Apimel
Apimel is a Brazilian manufacturer and distributor of honey-based dietary supplements — sachets, oral sprays, and bulk pots — sold chiefly through a national network of individual door-to-door resellers, religious and youth-organization fundraisers, and small retail outlets.
- Company typePrivate
- Founded1985
- HeadquartersPiracicaba, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Apimel does
Apimel Ind. e Com. de Prod. Alimentícios ("Apimel") is a privately held Brazilian food supplement manufacturer founded in the mid-1980s and headquartered at Avenida dos Marins, 1753, Piracicaba, São Paulo. The company produces and distributes honey-based dietary supplements sold primarily through a national reseller/distributor network. Its portfolio consists of three core product lines: (i) "Caixinhas Apimel" / Linha Saúde Gel boxes containing 75 sachets in roughly a dozen flavors (eucalipto, geleia real, alho, abacaxi/hortelã, açaí, acerola, amendoim, limão, maracujá, morango, romã/gengibre, among others), sold in 32-unit cases to resellers; (ii) "Spray Bucal," an oral-spray product with mel, eucalipto and gengibre; and (iii) bulk Suplemento Alimentar Potes in 1 kg and 2 kg formats (the 2 kg pot launched in 2022 holds approximately 450 sachets). Underlying technology is straightforward food formulation — honey (mel), sucrose, propolis and natural fruit/herb extracts — packaged in low-cost unit-dose sachets for accessibility to first-time resellers.
Apimel's revenue model is a hybrid of direct-to-consumer door-to-door sales (porta-a-porta), recruitment of individual and organizational resellers (churches, religious groups, Adventist scout clubs "Desbravadores/Aventureiros"), and wholesale to natural-product stores, pharmacies and regional supermarket chains (e.g., documented placement in Rio Grande do Norte via distributor Katiucia Felix). Pricing is per-unit, with volume tiers for resellers (R$5.99 / R$4.75 / R$4.55 per unit across 1-2 / 3-19 / 20+ boxes), Pix-cash discounts on end-customer boxes (~R$14.90/unit vs. R$15.90 list), and stated reseller margins of 100-300%. Marketing combines an SEO-optimized website, WhatsApp sales, content/blog targeting supplemental-income seekers, and paid acquisition through partner agency Opp.ag.
The customer base is highly fragmented across individual resellers, NGO/youth-organization fundraising programs, and small retail points; named buyers (e.g., Clube Luzeiro da Fronteira's R$100,000 honey purchase for Campori 2019, reseller Antonio Ferreira de Oliveira, Clube de Aventureiros Girassol) are illustrative rather than anchor accounts. The company has 11-50 employees, no disclosed external investors, no parent or subsidiary structure, no patents, and no international footprint, with operating reach confined to Brazil and brand presence tied to the "renda extra" (supplemental income) resale niche.
Apimel firmographics
Firmographics- Name
- Apimel
- Legal name
- APIMEL IND.E COM. DE PROD ALIMENTICÍOS
- Website
- https://apimel.com.br
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apimel is a Brazilian manufacturer and distributor of honey-based dietary supplements — sachets, oral sprays, and bulk pots — sold chiefly through a national network of individual door-to-door resellers, religious and youth-organization fundraisers, and small retail outlets.
- Ownership category
- akta.pro rank
Apimel industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Food And Kindred Products (2000), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Honey Packaging, Bottling & Private Labeling (AFAEAHAL)
- akta.pro secondary industries
- Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)
Keywords
Where Apimel is headquartered
LocationHeadquarters
- HQ city
- Piracicaba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Apimel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales to Resellers: Apimel generates revenue through direct sales of honey-based nutritional supplement products to individual resellers, distributors, and wholesale buyers. Products include sachets in boxes of 32 units, 2kg pots, and oral sprays.
- Wholesale/Distribution Sales: Revenue from bulk sales to distributors and retail establishments including natural product stores, pharmacies, and supermarkets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Caixinha Box (32 units) - Cash price R$476.80 via Pix |
| Unit Pricing | Pay-as-you-go | 2kg Pots - R$39.50 per pot |
| Unit Pricing | Pay-as-you-go | 1kg Pots - R$28.00 per pot |
| Unit Pricing | Pay-as-you-go | Reseller Kit (32 units) - Starting at R$4.55 per unit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Apimel product offering
Product offeringCore offering
Apimel manufactures and distributes honey-based dietary supplements in Brazil, offering single-serving sachets (75 per box), 1kg and 2kg pots, and oral sprays with natural extracts including propolis, eucalyptus, ginger, lemon, and various fruit flavors under the Linha Saúde Gel brand. The company sells primarily through individual resellers who perform door-to-door sales, organizational distributors (churches, scout clubs, schools) using the products for fundraising, and wholesale to retail stores, pharmacies, and supermarket chains.
Product overview
Apimel is a Brazilian food supplement company specializing in honey-based products for resale businesses. The product portfolio consists of three main product lines: (1) Caixinhas Apimel - boxes containing 75 sachets of honey dietary supplements in 12 different flavors; (2) Spray Bucal - oral spray supplements; and (3) Suplemento Alimentar em Potes - larger format pots (1kg and 2kg) with multiple sachets. The Caixinhas product line is the flagship offering, marketed primarily through a reseller/distributor network for door-to-door and direct sales, with profit margins exceeding 100%.
Differentiator
Problem solved
Functional benefit
Brands
- Linha Saúde Gel: Honey supplement sachets product line with various flavors including Eucalipto, Geleia Real, Alho, Abacaxi/Hortelã, Açaí, Acerola, Amendoim, Limão, Maracujá, Morango, and Romã/Gengibre
Products and services
- Caixinhas Apimel (Linha Saúde Gel) Honey-based dietary supplement boxes containing 75 sachets per box, available in 12+ flavors (Eucalipto, Geleia Real, Alho/Eucalipto, Abacaxi/Hortelã, Açaí, Acerola, Amendoim, Limão, Maracujá, Morango, Romã/Gengibre, and others). Boxes contain 32 units for resale to individual resellers and distributors.
- Spray Bucal Apimel Oral spray dietary supplement with honey, eucalyptus, pomegranate and ginger, positioned for oral health and fresh breath. Sold to resellers and end consumers.
- Suplemento Alimentar Pote 2kg Large-format 2kg pots containing approximately 450 sachets of honey supplements in Eucalipto, Limão/Hortelã, and Romã/Gengibre flavors. Marketed for economy/bulk sales to resellers.
- Suplemento Alimentar Pote 1kg 1kg pots with 12 units per box, available in Romã/Gengibre/Eucalipto, Limão/Eucalipto, and Eucalipto (Agrião/Guaco/Própolis) flavors. Priced at R$28.00 per pot with box of 12 at R$336.00.
Companies that use Apimel
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Apimel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Apimel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Opp.agminorOpp.ag is a full-service digital marketing agency (agência Full Service de Marketing Digital) that handles Apimel's website development, digital marketing, SEO, social media management, and online advertising. Services include Inbound Marketing, SEO, Sponsored Links, Social Network Analysis, and Website Development.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Apimel competitors and assessment
Company assessmentBroad incumbents
- Amway: Global direct-sales incumbent with Brazil operations covering nutrition, home, and personal care. Comparable on GTM (independent reseller network) and on the consumer-facing supplements category, though Amway is a broad-line player rather than a honey specialist.
- Herbalife Nutrition: Global nutrition company with a large Brazilian direct-sales organization selling meal replacements and supplements. Comparable to Apimel in business model (MLM-style resellers) and category (functional nutrition), but operates at vastly larger scale and with broader product breadth.
Others
- Mary Kay: Direct-sales cosmetics brand with active Brazilian operations. Comparable to Apimel on the independent sales-force distribution model and the focus on individuals seeking flexible supplemental income, though product mix is entirely different (cosmetics).
- Tupperware Brands: Global housewares direct-sales company historically reliant on home-party and door-to-door models in Brazil. Comparable to Apimel in distribution model and target demographic (women seeking supplemental income), but operates in a non-overlapping product category (kitchenware).
- Melitta: Brazilian subsidiary of the German coffee/food group with established retail distribution. Comparable to Apimel as an established Brazilian CPG food brand with national retail presence, but different category (coffee) and different GTM (retail-led rather than reseller-led).
- Avon: Iconic door-to-door direct-sales company with deep Brazil presence. Comparable to Apimel on the porta-a-porta sales motion and the use of individual resellers as the primary acquisition channel, although the product categories (beauty vs. honey supplements) do not overlap.
Direct peers
- Hinode: Brazilian direct-sales company marketing food supplements, cosmetics, and household products through a multi-level reseller network. Highly comparable to Apimel in GTM motion (door-to-door and organizational distributors) and in product category (functional foods and supplements).
- Apis Flora: Brazilian manufacturer of propolis, honey, and bee-derived health products. Directly comparable to Apimel on raw material base (apiculture) and finished-product positioning (natural health supplements), though it sells primarily through retail/pharmacy rather than direct sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Apimel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apimel leadership team
Management profileNumber of profiles
Apimel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apimel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apimel
What does Apimel do?
Apimel manufactures and distributes honey-based dietary supplements in Brazil, offering single-serving sachets (75 per box), 1kg and 2kg pots, and oral sprays with natural extracts including propolis, eucalyptus, ginger, lemon, and various fruit flavors under the Linha Saúde Gel brand. The company sells primarily through individual resellers who perform door-to-door sales, organizational distributors (churches, scout clubs, schools) using the products for fundraising, and wholesale to retail stores, pharmacies, and supermarket chains.
Is Apimel a public or private company?
Apimel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apimel founded?
Apimel was founded in 1985. It employs 11 to 50 people.
Where is Apimel based?
Apimel is headquartered in Piracicaba, Brazil, in the Latin America region.
How does Apimel make money?
Two revenue lines are on record. Product Sales to Resellers are the primary driver. The others are wholesale/Distribution Sales.
Who are Apimel's main competitors?
Broad incumbents on record are Amway and Herbalife Nutrition. Others are Mary Kay, Tupperware Brands, Melitta and Avon. Direct peers are Hinode and Apis Flora.
Does Apimel have an API?
No public API is recorded for Apimel.
What industry is Apimel in?
Apimel's product category is Dietary Supplements. Its primary akta.pro industry code is AFAEAHAL, Honey Packaging, Bottling & Private Labeling, with a secondary code of CRADAAAC, Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple). Its NAICS code is 3113 and its SIC code is 2000.