Safetech Hardware
Safetech Hardware, a brand of Advantage Industries, designs and sells physical gate hardware — latches, self-closing hinges, handles, stops, springs, and braces — for pool safety, privacy, and security applications. It serves homeowners, commercial property operators, childcare and school facilities, and contractors via its own e-commerce site, authorized retailers, and direct phone sales.
- Company typePrivate
- Founded2007
- HeadquartersMornington, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Safetech Hardware does
Safetech Hardware is a privately held brand of physical gate hardware operated by Advantage Industries, focused on safety- and security-critical gate applications. Its product portfolio includes gate latches (notably the SL pool safety latch with a vertical top pull mechanism), self-closing gate hinges, handles, stops, drop rods/cane bolts, springs, rollers, and gate braces, organized into application-based lines (Pool & Child Safety, Privacy & Security, Heavy Duty & Decorative) and material-specific lines (Vinyl/PVC, Aluminum, Wood). The company's flagship positioning centers on pool and child safety compliance, with self-closing hinges marketed to swimming pools, childcare centers, schools, playgrounds, and homes.
The business sells through three channels: its own Shopify-based e-commerce storefront at adv22.com for direct purchases, an authorized retailer network positioned for smaller orders with faster delivery, and direct phone-based ordering at (813) 600-5022 for larger or custom orders. A 2025 trade catalog PDF and a dedicated product video library support contractor and trade buyer acquisition, while an active presence across Twitter, Facebook, Pinterest, Instagram, TikTok, Snapchat, and YouTube (including a 'Safetech Hardware Australia' channel) drives consumer awareness. Pricing is not publicly disclosed and is effectively quote-based across both direct and retail channels.
The company is privately held with no disclosed parent, subsidiaries, investors, funding rounds, headcount, or executive team. No revenue, founding year, certifications, patents, or regulatory actions are documented in the available material. The customer base is fragmented across individual homeowners, commercial property operators, and contractors, with no enterprise anchors disclosed.
Safetech Hardware firmographics
Firmographics- Name
- Safetech Hardware
- Legal name
- Advantage Industries
- Website
- https://safetechhardware.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safetech Hardware, a brand of Advantage Industries, designs and sells physical gate hardware — latches, self-closing hinges, handles, stops, springs, and braces — for pool safety, privacy, and security applications. It serves homeowners, commercial property operators, childcare and school facilities, and contractors via its own e-commerce site, authorized retailers, and direct phone sales.
- Ownership category
- akta.pro rank
Safetech Hardware industry classification
Industry- Product category
- Fence and Gate Hardware
- NAICS
- Hardware Manufacturing (33251)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)
- akta.pro secondary industry
- Gate Automation, Access Control & Operator Repair (HSAIAJAD)
Keywords
Where Safetech Hardware is headquartered
LocationHeadquarters
- HQ city
- Mornington
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Safetech Hardware business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Gate Hardware Product Sales: Revenue generated from the sale of physical gate hardware products including gate latches, hinges, handles, stops, drop rods/cane bolts, gate springs, gate rollers, and gate braces. Products are sold for residential and commercial applications across pool safety, privacy, security, and decorative use cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through authorized retailers and direct sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Safetech Hardware product offering
Product offeringCore offering
Safetech Hardware, a brand of Advantage Industries, manufactures and sells physical gate hardware including latches, self-closing hinges, handles, stops, drop rods/cane bolts, springs, rollers, and braces. The portfolio is organized into application-based product lines (Pool & Child Safety, Privacy & Security, Heavy Duty & Decorative) and material-specific lines (Vinyl/PVC, Aluminum, Wood), with flagship products such as the SL vertical top-pull pool safety latch and self-closing pool gate hinges engineered to keep gates securely locked and prevent accidental openings.
Product overview
Safetech Hardware, sold through Advantage Industries, is a comprehensive range of physical gate hardware products designed for safety and security applications. The portfolio includes gate latches (including the flagship SL pool safety latch with vertical top pull mechanism), gate hinges (self-closing pool gate hinges), gate handles, gate stops, drop rods/cane bolts, gate springs, gate rollers, and gate braces. The products are organized into two main categories: application-based (Pool & Child Safety, Privacy & Security, Heavy Duty & Decorative) and material-specific (Vinyl/PVC, Aluminum, Wood). The core value proposition centers on pool safety hardware with self-closing mechanisms to prevent accidental gate openings, particularly for swimming pools, childcare centers, schools, and playgrounds. Safetech Hardware products are designed for easy installation and built for durability.
Differentiator
Problem solved
Functional benefit
Products and services
- Gate Latches (including SL Pool Safety Latches)
Companies that use Safetech Hardware
Customer profileSegments6 records
Ideal customer profiles3 records
Safetech Hardware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Safetech Hardware partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Safetech Hardware competitors and assessment
Company assessmentDirect peers
- Locinox: Locinox manufactures gate latches, hinges, and operators for residential and commercial gates, with vinyl/aluminum compatibility. Comparable on gate hardware product line and fence-material-specific engineering, though more weighted to European and commercial gate markets.
- GTO / Mighty Mule: GTO/Mighty Mule builds gate operators, latches, and access hardware for residential driveways and gates, often paired with self-closing accessories. Comparable on gate safety hardware plus the gate-automation adjacency Safetech touches via self-closing hinges.
- D&D Technologies: D&D Technologies is the leading specialist in pool safety gate hardware, best known for the MagnaLatch magnetic pool latch and self-closing hinges. It directly overlaps Safetech's core pool-safety/child-safety value proposition in product, customer (pool owners, childcare facilities), and use case.
Broad incumbents
- ASSA ABLOY: ASSA ABLOY is the world's largest lock and architectural hardware group, covering residential gate hardware, latches, and access components across dozens of brands. Comparable as a broad incumbent whose catalog spans the same end-products (latches, hinges) at a far larger scale.
- Ameristar Fence Products: Ameristar manufactures ornamental and perimeter fence systems, including compatible gate hardware lines sold through fence contractors. Comparable as a gate-hardware supplier serving the same fence-material ecosystem (aluminum, ornamental) that Safetech addresses.
- Hager Companies: Hager manufactures architectural hardware including commercial-grade hinges and door/gate controls. Comparable on architectural-grade latches, hinges, and the overlapping commercial-gate specification channel that Safetech also targets with heavy-duty SKUs.
- National Hardware: National Hardware is a broad hardware manufacturer covering latches, hinges, and gate hardware across mass retail and trade channels. Comparable as a gate-hardware manufacturer with much wider catalog depth and large-box distribution that competes with Safetech on shelf placement and contractor mindshare.
Emerging players
- PoolGuard: PoolGuard makes pool-safety alarms and related pool-barrier products for residential pools. Comparable as an adjacent pool-safety specialist going to the same end-customer (homeowners, childcare, schools) and reinforcing the regulatory-driven purchase pathway.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Safetech Hardware social profiles
Digital presenceSafetech Hardware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safetech Hardware leadership team
Management profileNumber of profiles
Safetech Hardware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safetech Hardware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safetech Hardware
What does Safetech Hardware do?
Safetech Hardware, a brand of Advantage Industries, manufactures and sells physical gate hardware including latches, self-closing hinges, handles, stops, drop rods/cane bolts, springs, rollers, and braces. The portfolio is organized into application-based product lines (Pool & Child Safety, Privacy & Security, Heavy Duty & Decorative) and material-specific lines (Vinyl/PVC, Aluminum, Wood), with flagship products such as the SL vertical top-pull pool safety latch and self-closing pool gate hinges engineered to keep gates securely locked and prevent accidental openings.
Is Safetech Hardware a public or private company?
Safetech Hardware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safetech Hardware founded?
Safetech Hardware was founded in 2007. It employs 11 to 50 people.
Where is Safetech Hardware based?
Safetech Hardware is headquartered in Mornington, Australia, in the Oceania region.
How does Safetech Hardware make money?
One revenue line is on record: gate Hardware Product Sales.
Who are Safetech Hardware's main competitors?
Direct peers on record are Locinox, GTO / Mighty Mule and D&D Technologies. Broad incumbents are ASSA ABLOY, Ameristar Fence Products, Hager Companies and National Hardware. PoolGuard is listed as an emerging player.
Does Safetech Hardware have an API?
No public API is recorded for Safetech Hardware.
What industry is Safetech Hardware in?
Safetech Hardware's product category is Fence and Gate Hardware. Its primary akta.pro industry code is IMADAIAI, Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices), with a secondary code of HSAIAJAD, Gate Automation, Access Control & Operator Repair. Its NAICS code is 33251 and its SIC code is 3420.