What Keiser Corporation does

Keiser Corporation is a privately held, family-owned US manufacturer of commercial and residential strength training and cardio fitness equipment, headquartered in Fresno, California. Founded in 1976 by Dennis Keiser, who remains CEO, the company designs and builds its products domestically with globally sourced materials and serves commercial health clubs (primary segment), professional and amateur sports teams, military/fire/law enforcement tactical facilities, medical and rehabilitation providers, senior living and active-aging programs, and individual home users.

Name

Keiser Corporation

Legal name

Keiser Corporation

Website

https://keiser.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Keiser Corporation, founded 1976 and based in Fresno, California, is a family-owned US manufacturer of pneumatic-resistance strength machines, magnetic-resistance cardio equipment, and connected fitness systems serving commercial health clubs, sports teams, tactical, medical, longevity, and home users.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

Keywords

• Commercial fitness equipment
• Pneumatic resistance machines
• Strength training equipment
• Indoor cycling bikes
• Connected cardio machines

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Fitness Equipment Sales: Sale of professional-grade fitness equipment including resistance machines, cardio equipment, functional trainers, racks, and specialty equipment to commercial facilities (health clubs, sports teams, medical facilities, government/tactical)
2. Residential/Home Fitness Equipment Sales: Direct-to-consumer sales of cardio equipment (M3, M3i Indoor Cycles) and accessories through keiser.com online store for home training.
3. Software Subscriptions (M Series App, The Ride): Subscription-based access to on-demand fitness classes, workout tracking, performance metrics, and connected features through mobile applications.
4. Equipment Financing and Leasing: Financing and leasing programs for commercial customers to acquire Keiser equipment, with leasing options available for US businesses.
5. Developer API Access: Open APIs and SDKs enabling third-party developers to integrate with Keiser fitness equipment and access workout metrics data.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Keiser Corporation designs, manufactures, and sells commercial and home fitness equipment built around proprietary air pneumatic resistance technology (A400) for strength training and magnetic-resistance M Series cardio equipment with Bluetooth connectivity. Its portfolio spans resistance machines, functional cable trainers, racks, specialty equipment, indoor cycles, ellipticals, and total body trainers, sold to commercial health clubs, sports performance facilities, medical/rehabilitation providers, tactical/government agencies, senior living communities, and residential consumers, with complementary connected software offerings (The Ride, M Series apps, Keiser Metrics) and an open developer API platform.

Product overview

Keiser Corporation manufactures commercial and home fitness equipment with a focus on air pneumatic resistance and magnetic resistance technology. The product portfolio centers on the proprietary A400 Technology for strength training, complemented by functional cable machines (Infinity Functional Trainers), racks, and specialty equipment. The cardio line includes M Series equipment (indoor bikes, strider ellipticals, and total body trainers) featuring magnetic resistance and Bluetooth connectivity. Digital offerings include The Ride on-demand cycling classes, Studio Display, M Series App, M Series Group App, and Keiser Metrics tracking platform. Equipment is distributed across market sectors including Tactical, Sports Performance, Longevity, Medical, and Commercial fitness facilities. The company also offers equipment leasing, education services, and maintains a developer platform for third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Keiser Metrics: Fitness metrics tracking platform and application
• Keiser M Series
• Keiser M Series Group
• Keiser M Series Instructor
• The Ride
• A400 Technology
• Keiser Gym Builder

Products and services

• AIR Series Resistance Machines Commercial-grade strength training machines using Keiser Air Pneumatic Resistance technology, delivering smooth, consistent resistance throughout the range of motion at any speed for users from beginners to professional athletes. Sold to commercial gyms, sports performance facilities, medical/rehab, tactical, and senior living operators.
• Infinity Functional Trainers Functional cable machines designed for comprehensive training workouts with varied configurations, part of Keiser's functional training equipment line for commercial and home facilities.
• Keiser Racks Strength racks featuring air pneumatic resistance columns that can be attached to a bar, providing smooth pneumatic resistance for use alone or in combination with free weights.
• Keiser Sled (Force Machine) Resistance-based strength training device providing pushing/sled-style training capability for commercial athletic and performance applications.
• Stretch Corner Compact stretching equipment occupying only 24 square feet (2.2 meters) that supports a wide array of stretches while minimizing facility floor space.
• M Series Cardio Equipment Magnetic-resistance cardio line including M Series Indoor Bikes, M5i Strider Ellipticals, and M3i Total Body Trainers with Bluetooth connectivity for connected fitness, sold to commercial facilities and home consumers.
• Specialty Equipment Additional fitness equipment beyond the core resistance and cardio lines, serving specialized training needs in commercial settings.
• Compressors Air compressor systems that power Keiser's pneumatic resistance technology in strength training equipment, sold as standalone accessories for commercial installations.
• The Ride On-demand indoor cycling workout class subscription for home users, providing virtual fitness classes integrated with Keiser M Series cardio equipment.
• The Ride Studio On-demand class platform for studio environments, offering indoor cycling workouts for commercial studio operators.
• Studio Display Display system for studio environments that shows workout metrics, class information, and performance data for group cycling classes.
• M Series App Mobile application for M Series cardio equipment providing individual workout tracking, performance metrics, and connectivity features for home users.
• M Series Group App Group fitness application for M Series equipment enabling instructor-led classes and group workout experiences in commercial studio environments.
• Keiser Developer Zone (Metrics SDK and APIs) Open developer platform providing SDKs, APIs, and documentation (Metrics SDK, Air eChip, M Series Direct/Receiver/M7i) for third-party developers to access Keiser workout metrics and integrate with fitness platforms such as Zwift, TrainerRoad, and BKool.
• Equipment Financing and Leasing Leasing and financing program enabling US businesses to acquire Keiser commercial fitness equipment through structured payment contracts.

Quantifiable outcome

• Smooth resistance throughout range of motion at any speed enables effective training across all fitness levels
• +2 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationThird-party payment processor for online transactions. Handles payment processing including credit card information; Keiser does not collect or store Financial Information.
• AffirmcoreTechnology or IntegrationPayment processing partner offering financing options for equipment purchases. Part of payment ecosystem enabling installment payments for customers.
• KlarnacoreTechnology or IntegrationPayment processing partner providing alternative payment options including buy-now-pay-later functionality for equipment purchases.
• HubSpotcoreTechnology or IntegrationCustomer relationship management system and email service provider. Implements tracking code for website analytics, visitor behavior, and user experience optimization. Used for email marketing communications and customer data management.
• Basis DSPminorGTM or Marketing PartnerProgrammatic advertising partner for buying and optimizing digital media across open web and connected channels. Enables targeted advertising, frequency capping, and campaign performance measurement.
• ShareASale (Awin)minorGTM or Marketing PartnerAffiliate marketing network partner tracking signup commissions for Keiser's affiliate program. Part of Awin global affiliate network.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life Fitness: One of the largest global commercial fitness equipment manufacturers (strength, cardio, group cycling) under KPS Capital ownership. Overlaps Keiser across commercial health clubs, sports performance, and connected cardio; broader portfolio and larger installed base make it a broad incumbent rather than a direct niche peer.
• Precor: Commercial cardio and strength equipment manufacturer owned by Amer Sports. Directly overlaps with Keiser's M Series cardio and strength lines in commercial health clubs and hospitality; broader portfolio positioning makes it a broad incumbent.

Direct peers

• True Fitness: US-based commercial cardio and strength equipment manufacturer serving health clubs, hospitality, and corporate fitness. Comparable to Keiser across commercial cardio (treadmills, bikes, ellipticals) and commercial strength with similar vertical segmentation.
• Eleiko: Premium Swedish strength and performance equipment manufacturer serving professional sports, performance centers, and competitions. Highly comparable to Keiser on premium strength positioning, sports performance vertical, and Made-in-(home-country) manufacturing ethos.
• Rogue Fitness: US-based strength and functional fitness equipment manufacturer serving commercial gyms, performance centers, and home users (including racks, sleds, and conditioning). Direct overlap with Keiser Racks and Force Machine (Keiser Sled) in strength and functional training.
• Technogym: Italian premium manufacturer of commercial and home fitness equipment spanning strength, cardio, and connected fitness. Closely comparable to Keiser on product breadth (strength + cardio + digital content) and premium commercial positioning across health clubs, sports performance, and medical/rehab verticals.
• Cybex International: Commercial strength and cardio equipment manufacturer (now part of Life Fitness / Brunswick heritage). Directly comparable to Keiser in commercial strength machines, rehab/medical applications, and selectorized and plate-loaded equipment.
• Matrix Fitness (Johnson Health Tech): Commercial and consumer strength, cardio, and functional training equipment manufacturer under Johnson Health Tech. Comparable to Keiser across commercial health clubs, performance training, and connected cardio, with similar vertical segmentation.

Emerging players

• Tonal: Smart connected home strength system with a subscription content model. Comparable to Keiser on the connected strength-training thesis, though focused exclusively on the residential/consumer segment rather than commercial.
• Peloton: Connected fitness platform with hardware (bike, treadmill, rower) and a large subscription content library. Comparable to Keiser on connected indoor cycling (M Series vs. Peloton Bike, The Ride vs. Peloton classes), though Peloton leads on consumer subscription scale and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KeiserFitness
• GitHubgithub.com/KeiserCorp
• YouTubeyoutube.com/c/KeiserFitness
• Facebookfacebook.com/KeiserFitness
• LinkedInlinkedin.com/company/keiser-international
• Instagraminstagram.com/keiserfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keiser Corporation