What Gymleco does

Gymleco is a Swedish designer and manufacturer of commercial and residential gym equipment, founded in 1994 and headquartered in Eskilstuna, Sweden. The company offers a catalog of more than 500 products spanning selectorized strength machines (310 series) with proprietary Powerband™ cable-replacement technology, plate-loaded machines, cable stations, Smith machines, circuit training machines (900 series), cardio equipment, racks and rigs, gym lockers, flooring, and a full accessory line (barbells, dumbbells, kettlebells, weight plates, training balls, exercise handles). Powerband™ is positioned as a differentiator, replacing traditional wires with a band system that is claimed to be maintenance-free and resistant to stretching.

Gymleco sells primarily through a global network of 56 distributors that handle regional sales, installation, financing, and after-sales support, supplemented by a direct e-commerce storefront with quotation-based pricing and a Quick Buy path. Revenue is generated from hardware sales to commercial gyms and fitness chains, boutique studios, hotel and corporate fitness facilities, military and government buyers, and home gym customers, with leasing options offered through distributors to reduce upfront capital requirements.

The company markets itself on Scandinavian design, durability, compact footprint, and maintenance-free construction, and supports its brand with social media presence, a podcast, blog content, trade show participation (notably FIBO Cologne and Davos), and brand ambassadors including IFBB Pro Bodybuilder Shaun Clarida. Ownership is private and founder-led (Kari Jernvall, founder), with no disclosed institutional investors, funding rounds, or M&A activity in the available data.

Name

Gymleco

Legal name

Gymleco

Website

https://gymleco.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Gymleco is a Swedish designer and manufacturer of commercial and home gym equipment founded in 1994, selling 500+ products — including selectorized machines with proprietary Powerband™ technology, plate-loaded equipment, cardio, racks, and accessories — to gyms, studios, military, and consumers via 56 global distributors and direct e-commerce.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industries

Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Commercial gym equipment
• Strength training machines
• Fitness equipment manufacturing
• Selectorized weight machines
• Gym facility solutions

Headquarters

HQ city

Eskilstuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Gym Equipment Sales: Gymleco generates revenue through the direct sale of gym machines, gym equipment, cardio machines, racks, flooring, and accessories to commercial gyms, boutique studios, and fitness facilities worldwide. Products are priced via quotation based on configuration and quantity.
2. Leasing of Gym Equipment: Gymleco offers leasing options for gym equipment, making their products accessible to gym owners who prefer financing over upfront capital expenditure. Leasing terms vary by region through local distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Gymleco is a Swedish designer and manufacturer of commercial and home gym equipment, offering over 500 products including selectorized strength machines with proprietary Powerband™ technology, plate-loaded machines, cable stations, circuit training machines, Smith machines, cardio equipment, racks and rigs, and a full line of free weights and accessories. The company distributes its products through 56 distributors globally, supported by quotation-based direct sales and leasing options.

Product overview

Gymleco is a Swedish manufacturer of commercial and home gym equipment founded in 1994, offering over 500 products through 56 distributors worldwide. The company's portfolio spans selectorized strength machines (310 series) with proprietary Powerband™ technology, plate-loaded machines (010-080 series), cable stations, circuit training equipment (900 series), Smith machines, cardio machines, racks & rigs, and comprehensive accessory lines including barbells, dumbbells, kettlebells, weight plates, training balls, and exercise handles. Gymleco also provides facility infrastructure including gym lockers and flooring solutions. The product line is designed for space efficiency, maintenance-free operation, and durability for professional gym environments, with solutions tailored for commercial gyms, boutique studios, corporate/hotel gyms, PT facilities, and home gyms.

Differentiator

Problem solved

Functional benefit

Products and services

• Selectorized Gym Machines (310 Series) Commercial-grade selectorized strength machines with built-in adjustable weight stacks, featuring compact design and Powerband™ technology for smooth, maintenance-free movement. Designed for commercial gyms and fitness facilities.
• Plate Loaded Machines (010-080 Series) Plate-loaded strength machines requiring user-added weight plates for resistance training, designed for durability and space efficiency in commercial gym environments.
• Cable Stations Cable-based strength training equipment using Gymleco's proprietary Powerband™ technology instead of traditional wires, providing smooth consistent movement without stretching or need for adjustment.
• Circuit Training Machines (900 Series) Multi-station gym machines designed for circuit training with hydraulic resistance, featuring dual-exercise capability per unit and ease of use for all fitness levels.
• Smith Machines Guided barbell training systems combining Smith machine functionality with free-weight training capabilities for strength development in commercial gym environments.
• Cardio Machines Cardiovascular training equipment including treadmills, crosstrainers, bicycles, stair climbers, rowing machines, and SkiErg for commercial gyms and fitness facilities.
• Racks & Rigs Racks and rigs for squats, powerlifting, pull-ups, and general strength training including half racks, detached rigs, and wall-mounted configurations for commercial and home gyms.
• Barbells (400-800 Series) Olympic and specialty barbells including competition powerlifting bars, weightlifting bars, technique bars, curl bars, hex bars, and strongman log bars for various strength training disciplines.
• Dumbbells (430, 830, 840 Series) Handheld free weights available in chrome, steel, hex, rubber, and polyurethane finishes ranging from 1kg to 100kg for diverse workout applications.
• Kettlebells Iron and competition-style kettlebells ranging 4-56kg, color-coded for easy weight identification and designed for functional strength training.
• Weight Plates (420, 820, 824 Series) Weight plates in polyurethane, rubber, calibrated steel, bumper, technique, and colored varieties with optional handles, ranging 1.25-50kg for plate-loaded machines and barbell training.
• Training Balls Training balls including slam balls (2-100kg), wall balls (2-14kg), medicine balls (1-10kg), balance trainer balls, and gymnastic balls for functional and rehabilitation training.
• Exercise Handles Cable machine attachments including row handles, biceps/triceps handles, pulldown handles, lateral pull handles, ankle straps, and multi-hook bars for varied grip positions.
• Storage Solutions Storage solutions for organizing and securing gym equipment including dumbbell racks, barbell racks, and weight plate storage systems.
• Gym Lockers Heavy-duty lockers including L-lockers, square, rectangular, and safety variants with accessories for commercial gym changing facilities.
• Gym Flooring Flooring solutions including rubber tiles, Regupol everroll, artificial grass, puzzle mats, and powerlifting podiums for gym surface protection.
• Gym Benches Adjustable workout benches for incline, flat, and decline positioning, plus stools and steps for home and commercial gym use.
• Home Gym Equipment Complete home gym packages including cable crosses, adjustable pulleys, squat racks, and bench press stations for private fitness spaces, with planning support and 3D drawings available.
• 029 Incline Press / Chest Flyes Machine Dual-function incline press and chest flyes machine for commercial gyms, debuted at FIBO Cologne as a multifunctional strength training innovation.

Quantifiable outcome

• Space efficiency: compact footprint allows more equipment in the same floor area
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gymleco Distributor NetworkcoreChannel Partner/ Reseller/ DistributorGymleco operates with 56 distributors worldwide who handle local sales, delivery, installation, and after-sales support. Distributor services vary by region and may include gym planning, layout design, financing, and installation support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Matrix Fitness: Commercial fitness equipment division offering strength, cardio, and connected products; competes with Gymleco in commercial and hospitality gym segments with broader product breadth and digital integration.
• Life Fitness: One of the largest global commercial fitness equipment manufacturers (including Hammer Strength and Cybex), overlapping with Gymleco across selectorized, plate-loaded, and cardio equipment for commercial gyms.
• Body-Solid: Long-established US fitness equipment maker offering broad strength, free-weight, and home-gym lines; overlaps with Gymleco's accessory and home-gym segments at typically lower price points.
• Technogym: Global premium commercial fitness equipment incumbent offering cardio, strength, and a connected fitness ecosystem; competes with Gymleco in commercial fit-outs while operating at far greater scale and with integrated digital platforms.

Emerging players

• Atlantis Strength: Canadian commercial strength equipment manufacturer with direct-to-gym and distributor-led sales; an emerging competitor in the boutique and functional-training segment where Gymleco also positions itself.

Direct peers

• Torque Fitness: US-based commercial strength, racks, and functional training equipment manufacturer competing with Gymleco in plate-loaded machines, rigs, and functional training products for commercial facilities.
• Hammer Strength: Plate-loaded strength equipment brand (now part of Life Fitness) and a category leader where Gymleco directly competes with its plate-loaded 010–080 series machines.
• Eleiko: Swedish-based premium strength equipment manufacturer (barbells, plates, racks, strength machines) competing head-to-head with Gymleco in commercial and competition-grade strength training, with similar Scandinavian design positioning.
• Keiser Corporation: Manufacturer of pneumatic and strength equipment with proprietary resistance technology; comparable to Gymleco in using technology-based differentiation (Powerband™ vs. Keiser's pneumatic system) for commercial strength equipment.
• Panatta Srl: Italian manufacturer of premium strength and selectorized equipment with similar boutique-gym and design-led positioning to Gymleco, also selling through international distributor networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Gymleco
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/gymleco
• TikToktiktok.com/@gymleco
• Xx.com/gymleco
• LinkedInlinkedin.com/company/gymleco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymleco