What Poolguard/PBM Industries,Inc. does

Poolguard, a brand of PBM Industries, Inc., is a privately held, family-owned manufacturer founded in 1982 and headquartered in North Vernon, Indiana. The company designs and produces safety alarms for residential pools, doors, and gates, marketed under the "Made in USA" positioning. Its catalog spans in-ground and floating pool alarms (PGRM-2 at $299.95 and PGRM-SB2 at $249.95), wired and wireless door alarms (DAPT-2 at $63.95 and DAPT-WT at $83.95), and a gate alarm (GAPT-2 at $74.95). Core technology centers on proprietary sensor-based detection, including a patent-pending sub-surface detection system on the SB2 floating pool alarm.

The company's products carry third-party safety certifications including NSF International to ASTM F2208 for pool alarms and UL 2017 for door alarms, and are designed to comply with state pool alarm statutes in New York, California, Connecticut, Florida, and Tennessee. These certifications are a meaningful gating requirement for sales into regulated residential pool markets and shape the company's product roadmap and quality systems.

Poolguard operates a two-tier go-to-market: direct-to-consumer and e-commerce sales at retail price points, alongside a dedicated dealer and wholesale channel with reseller pricing for pool builders, specialty retailers, and distributors. With 11-50 employees and over four decades of continuous operation, the company runs a lean, bootstrapped manufacturing operation with no disclosed funding history, leadership changes, or M&A activity. Customer concentration is distributed across many small retailers and end consumers, with no disclosed anchor accounts.

Name

Poolguard/PBM Industries,Inc.

Legal name

PBM Industries, Inc.

Website

https://poolguard.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Poolguard, a brand of PBM Industries, Inc., is a family-owned U.S. manufacturer founded in 1982 that designs and sells certified pool, door, and gate safety alarms through e-commerce and wholesale channels serving residential consumers and pool safety resellers.

Ownership category

akta.pro rank

Product category

Pool Safety Alarms

NAICS

Security Systems Services (56162)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Pool safety alarms
• Residential pool alarms
• Gate alarm systems
• Door security alarms
• Pool access detection

Headquarters

HQ city

North Vernon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales - Pool Alarms: Poolguard generates revenue through one-time hardware sales of pool, door, and gate alarm systems. Products are sold through channel partners and distributors. No recurring revenue streams are indicated; all products are one-time purchases with battery replacement as the only ongoing cost to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Poolguard designs, engineers, manufactures, and sells residential pool, door, and gate alarm systems intended to detect unauthorized access to pools and spas by children, pets, or intruders. The full product line — in-ground pool/spa alarms, a floating pool/spa alarm, door and wireless door alarms, and a gate alarm — is made in the USA at the company's facility in North Vernon, Indiana.

Product overview

Poolguard/PBM Industries offers a focused portfolio of pool safety alarm products designed to prevent drowning incidents in residential swimming pools. The product lineup consists of five distinct alarm systems: two pool alarms (the in-ground PGRM-2 and floating SB2 models), two door alarms (DAPT-2 and wireless DAPT-WT), and one gate alarm (GAPT-2). All products are manufactured in North Vernon, Indiana and are designed to detect unauthorized pool access by children, pets, or intruders, with selected models certified to ASTM F2208 by NSF International and UL 2017 listed for water hazard entrance alarm equipment.

Differentiator

Problem solved

Functional benefit

Brands

• PGRM-2: Pool & Spa Alarm model - in-ground pool alarm certified by NSF International to ASTM Safety Specification F 2208, MSRP $299.95
• PGRM-SB2
• DAPT-2
• DAPT-WT
• GAPT-2

Products and services

• PGRM-2 In-Ground Pool & Spa Alarm Hardwired alarm system installed in an in-ground residential pool or spa that detects waves/disturbance beneath the pool surface and sounds an alarm when an unauthorized entry (child, pet, or intruder) occurs. Designed for residential pool owners, with secondary use at commercial pools, needing a tamper-resistant, certified sub-surface detection alarm.
• PGRM-SB2 Floating Pool & Spa Alarm Surface-floating alarm for residential above-ground or portable pools and spas that detects entry by sensing surface disturbance and triggering an audible alert. Designed for homeowners with above-ground or temporary pools who want a portable alarm rather than an installed sub-surface unit.
• DAPT-2 Door Alarm Hardwired alarm designed to be mounted on a door that opens onto or near a pool area; the alarm sounds when the door is opened. Intended for residential pool owners who need a listed alarm on each entry point leading to the pool.
• DAPT-WT Wireless Door Alarm Wireless version of the DAPT-2 door alarm for pool-adjacent doors where installing a wired sensor is impractical. Same intended use as the wired model — alerting when a door leading to the pool area is opened.
• GAPT-2 Gate Alarm Alarm designed for pool-area self-closing gates that sounds when the gate is opened. Intended for residential pool owners who need a listed alarm on every perimeter gate leading to the pool area.

Quantifiable outcome

• NSF International certified to ASTM F2208 standard
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor.

• All-Safe Pool Safety AlarmsminorChannel Partner/ Reseller/ DistributorE-commerce retailer selling Poolguard products online.
• Best Pool ShopminorChannel Partner/ Reseller/ DistributorE-commerce retailer selling Poolguard products online.
• Best Buy Pool SupplyminorChannel Partner/ Reseller/ DistributorE-commerce retailer selling Poolguard products online.
• DIY ControlsminorChannel Partner/ Reseller/ DistributorE-commerce retailer selling Poolguard products online.
• In The SwimminorChannel Partner/ Reseller/ DistributorE-commerce retailer selling Poolguard products online.
• SCP DistributorsminorChannel Partner/ Reseller/ DistributorWholesale distributor of Poolguard pool safety products.
• Superior Pool ProductsminorChannel Partner/ Reseller/ DistributorWholesale distributor of Poolguard pool safety products.
• Horizonxpress Worldwide, Inc.minorChannel Partner/ Reseller/ DistributorWholesale distributor of Poolguard pool safety products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SimpliSafe: SimpliSafe is a leading direct-to-consumer smart-home security company offering app-connected sensor systems with monitoring optionality. Its DIY home-security platform could readily absorb pool-area sensors as it broadens its home-safety portfolio.
• Fluidra: Fluidra is a global pool and wellness equipment conglomerate owning brands like Jandy, Polaris, and Zodiac, reaching pool dealers and installers worldwide through channels that overlap with Poolguard's US distribution network and customer base.
• Hayward Industries: Hayward is one of the largest US pool equipment manufacturers, selling pumps, filters, heaters, automation, and safety/lighting products through the same pool-dealer channel as Poolguard. Its broader portfolio captures more of the pool-owner wallet and gives it deep shelf-share advantages.
• Maytronics: Maytronics is the global leader in robotic pool cleaners (Dolphin brand) and is broadening its pool-safety and water-quality portfolio, sharing pool-owner customers and pool-dealer relationships with Poolguard at greater scale.
• ADT: ADT is a national smart-home and monitored security services provider whose professionally-monitored bundles increasingly include perimeter and environmental sensors that could extend to pool-area applications, competing for shared homeowner safety budgets at the high-touch end of the market.
• Pentair: Pentair is a global pool and water solutions leader with a residential pool division targeting the same homeowners as Poolguard, with overlapping automation and safety offerings within a vastly larger installed-base and dealer ecosystem.

Others

• Safety 1st (Dorel Industries): Safety 1st is Dorel Industries' child-safety product brand offering door/gate locks and household safety devices aimed at the same pool-owning parents who buy Poolguard alarms. It is an adjacent child-safety competitor rather than a direct alarm category rival.

Emerging players

• Lynxight: Lynxight is an AI drowning detection startup offering overhead camera-based pool-safety analytics for residential and commercial settings, positioning itself as an intelligent replacement for legacy sensor alarms like those Poolguard manufactures.
• SwimEye: SwimEye provides computer-vision drowning detection systems for commercial and residential pools, representing a tech-forward alternative to Poolguard's sensor-based alarms. It targets the same safety-conscious segment but with an AI/camera approach that could disrupt traditional alarm purchase decisions.

Direct peers

• PoolEye (SmartPool): PoolEye is one of the most recognizable competing residential pool alarm brands in North America, marketing sensor-based pool alarms to the same homeowner safety-conscious segment as Poolguard and competing head-to-head on price/spec in pool supply and online channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pool-guard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poolguard/PBM Industries,Inc.