Name

Ctrl Digital AB

Legal name

Ctrl Digital AB

Website

https://ctrldigital.se

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing Analytics Consulting

NAICS

Computer Systems Design Services (541512), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Integration, API & Middleware Consulting (BPAHAEAJ), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Marketing analytics consulting
• Data activation services
• Marketing measurement solutions
• Customer data platforms
• GDPR compliance consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Ctrl Digital AB is a digital analytics and measurement consultancy that enables digital growth by unlocking client data and leveraging marketing and cloud technologies. It delivers six interconnected service modules spanning the full data lifecycle: Tracking (measurement solutions), Privacy (GDPR compliance and PII audits), Marketing Data Warehouse (centralized data integration), Analytics & Insights (custom reporting and advanced analytics such as MMM and CLV), Data Activation (ML-powered first-party data activation in marketing platforms), and Training (hands-on capability building).

Product overview

Ctrl Digital AB is a Digital Analytics and Measurement Consultancy offering a unified portfolio of six interconnected service modules. The core offering spans the entire data lifecycle: Tracking (measurement solutions) and Privacy (GDPR compliance) form the foundation; Marketing Data Warehouse provides the infrastructure layer; Analytics & Insights delivers the intelligence layer using advanced techniques like MMM and CLV; Data Activation extends insights back into marketing platforms via ML-powered automation; and Training builds internal client capabilities. The services are designed to enable end-to-end data-driven growth with privacy in mind, using cloud platform services and marketing technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Tracking Designs robust client- and server-side measurement solutions ensuring accurate data collection and optimal marketing performance for data-driven marketing. Targeted at businesses needing reliable measurement foundations.
• Privacy Ensures GDPR compliance, performs PII audits, and facilitates workshops to align stakeholders on data capabilities and risk trade-offs. Targeted at businesses needing regulatory compliance and privacy risk management.
• Marketing Data Warehouse Integrates and centralizes raw marketing and first-party data from various sources into a unified marketing data warehouse leveraging cloud platform services. Targeted at businesses with fragmented, siloed marketing data.
• Analytics & Insights Creates custom reporting and dashboards utilizing advanced analytics techniques such as Marketing Mix Modeling (MMM) and Customer Lifetime Value (CLV) to deliver actionable insights. Targeted at businesses needing measurable marketing ROI.
• Data Activation Activates first-party and offline data by integrating it into marketing platforms, leveraging statistics and machine learning to automate and scale activations. Targeted at businesses seeking to operationalize data-driven marketing.
• Training Expert instructors and hands-on learning programs to build skills and knowledge for driving business success with data-driven insights. Targeted at teams seeking to develop in-house marketing analytics capabilities.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• MetacoreTechnology or IntegrationMeta Partner. Ctrl Digital has been recognized by Meta as a partner, indicating technical competency in Meta's advertising and marketing technology ecosystem.
• GooglecoreTechnology or IntegrationGoogle Marketing Partner. Official partnership recognition indicating expertise in Google marketing platforms and advertising technologies.
• Segment (by Twilio)coreTechnology or IntegrationSegment Partner. Integration partnership for customer data platform capabilities, enabling first-party data collection and activation.
• HavasflagshipStrategic or Co-development PartnerIn February 2026, Ctrl Digital was acquired by Havas, a global advertising group. Ctrl Digital serves as the launch pad for Havas' CSA brand in Sweden and the Nordic region, strengthening Havas' global data-powered solutions through AI integration and analytics expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dept Agency: Large European digital agency with a meaningful marketing technology and data engineering practice. Comparable to Ctrl Digital on cloud-for-marketing and data activation offerings, but operating at substantially larger scale and breadth.
• Google Marketing Platform Partners (Meridian): Google's marketing measurement and analytics stack including GA4 and Meridian open-source MMM. Directly adjacent to Ctrl Digital's measurement and MMM offerings; Ctrl Digital is itself a Google Marketing Partner that helps clients deploy this stack.
• Sopra Steria: European IT services and digital transformation consultancy with a Nordics presence. Comparable on the digital transformation and data engineering side of Ctrl Digital's offerings, but at much larger scale and with broader enterprise IT scope.
• Adobe (Marketing / Customer Journey Analytics): Global SaaS platform providing marketing analytics, Customer Journey Analytics, and Real-Time CDP. Comparable on the data activation and analytics layer where Ctrl Digital implements solutions, but at platform rather than consultancy level.
• Jellyfish: Global digital marketing agency with deep Google/Meta partnerships and a strong marketing analytics practice. Comparable as a larger-scale marketing measurement and media consultancy, but with broader geographic and service reach than Ctrl Digital.

Direct peers

• Curamando: Stockholm-based digital analytics and marketing consultancy operating in the Nordics. Directly comparable in offering digital analytics, marketing measurement, and growth strategy services to enterprise clients.
• Conversionista: Nordic CRO and analytics consultancy offering conversion optimization, experimentation, and Google Analytics implementation. Directly comparable to Ctrl Digital as a Nordic boutique focused on data-driven marketing performance and analytics enablement.

Regional players

• North Kingdom: Swedish digital experience and creative agency based in Skellefteå/Stockholm. Comparable as a Nordic creative-and-tech agency, though heavier on creative/experience work than on data and analytics where Ctrl Digital specializes.
• Great Works: Swedish digital marketing and analytics consultancy with similar Nordic/Swedish client base. Comparable as a regional boutique offering analytics, CRM, and digital marketing services, with overlap on clients such as media and retail.

Emerging players

• Nepa: Nordic consumer insights and marketing measurement company providing brand tracking and shopper analytics. Comparable on the marketing measurement and analytics layer, though Nepa focuses more on brand/CX measurement than on martech implementation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ctrl Digital AB