Syncio

What Syncio does

Syncio Co Pty Ltd, founded in 2017 and headquartered in Docklands, Australia, operates a multi-store inventory and product synchronization platform for e-commerce merchants running multiple Shopify and WooCommerce storefronts. The core product connects stores via SKU-based matching over the Shopify and WooCommerce REST APIs, propagating real-time inventory updates across connected storefronts within seconds of a sale to prevent overselling, with optional modules for product attribute sync (17+ attributes including metafields, images, prices, tags, and descriptions), automatic order forwarding and tracking sync, commission-based payouts, and metafield handling. A partner discovery layer, Syncio Marketplace, aggregates over 3,000 partner stores, 2M+ products, and $10.4B in combined GMV, enabling merchants to source or distribute inventory across other businesses.

The company monetizes through a dual-sided, role-based pricing model. Destination Stores (retailers receiving synced inventory) pay fixed monthly subscriptions scaled by product count, starting with a free tier for up to 25 products. Source Stores (suppliers sharing inventory) are billed on a usage basis from $19 to $99 per month, capped at 1,001–10,000 orders, with the first 10 orders free. Optional add-on modules are sold as subscriptions on top of the base plan. Distribution is entirely self-serve through the Shopify App Store (4.7 stars, 160+ reviews) and the WordPress/WooCommerce plugin directory, supported by content marketing, a help center, and customer case studies. Recent product moves include the Universal Store beta (January 2026), which allows a single Shopify store to operate simultaneously as Source and Destination, and an expansion to Shopline as a supported platform. The company is private, employs 1–10 people, has raised from Startmate (2020) and Tractor Ventures (2021), and does not disclose revenue.

Name

Syncio

Legal name

Syncio Co Pty Ltd

Website

https://syncio.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Syncio is a Shopify and WooCommerce app that synchronizes inventory, products, and orders across multiple e-commerce storefronts in real time, serving 15,000+ merchants and powering a partner marketplace with $10.4B combined GMV.

Ownership category

akta.pro rank

Product category

E-commerce Inventory Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Inventory synchronization software
• Multi-store stock sync
• Ecommerce inventory management
• Dropshipping automation platform
• Shopify WooCommerce integration

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Destination Store Subscriptions: Destination Stores (retailers receiving inventory) pay a fixed monthly subscription based on the number of products synced. Includes a free plan for up to 25 products. Paid tiers scale by product count. 14-day free trial available.
2. Source Store Performance-Based Plans: Source Stores (suppliers sharing inventory) are billed based on orders with synced products. Free for first 10 orders per month, then tiers from $19-$99/month based on order volume (11-100, 101-1000, 1001-10000 orders).
3. Add-on Subscriptions: Premium add-ons for Shopify: Product Settings add-on for extended attribute sync, Order Add-on for automatic order forwarding, Payouts add-on for commission splits. These are optional paid upgrades on top of base subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Syncio is a SaaS platform that connects multiple Shopify and WooCommerce stores to automatically synchronize inventory levels, product attributes, and orders in real time using SKU-based matching. The platform serves e-commerce merchants who operate multiple storefronts, source from suppliers, or distribute through retail partners, and includes a built-in marketplace for partner discovery. Optional add-ons extend the platform with order forwarding, extended attribute sync, metafield sync, and commission/payout management.

Product overview

Syncio is a multi-store inventory and product synchronization platform designed for e-commerce businesses managing multiple storefronts. The core platform (Syncio) provides real-time inventory sync, product attribute sync, and order forwarding across Shopify and WooCommerce stores. The product portfolio consists of the core Syncio platform plus several add-on modules: the Order Add-on for automated order fulfillment routing, the Product Settings Add-on for extended attribute synchronization, the Payouts Add-on for commission management, and the Metafields Add-on for Shopify metafield sync. Syncio also operates Syncio Marketplace, a partner discovery network with over 2,000 active stores. The recent Universal Store (beta) feature allows stores to operate as both source and destination simultaneously, enabling a combined marketplace/supplier model.

Differentiator

Problem solved

Functional benefit

Brands

• Syncio Marketplace: A network connecting like-minded brands and retailers for cross-store collaboration, product sharing, and partnership building.

Products and services

• Syncio (Core Platform) Real-time inventory, product attribute, and order synchronization platform connecting multiple Shopify and WooCommerce stores via API-based SKU matching. For e-commerce merchants running multiple storefronts, sourcing from suppliers, or distributing through partner retailers.
• Syncio Marketplace Partner discovery marketplace enabling brands and retailers to search for, connect with, and trade inventory with one another, with filters for region, commission rate, and shipping policy. Includes tools for managing commissions and revenue splits across partner connections.
• Universal Store Beta capability launched in January 2026 for Shopify stores that lets a single store act as both a Source Store (sharing its own inventory) and a Destination Store (selling partner inventory) at the same time. For merchants who want to operate as a marketplace, supplier, and brand simultaneously.

Quantifiable outcome

• 15,000+ merchants trust the platform for inventory sync
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreOthersStripe is used as the payment processing service for Syncio subscriptions. Payment processing services are provided subject to Stripe Connected Account Agreement, including Stripe Terms of Service. Stripe handles periodic debits and subscription fee collection from merchants.
• ShopifycoreTechnology or IntegrationShopify is the primary e-commerce platform Syncio integrates with. The app is distributed via Shopify App Store and leverages Shopify's API for inventory sync, product sync, order forwarding, and payouts functionality.
• WooCommercecoreTechnology or IntegrationWooCommerce (WordPress) is a supported platform for Syncio's inventory sync functionality. Available via WordPress plugin directory with cross-platform sync support (WooCommerce-to-Shopify and WooCommerce-to-WooCommerce connections).

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Veeqo: Amazon-owned multi-channel inventory and shipping management platform. Directly comparable to Syncio's core inventory-sync use case for Shopify merchants, but broader in scope (warehouse, shipping, analytics) and backed by Amazon's resources.
• Cin7: Cloud-based inventory management platform for product sellers across multiple sales channels and warehouses. Overlaps with Syncio on multi-channel stock synchronization but addresses larger mid-market and enterprise merchants with broader ERP/inventory scope.
• Brightpearl: Retail-first ERP with native Shopify integration, providing inventory, order, and financial management across channels. Comparable to Syncio's centralization of multi-store operations but positioned as a fuller ERP suite for scaling merchants.
• ChannelEngine: Marketplace integration and feed management platform for brands selling across multiple channels. Comparable to Syncio's partner/marketplace enablement but with a stronger brand/manufacturer orientation and broader marketplace coverage.

Direct peers

• Linnworks: Multi-channel inventory, order, and listing management platform serving Shopify, WooCommerce, Amazon, eBay and more. Comparable in targeting multi-store e-commerce merchants needing centralized inventory and order workflows.
• Sumtracker: Shopify-focused inventory sync app supporting multi-location and cross-store stock synchronization. Closest direct competitor in the Shopify App Store for multi-store inventory syncing use cases.
• SoStocked: Inventory forecasting and multi-channel stock management tool for Shopify and Amazon sellers. Comparable in serving merchants managing inventory across multiple storefronts, with stronger emphasis on forecasting.
• LitCommerce: Multi-channel listing and inventory management platform with native Shopify, WooCommerce, Amazon, eBay, and Etsy integrations. Directly comparable to Syncio's cross-store sync and partner/marketplace enablement for SMB merchants.
• Easync: Automated dropshipping and inventory sync tool bridging Shopify with suppliers and marketplaces like Amazon and eBay. Comparable to Syncio's Destination Store / dropshipper use case for resellers sourcing from external suppliers.

Emerging players

• Flxpoint: Order and inventory routing platform for brands and 3PLs managing multi-channel commerce. Comparable in solving cross-channel inventory visibility, but more focused on fulfillment routing and enterprise workflows than SMB self-serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/syncioapp
• LinkedInlinkedin.com/company/syncio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syncio