (keyless RFID entry, radiant floor heating, modernized interiors), and community enhancements. Geographic markets include Austin, San Antonio, Seguin, and Kerrville in Texas, and Spokane and Mead in Washington, with California serving as a back-office location.
The business model is direct rental income from owned assets, operated through in-house regional managers (Susana Caldera for Texas; Royce Nelson for Washington) and bilingual on-site staff, supported by a central lead accountant. There is no disclosed external funding, no institutional capital, no public revenue figures, no SaaS or technology platform, and no AI/ML capability. The company's distribution is entirely direct-to-tenant leasing on owned properties, with marketing conducted through a Squarespace-hosted portfolio website. Core technology use appears limited to standard property management tooling and resident-facing amenities (e.g., keyless entry) rather than proprietary systems.
Jaffa firmographics
Firmographics- Name
- Jaffa
- Legal name
- Jaffa Parks, LLC
- Website
- https://jaffa.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Jaffa industry classification
Industry- Product category
- Residential Real Estate Investment and Property Management
- NAICS
- Residential Property Managers (531311), Lessors of Real Estate (5311), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Residential Real Estate Asset Management (BPAJAMAA)
- akta.pro secondary industry
- Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)
Keywords
Where Jaffa is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jaffa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Real Estate Rental Income: Jaffa generates revenue through the acquisition and management of residential properties, including apartments, manufactured housing communities, and parking facilities. The company focuses on properties that generate stable, non-cyclical income through rental operations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Jaffa product offering
Product offeringCore offering
Jaffa acquires and manages a diversified portfolio of residential and specialty real estate assets, including apartment complexes, manufactured housing communities, and parking facilities. The company concentrates on cities offering diverse employment opportunities, attractive retirement conditions, outdoor lifestyle, and low cost of living, targeting high-barrier real estate that generates stable, non-cyclical rental income. Jaffa reinvests capital into properties through renovations, amenity upgrades, and community-focused enhancements.
Product overview
Jaffa Parks is a family-owned real estate investment and property management company founded in 2011. The company operates a diversified portfolio of residential and specialty real estate properties organized into three main categories: apartments (including historic properties like the 1929 Roosevelt Apartments, Greenview Manor, Parkside Browne's Addition, and South Hill Heights), manufactured housing communities (Mountain View MHC, Mead Park MHC, Villa Vista MHC, Cedar Oaks MHC, Little Texas MHC, and Lakeside Village MHC), and specialty parking (Downtown Austin Parking). The company focuses on acquisition and management of properties in cities offering diverse employment, attractive retirement conditions, outdoor lifestyle, and low cost of living, concentrating on high-barrier real estate that generates stable, non-cyclical income.
Differentiator
Problem solved
Functional benefit
Products and services
- Downtown Austin Parking A parking site located in downtown Austin, Texas, approximately 1/3 acre in size, currently serving the community with safe parking while development plans are underway. Owned and operated by Jaffa as part of its specialty real estate portfolio.
- Roosevelt Apartments A 67-unit historic apartment complex in Spokane, Washington, built in 1929 in the Beaux-Arts style, listed on the National Registry of Historic Places, featuring a grand foyer and living roof. Leased to residential tenants by Jaffa.
- Greenview Manor Apartments Modern apartment complex in Spokane, Washington offering large remodeled units with washer/dryer combos and balconies. Amenities include dedicated parking, veggie garden, outdoor games, and planned bike storage and Peloton-equipped gym. Leased to residential tenants by Jaffa.
- Parkside Browne's Addition Apartments Renovated apartments in Spokane's Browne's Addition neighborhood offering keyless RFID entry, modern design, radiant floor heating, and proximity to Coeur d'Alene Park. Leased to residential tenants by Jaffa.
- South Hill Heights Apartments Completely remodeled 1 and 2 bedroom apartments in Spokane, Washington with keyless RFID entry, modern design, dedicated parking, and proximity to downtown and local markets. Leased to residential tenants by Jaffa.
- Mountain View MHC Manufactured housing community in Mead, Washington with 19 spaces spread across 4 acres in the Spokane metropolitan area. Sites are leased to manufactured home owners/tenants by Jaffa.
- Mead Park MHC Manufactured housing community in Mead, Washington with 49 spaces and one site-built home spread across 9.4 acres in the Spokane metropolitan area. Sites are leased by Jaffa.
- Villa Vista MHC Manufactured housing community in Seguin, Texas with 107 home sites and 20 self-storage units spread across 31 acres. Sites are leased by Jaffa.
- Cedar Oaks MHC Senior (55+) manufactured housing community in Kerrville, Texas featuring a peaceful, quiet setting surrounded by nature including a creek and open spaces. Sites are leased by Jaffa.
- Little Texas MHC Manufactured housing community in Austin, Texas with 73 home sites on 12 acres featuring a clubhouse and tennis court, located 6 miles from downtown Austin. Sites are leased by Jaffa.
- Lakeside Village MHC Manufactured housing community in San Antonio, Texas with 132 home sites spread across 16 acres featuring large, shaded home sites and proximity to schools and shopping. Sites are leased by Jaffa.
Companies that use Jaffa
Customer profileSegments1 record
Ideal customer profiles1 record
Jaffa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jaffa partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Jaffa competitors and assessment
Company assessmentDirect peers
- Hamilton Pointe Real Estate: Privately-held real estate investment and management firm operating multifamily housing in select U.S. markets, broadly comparable in scale and ownership structure (private, owner-operated) to Jaffa's apartment division.
- RangeWater Real Estate: Private multifamily investment and management firm focused on value-add apartment acquisitions across the Sun Belt, comparable to Jaffa's Spokane apartment portfolio (Roosevelt, Greenview Manor, Parkside, South Hill Heights) and the same renovation-to-stabilization playbook Royce Nelson executes.
- BH Management Services: Large multifamily property manager operating apartments across the U.S., comparable as the operational/talent model behind Jaffa's apartment segment and a useful benchmark for Jaffa's 11–50 employee property management operation.
Broad incumbents
- Equity Lifestyle Properties: Public REIT (NYSE: ELS) operating manufactured housing communities and RV resorts, providing a public-market valuation reference for Jaffa's six MHC assets including senior-focused communities like Cedar Oaks.
- Yes! Communities: Privately-held manufactured housing community operator with a multi-state portfolio, directly comparable to Jaffa's MHC segment (Mountain View, Mead Park, Villa Vista, Cedar Oaks, Little Texas, Lakeside Village). Yes! operates at significantly larger scale.
- Passco Companies: Private real estate investment manager that acquires and operates multifamily and specialty properties for its own accounts and institutional partners, comparable to Jaffa's apartment-acquisition-and-management model but at materially larger AUM scale.
- Sun Communities: Public REIT (NYSE: SUI) owning manufactured housing communities, marinas, and RV resorts nationwide. Directly comparable to Jaffa's MHC portfolio segment — Jaffa represents the small, private-market equivalent of the same underlying asset class thesis.
Regional players
- Mark-Taylor Residential: Privately-held apartment owner/operator in the Phoenix metro; comparable in product type and private-ownership structure to Jaffa's apartment segment, though geographically concentrated in Arizona rather than Jaffa's TX/WA footprint.
Emerging players
- Tricon Residential: Single-family rental operator and small-multifamily investor with a residential portfolio across U.S. Sun Belt markets; comparable in asset focus (horizontally-rented residential) but operates in SFR rather than the MHC and small-multifamily spaces Jaffa occupies.
Others
- Criterion Property Management / small MHC operators: Regional private property managers and small MHC portfolio operators comparable in business model and asset-class focus to Jaffa's MHC segment, useful as direct size-comparable operating benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Jaffa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jaffa leadership team
Management profileNumber of profiles
Profiles5 records
Jaffa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jaffa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jaffa
What does Jaffa do?
Jaffa acquires and manages a diversified portfolio of residential and specialty real estate assets, including apartment complexes, manufactured housing communities, and parking facilities. The company concentrates on cities offering diverse employment opportunities, attractive retirement conditions, outdoor lifestyle, and low cost of living, targeting high-barrier real estate that generates stable, non-cyclical rental income. Jaffa reinvests capital into properties through renovations, amenity upgrades, and community-focused enhancements.
Is Jaffa a public or private company?
Jaffa is a private company. It is classified as family owned and is currently operating.
When was Jaffa founded?
Jaffa was founded in 2011. It employs 11 to 50 people.
Where is Jaffa based?
Jaffa is headquartered in Austin, United States, in the North America region.
How does Jaffa make money?
One revenue line is on record: real Estate Rental Income.
Who are Jaffa's main competitors?
Direct peers on record are Hamilton Pointe Real Estate, RangeWater Real Estate and BH Management Services. Broad incumbents are Equity Lifestyle Properties, Yes! Communities, Passco Companies and Sun Communities. Mark-Taylor Residential is listed as a regional player. Tricon Residential is listed as an emerging player. Criterion Property Management / small MHC operators is listed as an others.
Does Jaffa have an API?
No public API is recorded for Jaffa.
What industry is Jaffa in?
Jaffa's product category is Residential Real Estate Investment and Property Management. Its primary akta.pro industry code is BPAJAMAA, Residential Real Estate Asset Management, with a secondary code of BPAJAMAK, Real Estate Investment Management (Acquisitions & Dispositions). Its NAICS code is 531311 and its SIC code is 6532.