De Groene Amsterdammer
De Groene Amsterdammer is the Netherlands' oldest independent progressive weekly magazine (founded 1877), published in Amsterdam by a non-profit foundation. It serves 45,000+ subscribers via a print-and-digital subscription model that bundles a website, mobile app, newsletter, podcasts, and a subscriber-exclusive documentary Filmclub.
- Company typePrivate
- Founded1877
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What De Groene Amsterdammer does
De Groene Amsterdammer is an independent progressive weekly magazine published in Amsterdam, Netherlands, and founded in 1877. It is the oldest weekly magazine in the Netherlands and is owned by a non-profit foundation (stichting zonder winstoogmerk) whose mandate is to keep the publication free from commercial external influence. The editorial product covers in-depth investigative journalism, political and cultural essays, literature, poetry, and criticism. The publication claims the distinction of being the first Dutch weekly magazine to launch its own website.
The company distributes its content through a multi-channel direct-to-consumer stack anchored by a weekly print magazine and a digital subscription that includes the groene.nl website, a mobile app, narrated podcasts, a daily email newsletter with a Sunday recap, and the subscriber-exclusive De Groene Filmclub (a monthly documentary service delivered in partnership with CinemaDelicatessen). Secondary revenue comes from single-issue sales and a webwinkel selling back issues, branded merchandise, and themed reading lists. Operating geographies are primarily the Netherlands and Belgium, with webwinkel reach extending into Germany and France.
Revenue is generated almost entirely from individual consumer subscriptions (more than 45,000 subscribers, of which more than 15,000 are digital). Trial pricing is €10 for 10 weeks in the Netherlands and €15 for 10 weeks in Belgium, with auto-termination at the end of the trial. There is no proprietary technology platform, no AI/ML capability, no institutional or venture funding, and no parent company. The organization operates with a small editorial team of 51–100 employees and reinvests all revenues into its journalistic mission.
De Groene Amsterdammer firmographics
Firmographics- Name
- De Groene Amsterdammer
- Legal name
- De Groene Amsterdammer
- Website
- https://groene.nl
- Company type
- Private
- Founded year
- 1877
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- De Groene Amsterdammer is the Netherlands' oldest independent progressive weekly magazine (founded 1877), published in Amsterdam by a non-profit foundation. It serves 45,000+ subscribers via a print-and-digital subscription model that bundles a website, mobile app, newsletter, podcasts, and a subscriber-exclusive documentary Filmclub.
- Ownership category
- akta.pro rank
De Groene Amsterdammer industry classification
Industry- Product category
- News Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industries
- News, Politics & Current Affairs Magazines (MPAJAEAO), Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where De Groene Amsterdammer is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Groene Amsterdammer business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue: The primary revenue stream comes from subscriptions offering either digital-only access or combined print and digital packages. Trial subscriptions are offered at €10 for 10 weeks (Netherlands) or €15 for 10 weeks (Belgium, with print included). The publication has more than 45,000 subscribers.
- Single Issue Sales: Individual magazine issues are sold through the webwinkel (web store) at €4.95 per issue for both current and back issues. Digital PDF versions of past issues are also available.
- Merchandise and Books: The webwinkel sells branded merchandise including tote bags (€15), greeting card sets (€5), and themed reading lists/compilations (€10 each).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Digital-only trial subscription for Netherlands |
| Subscription | Pay-as-you-go | Print and digital trial subscription for Belgium |
| Unit Pricing | Pay-as-you-go | Single magazine issue |
| Unit Pricing | Pay-as-you-go | Branded merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
De Groene Amsterdammer product offering
Product offeringCore offering
De Groene Amsterdammer publishes a weekly independent progressive magazine with in-depth investigative journalism, essays, political analysis, and critical coverage of arts, culture, literature, and poetry. The publication is delivered in print and digital formats (website, mobile app, newsletter, podcasts) and is supported by subscriber fees and a non-profit foundation ownership structure that ensures editorial independence.
Product overview
De Groene Amsterdammer is an independent progressive weekly magazine published since 1877, now operating as a multi-platform media organization. The core offering is the weekly magazine available in print and digital formats, supplemented by the groene.nl website and mobile app for digital access. Subscriber benefits include the Filmclub (monthly documentary streaming), podcasts featuring read-aloud stories, and daily/weekly newsletters. Additional services include the Webwinkel for back issues and merchandise, and Klavers, a social community section for reader connections. The organization is owned by a non-profit foundation and relies on subscription revenue to fund its journalistic mission.
Differentiator
Problem solved
Functional benefit
Brands
- De Groene Filmclub: Monthly journalistic documentary club offering exclusive documentaries to subscribers.
- Klavers
- Groene.nl
Products and services
- De Groene Amsterdammer Weekblad (Weekly Magazine) The flagship independent progressive weekly magazine covering in-depth investigative journalism, essays, political analyses, and critical coverage of arts, culture, literature, and poetry for intellectually engaged Dutch and Belgian readers.
- Groene.nl Digital Subscription Digital subscription providing full access to articles, essays, daily newsletter, and online-only content via the groene.nl website.
- De Groene Mobile App Mobile application enabling subscribers to access the weekly magazine and all digital content on iOS and Android devices.
- De Groene Filmclub (Documentary Club) Subscriber-only monthly documentary streaming service featuring journalistic documentaries in partnership with CinemaDelicatessen.
- Webwinkel (Branded Merchandise and Single Issues) Online store selling individual current and back issues of the magazine (€4.95 each), digital PDFs of past issues, branded tote bags (€15), greeting card sets (€5), and themed reading lists or compilation books (€10 each).
Quantifiable outcome
- 45,000+ paying subscribers
- +1 more outcomes
Companies that use De Groene Amsterdammer
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
De Groene Amsterdammer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Groene Amsterdammer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CinemaDelicatessenminorDe Groene Filmclub collaborates with CinemaDelicatessen on documentary screenings. The current documentary 'Tata' by Radu Ciorniciuc and Lina Vdovîi (2024, 82 min) is presented i.s.m. (in samenwerking met / in collaboration with) CinemaDelicatessen. This partnership provides exclusive documentary content for subscribers.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
De Groene Amsterdammer competitors and assessment
Company assessmentDirect peers
- Vrij Nederland: Dutch progressive weekly opinion and current affairs magazine. Most direct domestic peer — same weekly cadence, similar politically engaged readership, and overlapping essay/investigative journalism format.
- Elsevier Weekblad: Dutch weekly news and current affairs magazine covering politics, economy and society. Competes for the same Dutch opinion-leader readership on a weekly cadence with similar in-depth analysis.
Broad incumbents
- De Volkskrant: One of the largest Dutch quality dailies with a progressive editorial stance similar to De Groene's. Significantly larger subscriber base and broader topic coverage; competes for the same socially engaged Dutch audience.
- L'Obs (Le Nouvel Observateur): French weekly news magazine with progressive editorial positioning, in-depth reporting and cultural commentary. Direct functional analogue in the French-speaking market.
- Trouw: Dutch quality daily with a progressive-Christian orientation and strong investigative and opinion journalism. Overlaps with De Groene in target audience and editorial ambition.
- The New Yorker: Iconic weekly magazine combining in-depth journalism, essays, criticism and culture. Comparable in cadence, premium positioning and breadth of long-form coverage.
- NRC Handelsblad: Major Dutch quality newspaper with deep investigative journalism and opinion sections. Larger, daily publication competing for the same intellectually engaged Dutch reader De Groene targets, though broader in scope.
- The Guardian: Progressive independent news outlet funded by reader subscriptions rather than commercial ownership. Operates a similar 'reader-funded independent journalism' model that validates the non-profit subscription thesis De Groene embodies.
- Der Spiegel: Germany's flagship weekly news magazine with investigative journalism, political analysis and culture coverage. Closest international analogue to De Groene's weekly magazine format at much larger scale.
Regional players
- Het Parool: Amsterdam-focused daily newspaper sharing De Groene's home market and progressive, urban readership. Not a direct format competitor (daily vs weekly) but competes for the same Amsterdam subscriber base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
De Groene Amsterdammer social profiles
Digital presenceDe Groene Amsterdammer financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Groene Amsterdammer leadership team
Management profileNumber of profiles
Profiles2 records
De Groene Amsterdammer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Groene Amsterdammer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Groene Amsterdammer
What does De Groene Amsterdammer do?
De Groene Amsterdammer publishes a weekly independent progressive magazine with in-depth investigative journalism, essays, political analysis, and critical coverage of arts, culture, literature, and poetry. The publication is delivered in print and digital formats (website, mobile app, newsletter, podcasts) and is supported by subscriber fees and a non-profit foundation ownership structure that ensures editorial independence.
Is De Groene Amsterdammer a public or private company?
De Groene Amsterdammer is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Groene Amsterdammer founded?
De Groene Amsterdammer was founded in 1877. It employs 51 to 100 people.
Where is De Groene Amsterdammer based?
De Groene Amsterdammer is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Groene Amsterdammer make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are single Issue Sales and merchandise and Books.
Who are De Groene Amsterdammer's main competitors?
Direct peers on record are Vrij Nederland and Elsevier Weekblad. Broad incumbents are De Volkskrant, L'Obs (Le Nouvel Observateur), Trouw, The New Yorker, NRC Handelsblad, The Guardian and Der Spiegel. Het Parool is listed as a regional player.
Does De Groene Amsterdammer have an API?
No public API is recorded for De Groene Amsterdammer.
What industry is De Groene Amsterdammer in?
De Groene Amsterdammer's product category is News Magazine Publishing. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 51312 and its SIC code is 2721.