MenoLabs
MenoLabs is a U.S. direct-to-consumer dietary supplement brand selling science-backed, third-party-tested menopause support products (MenoFit, MenoGlow, Good Moves, Ready Set Glow, FocusHer) via subscription and one-time purchase through menolabs.com, serving 100,000+ women experiencing perimenopause and menopause symptoms.
- Company typePrivate
- Founded2020
- HeadquartersTucson, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MenoLabs does
MenoLabs is a United States-based direct-to-consumer dietary supplement company focused exclusively on the menopause and perimenopause category. Founded in 2020 by Danielle Jacobs and Vanessa Ford and headquartered in Princeton, NJ, the company sells a portfolio of science-backed, third-party-tested, cGMP-manufactured supplements targeting multiple menopause symptoms — hot flashes, night sweats, metabolism changes, gut health issues, and beauty/cognitive concerns — through its own e-commerce storefront at menolabs.com. The core product line comprises MenoFit® (flagship multi-symptom relief with probiotics, prebiotics, Red Clover, and B-vitamins), MenoGlow® (hot flash and hair/skin/nail support), Good Moves™ (soluble fiber for digestive health), Ready Set Glow™ (collagen peptide blend), FocusHer™ (brain/concentration/memory support), and the 2025-launched MenoFit® Advanced (fat loss, hot flashes, mood), supplemented by a multi-product bundle architecture (Fresh Start, Blend Besties, Glow Restore, Meno Moves).
MenoLabs firmographics
Firmographics- Name
- MenoLabs
- Legal name
- MenoLabs
- Website
- https://Menolabs.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MenoLabs is a U.S. direct-to-consumer dietary supplement brand selling science-backed, third-party-tested menopause support products (MenoFit, MenoGlow, Good Moves, Ready Set Glow, FocusHer) via subscription and one-time purchase through menolabs.com, serving 100,000+ women experiencing perimenopause and menopause symptoms.
- Ownership category
- akta.pro rank
MenoLabs industry classification
Industry- Product category
- Women's Health & Menopause Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where MenoLabs is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MenoLabs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: MenoLabs generates revenue through direct-to-consumer sales of menopause support supplements via their e-commerce website. Revenue comes from one-time purchases and subscription/recurring orders with approximately 20% subscriber discounts. Products range from $27.99 to $58.99 for individual items, with bundle options available.
- Subscription Revenue: The company offers subscription plans giving customers ongoing discounts (up to 20% off) and free shipping. Subscribers receive automatic product deliveries with the ability to pause or cancel anytime through a customer portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MenoFit Probiotic Menopause Relief - Regular price $49.99, subscription $34.80 (30% savings) |
| Subscription | Monthly | Good Moves Soluble Fiber - Regular $27.99, subscription $19.48 (30% savings) |
| Subscription | Monthly | MenoGlow Probiotic - Regular price varies, subscription available |
| Subscription | Monthly | Ready Set Glow Collagen - Regular $32.99, subscription $22.96 (30% savings) |
| Subscription | Multi-year contract | Fresh Start Bundle - Regular $173.99, subscription $120.93 (30% savings) |
| Subscription | Multi-year contract | MenoFit 3-Pack - Regular $127.99, subscription $89.61 (30% savings) |
| Subscription | Monthly | FocusHer Brain Supplement - Regular $39.99, subscription $27.84 (30% savings) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
MenoLabs product offering
Product offeringCore offering
MenoLabs manufactures and sells a portfolio of science-backed dietary supplements formulated specifically for women experiencing menopause and perimenopause. The product line addresses multiple symptoms — hot flashes, night sweats, metabolism changes, gut health issues, hair/skin/nail deterioration, sleep disruption, and brain fog — through proprietary blends of probiotics, prebiotics, vitamins, minerals, collagen peptides, and botanical ingredients. Products are sold direct-to-consumer through menolabs.com with monthly subscription options and curated multi-product bundles.
Product overview
MenoLabs is a science-backed menopause support company offering a portfolio of dietary supplements. The core product line includes MenoFit® (flagship multi-symptom relief for hot flashes, night sweats, and metabolism), MenoGlow® (hot flash relief with beauty support for hair, skin, nails), Good Moves™ (prebiotic fiber for gut health), Ready Set Glow™ (collagen peptide powder for beauty), and FocusHer™ (brain and memory support). The company also offers curated bundles including Fresh Start Bundle (MenoFit + Good Moves), Blend Besties Bundle (collagen + fiber), and Glow Restore Bundle (MenoGlow + collagen) that allow customers to stack support and save. Products are formulated with science-backed ingredients including probiotics, prebiotics, Red Clover, vitamins, hyaluronic acid, and collagen peptides.
Differentiator
Problem solved
Functional benefit
Brands
- MenoFit: Flagship multi-symptom menopause relief supplement for hot flashes, night sweats, metabolism and gut health support
- MenoGlow
- Good Moves
- Ready Set Glow
- FocusHer
- Menolife
Products and services
- MenoFit® Flagship multi-symptom menopause relief supplement designed to reduce hot flashes and night sweats while supporting metabolism and gut health; formulated with a blend of probiotics, prebiotics, Red Clover, Riboflavin, Folate, B6, and B12. 60 capsules per 30-day supply. Retail $49.99 / subscription $34.80.
- MenoGlow® Menopause supplement that addresses hot flashes and night sweats while supporting hair, skin, and nail health through a beauty-boosting blend of Vitamin C, Hyaluronic Acid, Zinc, and Vitamin E. Subscription pricing available.
- Good Moves™ Flavorless, easy-to-dissolve prebiotic powder supplement containing three types of soluble fibers — Jerusalem Artichoke, Fructooligosaccharides, and Fibersol — for comprehensive digestive and gut health support during menopause. 7.53 oz, 30-day supply. Retail $27.99 / subscription $19.48.
- Ready Set Glow™ Hydrolyzed collagen peptide powder containing Type I and III bovine collagen peptides with hyaluronic acid and Vitamin C to nourish hair, skin, and nails while supporting bones, tendons, and ligaments. Retail $32.99 / subscription $22.96.
- FocusHer™ Daily mental energy support supplement formulated with clinically tested brain and eye health ingredients for focus, concentration, and memory during menopause. 30 capsules per 30-day supply. Retail $39.99 / subscription $27.84.
- MenoFit® Advanced Advanced menopause supplement formulated to support fat loss, hot flash relief, and mood during menopause.
- Fresh Start Bundle 90-day supply bundle combining three bottles of MenoFit® and three bags of Good Moves™ for comprehensive hot flash and gut support during menopause. Retail $173.99 / subscription $120.93.
Quantifiable outcome
- Products are formulated with clinically tested ingredients and backed by scientific research including peer-reviewed citations in product descriptions
- +1 more outcomes
Companies that use MenoLabs
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
MenoLabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MenoLabs partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
MenoLabs competitors and assessment
Company assessmentDirect peers
- Kindra: Kindra is a DTC brand selling supplements and topical products targeted at menopause symptoms (hot flashes, sleep, vaginal health). It is the closest direct competitor to MenoLabs, serving the same midlife women with a subscription-based, clinically-positioned product line.
- Happy Mammoth: Happy Mammoth is a DTC supplement brand focused on women's hormonal health, gut health, and midlife concerns. It overlaps with MenoLabs' gut health, metabolism, and hormone-focused formulations and uses a similar subscription model.
- Bonafide Health: Bonafide Health is a D2C and practitioner-recommended menopause brand offering non-hormonal treatments (e.g., for hot flashes, vaginal dryness, sleep). It directly competes with MenoLabs' science-backed, doctor-recommended menopause supplements.
Broad incumbents
- Estroven: Estroven (i-Health) is an established, mass-market menopause supplement brand sold through drugstores and grocery channels. It competes directly on hot flash and night sweat relief, but as an incumbent with broader retail distribution than MenoLabs.
- Thorne: Thorne is a premium, practitioner-channel supplement brand with cGMP manufacturing and third-party testing. It is comparable to MenoLabs on the science/cGMP positioning and is increasingly active in women's hormone and midlife categories.
- No7 Menopause (formerly Equilibrium by No7): No7's menopause line is an extension of the Boots-owned beauty brand into menopause-specific skincare and supplements, putting a large incumbent adjacent to MenoLabs' MenoGlow and Ready Set Glow products.
- Hims & Hers Health: Hims & Hers operates a major D2C telehealth and supplements platform that has expanded into women's health and perimenopause/menopause care, overlapping with MenoLabs' subscription D2C model and target demographic.
Emerging players
- Care/of: Care/of is a DTC personalized vitamin and supplement brand with a subscription model. It shares MenoLabs' D2C + subscription architecture and science-forward branding, though it targets a broader preventive wellness audience rather than menopause specifically.
- Ritual: Ritual is a science-led DTC multivitamin and supplement brand using a subscription model. It is a comparable peer on GTM motion, brand storytelling, and third-party tested positioning, though focused on foundational rather than menopause-specific nutrition.
- MaryRuth's: MaryRuth's is a fast-growing DTC liquid and gummy supplement brand sold primarily through Amazon and its own site. It is a relevant comparable on women's wellness and supplement formats with strong social media-driven acquisition.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MenoLabs social profiles
Digital presenceMenoLabs compliance and trust
Trust signalCompliance4 records
MenoLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
MenoLabs leadership team
Management profileNumber of profiles
Profiles4 records
MenoLabs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MenoLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MenoLabs
What does MenoLabs do?
MenoLabs manufactures and sells a portfolio of science-backed dietary supplements formulated specifically for women experiencing menopause and perimenopause. The product line addresses multiple symptoms — hot flashes, night sweats, metabolism changes, gut health issues, hair/skin/nail deterioration, sleep disruption, and brain fog — through proprietary blends of probiotics, prebiotics, vitamins, minerals, collagen peptides, and botanical ingredients. Products are sold direct-to-consumer through menolabs.com with monthly subscription options and curated multi-product bundles.
Is MenoLabs a public or private company?
MenoLabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MenoLabs founded?
MenoLabs was founded in 2020. It employs 11 to 50 people.
Where is MenoLabs based?
MenoLabs is headquartered in Tucson, United States, in the North America region.
How does MenoLabs make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Revenue.
Who are MenoLabs's main competitors?
Direct peers on record are Kindra, Happy Mammoth and Bonafide Health. Broad incumbents are Estroven, Thorne, No7 Menopause (formerly Equilibrium by No7) and Hims & Hers Health. Emerging players are Care/of, Ritual and MaryRuth's.
Does MenoLabs have an API?
No public API is recorded for MenoLabs.
What industry is MenoLabs in?
MenoLabs's product category is Women's Health & Menopause Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2000.