GRIPMetal
GRIPMetal is a Toronto-based manufacturer that commercializes the patented NRS mechanical hook attachment technology, selling industrial flooring systems, flexible aluminum mending plates, and velcro strips direct-to-consumers while licensing the underlying technology to automotive, construction, and consumer-goods manufacturers.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What GRIPMetal does
GRIPMetal is a Toronto, Canada-based manufacturer (501-1,000 employees) that commercializes the patented NUCAP Retention System (NRS), a mechanical attachment technology consisting of micro-scaled metal hooks formed onto ultra-thin gauge metallic sheets to bond dissimilar materials without adhesives, fasteners, or welding. The core technology won the automotive PACE Award in 2001 and supports five metal substrates (steel, aluminum, copper, brass, titanium) with hooks on one or both sides of the sheet, now offered in unlimited width and length dimensions. The product portfolio comprises three lines: GRIPMetal Vinyl Floor and GRIPMetal Concrete Floor (over-floor and overlay flooring systems for industrial, commercial, warehouse, and specialized-vertical applications that install over existing surfaces and use at least 5x less self-leveling compound than competing systems) and Flexible Mending Plates plus Aluminum Velcro Strips (consumer and contractor SKUs in 2"x4" and 3"x6" sizes, unit-priced from $1.75 to $54).
GRIPMetal operates three distinct revenue streams: (1) unit-priced direct-to-consumer product sales through a Shopify storefront, (2) quote-based industrial and commercial flooring sales for enterprise customers, and (3) NRS technology licensing to manufacturers for integration into finished products across automotive, energy, timber construction, and consumer goods. Named partners and customers include NRS Brakes, NUCAP Energy, EZBlocks, Rothoblaas, IKEA, Magna International, GKN, DuPont, Corvette, York University, Ryerson University, and NSERC, with geography concentrated in North America (Canada and United States) and the technology reportedly deployed globally through licensee networks. The company is privately held, has no disclosed funding rounds, and reports its operating status as active with Montu Khokhar as Chief Executive Officer.
GRIPMetal firmographics
Firmographics- Name
- GRIPMetal
- Website
- https://gripmetal.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- GRIPMetal is a Toronto-based manufacturer that commercializes the patented NRS mechanical hook attachment technology, selling industrial flooring systems, flexible aluminum mending plates, and velcro strips direct-to-consumers while licensing the underlying technology to automotive, construction, and consumer-goods manufacturers.
- Ownership category
- akta.pro rank
GRIPMetal industry classification
Industry- Product category
- Engineered Metal Products
- NAICS
- Hardware Manufacturing (33251)
- SIC
- Miscellaneous Fabricated Metal Products (3490)
- akta.pro primary industry
- Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)
Keywords
Where GRIPMetal is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
GRIPMetal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of GRIPMetal products including Flexible Mending Plates, Aluminum Velcro Strips, and GRIPMetal Floor systems to consumers and businesses
- Technology Licensing: Licensing of NRS technology to manufacturers for use in their products and applications (automotive, construction, composite materials)
- Industrial Flooring Solutions: Sale and installation of steel-reinforced concrete flooring systems for industrial, commercial, and warehouse applications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2x4 Flexible Mending Plate - $1.75 USD per unit, up to $51.00 for bulk quantities |
| Unit Pricing | Pay-as-you-go | 3x6 Flexible Mending Plate - $2.05 USD per unit, up to $54.00 for bulk quantities |
| Unit Pricing | Pay-as-you-go | Aluminum Velcro Strips - $12.00 to $45.00 USD depending on pack size |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GRIPMetal product offering
Product offeringCore offering
GRIPMetal manufactures and sells engineered metal products built on its patented NUCAP Retention System (NRS), which forms micro-scaled metal hooks on thin gauge metallic sheets to mechanically bond materials without adhesives or fasteners. Its commercial product lines include GRIPMetal Vinyl Floor and GRIPMetal Concrete Floor (steel-reinforced overlay flooring for industrial, commercial, warehouse, and garage use), Flexible Mending Plates (aluminum plates for wood-to-wood connections), and Aluminum Velcro Strips. The same NRS technology is also licensed to OEMs for use in automotive, construction, energy, and composite material applications.
Product overview
GRIPMetal is a technology company offering a patented mechanical attachment system using metal hooks on thin gauge metallic sheets. The core GRIPMetal™ technology enables bonding materials without adhesives or fasteners. The product portfolio includes three main product lines: GRIPMetal™ Vinyl Floor (anti-slip flooring for industrial, warehouse, mall, and garage applications), GRIPMetal™ Concrete Floor (steel reinforced overlay flooring system), and Flexible Mending Plates (aluminum plates for wood-to-wood connections available in 2"x4" and 3"x6" sizes). The company also sells Aluminum Velcro Strips utilizing the same GRIPMetal technology. The underlying NUCAP© Retention System (NRS™) technology won the automotive PACE award in 2001.
Differentiator
Problem solved
Functional benefit
Brands
- GripMetal™ Floor: Steel reinforced flooring solution for industrial, warehouse, mall and garage applications. Features anti-slip properties, noise suppression, and quick installation over existing surfaces.
- Flexible Mending Plate
- Aluminum Velcro Strips
Products and services
- GRIPMetal Vinyl Floor Over-floor vinyl flooring solution built on the patented NRS mechanical attachment system, sold as a finished flooring for industrial, warehouse, mall, and garage environments. For buyers seeking a quickly installed floor with anti-slip and noise-suppression properties.
- GRIPMetal Concrete Floor Steel-reinforced concrete flooring system using GRIPMetal sheets meshed together with self-leveling compound locked into 2mm NRS teeth. Designed for industrial and commercial facilities requiring a faster, thinner, and stronger floor overlay that uses 5 times less self-leveling compound than other systems.
- Flexible Mending Plate Aluminum mending plates with GRIPMetal NRS hook technology that protect wood from splitting, breaking, rotting, and deteriorating. Available in 2-inch x 4-inch and 3-inch x 6-inch sizes made from 0.020-inch solid aluminum for woodworking, furniture repair, deck and fence construction, and framing applications.
- Aluminum Velcro Strips Versatile aluminum strips using GRIPMetal NRS hook technology for carpet tack, pest and pigeon control, hanging items on drywall, and building or mending EZBlocks. Sold in 20\"x2\" and 15\"x5\" sizes in 10-pack or 20-pack configurations through the GRIPMetal Shopify storefront.
Quantifiable outcome
- Uses at least 5x less self-leveling compound than other flooring systems
- +3 more outcomes
Companies that use GRIPMetal
Customer profileNamed customers12 records
Segments13 records
Ideal customer profiles5 records
GRIPMetal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GRIPMetal partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EZBlockscoreEZBlocks uses GRIPMetal technology in their Cross Laminated Timber (CLT) blocks. GRIPMetal provides the mechanical reinforcement that enables lightweight, strong, and renewable construction materials.
- NRS BrakescoreNRS Brakes was the first to recognize and address dependability issues in aftermarket brakes using GRIPMetal's NRS technology, creating the world's longest lasting brake pad.
- NUCAP EnergycoreNUCAP Energy is the material manufacturer and pioneer in promoting GRIPMetal technology for heat transfer processes in engineered metal surfaces.
- RothoblaascoreRothoblaas develops products for timber construction professionals including carpenters, engineers, architects, and fall protection system installers, utilizing GRIPMetal technology.
- York UniversityminorAcademic research partnership for development and testing of GRIPMetal applications in construction and composite materials.
- Ryerson UniversityminorAcademic research partnership for technology development and research collaboration with GRIPMetal.
- NSERCminorNatural Sciences and Engineering Research Council of Canada provides research funding and support for GRIPMetal technology development.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
GRIPMetal competitors and assessment
Company assessmentDirect peers
- Velcro Companies: Velcro invented and dominates the hook-and-loop mechanical fastening concept that GRIPMetal's metal-hook technology parallels in metal substrate form. Highly comparable as a mechanical attachment / reclosable fastening business serving industrial and consumer markets.
- NUCAP Energy: NUCAP Energy applies the GRIPMetal hook-forming technology to engineered metal surfaces for heat-transfer processes. It is part of the same technology family and directly comparable for its surface-enhancement manufacturing approach.
- EZBlocks: EZBlocks uses GRIPMetal NRS reinforcement in its Cross Laminated Timber construction blocks. Closely comparable as a downstream licensee and commercializer of NRS-enabled building products.
- NRS Brakes: NRS Brakes commercializes the same NUCAP Retention System mechanical hook technology for the world's longest-lasting brake pads. It is the closest technology twin to GRIPMetal, sharing the underlying NRS IP and customer pipeline.
- Rothoblaas: Rothoblaas commercializes products for timber construction professionals using GRIPMetal NRS technology. Directly comparable as both a licensee and a go-to-market channel for NRS-reinforced fastening and fall-protection systems.
Broad incumbents
- 3M: 3M's Industrial Adhesives and Tapes division (including Dual Lock reclosable fasteners and Scotch-Weld structural adhesives) competes head-to-head with GRIPMetal's hook system and bundled flooring solutions. It is a broad incumbent with overlapping mechanical and chemical fastening IP.
- Illinois Tool Works: ITW's engineered fasteners and construction products divisions serve the same industrial and construction markets that consume GRIPMetal-branded metal fasteners and floor systems. Comparable as a diversified industrial fastening and assembly incumbent.
- Sika AG: Sika supplies resins, self-leveling compounds and industrial floor systems that compete with the GRIPMetal Concrete Floor overlay system. Closely comparable for the flooring line within the broader construction chemicals space.
- Henkel: Henkel's Adhesive Technologies business is one of the largest suppliers of industrial bonding solutions that GRIPMetal's hook technology aims to displace in certain applications. Comparable across industrial assembly and construction markets.
- Tesa SE (Beiersdorf): Tesa produces industrial double-sided and hook-backed tapes used in construction, automotive, and DIY channels that overlap with GRIPMetal's Aluminum Velcro Strips and mending plates. Comparable as a specialty fastening and tape incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GRIPMetal social profiles
Digital presenceGRIPMetal financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRIPMetal leadership team
Management profileNumber of profiles
Profiles1 record
GRIPMetal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRIPMetal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRIPMetal
What does GRIPMetal do?
GRIPMetal manufactures and sells engineered metal products built on its patented NUCAP Retention System (NRS), which forms micro-scaled metal hooks on thin gauge metallic sheets to mechanically bond materials without adhesives or fasteners. Its commercial product lines include GRIPMetal Vinyl Floor and GRIPMetal Concrete Floor (steel-reinforced overlay flooring for industrial, commercial, warehouse, and garage use), Flexible Mending Plates (aluminum plates for wood-to-wood connections), and Aluminum Velcro Strips. The same NRS technology is also licensed to OEMs for use in automotive, construction, energy, and composite material applications.
Is GRIPMetal a public or private company?
GRIPMetal is a private company. It is classified as unknown and is currently operating.
When was GRIPMetal founded?
GRIPMetal was founded in -1. It employs 501 to 1,000 people.
Where is GRIPMetal based?
GRIPMetal is headquartered in Toronto, Canada, in the North America region.
How does GRIPMetal make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are technology Licensing and industrial Flooring Solutions.
Who are GRIPMetal's main competitors?
Direct peers on record are Velcro Companies, NUCAP Energy, EZBlocks, NRS Brakes and Rothoblaas. Broad incumbents are 3M, Illinois Tool Works, Sika AG, Henkel and Tesa SE (Beiersdorf).
Does GRIPMetal have an API?
No public API is recorded for GRIPMetal.
What industry is GRIPMetal in?
GRIPMetal's product category is Engineered Metal Products. Its primary akta.pro industry code is IMAHADAC, Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping). Its NAICS code is 33251 and its SIC code is 3490.