Tee Rex

What Tee Rex does

Tee Rex, operating legally as Custom Tee Rex, LLC, is a founder-owned graphic apparel and custom printing business based in Eureka Springs, Arkansas. The company is operated by artist Jayme Brandt as a sole proprietor/proprietorship-level operation, selling original pop culture mashup illustrations across themed series including Bike Club, Seuss Wars, Scarry Wars, Social Justice League, Star Wars, and Hillbilly Heroes. Its product line spans graphic t-shirts (priced at $20 standard, $24 premium), hoodies and long-sleeve tees ($28-$36), original illustration prints, comics (Fish Shticks), and a vintage toy/collectibles catalog.

The business generates revenue through three streams: (1) direct-to-consumer retail of graphic tees and apparel via its e-commerce website (customteerex.com) and physical retail showroom at 99 Spring St #3N; (2) custom t-shirt printing and graphic design services for groups, schools, and organizations (named clients include CULTURE Fitness, Bills Backers of NWA, and Zenith) on a quote-based model; and (3) sales of original art prints, signed prints, and collectibles. There is also an art licensing page indicating intent to monetize illustrations beyond physical merchandise.

The company has no disclosed funding, no employees beyond the founder, no patents or trademarks recorded, and no public revenue figures. Its go-to-market is omnichannel but small-scale: a Wix-hosted e-commerce site, a single Arkansas retail location, and an active social media presence across multiple Instagram and Facebook accounts under the owner's name and the brand. The primary customer segments are individual pop culture enthusiasts (B2C) and small group/organization custom orders (B2B), with a low-cost unit-pricing model and no disclosed subscription or recurring revenue component.

Name

Tee Rex

Legal name

Custom Tee Rex, LLC

Website

https://teerextoys.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Custom Tee Rex, LLC is a sole-operator graphic apparel and custom printing business in Eureka Springs, Arkansas, selling original pop culture mashup t-shirts, custom-printed apparel for groups, and art prints to individual consumers and small organizations.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing

NAICS

Clothing and Clothing Accessories Retailers (458110), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Apparel & Accessory Stores (5600), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industry

Dolls, Plush & Action Figures Retail (CRALAFAD)

Keywords

• Custom t-shirt printing
• Graphic apparel
• Original illustration prints
• Screen printing services
• Pop culture collectibles

Headquarters

HQ city

Eureka Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. T-Shirt and Apparel Sales: Direct retail sales of graphic t-shirts, hoodies, sweatshirts, and long-sleeve tees featuring original pop culture mashup illustrations. One-time purchase model for individual products.
2. Custom Printing Services: Provides custom t-shirt printing and graphic design services for groups, schools, and organizations including CULTURE Fitness, Bills Backers of NWA, and Zenith. B2B/custom order fulfillment.
3. Art Prints and Collectibles: Sales of original art prints, signed prints, vintage toys, comics, and books. Includes specialized collections like Star Wars memorabilia and GIJOE collectibles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tee Rex sells original-illustration graphic apparel (t-shirts, hoodies, long-sleeve tees) and art prints through its own e-commerce site and a single retail shop in Eureka Springs, Arkansas. It also offers custom t-shirt printing and graphic design services for groups, schools, fitness organizations, and small businesses. Revenue is generated one product at a time through direct retail sales and quote-based custom orders.

Product overview

Custom Tee Rex is a custom printing and illustration business operated by artist Jayme Brandt, specializing in graphic t-shirts and original artwork. The company offers a portfolio of exclusive graphic tees featuring themed illustration series (Bike Club, Seuss Wars, Scarry Wars, Star Wars mashups, Social Justice League), custom t-shirt printing services for individuals and organizations, original illustration prints and signed artwork, and vintage toy collectibles. The product architecture centers on apparel products (graphic tees, hoodies, specialty tees) and illustration/art products (prints, comics, stickers), with services including custom printing, graphic design, and art licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Tees Original-illustration graphic t-shirts featuring pop-culture mashup designs by Jayme Brandt, sold direct to individual consumers at $20 standard / $24 premium pricing.
• Hoodies and Long-Sleeve Tees Hooded sweatshirts and long-sleeve t-shirts featuring original graphic designs, sold to individual consumers.
• Custom T-Shirts Custom t-shirt printing service enabling individuals and groups to order personalized apparel with their own designs.
• Custom Printing Services Bulk/group custom printing service for organizations, schools, fitness clubs, and small businesses, with quote-based pricing.
• Illustration Prints Original artwork and signed illustration prints from Jayme Brandt, including themed series such as Bike Club, Fast Food Cars, and Seuss Wars.
• Graphic Design Services Professional graphic design services for custom apparel and branding needs, supporting custom printing customers.
• Art Licensing Licensing of original Jayme Brandt illustrations to third parties for external use.
• Cy-Fi Cycling Stickers Cycling-themed character stickers priced at $4.00 each, sold as standalone accessories.
• Vintage Toys and Collectibles Curated vintage toys, comics, Star Wars memorabilia, and GIJOE collectibles sold to individual fans and collectors.
• Fish Shticks Comics Original comic book series created by Jayme Brandt, sold as standalone products.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Design By Humans: Design By Humans is an artist community marketplace for graphic tees and apparel featuring pop-culture and original artwork. Direct peer given shared graphic-tee marketplace model and pop-culture themed designs.
• Redbubble: Redbubble is a global marketplace where independent artists sell original designs printed on apparel, stickers, prints, and home goods. Direct peer because Tee Rex follows the same artist-upload model across tees, stickers, art prints, and collectibles.
• Society6: Society6 sells artist-designed art prints, apparel, home decor, and accessories. Direct peer given Tee Rex's parallel mix of original illustration prints plus apparel products under one artist brand.
• Threadless: Threadless is an artist-driven graphic apparel marketplace that lets independent artists submit designs to be printed on tees and apparel. Direct peer because Tee Rex occupies the same creator-to-consumer graphic tee niche with original illustrations on apparel.
• TeePublic: TeePublic is a graphic apparel marketplace built around independent artist designs on tees, hoodies, and accessories. Direct peer due to overlap in original-illustration graphic tees, pop-culture themed designs, and artist-first positioning.
• CustomInk: CustomInk is a custom apparel and printing company serving groups, schools, sports teams, and organizations — overlapping directly with Tee Rex's B2B custom printing service for schools, fitness orgs, and fan clubs.
• Zazzle: Zazzle is a customization marketplace for apparel, prints, and gifts where creators sell designed products. Direct peer due to overlap in customizable apparel, art prints, and collectibles sold through an e-commerce creator storefront.
• TeeSpring (Spring): TeeSpring (now Spring) is a creator-economy platform for custom printed apparel and merchandise with no upfront costs. Direct peer because it competes in the same custom apparel/print-on-demand space that overlaps Tee Rex's custom printing service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TEEREXTOYS
• Instagraminstagram.com/jaymebrandt
• LinkedInlinkedin.com/company/gardenfire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tee Rex