Centro Vacanze Isuledda

What Centro Vacanze Isuledda does

Centro Vacanze Isuledda operates as Baia Holiday, a multi-property outdoor hospitality and camping-village platform founded in 1974 and headquartered in Salò, Italy, under the legal entity C.V.M.I. srl (part of the Baiasilvella Group). The company runs 18 branded camping villages, resorts, and apartment/hotel properties across Italy (Sardinia, Veneto, Lake Garda, Friuli Venezia Giulia, Lazio, Puglia), Croatia, Spain, and France, offering a full ladder of accommodation types including mobile homes, bungalows, lodge tents, glamping, camping pitches, apartments, resort rooms, and hotel rooms, supported by amenities such as swimming pools, water parks, spa facilities, sports infrastructure, restaurants, and animation/entertainment programs.

The business is direct-to-consumer: guests book and request quotes through the Baia Holiday website, by phone, or via WhatsApp, with pricing set on a quote-based, pay-as-you-go basis that varies by accommodation type, season, and duration. Customer segments span families, individual travelers, groups, corporate/event bookings, and pet-friendly and workation travelers, with marketing executed through the corporate website, social media (Facebook, Instagram, YouTube, LinkedIn), and email newsletters. Revenue is generated entirely through short-term vacation accommodation bookings; no subscription, B2B enterprise contracts, or technology licensing revenue is disclosed.

The underlying technology stack is minimal: there is no proprietary platform disclosed, no mobile app, no public APIs or SDKs, no AI/ML capabilities, and no integration partners identified in the source material. The 2025 Sunêlia Vacances partnership and the addition of new Lake Garda and Sardinia properties, along with the launch of Concept Lodge and Glamping categories and multilingual (EN/DE/PL) website expansion, indicate an ongoing, organic, multi-country growth strategy pursued without external funding.

Name

Centro Vacanze Isuledda

Legal name

C.V.M.I. srl

Website

https://isuledda.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro Vacanze Isuledda, operating as Baia Holiday, is an Italian outdoor hospitality group running 18 branded camping villages, resorts, and hotels across Italy, Croatia, Spain, and France, serving leisure travelers and families with a direct-to-consumer booking model since 1974.

Ownership category

akta.pro rank

Headquarters

HQ city

Cannigione

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vacation Accommodations: The company generates revenue through short-term rentals of vacation accommodations including mobile homes, bungalows, lodge tents, camping pitches, apartments, resort rooms, and hotel rooms across their portfolio of camping villages and holiday resorts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Centro Vacanze Isuledda, operating under the Baia Holiday brand, operates camping villages and holiday resorts offering diverse short-term vacation accommodations including mobile homes, bungalows, lodge tents, glamping units, camping pitches, furnished apartments, resort rooms, and hotel rooms. The Isuledda property in Cannigione di Arzachena, Sardinia, is one of 18 properties across Italy, Croatia, Spain, and France, providing outdoor hospitality experiences with on-site amenities such as pools, water parks, spas, sports facilities, restaurants, and entertainment programs.

Product overview

Baia Holiday operates as a vacation accommodation platform offering diverse lodging options across camping villages, resorts, and residential properties throughout Italy, Croatia, Spain, and France. The portfolio includes Mobile Homes and Bungalows (design mobile homes with home-like amenities), Camping (pitches for tents, caravans, and campers), Lodge (new Concept Lodge accommodations at Lake Garda), Resort (hotel-style rooms within camping villages), Residence/Apartments (high-quality furnished apartments with elegant design), Hotel (hotel rooms with access to full Camping Village services), and Glamping (upscale tent accommodations combining nature with comfort). Each property is branded under the Baia Holiday umbrella, with individual destinations including Baia Blu La Tortuga, Capo d'Orso, Isuledda, La Gallura, and Laguna Blu in Sardinia; Cavallino and Green Park Hotel in Veneto; Gardasee, Gasparina, Romantica a Lago, and Piccola Gardiola at Lake Garda; Mare Pineta in Friuli Venezia Giulia; Roma Capitol in Lazio; San Nicola in Puglia; Poljana in Croatia; Cala Llevado in Spain; and seven properties in France including Domaine de la Forge, L'Aiguille Creuse, L'Argentière, L'Hippocampe, La Presqu'île, and Les Sablons.

Differentiator

Problem solved

Functional benefit

Products and services

• Baia Holiday Isuledda A camping village resort located in Cannigione di Arzachena, Sardinia, offering mobile homes, camping pitches, and various accommodations as part of the Baia Holiday group. Targeted at families and individual travelers seeking beach holidays in Sardinia.
• Baia Holiday Sardinia Properties

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sunêlia VacancescoreStrategic or Co-development PartnerBaia Holiday became a partner of Sunêlia Vacances – a leading brand in high-end outdoor hospitality in Europe. This partnership expands Baia Holiday's market presence in Europe and positions them alongside Sunêlia's network of premium camping holiday destinations.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• TUI / TUI Musement: Global tourism group with extensive European resort and tour operations. Broad incumbent whose package holiday and resort offerings overlap with Baia Holiday's resort/hotel and family vacation segments.
• Pierre & Vacances / Center Parcs: Large European leisure/accommodation group operating Center Parcs, Maeva and resort brands. Broader incumbent offering family outdoor/vacation experiences that overlap with Baia Holiday's resort and family segments, but at much larger scale.

Direct peers

• Huttopia: Specialist in glamping, camping villages and nature lodges across France, Europe, North America and beyond. Highly comparable in the glamping/lodge tent segment and family outdoor holiday positioning.
• Eurocamp: UK-based European mobile-home camping holiday operator with parc network across France, Italy, Spain and Croatia. Comparable in delivering European outdoor holidays with mobile-home accommodations.
• Vacanceselect (Vacansoleil): European camping holiday specialist offering mobile homes and lodge tents across multiple countries. Comparable in mobile-home camping delivery and pan-European outdoor holiday distribution.
• Human Company: Italian operator of premium outdoor hospitality villages (e.g., Baia Domizia, Marina Julia, I Pini). Directly comparable Italian camping/resort operator competing for similar Mediterranean family travelers.
• Sunêlia Vacances: Leading French/European operator of premium outdoor camping and holiday villages. Baia Holiday's 2025 strategic partner, offering a directly comparable network of high-end campsites and a benchmark for premium positioning in the same category.
• Gitavillage: Italian group operating several camping villages (e.g., Gitavillage Le Marze, Argentario) with mobile homes and pitches. Direct Italian outdoor hospitality peer with overlapping coastal Tuscany/Sardinia-style destinations.
• Sandaya: Major French camping chain operating dozens of 4- and 5-star campsites across France and parts of Europe. Closely comparable to Baia Holiday on multi-property outdoor hospitality in Mediterranean/European destinations.

Regional players

• TO Campings / Camping del Garda family operators: Italian campgrounds concentrated on Lake Garda, directly competing with Baia Holiday's Lake Garda portfolio (Gardasee, Gasparina, Romantica a Lago, Piccola Gardiola) for the same destination-driven guests.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/channel/UC6UWXuLMJL187QUaPsGt9Jg
• Facebookfacebook.com/centrovacanzeisuledda
• LinkedInlinkedin.com/company/centro-vacanze-isuledda
• Instagraminstagram.com/baiaholiday
• Xx.com/isuledda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Vacanze Isuledda