Rocco Altobelli

What Rocco Altobelli does

Rocco Altobelli, currently operating as St. Paul Salon, is a single-location full-service beauty salon situated at 665 Snelling Ave. So. in St. Paul's Historic Highland Park neighborhood. The salon underwent a rebranding from Rocco Altobelli to St. Paul Salon under new ownership/management while preserving the same service team, employees, and client base. The business employs approximately 17 stylists and artists, several of whom have 15-30+ years of experience including international training, and the salon is open Tuesday through Saturday.

The service portfolio spans nine categories: haircuts and styling, color services (highlights, balayage, single process, vivid colors), hair extensions, texture and smoothing treatments, spa facials, waxing, brow and lash services, and special occasion makeup, with pricing ranging from $15 for basic waxing to $226 for full lash extension sets. The salon also sells retail hair care products on a final-sale basis. Notably, no proprietary technology is built; the business relies on the Meevo third-party booking platform for online appointment scheduling, a PCI DSS compliant payment processor, and Google Analytics for website traffic measurement.

Revenue is generated primarily through per-appointment service fees on a pay-as-you-go basis, supplemented by retail product sales. Pricing is unit-based and varies by service type, hair length, and technique, with many complex services requiring a complimentary consultation. A 3% merchant fee is added to credit card transactions, payable via cash or debit to avoid the fee. The customer base consists of individual consumers in the Minneapolis-St. Paul metro area seeking personal beauty services across hair, skin, and aesthetic categories. The company is privately held with no institutional investors, no disclosed funding rounds, and no M&A activity.

Name

Rocco Altobelli

Legal name

St. Paul Salon

Website

https://roccoaltobellisalons.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

St. Paul Salon (formerly Rocco Altobelli) is a single-location full-service beauty salon in St. Paul, Minnesota, employing approximately 17 stylists and offering haircuts, coloring, spa facials, waxing, brow and lash services, and makeup to individual consumers in the Twin Cities metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Service Revenue: The primary revenue stream comes from providing hair, color, spa, waxing, and makeup services at a physical salon location. Services are booked by appointment with individual artists. Pricing varies by service type and is quoted per appointment.
2. Retail Product Sales: The salon sells retail hair care products to clients, including professional-grade hair care items. The privacy policy notes 'All hair extensions and retail sales are final' indicating product return policy differs from services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

St. Paul Salon is a single-location full-service beauty salon providing professional haircuts, blowouts, hair color (highlights, balayage, vivids, single process), hair extensions, texture and smoothing treatments, hair treatments, spa facials, waxing, special occasion makeup, brow lamination and tint, and lash extension services to individual consumers in the Minneapolis-St. Paul metro area. Services are performed by appointment with a team of approximately 17 stylists and estheticians, complemented by retail hair care product sales.

Product overview

St. Paul Salon operates as a traditional beauty salon offering a comprehensive range of hair, spa, and aesthetic services. The service portfolio is organized into nine core categories: Haircut & Styling, Treatments, Extensions, Color, Texture & Smoothing, Spa, Make-up, Wax, and Brow & Lash. Services range from basic haircuts and blowouts to advanced color techniques like balayage and vivid colors, spa facials, body waxing, and lash/brow treatments. The salon employs multiple specialized stylists and estheticians offering both haircut and color services.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircut & Styling Professional haircut and blowout styling services performed by experienced stylists, with haircuts starting at $45 and blowouts starting at $35, available to general consumers booking by appointment at the St. Paul salon.
• Color Services
• Hair Extensions
• Texture & Smoothing
• Hair Treatments
• Child Cuts
• Spa Facials
• Waxing
• Brow & Lash Services
• Makeup Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Meevo (Third-party booking platform)coreTechnology or IntegrationThe salon uses Meevo software for online appointment booking. The platform requires account creation and credit card on file to secure appointments. Meevo is a salon management and booking software provider.
• PCI DSS Compliant Payment ProcessorcoreTechnology or IntegrationThird-party payment platform that is fully PCI DSS compliant with bank-level encryption. The platform never stores full card numbers. This is required for processing credit card transactions at the salon.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Drybar: Specialty blowout and styling chain. Competes for the same premium styling and special-occasion clientele in the Twin Cities with a similar service-led, single-category-deep positioning.
• Fantastic Sams Cut & Color: Full-service salon franchise offering cuts, color, and styling. Directly comparable service mix to St. Paul Salon at value and mid-tier price points across the Twin Cities.
• Hand & Stone Massage and Facial Spa: National chain specializing in facials, massage, and waxing. Directly competes with St. Paul Salon's spa facial and waxing categories on price and accessibility, including in the Twin Cities metro.
• Great Clips: Largest U.S. hair salon franchise with deep Twin Cities presence. Competes for the same local consumer haircare spend, though positioned at value price points rather than the premium tier St. Paul Salon targets.

Broad incumbents

• Aveda Experience Centers / Salons: Premium Aveda-affiliated salons compete at the same price and experience tier as St. Paul Salon, often pairing services with retail product lines in similar neighborhood locations.
• Regis Corporation: Parent of Supercuts, Cost Cutters, and other salon brands. Operates the largest portfolio of chain salons in the U.S., competing broadly for walk-in and appointment-based hair services in the same Twin Cities market.
• Ulta Beauty (Salon services): Operates in-store salons alongside its beauty retail business. Overlaps with St. Paul Salon on haircuts, color, and brow services, and competes indirectly through retail product offerings.

Others

• Green Circle Salons: Sustainability-focused salon network. Operates as an enabling/credentialing organization for eco-conscious salons; thematic peer given St. Paul Salon's stated 'commitment to sustainability'.
• Sola Salon Studios: Salon-studio rental platform enabling independent stylists to operate their own businesses. Represents a structural alternative for senior stylists who may leave St. Paul Salon to set up independent practices.

Emerging players

• Madison Reed: Modern color-focused hair brand combining physical Color Bars with retail hair color products. Competes with St. Paul Salon's color services and retail hair care categories through an omnichannel model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thestpaulsalon
• Instagraminstagram.com/thestpaulsalon
• LinkedInlinkedin.com/company/rocco-altobelli-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocco Altobelli