Canadian Chiropractic Association

What Canadian Chiropractic Association does

The Canadian Chiropractic Association (CCA), founded in 1953 and headquartered in Toronto, Ontario, is the national professional membership association representing more than 7,800 licensed Doctors of Chiropractic across Canada, operating through 10 provincial chiropractic associations. It functions as a non-profit umbrella body delivering advocacy, professional development, research dissemination, and public education for the chiropractic profession. Core product offerings include the Find a Chiro public directory, the Straighten Up Canada mobile posture app, the MSK Toolkit for employers and insurers, the peer-reviewed Journal of the Canadian Chiropractic Association (JCCA), the Move Like It Matters workplace wellness program, The Chiropractic Playbook podcast, and the annual National Convention & Tradeshow (NCT). The CCA also operates or is affiliated with the Canadian Chiropractic Research Foundation (CCRF), Canadian Chiropractic Protective Association (CCPA), Indigenous Chiropractic Caucus (ICC), Women's Chiropractic Caucus (WCC), and the Student Canadian Chiropractic Association (SCCA National). The technology stack is conventional association infrastructure: a public website (chiropractic.ca), members-only portal (Chiropractium.ca), Google Analytics, Facebook Pixel, Infusionsoft CRM, and Moneris payment processing — with no disclosed AI/ML capability. CCA's business model is primarily subscription/dues-based recurring revenue from individual chiropractor members, supplemented by event registration and exhibitor fees from the annual NCT, CCA Plus advertising/sponsorship, MSK Toolkit enterprise content licensing, and CCRF-affiliated research fundraising. The association engages in federal and provincial policy advocacy through coalitions HEAL and EHPC, and is a member of the World Federation of Chiropractic.

Name

Canadian Chiropractic Association

Legal name

Canadian Chiropractic Association

Website

https://chiropractic.ca

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

The Canadian Chiropractic Association is a Toronto-based, non-profit national professional membership association founded in 1953, serving more than 7,800 licensed Canadian chiropractors and 10 provincial associations through advocacy, continuing education, research dissemination, and public health resources.

Ownership category

akta.pro rank

Product category

Professional Chiropractic Association Services

NAICS

Professional Organizations (81392), Business Associations (813910), Offices of Chiropractors (62131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

Keywords

• Professional chiropractic association
• Chiropractor membership services
• Musculoskeletal health advocacy
• Continuing education conventions
• Chiropractic clinical guidelines

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: CCA generates revenue through annual membership dues paid by Canadian chiropractors. Members receive services including publications (JCCA), newsletters, access to the NCT convention, preferential benefits from partner organizations, and professional advocacy representation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Canadian Chiropractic Association is a non-profit professional membership association that represents and serves more than 7,800 licensed chiropractors and 10 provincial chiropractic associations across Canada. It sells annual professional membership, hosts the annual National Convention & Tradeshow (NCT), publishes the peer-reviewed Journal of the Canadian Chiropractic Association (JCCA), funds research through the Canadian Chiropractic Research Foundation (CCRF), and provides public-facing resources such as the Find a Chiro directory, the Straighten Up Canada app, and the MSK Toolkit for employers and insurers.

Product overview

The Canadian Chiropractic Association (CCA) operates as a professional healthcare association offering a portfolio of member services, public health resources, and professional development programs rather than a commercial software product. Its core offerings include the Find a Chiropractor directory connecting patients with practitioners, the Straighten Up Canada mobile app for postural health, and the Move Like It Matters MSK Toolkit providing workplace musculoskeletal health resources. The association publishes the Journal of Canadian Chiropractic Association (JCCA) for research dissemination, hosts the annual National Convention & Tradeshow (NCT) for continuing education, and produces The Chiropractic Playbook podcast. Additional programs include the CCA Awards recognizing member excellence, the Indigenous Chiropractic Caucus and Women's Chiropractic Caucus for special interest advocacy, and a comprehensive blog content hub covering chiropractic expertise, member stories, and healthcare education. These offerings are primarily free public resources or membership-based professional services.

Differentiator

Problem solved

Functional benefit

Brands

• Straighten Up Canada: Posture and spinal health app for adults and youth
• Move Like it Matters
• MSK Toolkit
• The Chiropractic Playbook
• Journal of Canadian Chiropractic Association (JCCA)
• National Convention & Tradeshow (NCT)

Products and services

• CCA Professional Membership Annual professional membership for licensed Canadian chiropractors, delivered through provincial associations. Includes access to the Journal of the Canadian Chiropractic Association (JCCA), member communications, advocacy representation, partner-offered benefits, eligibility for CCA Awards, and preferential access to the annual National Convention & Tradeshow.
• National Convention & Tradeshow (NCT) Annual paid national conference and tradeshow for licensed Canadian chiropractors and the broader chiropractic community, featuring continuing education, workshops, expert-led sessions, an exhibitor tradeshow floor, networking, and the CCA Awards ceremony.
• Journal of the Canadian Chiropractic Association (JCCA) Peer-reviewed academic journal publishing chiropractic research, clinical guidelines, and evidence-based practice studies, available online through the JCCA portal with an archived library of past issues for members, researchers, and the broader healthcare community.
• Find a Chiropractor Directory Public online directory that lets Canadian patients search for licensed chiropractors by location, supporting patient access to chiropractic care and member practitioner visibility.
• MSK Toolkit (Musculoskeletal Toolkit) Workplace musculoskeletal health strategy resource offering downloadable whitepapers, leadership playbooks, and implementation guides for employers, insurers, and organizational leaders seeking to integrate chiropractic and MSK care into benefits and wellness programs.
• Straighten Up Canada App Mobile application distributed via app stores that provides posture exercises and spinal health guidance for adults and youth, supporting daily movement and preventive musculoskeletal health.
• Move Like It Matters Workplace Program Workplace wellness program focused on musculoskeletal health education and movement promotion, offered as downloadable program resources for employers and organizations to deploy in their workplaces.
• Canadian Chiropractic Guidelines Evidence-based clinical practice guidelines supporting standardized, effective chiropractic patient care in Canada, produced under the Canadian Chiropractic Guidelines Initiative.

Quantifiable outcome

• Low back pain and pelvic girdle pain affect up to 90% of pregnant individuals, and evidence supports chiropractic care for managing these conditions.
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Canadian Chiropractic Research Foundation (CCRF)coreStrategic or Co-development Partner · 1 January 2022The CCRF is the primary research funding arm of the CCA, supporting cutting-edge musculoskeletal research to advance the chiropractic profession. CCA and CCRF collaborate on research priorities, fundraising, and dissemination of findings. CCRF is also referenced in the CCA's privacy policy as a beneficiary for fundraising activities.
• Canadian Chiropractic Protective Association (CCPA)coreStrategic or Co-development PartnerThe CCPA provides professional liability insurance and protection services for Canadian chiropractors. CCA works with CCPA to verify member eligibility and enrollment status. CCA discloses member personal information to CCPA for membership confirmation purposes.
• Provincial Chiropractic AssociationscoreChannel Partner/ Reseller/ DistributorCCA works through provincial associations across Canada (e.g., Ontario Chiropractic Association, New Brunswick Chiropractors Association, Alberta College and Association of Chiropractors) to recruit members, coordinate professional development, reconcile membership information, and advance advocacy at both provincial and national levels.
• World Federation of ChiropracticminorStrategic or Co-development PartnerThe World Federation of Chiropractic is an international organization representing national chiropractic associations. CCA participates in WFC activities, and Dr. Judy Forrester (2026 Medal of Merit recipient) will serve on the WFC Board. CCA references WFC events and publications as member benefits.
• HEAL – Organizations for Health ActionminorStrategic or Co-development PartnerHEAL is a coalition of healthcare organizations advocating for health policy issues in Canada. CCA participates in HEAL to advance shared healthcare advocacy goals at the national level.
• Extended Healthcare Professionals Coalition (EHPC)minorStrategic or Co-development PartnerEHPC is a coalition of extended healthcare professionals working on common advocacy and policy goals. CCA participates to represent the chiropractic profession within the broader healthcare landscape.
• Mount Carmel ClinicminorStrategic or Co-development PartnerDr. Gerald Olin serves as liaison to the chiropractic program at Mount Carmel Clinic in Winnipeg, an interdisciplinary clinic serving low-income populations, LGBT community members, new immigrants, teens, and homeless individuals. The partnership supports interdisciplinary care models and addresses health equity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Chiropractic Association: The US national professional membership association for doctors of chiropractic. Directly comparable to CCA as the national advocacy, education, and research body for the profession in its country, with similar member services, journals, and policy engagement.
• British Chiropractic Association: The UK's national chiropractic membership body, offering comparable member services, advocacy, and continuing education. Operates as a trade association for UK chiropractors with similar structure to CCA.
• Australian Chiropractors Association: Australia's leading national chiropractic association representing practitioners. Comparable to CCA in member services, advocacy, and event programming, with similar coverage of professional standards and research dissemination.
• Ontario Chiropractic Association: Provincial counterpart and channel partner to CCA within Ontario. Directly comparable as a sub-national membership association for Ontario chiropractors, providing member services and provincial advocacy.
• Royal College of Chiropractors: UK-based membership body focused on chiropractic standards, research, and postgraduate education. Comparable to CCA's research and guidelines functions, with overlap in evidence-based practice and continuing education programs.

Regional players

• New Zealand Chiropractic Association: National chiropractic association for New Zealand. Comparable to CCA in mandate and member services but geographically distinct; useful as a smaller-market analog for benchmarking CCA's program and engagement models.

Broad incumbents

• World Federation of Chiropractic: International non-profit representing national chiropractic associations worldwide. CCA is a member; the WFC sits one layer above CCA and serves as a global convening body, sharing the advocacy, research, and convening role on a multi-country scale.
• Canadian Medical Association: Canada's national physician association. Comparable as a national healthcare professional membership body with policy advocacy, journals, and MD-focused member services at a substantially larger scale than CCA.
• Canadian Physiotherapy Association: National Canadian association for physiotherapists. Comparable to CCA as a peer professional health association operating in Canada with similar member services, advocacy, and research dissemination, though in a different but adjacent clinical discipline.

Others

• Canadian Memorial Chiropractic College: Canada's premier chiropractic educational institution. While not a peer association, it is a key ecosystem partner for CCA in training, research, and pipeline development of new chiropractors entering the profession.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CanChiroAssoc
• Facebookfacebook.com/canadianchiropracticassociation
• LinkedInlinkedin.com/company/canadian-chiropractic-association
• Instagraminstagram.com/canchiroassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Chiropractic Association