What Redford Union School District does

Redford Union School District is a state-authorized public school district headquartered at 17715 Brady Street in Redford, Michigan (Redford Township, Wayne County), operating a portfolio of K-12 schools serving approximately 2,953 students. The district runs a high school (Redford Union High School), a junior high, multiple elementary schools (Beech, Hilbert, MacGowan, Keeler), and several specialized programs including the regional Oral Program for the Deaf and Hard of Hearing serving Western Wayne County, Keeler Elementary and Adolescent Day Treatment programs for students with Emotional Impairment, the Veritas Alternative Education program, and the Redford Union Virtual Learning (RUVL) program for grades 6-12. Core academic product includes 14 Advanced Placement courses (8 College Board-endorsed) and an Early College and Careers program that allows students to earn an associate degree or up to 60 transferable college credits alongside a high school diploma, recognized by MEMCA since 2017. A new Career Technical Education Center launched in 2024 offering Automotive Technology, Broadcast Media, Computer Information Systems, and Early Childhood Education certifications. The district also offers an International Baccalaureate program and 21 high school athletic sports.

Name

Redford Union School District

Legal name

Redford Union School District

Website

https://redfordu.k12.mi.us

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Redford Union School District is a Michigan public K-12 school district in Redford Township serving approximately 2,953 students across multiple schools, alternative education, virtual learning, CTE, and regional special education programs.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industries

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ), Public Alternative, Continuation & Credit-Recovery Schools (EDAJAAAG), District-Run Virtual Academies & Online Programs (EDAJADAB), Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF)

Keywords

• Public K-12 education
• Career technical education
• Alternative education programs
• Special education services
• Virtual K-12 learning

Headquarters

HQ city

Redford

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Distribution channels3 records

Marketing channels6 records

Core offering

Redford Union School District is a public K-12 school district serving approximately 2,953 students in Redford, Michigan. It delivers traditional and alternative education across multiple school buildings, supplemented by specialized programs including Virtual Learning for grades 6-12, Veritas Alternative Education, Keeler Day Treatment programs, the Oral Program for the Deaf/Hard of Hearing, Great Start Readiness pre-kindergarten, Career Technical Education, and Early College and Careers.

Product overview

Redford Union School District operates as a traditional public school district offering a platform of educational programs and services. The district's core offerings include Redford Union Virtual Learning (RUVL) for grades 6-12, Veritas Alternative Education for alternative learners in grades 9-12, and Keeler School Day Treatment Programs for students with emotional impairments. Specialized programs include the Oral Program for the Deaf or Hard of Hearing serving Western Wayne County, the Great Start Readiness Program (GSRP) for pre-kindergarten, and Career Technical Education (CTE) with programs in Automotive Technology, Broadcast Media, Computer Information Systems, and Early Childhood Education. The district also offers an Early College and Careers program allowing students to earn college credits or an associate degree alongside their high school diploma, along with 14 Advanced Placement courses. These programs work together to serve the district's approximately 2,953 students from early childhood through high school.

Differentiator

Problem solved

Functional benefit

Brands

• RUHS Athletics: Official athletic program for Redford Union High School Panthers
• Redford Union Oral Program for the Deaf or Hard of Hearing
• Veritas Alternative Ed
• Redford Union Virtual Learning
• Keeler School

Products and services

• Redford Union Virtual Learning (RUVL)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Durham School ServicescoreStrategic or Co-development Partner · 3 December 2025School transportation provider supporting district operations. The district uses Durham Bus Tracker app for parent transportation tracking. Durham is the primary bus service provider for student transportation.
• Highland Electric FleetscoreStrategic or Co-development Partner · 3 December 2025Electric fleet solutions partner supporting the deployment of five electric school buses funded by EPA's Clean School Bus Program, arriving early 2026.
• Michigan VirtualcoreStrategic or Co-development PartnerMichigan-certified online learning provider offering supplemental courses, credit recovery, and professional development. District utilizes Michigan Virtual for student courses and staff training.
• Wayne RESA (Regional Educational Service Agency)coreStrategic or Co-development PartnerWayne County Regional Educational Service Agency providing shared services, resources, and support to local school districts including student information systems (MiStar/Zangle), professional development, and regional special education coordination.
• Anti-Defamation League of MichiganminorStrategic or Co-development PartnerPartnership for No Place for Hate diversity and inclusion awareness program for 9th grade students
• Detroit Regional Dollars for ScholarsminorStrategic or Co-development PartnerCommunity scholarship program partnered with RUHS to provide scholarship opportunities for students
• Swing4DreamsminorStrategic or Co-development PartnerDetroit area non-profit providing golf caddie services and mentorship, partnered with Evans Scholars Foundation for scholarship opportunities
• Lincoln Behavioral ServicesminorStrategic or Co-development PartnerMental health services partnership providing mental health support to virtual learning students

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Wayne RESA: Wayne County Regional Educational Service Agency providing shared services (MiStar/Zangle SIS, PD, special education coordination) to Redford and other local districts; an enabling peer.
• Michigan Virtual: State-certified online course provider that already partners with Redford Union for supplemental courses, credit recovery, and staff PD; comparable as an enabling ecosystem partner.

Direct peers

• Wayne-Westland Community Schools: Western Wayne County public K-12 district of similar size, sharing regional RESA services and competing for students in the same labor market.
• South Redford School District: Immediately adjacent Redford Township K-12 district serving the southern half of the same township. Most geographically overlapping peer, competing directly for School of Choice enrollment.
• Livonia Public Schools: Neighboring Wayne County public school district operating multiple elementary, middle, and high schools. Comparable in student demographics, course breadth, and reliance on state foundation allowance funding.
• Plymouth-Canton Community Schools: Adjacent Michigan public K-12 district of similar scale serving western Wayne County suburbs. Comparable in governance model, funding sources, and program mix including AP, CTE, and special education.
• Clarenceville School District: Small neighboring public K-12 district in the Livonia/Redford area. Comparable scale and program structure including alternative education pathways.

Emerging players

• Stride (formerly K12 Inc): National online learning provider offering K-12 virtual schooling and credit recovery programs overlapping with Redford Union Virtual Learning and Veritas Alternative Ed offerings.

Broad incumbents

• Dearborn City School District: Larger neighboring Michigan public K-12 district offering a broader portfolio of AP, IB, CTE, and special education programs across more schools.
• Detroit Public Schools Community District: Larger urban Michigan K-12 district in the same metro area offering full alternative, CTE, and special education portfolios; broader incumbent in the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SuperRUPanther
• Facebookfacebook.com/redford.union.schools

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redford Union School District