Black Diamond Motor Sports

What Black Diamond Motor Sports does

Black Diamond Motor Sports (Black Diamond Motor Sports, LLC) is a privately held, single-location indoor vehicle storage operator based in Peachtree Corners, Georgia, founded in 2007 and operational since 2008. The company offers premium climate-controlled indoor storage in a 20,000+ square foot facility near I-285 and Peachtree Industrial Blvd, targeting owners of exotic, classic, vintage, and muscle cars (and, secondarily, smaller RVs such as Sprinter Vans). The facility is deliberately low-profile — no signage, no on-site public events, no car-show attendance, no consignment — and operates under a relationship-driven, quote-based pricing model rather than self-service online booking.

The core product is recurring monthly storage, augmented by a menu of ancillary services: battery tender, hand wash ($75 wash / $125 interior), Wash/Clay/Wax ($350), Car Capsule enclosure ($150/month via partnership), emissions-testing transport coordination ($75), local and long-distance transport assistance ($75/$150), service delivery ($125+), fuel filling (fuel cost + $30), and miscellaneous access fees. The facility's physical security and environmental stack — 24/7/365 alarm monitoring, motion detectors, redundant CCTV, CO monitors, climate sensors, ventilation, and fire suppression — is the de facto technology layer; there is no software platform, API, or AI component.

BDMS serves a niche, primarily local Metro Atlanta clientele, but its international customer roster (Hong Kong, Singapore, Buenos Aires, Tokyo, Paris) gives it a global-reach narrative disproportionate to its operational footprint. Acquisition is direct-to-consumer via phone, email, and a website contact form, with the public-facing lead contact being Don Mettler ([email protected]). Marketing channels are minimal — a Wix-built website, a Facebook page, and an Instagram account — and customer acquisition is predominantly word-of-mouth within the collector-car community. The company has cumulatively stored 500+ vehicles for 300+ customers over its 10-year storage operating history.

Name

Black Diamond Motor Sports

Legal name

Black Diamond Motor Sports, LLC

Website

https://blackdiamond-motorsports.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Diamond Motor Sports is a privately held, single-facility operator in Peachtree Corners, Georgia offering premium climate-controlled indoor storage for exotic, classic, vintage, and muscle cars (plus select Sprinter RVs), serving high-net-worth collector owners across Metro Atlanta and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Storage Fees: Recurring monthly subscription revenue from indoor climate-controlled vehicle storage. Includes in/out access, ability to swap vehicles between common storage locations, and complimentary battery tender use. Quote-based pricing (rates not publicly disclosed). Rates higher for oversize vehicles such as Sprinter RV Vans.
2. Ancillary Vehicle Services: One-time / transactional fees for ancillary services performed while vehicles are in storage, including hand wash ($75 wash / $125 interior), Wash/Clay/Wax ($350), Car Capsule ($150/month), Emissions Testing ($75), Transport Assistance ($75 local / $150 long distance), Service Delivery ($125+), and Fuel Filling (fuel cost + $30).
3. Access & Special Action Fees: Miscellaneous transactional fees including Third Party Access ($125/hr), Missed Appointments ($50), and Showing Car ($175/each showing), as well as possible early removal or extended-time access charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Black Diamond Motor Sports operates a climate-controlled, secure indoor car storage warehouse in Peachtree Corners, Georgia, offering recurring monthly storage for exotic, classic, vintage, and muscle cars as well as smaller RVs such as Sprinter Vans. The core offering is bundled with a suite of ancillary services including battery tending, hand washing, clay/wax detailing, fueling, emissions coordination, local and long-distance pickup/delivery, and Car Capsule enclosures, all delivered on-site at a single 20,000+ square foot facility.

Product overview

Black Diamond Motor Sports is a single unified service offering — premium indoor car storage — rather than a platform-plus-modules software architecture. The core product is climate-controlled secure indoor storage for collector, exotic, classic, vintage, and muscle cars (and Sprinter RV Vans) at a 20,000+ square foot warehouse near I-285 and Peachtree Industrial Blvd in Peachtree Corners, GA. Bundled with that core storage offering are several add-on service modules, including Battery Charging & Tender, Car Washing, Detailing, Fueling, Emissions Testing, Local Pickup & Delivery, Long Distance Delivery Assistance, and Car Capsule; optional rate-based add-ons (Hand Wash, Wash/Clay/Wax, Service Delivery, Fuel Filling, Transport Assistance, Third Party Access, Missed Appointments, Showing Car) extend the core offering. The technology stack protecting the core product comprises 24/7/365 Alarm Monitoring, Motion Detectors, a Redundant CCV System, CO Monitors, Climate Sensors, Ventilation Systems, and Fire Suppression.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Indoor Car Storage Recurring monthly climate-controlled, secure indoor storage for exotic, classic, vintage, and muscle cars as well as Sprinter RV Vans in a 20,000+ square foot warehouse near I-285 and Peachtree Industrial Blvd in Peachtree Corners, GA, accommodating over 100 vehicles on the ground. Includes in/out access, ability to swap vehicles between common storage locations, and complimentary battery tender use.
• Hand Wash and Interior Wash Hand wash service for stored vehicles using fine car care materials, with tire dressing, interior vacuum, and window cleaning included. Priced at $75 for exterior wash and $125 for interior wash.
• Wash / Clay / Wax Detailing Premium detailing package that combines a hand wash, clay-bar decontamination treatment, and a wax coat buffed off to keep stored vehicles in show-quality condition. Priced at $350 per service.
• Car Capsule Enclosure Deluxe showcase enclosure supplied via Car Capsule that protects stored vehicles from dust, dirt, dings, corrosion, mildew, musty odors, and pests while presenting them in a show-quality display. Offered as a monthly add-on at $150 per month.
• Emissions Testing Coordination Coordination and transport of a stored vehicle to and from a mechanic for emissions testing, priced at a $75 flat fee.
• Transport Assistance Coordination and facilitation of vehicle transport for stored vehicles, including meeting trucks and handling loading/unloading. Priced at $75 for local facilitation and $150 for long-distance facilitation.
• Service Delivery Delivery of stored vehicles to and from service providers, priced at $125+.
• Fuel Filling Fuel filling service for stored vehicles, charged at the cost of fuel plus a $30 service fee.
• Third Party Access and Special Action Fees Miscellaneous transactional fees associated with accessing or interacting with stored vehicles, including Third Party Access ($125/hr), Missed Appointments ($50), and Showing Car ($175 per showing), plus possible early removal or extended-access charges.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Car CapsuleminorOEM/ Whitelabel/ Licensing PartnerBlack Diamond Motor Sports offers the Car Capsule 'deluxe Showcase' product as an add-on storage service at $150 per month. The Car Capsule protects stored vehicles from dust, dirt, dings, corrosion, mildew, musty odors, and pests while presenting them in a show-quality display. BDMS links customers to carcapsule.com to learn more about the underlying product.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Vault Luxury Car Storage: Multi-market luxury indoor vehicle storage operator offering climate-controlled, secure bays for exotic, classic, and collector cars. Competes with BDMS for HNW storage customers and ancillary detailing/transport services.
• Manhattan Classic Car Club: Indoor, climate-controlled storage and club facility for collector and exotic cars in the New York metro. Direct competitor to Black Diamond Motor Sports in the dedicated collector car storage niche, targeting HNW owners with monthly recurring storage and ancillary services.
• Concours Motor Cars: Luxury auto dealership and storage group with concierge services for exotic and collector vehicles. Overlaps with BDMS on the storage and ancillary vehicle care side while adding a dealership dimension.
• Classic Car Club Manhattan: Membership-based indoor storage and club facility for classic and exotic vehicles in Manhattan with concierge services. Directly comparable offering to Black Diamond Motor Sports' relationship-based, premium storage model.
• Driver's Club: Luxury indoor car storage and members' club in Naples, FL with climate-controlled bays and concierge services for exotic and collector cars. Closely analogous business model and customer segment to BDMS' Metro Atlanta operation.

Broad incumbents

• Park Place Dealerships: Large luxury automotive group in Texas offering sales, service, and storage solutions for exotic and collector vehicles. Has the scale and real estate footprint to enter or replicate the BDMS-style storage niche.
• Manhattan Motorcars: Luxury auto dealership group in the NYC metro selling and servicing high-end marques with attached storage and concierge offerings. Comparable to BDMS on service breadth for HNW exotic/collector car owners.
• Hagerty: Dominant enthusiast brand in the collector car ecosystem offering insurance, media, events, and driver club/garage experiences. Serves the same HNW collector demographic BDMS targets and represents a potential broader-platform competitor or partner.

Others

• Bring a Trailer: Online auction platform for collector cars that serves the same HNW collector demographic as BDMS' customers. Adjacent rather than competitive, but a channel through which many BDMS-style storage customers discover, buy, and ultimately need to store vehicles.
• Secure Space Self Storage: Premium self-storage operator with locations in several US markets that offers vehicle and RV storage alongside conventional self-storage. Represents the broader, well-capitalized self-storage category that could expand into BDMS' dedicated collector car niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/bdms_car_storage
• Xx.com/blackdiamond_ms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Diamond Motor Sports