Brubank
- Company typePrivate
- Founded2017
- HeadquartersBuenos Aires, Argentina
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Brubank does
Brubank S.A.U. is an Argentine digital bank headquartered in Buenos Aires, founded in 2017 and operating exclusively within Argentina under authorization from the Banco Central de la República Argentina (BCRA) and registration with the Comisión Nacional de Valores (CNV) as an Agente de Liquidación y Compensación (matrícula 1030). The company operates a 100% mobile-first, branchless distribution model with self-serve onboarding via selfie and document verification, supported by biometric authentication (facial recognition and fingerprint), instant card pause/reactivation controls, QR payment interoperability with Mercado Pago, MODO, and GetNet networks, and Visa card-network integration with Apple Pay and Google Pay. It self-describes as the largest digital bank in Argentina, with a user base accessing 5,000+ bill pay services and 500+ international companies via CEDEARs.
Brubank firmographics
Firmographics- Name
- Brubank
- Legal name
- Brubank S.A.U.
- Website
- https://brubank.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Brubank industry classification
Industry- Product category
- Digital Banking
- NAICS
- Commercial Banking (522110), Depository Credit Intermediation (5221)
- SIC
- Finance Services (6199), National Commercial Banks (6021)
- akta.pro primary industry
- Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
Keywords
Where Brubank is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Brubank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Interest Income from Loans: Revenue generated from personal loans, advances, and mortgage loans (Préstamos Hipotecarios UVA) at varying interest rates
- Credit Card Fees: Revenue from credit card transactions, fees, and interest on revolving balances
- ATM Withdrawal Fees: Fee of $5700 (IVA included) per ATM withdrawal in Argentina; $6.05 USD for international withdrawals
- Card Replacement Fees: Fee of $10500 (IVA included) for debit card replacement due to loss or theft
- Patear Activation Fee: Fee of $5200 (IVA included) for first Patear transaction each month
- Pago Fácil Transaction Fees: Fees ranging from $1300 to $3200 for deposits and $1500 for extractions at Pago Fácil
- Premium Subscription Plans: Revenue from tiered subscription plans: Plan One, Plan Plus, and Plan Ultra with differentiated benefits
- Insurance Products: Revenue share from insurance products offered through Assurant: Cash Seguro, Compra Protegida, Celu Seguro, Empleo Seguro
- Investment Trading Fees: Up to 0.6% fee per CEDEARs buy or sell transaction
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free Basic Account |
| Subscription | Monthly | Plan One, Plan Plus, Plan Ultra |
| Transaction based/ take rate | Pay-as-you-go | Pago Fácil Deposits |
| Usage-based | Monthly | Savings Account Interest Rates |
| Subscription | Monthly | UVA Mortgage Loans |
| Subscription | Monthly | Corporate Credit Card |
| Transaction based/ take rate | Pay-as-you-go | CEDEARs Trading |
| Subscription | Monthly | Insurance Products |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Brubank product offering
Product offeringCore offering
Brubank is an Argentina-based digital bank operating exclusively through a mobile application, offering Visa debit and credit cards, peso and USD savings accounts, personal loans, UVA-indexed mortgages, payment services (QR, Pix, transfers, bill pay), investment products (CEDEARs, ETFs, mutual funds, Argentine equities, fixed-term deposits), insurance products (cash, purchase, phone, employment, travel), and specialized business accounts for SMEs, micro-businesses, and agricultural producers. The platform is licensed by BCRA as a digital bank and by CNV as a settlement and compensation agent for investment services.
Product overview
Brubank is Argentina's largest digital bank offering a comprehensive suite of banking products through its mobile app. The core offering centers on Visa debit and credit cards, peso and dollar savings accounts, and instant payment services (QR payments, transfers, Brubank Pix). The platform extends into investment products including CEDEARs, ETFs, mutual funds, Argentine stocks, and dollar savings, all integrated via Balanz for custodial services. Lending products encompass personal loans, mortgage loans (UVA-adjusted), and the upcoming Patear buy-now-pay-later feature. Insurance products (Cash Seguro, Compra Protegida, Celu Seguro, Empleo Seguro) are offered through Assurant. Business banking includes specialized accounts for Pymes, Mi Negocio, and the agricultural sector (BruAgro), plus corporate credit cards. The tiered membership plans (Plan One, Plan Plus, Plan Ultra) provide differentiated benefits, with Plan Ultra offering bonified insurance. International services include USD purchases, international transfers (Remesas), Apple Pay, Google Pay, and the upcoming BruFon eSIM for travelers.
Differentiator
Problem solved
Functional benefit
Brands
- BruFon: International eSIM service that provides mobile data during travel
- Patear
- Brubank Pix
- Plan One
- Plan Plus
- Plan Ultra
- Tarjeta Open
- BruAgro
Products and services
- Tarjeta de Débito Visa Visa debit card enabling purchases, QR payments, ATM withdrawals, and international transactions without commission. Issued to individual consumers.
- Tarjeta de Crédito Visa Visa credit card with instalment payments, discounts at partner merchants, and instant pause/reactivation features for security control. Targeted at individual consumers.
- Tarjeta Open Credit card backed by the user's USD savings, allowing the cardholder to draw a credit line collateralized by their dollar holdings. Targeted at individual consumers.
- Tarjeta de Crédito Corporativa Visa Visa Corporate International credit card for businesses with spending limits adjusted by IPC (Argentine inflation index), free additional cards, and multi-user management capabilities. Targeted at SMEs and corporate clients.
- Caja de Ahorro en Pesos Free peso-denominated savings account paying 0.05% TNA monthly interest with automatic debit capabilities and full mobile account management. Targeted at individual consumers.
- Caja de Ahorro en Dólares US-dollar-denominated savings account paying 0.01% TNA interest, enabling dollar holdings, international transactions, and use as collateral for Tarjeta Open. Targeted at individual consumers.
- Préstamos Hipotecarios UVA UVA-indexed mortgage loan for first or second homes with up to 70% financing (up to ARS 250,000,000), 20- or 30-year terms, and rates starting at 12%+UVA for salary account holders and 14%+UVA for others. Requires minimum income of ARS 850,000. Targeted at home-buying individuals.
- Adelantos y Créditos (Préstamos Personales) Personal loans and payroll advances with immediate disbursement and competitive interest rates, originated and serviced within the mobile app. Targeted at individual consumers.
- CEDEARs Investment in CEDEARs (Argentine depositary receipts representing foreign equities) covering 500+ international companies across 10+ sectors, traded via Balanz as custodial and clearing partner. Allows Argentine residents to invest in foreign stocks without opening an overseas account. Fee up to 0.6% per buy/sell transaction.
- ETFs Exchange-traded funds (ETFs) for diversified exposure to international asset baskets, available through the Brubank app with Balanz providing the trading and custodial infrastructure.
- Fondos Comunes de Inversión Mutual funds covering various asset classes for diversified investment, distributed by Brubank under its CNV registration as Agente de Colocación y Distribución de Fondos Comunes de Inversión (No. 54 and No. 154).
- Acciones Argentinas Investment in Argentine equities listed on local stock exchanges, accessible directly from the Brubank app.
- Dólar Oficial Official FX market US dollar purchase executed in seconds via the app at the best available price, available 7 days a week without restrictions.
- Plazo Fijo Fixed-term peso deposits with competitive interest rates, opened and managed from the mobile app.
- Brubank Pix Instant payment rail for real-time transfers within Argentina, executed directly between accounts from the app.
- Pago QR QR-code-based in-person payments using Brubank cards, interoperable with Mercado Pago, MODO, and GetNet merchant QR scanners across Argentina.
- Transferencias y Remesas Domestic express bank transfers plus international remittances (Transferencias internacionales) enabling cross-border money movement through the app.
- Pago de Servicios Bill-payment service covering 5,000+ recurring bills including utilities (AySA, Metrogas, Edenor), telecommunications (Movistar, Claro), and other consumer services, paid directly from the app.
- Cash Seguro Insurance that protects cardholders against loss of cash withdrawn from ATMs as a result of robbery. Underwritten by Assurant Argentina and sold by Brubank as Agent Institorio.
- Compra Protegida Purchase protection insurance covering items bought with Brubank against damage or theft. Underwritten by Assurant and distributed via the Brubank app.
- Celu Seguro Mobile phone insurance covering one theft per year. Underwritten by Assurant and distributed through the Brubank app with monthly auto-debit.
- Empleo Seguro
Quantifiable outcome
- Account opening completed in minutes with selfie verification
- +3 more outcomes
Companies that use Brubank
Customer profileSegments6 records
Ideal customer profiles4 records
Brubank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature9 records
Brubank partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Balanz Capital Valores S.A.U.corePartnership for CEDEARs and ETF investment services. Balanz serves as the custodial and trading infrastructure partner. When users buy CEDEARs through Brubank, a comitente account is automatically created at Balanz Capital Valores S.A.U., which is an Agente de Liquidación y Compensación Integral. The partnership enables Brubank to offer international stock investments without requiring users to open foreign accounts.
- Assurant Argentina Compañía de Seguros S.A.coreInsurance partner offering products including Cash Seguro (cash extraction protection), Compra Protegida (purchase protection), Celu Seguro (phone theft protection), and Empleo Seguro (employment protection). Brubank acts as Agent Institorio (registered N° 343) selling insurance products through the app. Assurant provides the insurance coverage and handles claims through their customer service.
- VisacoreCard network partnership for Visa debit and credit cards. All Brubank cards are Visa-branded, enabling international acceptance, Apple Pay and Google Pay integration, and contactless payments. The corporate credit card is specifically Visa Corporate International.
- ApplecoreApple Pay integration allowing Brubank debit and credit card holders to add their cards to Apple Wallet for contactless payments using Face ID or Touch ID.
- GooglecoreGoogle Pay integration enabling Brubank card holders to link their Visa card to Google Pay for contactless payments on Android devices.
- Banco Central de la República Argentina (BCRA)coreRegulatory oversight body that authorizes and supervises Brubank's banking operations. Provides the UVA (Unidad de Valor Adquisitivo) index used for mortgage loan adjustments and maintains transparency and user protection regulations.
- Comisión Nacional de Valores (CNV)coreSecurities regulator that registered Brubank as an investment services provider (ALyC), enabling the offering of CEDEARs, ETFs, and mutual fund investments.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Brubank competitors and assessment
Company assessmentDirect peers
- Ualá: Ualá is an Argentine digital bank offering prepaid cards, savings, loans, and investments through a mobile app. It targets the same digital-first consumer segment as Brubank with a similar product mix, making it the closest direct competitor in Argentina.
- Naranja X: Naranja X is the digital arm of Tarjeta Naranja, a major Argentine consumer credit brand. It offers accounts, cards, loans, and investments via a mobile app, directly competing with Brubank for the same retail customer base.
- Personal Pay: Personal Pay is the digital wallet and account offering from Telecom Argentina's Personal, providing payments, cards, and investments via mobile. It targets the same digital-first mass-market segment as Brubank in Argentina.
Broad incumbents
- Nubank: Nubank is Latin America's largest neobank, primarily serving Brazil with a similar mobile-first, no-fee model. While operating in a different country, it is the regional template and benchmark for Argentine players like Brubank in digital banking scale and product design.
- Mercado Pago: Mercado Pago is the dominant digital wallet and payment platform in Argentina, with which Brubank interoperates for QR. It competes with Brubank across payments, cards, and consumer credit, but is part of Mercado Libre's broader commerce ecosystem and not a direct bank.
- Santander Argentina: Santander Argentina is a universal bank offering retail, SME, and corporate banking with growing digital capabilities. It overlaps with Brubank on cards, accounts, and loans, but operates at much larger scale with traditional infrastructure.
- Banco Galicia: Banco Galicia is one of Argentina's largest private banks with a significant digital push (app-based onboarding, MODO). It competes with Brubank across deposits, cards, and loans but also offers traditional branch-based services and corporate banking.
- Banco Macro: Banco Macro is a major Argentine universal bank with nationwide retail and SME coverage. It competes with Brubank for deposits, payroll accounts, and SME banking, though it operates primarily through physical branches and traditional channels.
Emerging players
- Lemon Cash: Lemon Cash is an Argentine crypto-fintech app offering dollar accounts, cards, and crypto trading. It overlaps with Brubank on USD accounts and digital card issuance but differentiates through a crypto-led product set.
- Prex: Prex is a LATAM digital wallet offering multi-currency accounts and prepaid cards across Argentina, Uruguay, and Peru. It overlaps with Brubank on USD/peso accounts and card products but has a regional (not single-country) footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Brubank social profiles
Digital presenceBrubank compliance and trust
Trust signalCompliance6 records
Brubank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brubank leadership team
Management profileNumber of profiles
Profiles3 records
Brubank funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brubank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brubank
What does Brubank do?
Brubank is an Argentina-based digital bank operating exclusively through a mobile application, offering Visa debit and credit cards, peso and USD savings accounts, personal loans, UVA-indexed mortgages, payment services (QR, Pix, transfers, bill pay), investment products (CEDEARs, ETFs, mutual funds, Argentine equities, fixed-term deposits), insurance products (cash, purchase, phone, employment, travel), and specialized business accounts for SMEs, micro-businesses, and agricultural producers. The platform is licensed by BCRA as a digital bank and by CNV as a settlement and compensation agent for investment services.
Is Brubank a public or private company?
Brubank is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brubank founded?
Brubank was founded in 2017. It employs 251 to 500 people.
Where is Brubank based?
Brubank is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Brubank make money?
Nine revenue lines are on record. Interest Income from Loans are the primary driver. The others are credit Card Fees, ATM Withdrawal Fees, card Replacement Fees, patear Activation Fee, pago Fácil Transaction Fees, premium Subscription Plans, insurance Products and investment Trading Fees.
Who are Brubank's main competitors?
Direct peers on record are Ualá, Naranja X and Personal Pay. Broad incumbents are Nubank, Mercado Pago, Santander Argentina, Banco Galicia and Banco Macro. Emerging players are Lemon Cash and Prex.
Does Brubank have an API?
No public API is recorded for Brubank.
What industry is Brubank in?
Brubank's product category is Digital Banking. Its primary akta.pro industry code is FSAGALAE, Embedded Deposit Accounts & Digital Wallet Infrastructure. Its NAICS code is 522110 and its SIC code is 6199.