Menome

What Menome does

Menome (legally Meno-Me Limited) is a New Zealand-based direct-to-consumer e-commerce company founded in 2015 that sells clinically validated natural supplements exclusively for women's perimenopause and post-menopause symptom management. The company operates a single-category, single-therapeutic-area model targeting women in midlife hormonal transition. The core product line comprises LotsaLocks® with keraGEN-IV® (keratin protein) for hair, skin and nails; Merry Peri® with affron® (saffron extract) for perimenopause symptom relief; Perky Post® with affron® for post-menopause support; Happy Go Tummy® with Livaux® for digestive health; and a forthcoming Shake It Off® weight management line launching August 2025. All formulations are made in New Zealand, licensed with proprietary third-party ingredients, and backed by a 60-day money-back guarantee. The company also offers a Menopause Support Bundle set, 1:1 consultations, and the Menopause Decoded eBook.

Menome operates a product-led, direct-to-consumer go-to-market strategy through its owned e-commerce storefront (meno-me.com) with both one-time purchase and quarterly auto-ship subscription options offering 15% recurring savings. Pricing ranges from approximately $50 to $95 per product; bundles offer up to 25% savings. Payment flexibility is provided through Afterpay and ZIP buy-now-pay-later integrations. Customer acquisition is driven by a multi-channel content strategy including the Women on Fire® branded podcast, YouTube, Instagram, Facebook, Pinterest and LinkedIn, an educational blog/content hub, free webinars, SEO, a free 2-minute menopause-stage quiz funnel, and a Refer-a-Friend program. Distribution is primarily DTC with a supplementary stockist/retailer channel. The company serves a global long-tail customer base of 'thousands of women worldwide' and holds a FernMark license as country-of-origin certification.

The business is privately held, founder-led, and bootstrapped with no disclosed funding rounds or institutional investors. Headcount is 1-10 employees and the headquarters is in Papamoa Beach, New Zealand. Recent strategic emphasis has been on expanding the product line (Shake It Off® launch), international reach via global shipping, and ecosystem deepening through bundles, services, and content.

Name

Menome

Legal name

Meno-Me Limited

Website

https://meno-me.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Menome sells clinically validated, New Zealand-made natural supplements exclusively for women in perimenopause and post-menopause via direct-to-consumer e-commerce, serving thousands of women globally through subscriptions, bundles, and educational content.

Ownership category

akta.pro rank

Product category

Women's Health Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro industry

PRIMARYCRABAIAJ

Menstrual Pain Relief & Period Care Supplements

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

Keywords

• Menopause supplements
• Natural health products
• Women's wellness supplements
• Perimenopause support
• Post-menopause nutrition

Headquarters

HQ city

Papamoa

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of natural supplement products for perimenopause and post-menopause support through the company's e-commerce platform. Products include LotsaLocks, Merry Peri, Perky Post, and Happy Go Tummy.
2. Subscription/Auto-Ship: Recurring subscription model offering 15% savings on products, delivered every 3 months. Subscription customers receive ongoing product supply with automatic renewal.
3. Consultation Services: 1:1 Menopause Consultation service providing personalized guidance. Additional revenue stream alongside core supplement products.
4. Digital Products: Sale of digital products including Menopause Decoded eBook providing educational content about menopause management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Menome (MenoMe®) is a direct-to-consumer e-commerce brand that develops, manufactures and sells clinically validated natural supplements tailored for women experiencing perimenopause and post-menopause. The product line includes targeted formulations such as LotsaLocks® (hair/skin/nails), Merry Peri® (perimenopause), Perky Post® (post-menopause), Happy Go Tummy® (digestive health), plus curated bundles, a 1:1 menopause consultation service, and a Menopause Decoded eBook. All products are made in New Zealand and supported by a 60-day money-back guarantee.

Product overview

MenoMe® offers a portfolio of evidence-based natural supplements specifically formulated for women in peri-menopause and post-menopause stages. The core product line includes LotsaLocks® with keraGEN-IV® for hair, skin, and nail support; Merry Peri® with affron® for perimenopause symptom management; Perky Post® with affron® for post-menopause support; and Happy Go Tummy® with Livaux® for digestive health. These products are available individually or bundled together for savings up to 25%. The company also offers a 1:1 Menopause Consultation service and the Menopause Decoded eBook. A new weight management product called Shake It Off® is launching August 1. All products are made in New Zealand and backed by a 60-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• LotsaLocks®: Hair, skin and nails supplement for menopause support with keraGEN-IV®
• Merry Peri®
• Perky Post®
• Happy Go Tummy®
• Women on Fire®
• Shake It Off®

Products and services

• LotsaLocks® with keraGEN-IV®

Quantifiable outcome

• 4.9 stars from 398+ verified reviews

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pharmactive Biotech Product, S.L.U.coreTechnology or IntegrationSupplier of affron, a proprietary saffron extract licensed for use in MenoMe's Merry Peri and Perky Post menopause support supplements. Affron is clinically studied for mood and emotional wellbeing support.
• Keraplast ManufacturingcoreTechnology or IntegrationSupplier of keraGEN-IV, a proprietary keratin protein licensed for use in MenoMe's LotsaLocks hair, skin and nails supplement product.
• AfterpayminorChannel Partner/ Reseller/ DistributorPayment partner providing buy-now-pay-later option for MenoMe customers purchasing supplements through the e-commerce platform.
• Zip.cominorChannel Partner/ Reseller/ DistributorPayment partner providing buy-now-pay-later option (ZIP) for MenoMe customers purchasing supplements through the e-commerce platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ritual: Ritual is a US-based DTC essential-for-women supplement brand offering daily multivitamins and targeted women's health products with a strong clinical-evidence and ingredient-transparency positioning. It is comparable to MenoMe on D2C model, women's health focus, and evidence-based branding, though it operates at significantly larger scale and broader scope.
• Newphase (Estroven / i-Health): Estroven is a long-established US mass-market supplement brand specifically targeting menopause symptom relief (hot flashes, sleep, mood) with broad retail distribution. It is comparable to MenoMe as a menopause-focused supplement brand, but operates as a larger incumbent with mass retail and pharmacy distribution rather than DTC exclusivity.

Emerging players

• HUM Nutrition: HUM Nutrition is a US DTC beauty-from-within supplement brand offering targeted wellness products, including formulations for stress, sleep, skin, and hair. It is comparable to MenoMe as a direct-to-consumer women's wellness supplement brand, though broader in scope and not menopause-exclusive.
• Better Not Younger: Better Not Younger is a women's hair wellness brand selling supplements and haircare for women over 40, including those experiencing menopause-related hair changes. It overlaps substantively with MenoMe's LotsaLocks® product (hair, skin, nails menopause support) and shares the same target demographic.

Direct peers

• MenoLabs: MenoLabs is a US-based menopause-focused supplement brand offering a portfolio of natural products for perimenopause and post-menopause symptom relief, distributed direct-to-consumer. It directly competes with MenoMe on the same customer segment, same product categories (mood, sleep, hair, weight), and same D2C subscription motion.
• Midday: Midday is a US menopause supplement brand offering non-hormonal natural products for perimenopause symptoms, including hot flashes, sleep and mood, sold direct-to-consumer. It is a direct peer in the menopause-specific natural supplement category with overlapping product formats and customer profiles.
• Wile: Wile is a US-based brand offering plant-based supplements targeted at women in perimenopause and menopause, with a focus on mood, sleep, and stress. It competes head-to-head with MenoMe on the same natural, evidence-backed, women-only positioning and D2C channel.
• HotFlash Inc: HotFlash is a US-based natural supplement brand focused exclusively on menopause symptom relief, marketed as a non-hormonal alternative. It competes directly with MenoMe on the same customer persona, same symptom areas, and same D2C distribution model.
• Bonafide Health: Bonafide Health is a US-based direct-to-consumer company selling clinically studied natural supplements specifically formulated for perimenopause and menopause symptoms (hot flashes, sleep, mood, libido). It is the closest direct competitor to MenoMe in the "evidence-based menopause supplements" niche, serving the same demographic with a similar D2C-plus-subscription model.
• The 'Pause (Pause Well-Aging): The 'Pause is a menopause wellness brand offering supplements and lifestyle products targeted at women in perimenopause and post-menopause. It shares MenoMe's single-category focus and D2C model, with overlapping product lines addressing sleep, mood, and hormonal symptoms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@menome100
• Facebookfacebook.com/MenoMe.co.nz
• LinkedInlinkedin.com/company/meno-me
• Instagraminstagram.com/menome100
• Pinterestpinterest.nz/menome100

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menome