2 1
2plus1.dk (operating as 2plus1 Slotklub) is a Danish-language affiliate content site that publishes reviews, slot/bonus guides, regulatory explainers, and emerging-tech commentary for Danish online casino players, monetizing via referral commissions from partnered casino operators.
- Company typePrivate
- Founded2003
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What 2 1 does
Across multiple input sources there is a conflict regarding what 2plus1.dk operates as. Firmographic data describes "2 1" as a Copenhagen-based creative agency founded in 2003 with 1-10 employees, focused on communication, design, and urban development. However, the substantial body of product, technology, and customer data, together with direct first-party content from the 2plus1.dk website, consistently describe a very different business: a Danish-language online casino information and affiliate platform operating under the name "2plus1 Slotklub." Per the source-precedence rule favoring first-party evidence on inherently first-party facts (tech stack and product details), the operative business is treated as the casino affiliate site.
2plus1 Slotklub is a WordPress-based content platform targeting Danish online casino players. It publishes editorial guides and reviews covering online casino selection, slot mechanics (Cluster Pays, Megaways, progressive jackpots), RNG/RTP fairness, payment methods (MobilePay, Trustly, Apple Pay, Google Pay), Danish gambling regulation (Spillemyndigheden, ROFUS), and responsible-gambling practices. Article cadence through 2026 is active, with content addressing both Danish-licensed operators and international/non-Danish-licensed casinos, including emerging-tech topics such as mobile biometric security, 8K live dealer streaming, and weekend payout infrastructure.
The business model is affiliate/referral revenue: the site earns commissions when referred readers sign up or play at partnered online casinos. There is no direct consumer pricing, no app product, no APIs or SDKs, no patents or trademarks disclosed, and no named operator partnerships in the available record. Customer concentration from a revenue perspective is opaque (no partner list disclosed) while from an end-user perspective the site addresses a long tail of Danish-speaking individual consumers. The stated headcount of 1-10 employees and the single-author byline ("Larry") are consistent with a small, content-led affiliate operation rather than the 2003-founded creative agency described in firmographics; the latter is treated here as either legacy data or a different entity sharing the domain history.
2 1 firmographics
Firmographics- Name
- 2 1
- Legal name
- 2plus1 Slotklub
- Website
- https://2plus1.dk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2plus1.dk (operating as 2plus1 Slotklub) is a Danish-language affiliate content site that publishes reviews, slot/bonus guides, regulatory explainers, and emerging-tech commentary for Danish online casino players, monetizing via referral commissions from partnered casino operators.
- Ownership category
- akta.pro rank
2 1 industry classification
Industry- Product category
- iGaming Content & Affiliate Marketing
- NAICS
- Other Gambling Industries (71329)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industry
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)
Keywords
Where 2 1 is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
2 1 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Affiliate/Referral Revenue: The website operates as an affiliate platform, earning commissions when readers sign up or play at recommended online casinos. The site provides detailed casino reviews, comparisons, and recommendations, earning referral fees from partner casino operators.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
2 1 product offering
Product offeringCore offering
2plus1 Slotklub is a Danish-language informational blog and guide site that publishes reviews, strategy articles, and educational content about online casinos, slot machines, bonuses, payment methods, live dealer experiences, and responsible gambling for Danish players. The site operates as an affiliate content platform, earning referral commissions from partner casino operators when readers sign up or play at recommended casinos, rather than operating a casino itself.
Product overview
2plus1 Slotklub is an informational blog and guide platform for Danish online casino players. The site provides editorial content including casino reviews, slot machine guides, bonus strategies, responsible gambling information, and industry news covering topics such as RNG/fairness, RTP transparency, payment methods, mobile apps, and live dealer experiences. The company operates as a content platform rather than a product/vendor company.
Differentiator
Problem solved
Functional benefit
Products and services
- 2plus1 Slotklub Website A Danish-language editorial content platform offering online casino reviews, slot machine guides, bonus strategy articles, regulatory explanations, responsible gambling information, and industry news aimed at Danish online casino players. Content is organized into categories such as Support, Spilafhængighed (gambling addiction), RNG, Kundesupport (customer support), Skatteforhold (tax matters), Om os (about us), and Kontakte (contact).
Companies that use 2 1
Customer profileSegments1 record
Ideal customer profiles1 record
2 1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
2 1 partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
2 1 competitors and assessment
Company assessmentDirect peers
- CasinoTop10: Casino review and affiliate site operating multiple country-specific editions including Nordic markets. Comparable affiliate review business with localized SEO content and referral-driven monetization.
- AskGamblers: Major casino affiliate site providing operator reviews, bonus listings, and player complaint resolution. Directly comparable as a casino-focused affiliate and review destination targeting players researching where to play, including coverage of regional licensing regimes.
- CasinoGuru: One of the largest international casino affiliate and review platforms, monetizing via referrals to online casino operators. Overlaps directly with 2plus1 Slotklub in casino review/comparison content and SEO-driven affiliate economics, though at global rather than Danish-national scale.
- CasinoMeister: Long-running casino affiliate and review site emphasizing regulatory compliance and trustworthiness. Comparable to 2plus1 Slotklub's positioning as a trust-and-compliance-focused guide within the casino affiliate category.
- Bojoko: Casino affiliate and comparison site originating from the Nordics with strong presence in regulated European markets. Comparable as a casino affiliate with localized content per market, similar GTM to 2plus1 Slotklub's Danish-language approach.
- LCB (Latest Casino Bonuses): Casino bonus and review affiliate platform tracking operators, bonuses, and player feedback. Directly comparable affiliate model and content-led SEO GTM targeting players evaluating bonus terms and payment methods.
- BonusFinder: Affiliate site specializing in casino bonus comparisons across multiple regulated jurisdictions. Comparable affiliate-driven business with country-localized content targeting in-market players, akin to 2plus1 Slotklub's Danish focus.
Emerging players
- MrGamble: Casino comparison and affiliate brand with regional European editions, comparing operators on bonuses, RTP, and payment methods. Comparable as an affiliate-driven reviewer with structured casino-comparison content for European markets.
- CasinoBernie: Casino affiliate site producing review and bonus comparison content for European regulated markets. Comparable content-led affiliate approach targeting European players with reviews, payment-method guides, and licensing information.
Others
- Spillemyndigheden: Danish Gambling Authority — the regulator licensing online casino operators and enforcing Danish gambling rules that 2plus1 Slotklub's content references. Not a commercial peer, but an ecosystem participant whose rules directly shape the addressable affiliate opportunity in Denmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
2 1 social profiles
Digital presence2 1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
2 1 leadership team
Management profileNumber of profiles
Profiles1 record
2 1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2 1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2 1
What does 2 1 do?
2plus1 Slotklub is a Danish-language informational blog and guide site that publishes reviews, strategy articles, and educational content about online casinos, slot machines, bonuses, payment methods, live dealer experiences, and responsible gambling for Danish players. The site operates as an affiliate content platform, earning referral commissions from partner casino operators when readers sign up or play at recommended casinos, rather than operating a casino itself.
Is 2 1 a public or private company?
2 1 is a private company. It is classified as unknown and is currently operating.
When was 2 1 founded?
2 1 was founded in 2003. It employs 1 to 10 people.
Where is 2 1 based?
2 1 is headquartered in Copenhagen, Denmark, in the Europe region.
How does 2 1 make money?
One revenue line is on record: affiliate/Referral Revenue.
Who are 2 1's main competitors?
Direct peers on record are CasinoTop10, AskGamblers, CasinoGuru, CasinoMeister, Bojoko, LCB (Latest Casino Bonuses) and BonusFinder. Emerging players are MrGamble and CasinoBernie. Spillemyndigheden is listed as an others.
Does 2 1 have an API?
No public API is recorded for 2 1.
What industry is 2 1 in?
2 1's product category is iGaming Content & Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEABAL, Player Acquisition & Affiliate Networks for iCasino. Its NAICS code is 71329 and its SIC code is 7900.