Au Noir

What Au Noir does

Au Noir is a Montreal-based privately held Canadian menswear brand founded in 2009 (legally EcoUniform - 9398-9341 Quebec Inc.) that designs, manufactures, and distributes premium men's clothing including dress shirts, blazers, suits separates, polo shirts, linen shirts, outerwear, denim, pants, shorts, swimwear, footwear, and accessories. The company is organized around a proprietary 360° STRETCH fabric technology that delivers 360-degree freedom of movement, wrinkle resistance, and moisture-wicking performance in dress shirt formats, supported by additional performance innovations in linen blends and dry-fit categories. The portfolio spans over 407 SKUs across multiple themed sub-collections including Performance, Infinity N.O.S. (classics), Sophisticated-Minimalist, Celebration, Golf Selection, and a co-branded ZACHARY BOLDUC X AU NOIR collaboration with the Montreal Canadiens hockey player.

The business operates a hybrid go-to-market model anchored by a direct-to-consumer e-commerce storefront (aunoir.shop) powered by Shopify, selling at $179-$200 USD price points with free shipping over $125, alongside a B2B wholesale portal (aunoir-b2b.com) that supplies authorized boutique and online retail partners with inventory, marketing assets, and pricing policy enforcement via Syncio integration. Revenue streams include one-time DTC product sales, B2B wholesale orders to partner retailers subject to a minimum advertised price policy, and a recurring Club Select loyalty program. The target customer is the modern professional man seeking versatile, comfort-enhanced menswear, with an explicit size-inclusive offering spanning XS to 6XL that addresses a market gap in premium extended-size menswear.

The company is privately held, founder or family-controlled based on the absence of external investment disclosures, and operates with a lean team of 1-10 employees from its headquarters at 345 Crémazie Blvd W in Montreal, distributing across Canada and the United States.

Name

Au Noir

Legal name

EcoUniform - 9398-9341 Quebec Inc.

Website

https://aunoir.shop

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Au Noir is a Montreal-based privately held Canadian menswear brand founded in 2009, designing and distributing premium men's clothing centered on a proprietary 360° STRETCH fabric technology. It serves modern professional men through a Shopify-powered DTC storefront, a B2B wholesale portal for authorized boutiques, and a size-inclusive catalog spanning XS to 6XL.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through owned Shopify-powered e-commerce storefront. Products sold at MSRP with free shipping on orders over $125.
2. B2B Wholesale: Wholesale distribution to partner boutiques and retailers through dedicated B2B portal (aunoir-b2b.com). Retailers purchase at wholesale prices for physical store and authorized online resale.
3. Loyalty Program: Club Select loyalty program offering exclusive benefits to repeat customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Au Noir designs, manufactures, and distributes premium men's apparel — including 360° STRETCH dress shirts, linen shirts, blazers, suit separates, polos, outerwear, denim, sweaters, activewear, swimwear, footwear, and accessories — through its own Shopify e-commerce store and a B2B wholesale portal serving partner boutiques across North America. The brand emphasizes proprietary stretch and performance fabric technology, a comprehensive size range from XS to 6XL, and curated sub-collections such as Performance, Dry Fit, Golf, and the Zachary Bolduc x Au Noir collaboration.

Product overview

Au Noir is a Montreal-based men's clothing brand founded in 2009, offering a comprehensive portfolio of sophisticated menswear. The core offering centers on the proprietary 360° STRETCH shirt technology — including the ALEXANDER-FAN and TELLY lines — which provide maximum freedom of movement, wrinkle resistance, and breathability. The portfolio spans dress shirts (including premium linen HUMPHREY shirts), polo shirts, blazers, suits separates, casual pants, jeans, outerwear, T-shirts, wool sweaters, tracksuit, Bermuda shorts, swimwear, shoes, and accessories. The brand operates themed sub-collections including the Infinity N.O.S. classic line, the Sophisticated-Minimalist line, the Performance collection, the Celebration Collection, Golf Selection, and Dry Fit. A notable collaboration with Montreal Canadiens player Zachary Bolduc was also launched. Au Noir distributes through a B2B wholesale portal for partner retailers and maintains a loyalty program (Club Select). The e-commerce store is powered by Shopify and offers over 400 products across seasonal collections.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° STRETCH Shirts High-performance dress shirts made from Au Noir's proprietary stretch fabric offering 360° freedom of movement, wrinkle resistance, and breathability; key lines include ALEXANDER-FAN and TELLY with innovative weaving and contrasting patterns.
• HUMPHREY Linen Shirt Premium linen and cotton blend dress shirt with maximum breathability and lightweight feel, featuring Au Noir signature finishes such as angled buttonholes, grouped collar buttons, and ceramic sleeve buttons; available in Pink, Beige, Mint, and White.
• Blazers Tailored blazers for formal and smart-casual occasions, including summer-weight options.
• Polo Shirts Polo shirts in merino wool (Knitted Polo Shirts) and performance fabrics, including long-sleeved variants, designed for smart-casual and warm-weather wear.
• Short-Sleeved Shirts Casual short-sleeved dress shirts in flat collar and open collar styles, available in stretch fabric and multiple colors.
• Linen Shirts Linen shirts designed for warm weather with natural breathability, lightweight feel, and natural drape.
• Suits Separates Mix-and-match suit components allowing customers to purchase jackets and pants separately for versatile styling.
• Denims and Pants Jeans and casual pants for everyday wear, available in various fits and colors.
• Outerwear Coats, overcoats, and overshirts for outdoor and cold-weather use, including winter-weight outerwear such as the KLAMATH.
• Bermuda Shorts and 360° Stretch Shorts Bermuda shorts and 360° Stretch Shorts for warm-weather wear.
• Swimsuits
• Wool Sweaters Wool sweaters for layering and cooler-weather wear.
• T-Shirts
• Tracksuit
• Belts and Socks
• Shoes and Boots
• Performance Collection
• Infinity N.O.S. Collection
• Zachary Bolduc x Au Noir Collection
• Celebration Collection
• Golf Selection
• Dry Fit Collection

Quantifiable outcome

• 407+ products across multiple collections offering comprehensive men's wardrobe solutions
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Zachary BolducminorStrategic or Co-development PartnerProfessional hockey player for Montreal Canadiens has a co-branded collection with AU NOIR featuring his favorite styles. The ZACHARY BOLDUC X AU NOIR collection includes signature shirt designs and is promoted as featuring the favorites of the Montreal Canadiens player. This celebrity partnership brings visibility to the brand among sports fans and provides exclusive designs.
• SynciocoreTechnology or IntegrationSyncio application integration enables real-time inventory and pricing synchronization between AU NOIR and authorized online retail partners. Boutique ID: 6042a73c598fd. This tool is essential for maintaining pricing policy compliance and preventing unauthorized discounting across the partner network.
• ShopifycoreTechnology or IntegrationE-commerce platform powering aunoir.shop online storefront. Provides the technical infrastructure for product listings, shopping cart, checkout processing, customer accounts, and order management. AU NOIR is identified as a Shopify-powered store.
• Partner Retail BoutiquescoreChannel Partner/ Reseller/ DistributorIndependent retailers and boutiques authorized to sell AU NOIR products through physical stores and approved online channels. Partners receive access to B2B portal with sales and marketing tools, catalog with inventory, lifestyle photos/videos, and collection images. Must comply with pricing policy or face sanctions including order suspension.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aunoir
• LinkedInca.linkedin.com/company/au-noir
• Instagraminstagram.com/aunoirclothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Au Noir