Pago24
Pago24 is an Argentine payment services provider offering a digital wallet, Visa prepaid cards, and a 15,000+ point-of-sale network for consumers, SMB merchants, and enterprises. It operates as a BCRA-registered payment processor under the TRASA group.
- Company typePrivate
- Founded2014
- HeadquartersCiudad Evita, Argentina
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pago24 does
Pago24 is an Argentine payment services company that operates a digital wallet, prepaid Visa card programs, and a nationwide network of more than 15,000 merchant points of sale, self-service MaquiniTAS kiosks, and 24/7 ATMs serving unbanked and underbanked populations. The company operates under the TRASA corporate group, primarily through PATROL & ASOCIADOS S.A. and TR Argentina S.A., and is registered with the BCRA under Communication A 6885 as a non-financial payment services provider, holding B-Corp certification since 2021.
The underlying technology consists of a REST API platform (HUB) that aggregates mobile and SUBE recharges, bill collection across 6,000+ companies, money transfers via CVU/CBU, prepaid PIN generation, and banking correspondent services. Mobile applications for iOS and Android provide consumer self-service onboarding using RENAPER-based biometric KYC. The merchant stack includes interoperable QR acceptance across Mercado Pago, MODO, Ualá, Naranja X, Personal Pay, Brubank, and Cuenta DNI, plus POS terminals and the proprietary MaquiniTAS kiosks. Cards are issued on Visa and Mastercard rails with ATM access through the Link, Banelco, and Cirrus networks. The platform processes more than 10 million monthly transactions at a stated 99% API availability.
Pago24 monetizes through per-transaction commissions on merchant acquiring and recharges (0.50% plus IVA on SUBE, 2.00% plus IVA on virtual recharges, fixed ARS 120 on wallet top-ups), corporate gift card and reloadable prepaid card issuance, enterprise API access via multi-year HUB contracts, and ATM transaction fees. Go-to-market combines product-led growth through the consumer app, channel-led merchant onboarding (minimum deposit ARS 50,000), and direct enterprise sales for utilities, government entities, and corporates. The company also serves as a banking correspondent for Santander Argentina, extending the bank's physical footprint into Pago24 service centers.
Pago24 firmographics
Firmographics- Name
- Pago24
- Legal name
- PATROL & ASOCIADOS S.A.
- Website
- https://pago24.com.ar
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pago24 is an Argentine payment services provider offering a digital wallet, Visa prepaid cards, and a 15,000+ point-of-sale network for consumers, SMB merchants, and enterprises. It operates as a BCRA-registered payment processor under the TRASA group.
- Ownership category
- akta.pro rank
Pago24 industry classification
Industry- Product category
- Digital Payments and Financial Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industries
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE)
Keywords
Where Pago24 is headquartered
LocationHeadquarters
- HQ city
- Ciudad Evita
- HQ country
- Argentina
- HQ region
- Latin America
Offices4 records
Markets served
Pago24 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Transaction Fees - Merchant Acquiring: Pago24 charges merchants a commission on each transaction processed through its POS terminals, QR codes, or payment links. Fee structure includes 0.50% + IVA on SUBE card sales, 2.00% + IVA on virtual recharges, and a fixed $120.00 fee per virtual wallet top-up transaction.
- Corporate Card Issuance and Management: Revenue from issuing physical and virtual Visa gift cards and reloadable prepaid cards to corporate clients for employee incentives, bonuses, and expense management. Cards can be used globally wherever Visa is accepted.
- Biller Aggregation Services: Pago24 aggregates bill payment services from over 6,000 companies (utilities, telecom, subscriptions) and charges merchants a fee for each bill collected through its network.
- API and Integration Services for Enterprises: Enterprise clients (companies, utilities, government entities) pay for API access to Pago24's collection, reconciliation, and cash management platform through the HUB product.
- Physical ATM/CDM Services: Revenue from operating self-service ATMs and cash deposit machines (CDMs) at service center locations, available 24/7 across their network of over 15,000 points of sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | SUBE Card Sales Commission |
| Transaction based/ take rate | Pay-as-you-go | Virtual Recharge Commission |
| Unit Pricing | Pay-as-you-go | Virtual Wallet Top-Up Fee |
| Transaction based/ take rate | Pay-as-you-go | Enterprise Gift Card - Virtual |
| Other | Multi-year contract | Enterprise API Integration (HUB) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Pago24 product offering
Product offeringCore offering
Pago24 operates a digital wallet and prepaid-card-based payment ecosystem in Argentina, offering consumer bill payments, SUBE and mobile recharges, physical and virtual Visa gift and reloadable cards, merchant POS and QR acceptance (Acepto), self-service MaquiniTAS kiosks, ATMs, and a 15,000+ point service-center network. For enterprises, it provides the HUB unified REST API for bill collection, reconciliation and cash management, plus corporate gift card programs for employee incentives and expenses.
Product overview
Pago24 is a financial solutions company offering an integrated ecosystem of payment, collection, and corporate card products across three segments: individual consumers ( Personas), merchants (Comercios), and enterprises (Empresas). The core platform consists of a digital wallet (Billetera) and a unified Hub API that aggregates services including SUBE and mobile recharges, bill payments, QR payments, POS terminals, and self-service kiosks. Individual products include reloadable and gift prepaid cards (physical and virtual Visa-branded), merchant acceptance solutions, and enterprise collection services. The architecture connects 15,000+ sales points, a 24/7 ATM network, and service centers via REST API, processing over 10 million monthly transactions with 99% availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Billetera Pago24 (Pago24 Wallet) Mobile digital wallet (iOS/Android) enabling users to buy at any global merchant accepting Mastercard, send and receive instant free transfers between any Argentine bank account or digital wallet via CVU/CBU, pay bills, recharge prepaid services, and load SUBE transit cards. Designed for individual consumers and financial inclusion for unbanked populations.
- Tarjeta de Regalo Pago24 (Gift Card) Physical and virtual Visa-branded gift cards usable at any merchant accepting Visa. Physical cards function as standard payment instruments for in-person and online purchases; virtual cards are email-delivered for online transactions; available in a plantable sustainable format. Commission-free for virtual issuance.
- Tarjeta Recargable Pago24 (Reloadable Card) Reloadable prepaid Visa card with physical and virtual formats. Physical cards support ATM withdrawals on Banelco and Link networks (plus Cirrus internationally); virtual cards enable online purchases globally. Suitable for managing recurring business expenses and assigning budgets.
- Acepto (Merchant Payment Acceptance) Payment acceptance solution for merchants enabling POS card payments (Visa/Mastercard debit and credit), QR code payments via interoperable platforms (Mercado Pago, MODO, Ualá, Naranja X, Personal Pay, Brubank), CVU transfers, and Cuenta DNI support.
Quantifiable outcome
- 10 million+ monthly transactions processed with 99% API availability
- +2 more outcomes
Companies that use Pago24
Customer profileSegments3 records
Ideal customer profiles3 records
Pago24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature5 records
Pago24 partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and strategic.
- VisacorePago24 issues Visa-branded gift cards (physical and virtual) and reloadable prepaid cards valid globally wherever Visa is accepted. Corporate clients use Visa cards for employee incentives and expense management. Gift cards provide worldwide acceptance and access to Visa discounts and promotions.
- Santander ArgentinastrategicPago24 operates as a banking correspondent for Santander, enabling Santander customers to make deposits, withdrawals, and account payments at Pago24 service centers. Extends Santander's physical service reach without bank-owned branches.
- LinkcorePago24's physical cards (reloadable prepaid) can be used for cash withdrawals at all ATMs in the Link network across Argentina. Critical infrastructure for providing ATM access to Pago24 cardholders.
- BanelcocorePago24's physical cards (reloadable prepaid) can be used for cash withdrawals at all ATMs in the Banelco network across Argentina. Complements Link network coverage for comprehensive national ATM access.
- Mercado PagocorePago24 merchants accept QR code payments from Mercado Pago users through its interoperable QR payment acceptance system. Enables Mercado Pago customers to pay at Pago24 merchant locations.
- MODOcorePago24 merchants accept QR code payments from MODO wallet users through its interoperable QR payment acceptance system. Part of Argentina's standardized QR payment ecosystem.
- UalácorePago24 merchants accept QR code payments from Ualá wallet users through its interoperable QR payment acceptance system. Allows Ualá users to pay at Pago24 merchant locations.
- Naranja XcorePago24 merchants accept QR code payments from Naranja X users through its interoperable QR payment acceptance system.
- Personal PaycorePago24 merchants accept QR code payments from Personal Pay wallet users through its interoperable QR payment acceptance system.
- BrubankcorePago24 merchants accept QR code payments from Brubank users through its interoperable QR payment acceptance system.
- Cuenta DNI (Banco Provincia)corePago24 merchants accept QR code payments from Cuenta DNI (Banco Provincia del Neuquén) wallet users through its interoperable QR payment acceptance system.
- SUBE (Sistema Único de Boleto Electrónico)corePago24 provides SUBE card recharge services at all service centers and MaquiniTAS kiosks. SUBE is Argentina's national electronic fare collection system for public transportation. Critical service for urban mobility.
- Pago FácilstrategicPago24 wallet users can load balance at any Pago Fácil branch nationwide by presenting their DNI or personal barcode. Provides extensive cash-in network across Argentina.
- Telerecargas NetworkstrategicPago24 operates through the Telerecargas network for recharge services. The company is affiliated with Telerecargas (TR Argentina S.A.) for electronic recharge and payment processing services.
- AFIP (Administración Federal de Ingresos Públicos)corePago24 is registered with AFIP for tax compliance. The company displays AFIP Data Fiscal certification on its website as required by Argentine tax regulations.
- BCRA (Banco Central de la República Argentina)corePago24 operates as a registered payment service provider under BCRA Communication A 6885. Not authorized to operate as a financial entity. Funds deposited are not guaranteed deposits under banking regulations.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Pago24 competitors and assessment
Company assessmentDirect peers
- Mercado Pago: Argentina's dominant digital wallet and merchant acquirer; directly overlaps Pago24 on consumer wallet, prepaid card, POS, and interoperable QR acceptance. Comparable on product breadth and target user (mass-market Argentine consumers and SMBs).
- MODO: Bank consortium-backed Argentine wallet interoperable with Pago24's QR system. Competes directly with Pago24 on merchant QR payments and consumer P2P transfers, with the structural advantage of issuer-bank backing.
- Naranja X: Argentine digital wallet and prepaid card program from Tarjeta Naranja, interoperable with Pago24's QR acceptance. Directly competes on consumer wallet, prepaid cards, and merchant acquiring in the Argentine market.
- Todo Pago: Argentine payment gateway and acquiring processor (Banco Santander Argentina subsidiary, like Pago24's bank-correspondent relationship). Comparable on merchant acceptance, payment links, and enterprise integration.
- Cuenta DNI (Banco Provincia): Public-bank digital wallet and prepaid card offered by Banco Provincia; interoperable with Pago24's QR system. Competes on merchant payments and consumer wallet subsidies in Argentina, with public-bank funding advantages.
- Ualá: Argentine fintech issuing prepaid Mastercard cards and operating a digital wallet with strong underbanked focus. Closely comparable business model — prepaid card issuance, wallet, bill payments, interoperable QR acceptance — and similar target segments to Pago24.
- Brubank: Argentine digital bank with prepaid card and wallet offering; interoperable with Pago24's QR payments. Comparable digital financial services targeting Argentina's unbanked and underbanked consumers.
- Personal Pay: Telecom-anchored Argentine wallet (Telecom Argentina), interoperable with Pago24's QR payments. Competes on consumer wallet and merchant acquiring, often leveraging telecom customer relationships.
Broad incumbents
- dLocal: LATAM-focused cross-border payments and processing infrastructure provider; broader scope than Pago24 but analogous role as a regional payments orchestration and processing layer serving emerging markets.
- Pago Fácil: Argentina's largest bill-payment and cash-in retail network, with which Pago24 has an explicit partnership (wallet top-ups at Pago Fácil branches). Adjacent competitor offering cash deposit and bill payment services through physical retail points nationwide.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pago24 social profiles
Digital presencePago24 compliance and trust
Trust signalCompliance4 records
Pago24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pago24 leadership team
Management profileNumber of profiles
Pago24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pago24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pago24
What does Pago24 do?
Pago24 operates a digital wallet and prepaid-card-based payment ecosystem in Argentina, offering consumer bill payments, SUBE and mobile recharges, physical and virtual Visa gift and reloadable cards, merchant POS and QR acceptance (Acepto), self-service MaquiniTAS kiosks, ATMs, and a 15,000+ point service-center network. For enterprises, it provides the HUB unified REST API for bill collection, reconciliation and cash management, plus corporate gift card programs for employee incentives and expenses.
Is Pago24 a public or private company?
Pago24 is a private company. It is classified as corporate owned and is currently operating.
When was Pago24 founded?
Pago24 was founded in 2014. It employs 11 to 50 people.
Where is Pago24 based?
Pago24 is headquartered in Ciudad Evita, Argentina, in the Latin America region.
How does Pago24 make money?
Five revenue lines are on record. Transaction Fees - Merchant Acquiring is the primary driver. The others are corporate Card Issuance and Management, biller Aggregation Services, API and Integration Services for Enterprises and physical ATM/CDM Services.
Who are Pago24's main competitors?
Direct peers on record are Mercado Pago, MODO, Naranja X, Todo Pago, Cuenta DNI (Banco Provincia), Ualá, Brubank and Personal Pay. Broad incumbents are dLocal and Pago Fácil.
Does Pago24 have an API?
Yes. Pago24 offers a REST API for business clients to integrate products and services into their systems. The API enables access to real-time recharges, PIN and prepaid code generation, bill collection, and integration with SUBE, telecommunications operators, and virtual wallets. Infrastructure supports over 10 million monthly transactions with 99% API availability, 24x7x365 support, and high-availability architecture for real-time transaction reconciliation.
What industry is Pago24 in?
Pago24's product category is Digital Payments and Financial Services. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 52232.