Salov Spa

What Salov Spa does

Salov S.p.A. is an Italian olive oil and seed oil manufacturer founded in 1919 in Lucca, headquartered at Viale G. Luporini, with primary production at a 330,000 m² technologically advanced facility in Massarosa (Lucca province) that the company moved into in 2004. The company operates a dual-brand consumer strategy: Filippo Berio, a premium extra-virgin olive oil brand with heritage dating to 1867, sold in over 70 countries and holding market-leading positions in the USA, UK, Russia, Belgium, Switzerland, the Philippines, and Indonesia; and Sagra, a mass-market olive oil and seed oil brand present in Italy since 1959. Salov also operates an industrial B2B segment supplying bulk and private-label olive and seed oils to food manufacturers, food-service operators, and retailers, with documented capacity of 29 million litres of storage, 400,000 litres/day of refinery throughput, and 100 million pieces/year of bottling.

The company's underlying technology stack centers on proprietary quality and traceability systems — most notably the Berio Method, an integrated-farming and production protocol independently certified by SGS that maintains acidity levels as low as 0.3 g/100g versus the 0.8 g/100g regulatory maximum — supported by enzymatic degumming (implemented in 2020 with the University of Pisa, which became an industry standard in January 2021), precision farming with smart sensors at Villa Filippo Berio's 75-hectare open-air laboratory, and a continuous bee biomonitoring program operating since 2008. Salov holds an extensive certification portfolio including ISO 9001, ISO 14001, ISO 45001, ISO 27001, ISO 14064, BRC Global Standard Food, IFS Food, Kosher, Halal, and SQNPI.

Salov generates revenue primarily through branded consumer packaged goods (Filippo Berio EVO variants, Sagra olive and seed oils, including spray formats and the Opera Collection limited editions) and through B2B bulk and private-label supply. Pricing is unit-based with disclosed recommended retail prices ranging from €5.99/L for Filippo Berio Classico to €8.49/L for Filippo Berio 100% Italiano. Distribution combines retail/supermarket channels with wholly-owned international subsidiaries (USA, UK, Russia, Brazil, China, Singapore) and third-party distributors. Since 2015 the company has been part of Bright Food Group, a Chinese state-owned food conglomerate, and is led as of February 2025 by CEO Gianmarco Laviola.

Name

Salov Spa

Legal name

Salov S.p.A.

Website

https://salov.com

Company type

Private

Founded year

1919

Operating status

Operating

Short description

Salov S.p.A. is an Italian olive oil and seed oil manufacturer (founded 1919, Lucca) that produces and distributes the premium Filippo Berio brand across 70+ countries and the mass-market Sagra brand in Italy, while also supplying bulk and private-label oils to food-industry customers through its Massarosa production facility.

Ownership category

akta.pro rank

Product category

Edible Oils Manufacturing

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122), Food Manufacturing (311)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ), Vegetable Oil Crushing & Refining (Soy, Canola/Rapeseed, Sunflower, Corn, Cottonseed) (AFAKAEAA), Olive Groves (Olives for Oil & Table) (AFAGACAG), Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Olive oil production
• Seed oil manufacturing
• Branded cooking oils
• Consumer packaged goods
• B2B food ingredients

Headquarters

HQ city

Lucca

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Branded Consumer Olive Oil & Seed Oil Sales: Salov generates the majority of revenue through sale of branded consumer-packaged olive oil (Filippo Berio premium range, Sagra mass-market range) and seed oils (Sagra peanut, sunflower, high oleic sunflower, corn, grapeseed oils) through retail and supermarket channels globally. Products are sold in formats from 200ml spray to 5-litre bulk containers.
2. Business-to-Business (B2B) Oil Supply: Salov supplies companies and industry operators with a wide range of high-quality oils (olive and seed) as an ingredient for food industry customers, positioning itself as Italy's most reliable food industry partner. This includes bulk and private label supply to food manufacturers, food service operators, and distributors.
3. Filippo Berio Premium Specialty Products: Premium limited-edition products such as the Opera Collection (inspired by Giacomo Puccini's works) command higher price points and serve as brand-building flagship products. These include 1-litre vintage-style tins in limited editions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Salov Spa manufactures, packages, and distributes branded olive oil and seed oil products under two flagship brands: Filippo Berio (premium extra virgin olive oil, present in 70+ countries) and Sagra (mid-market olive and seed oils for the Italian market). The company also supplies bulk oils, private-label production, and a Filippo Berio Professional line to food industry operators, food service companies, and retailers globally. Production is centered at the Massarosa facility, one of the most technologically advanced in Europe, with 29 million litre storage capacity, 400,000 litres/day refinery capacity, and 100 million piece bottling capacity.

Product overview

Salov Spa operates as an olive oil manufacturing company offering a portfolio of consumer brands and industrial/B2B products. The consumer portfolio centers on two main brands: Filippo Berio (premium extra virgin olive oil established 1867, sold in over 70 countries) and Sagra (mid-market olive and seed oils present since 1959). Filippo Berio offers multiple EVO variants (Classico, 100% Italiano, Organic, Mild and Light, For Delicate Recipes), limited Opera Collection editions, and Professional line. Sagra provides extra virgin olive oil, olive oil, complete seed oil range (peanut, sunflower, high oleic sunflower, corn, grapeseed), and innovative spray formats. Industrial offerings include bulk oils for food industry with significant production capacity (29M liter storage, 400K liters/day refinery capacity). Research divisions develop nutraceutical products (V.A.L.E., Oliva Plus) and sustainable farming methods. The company also operates Villa Filippo Berio as an open-air laboratory for agricultural research.

Differentiator

Problem solved

Functional benefit

Brands

• Filippo Berio: Premium olive oil brand established in 1867, sold in over 70 countries worldwide. Known for uncompromising quality standards and the 'Berio Method' certified by SGS. Available internationally and launched in Italy in 2019.
• Sagra

Products and services

• Filippo Berio Extra Virgin Olive Oil Premium extra virgin olive oil brand established in 1867 and sold in over 70 countries. Available in multiple variants including Classico, 100% Italiano, Organic, Mild and Light, and For Delicate Recipes. Certified by SGS with full supply chain traceability via the Berio Method. Targeted at discerning consumers seeking high-quality, traceable, sustainably produced olive oil.
• Sagra Olive Oil and Seed Oils Mass-market Italian olive oil and seed oil brand present since 1959, positioned as 'the goodness of every day.' Offers extra virgin olive oil, olive oil, and a complete seed oil range (peanut, sunflower, high oleic sunflower, corn, grapeseed) plus organic and 100% Italian EVO variants. Targeted at Italian households seeking reliable, accessible, everyday cooking oil.
• Filippo Berio Opera Collection Exclusive limited-edition series of Filippo Berio extra virgin olive oil in vintage-style 1-liter tin packaging, inspired by Italian opera (Giacomo Puccini's works). Includes Tosca and Turandot editions. Functions as a premium brand-building flagship product line.
• Sagra Spray Oils Innovative spray-format oils for controlled application and reduced waste. Includes EVO Classico Spray for seasoning, Frìmax Spray for air fryer use, and Ideal Spray for Grilling (extra virgin olive oil with rosemary and garlic flavor). Targeted at consumers seeking convenience and precision in cooking.
• Sagra Frìmax Frying Oil Special blend of sunflower and high oleic sunflower oils enriched with natural bay leaf flavoring, specifically developed for frying. Reduces unpleasant cooking odors without altering food taste. Available in standard and spray formats.
• Villa Filippo Berio Estate Olive Oil Extra virgin olive oil produced from Villa Filippo Berio's 75-hectare estate with 22,500 olive trees, including limited production from on-site milling. The estate operates as an open-air laboratory for olive cultivation research including the Life Resilience project on Xylella-resistant genotypes.
• Salov B2B Industrial Oils Supply Bulk and industrial olive oils and seed oils supplied to food industry companies, food manufacturers, HORECA operators, and private-label retailers. Capabilities include 29 million litre storage capacity, 5 packaging lines, 400,000 litres daily refinery capacity, 100 million piece bottling capacity, and 11,000 pallet storage spots.
• Filippo Berio Professional Food Service Line Exclusive line of high-quality olive oils specifically designed for the Catering and Food Service sector, including out-of-home branded products. Targeted at restaurants, hotels, catering operators, and professional kitchens requiring consistent, traceable quality.

Quantifiable outcome

• Filippo Berio achieved market leadership positions in 7+ countries (USA, UK, Russia, Belgium, Switzerland, Philippines, Indonesia)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Consorzio Italia del GustocoreChannel Partner/ Reseller/ Distributor · 27 April 2026Salov participates within the Consorzio Italia del Gusto — the first private consortium of Italian food companies bringing together some of Italy's finest food producers — for collective international promotion. At TUTTOFOOD 2026, Salov exhibited within the consortium's space (Hall 6 – Stand A31).
• Sky Media / Sky Brand Solutions / Endemol Shine ItalycoreGTM or Marketing Partner · 9 December 2024Salov partners with Sky Brand Solutions (Sky Media department) and Endemol Shine Italy for product placement of Filippo Berio olive oils in MasterChef Italia, a prime-time Sky Original cooking competition show. Two Filippo Berio EVO oils (100% Italiano and Classico) are featured throughout each season as the official oils of the show.
• SGS (Société Générale de Surveillance)coreOthersSGS certifies that Salov's quality standards are higher than those required by law. Specifically, SGS certifies the Berio Method's product quality and environmental sustainability throughout the supply chain, providing independent third-party verification for Filippo Berio products.
• CNR-IBE (National Research Council – Institute for Bioeconomics)coreStrategic or Co-development PartnerCNR-IBE collaborates with Salov on precision farming research in the Villa Filippo Berio olive grove, biodiversity studies (recovering ancient Tuscan cultivars), sustainable farming methods (olive fruit fly monitoring), and Life Resilience project (Xylella fastidiosa-resistant olive genotypes). This partnership spans multiple research projects and years of collaboration.
• Lipu Oasi di Massaciuccoli / Regional Park AuthorityminorStrategic or Co-development PartnerLipu Oasi and the Regional Park Authority collaborate with Salov on environmental initiatives around Lake Massaciuccoli, including the bee biomonitoring program (since 2008), heronry (garzaia) conservation study (2022-2024), and water quality monitoring using the Extended Biotic Index (IBE).
• Life Resilience Project (EU-funded)minorStrategic or Co-development PartnerEuropean Union-funded project aimed at developing farming techniques and genotypes of crop plants capable of combating the pathogenic bacterium Xylella Fastidiosa. Villa Filippo Berio hosted activities and continues field trials of 18 potentially Xylella-resistant genotypes. The project officially concluded in autumn 2022 with excellent results.
• University of Pisa (DiSAAA-a - Department of Agricultural, Food and Agro-environmental Sciences)coreStrategic or Co-development PartnerUniversity of Pisa collaborates on the enzymatic degumming research project (implemented 2020, became industry standard January 2021) and multiple other research initiatives including V.A.L.E. project (nutraceutical components from olive oil production by-products) and OLIVA PLUS project.
• FCB Partners (Creative Agency)minorGTM or Marketing PartnerFCB Partners, a creative agency, was appointed for the launch of Filippo Berio in Italy (2020) and later redesigned the Salov company website. Managed the 'The method is our signature' ('Il metodo è la nostra firma') TV and social media campaign for Filippo Berio.
• V.A.L.E. Project Partners (Unipi, Magona Technological Hub, Unisi)minorStrategic or Co-development PartnerV.A.L.E. (Valorisation of Agri-food wastes for Olive Oil production with augmented nutraceutical value) is a Regional Operational Programme ERDF 2014-2020 project involving University of Pisa (Departments of Chemical, Agricultural and Pharmaceutical Engineering), Magona Technological Hub, and University of Siena (Department of Life Sciences).
• INNOVOIL Project Partners (Unipi Department of Chemical Engineering)minorStrategic or Co-development PartnerINNOVOIL (POR CReO 2007-2013 Tuscany Region) was a research project with the University of Pisa's Department of Chemical Engineering aimed at optimizing the refining process, reducing energy and water consumption, and improving safety. Project concluded in 2013 but recommendations remain in practice.
• Chef Giorgio LocatelliminorGTM or Marketing PartnerGiorgio Locatelli, a renowned Italian chef and MasterChef Italia judge, serves as Filippo Berio's Brand Ambassador and Quality Judge since December 2021, representing the brand at events and validating product quality.

Scale indicators8 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Pompeian: US-based olive oil brand with Spanish and Tunisian sourcing, competing directly with Filippo Berio in the US retail market where Filippo Berio holds a leading market position. Significant private label presence.
• Acesur: Spanish olive oil producer and exporter with brands including La Española and Coosur. Competes in European and global olive oil markets with similar production scale and private label capabilities.
• Ybarra: Spanish olive oil and condiment producer with broad European and export presence. Direct competitor in mass-market olive oil segments where Salov's Sagra brand operates.
• Sovena: Portuguese integrated olive oil producer with strong private label and branded operations including Oliveira da Serra. Competes directly with Salov in B2B bulk supply and European retail, with comparable bottling scale and Iberian Mediterranean sourcing.
• Colavita: Italian-American olive oil company producing premium EVO under the Colavita brand as well as private label. Direct competitor in Italian EVO segment with similar mid-tier retail positioning and US distribution footprint.
• Deoleo: Spanish headquartered, world's largest olive oil bottler and marketer, owning brands including Bertolli, Carapelli, Sasso, and Carbonell. Directly competes with Filippo Berio in retail olive oil across Europe, Americas, and beyond, with similar B2B/private label capabilities.
• Monini: Italian premium olive oil producer family-owned company with strong Italian and international retail presence. Closest direct competitor in the Italian premium EVO segment where Filippo Berio launched in 2019.

Broad incumbents

• Bunge: Global agribusiness and food ingredients giant with significant B2B edible oils portfolio. Competes with Salov in bulk oils and food industry supply but operates as a broad incumbent across seeds, grains, and oils rather than specializing in olive.
• Cargill: Global agribusiness with major food ingredients and oils business. Competes with Salov in B2B seed oils and private label supply for food manufacturers, with far broader scale across multiple commodities.

Emerging players

• Gaea: Greek premium extra virgin olive oil brand with strong sustainability positioning and growing international retail presence. Competes with Filippo Berio in European premium EVO segment with overlapping sustainability and traceability messaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salov-spa

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salov Spa