ADDA
- Company typePrivate
- Founded1990
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
ADDA firmographics
Firmographics- Name
- ADDA
- Legal name
- Attention Deficit Disorder Association
- Website
- https://add.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ADDA industry classification
Industry- Product category
- Mental Health Support Services (Adult ADHD Community)
- NAICS
- Educational Services (611), Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
- akta.pro secondary industries
- ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where ADDA is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ADDA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Individual Membership Subscriptions: Monthly and annual subscription memberships providing access to virtual support groups, webinars, webinar archives, member-exclusive resources, and community features. Individual plans at $9.99/month or $109.99/year.
- Family Membership Subscriptions: Family plan subscriptions covering primary member plus spouse/partner and children at $19.99/month or $219.99/year.
- Professional Membership Subscriptions: Professional membership at $249.99/year includes all regular membership benefits plus Professional Directory listing, advertising discounts, and professional development opportunities.
- Webinar Recordings Sales: Individual webinar recordings sold separately to non-members at approximately $9.95 per recording. Members receive free access to all webinars and recordings.
- Donations: One-time and recurring donations from members and supporters. Monthly sponsorship options available. Tribute and in memoriam giving options.
- Advertising and Sponsorship: Advertising opportunities in ADDA newsletter and website for ADHD-related products and services. Sponsorship of ADDA programs and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Monthly Membership - $9.99/month |
| Subscription | Annual | Individual Annual Membership - $109.99/year |
| Subscription | Monthly | Family Monthly Membership - $19.99/month |
| Subscription | Annual | Family Annual Membership - $219.99/year |
| Subscription | Annual | Professional Membership - $249.99/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
ADDA product offering
Product offeringCore offering
ADDA operates a membership-based non-profit platform that delivers adult ADHD support, education, and community. Its core product is the ADDA+ membership community, providing 24/7 access to 25 virtual peer support groups, 200+ on-demand webinars and a live monthly webinar series, the ADDA Social network, an ADHD Library, and self-paced courses. It also runs the annual International ADHD Conference with CHADD and ACO, a Professional Directory of ADHD service providers, and standalone webinar and workshop products sold via add.org.
Product overview
ADDA operates as a membership-based nonprofit organization offering a comprehensive ecosystem of support services for adults with ADHD. The core product is ADDA+, a premier community platform that provides 24/7 access to virtual support groups (25 groups), webinars, and educational resources. This platform is supported by tiered membership products (Individual at $9.99/month, Family at $19.99/month, and Professional at $249.99/year), each offering progressively more features. ADDA+ complements these with a subscription-based access model alongside standalone webinar recordings (295+ available), self-paced courses, the TADD Talks podcast, and an Annual International ADHD Conference. Additional services include a Professional Directory for referrals, Community Calendar for events, ADHD Library for resources, and assessment tools like the WHO-based ADHD Test. The organization also provides financial assistance and discount programs for students and seniors to ensure accessibility.
Differentiator
Problem solved
Functional benefit
Brands
- ADDA+: The premier membership community for adults with ADHD, offering virtual support groups, webinars, and resources for members.
- TADD Talks Podcast
Products and services
- ADDA+ Membership Platform ADDA+ is the primary membership platform providing 24/7 access to all community resources, including ADDA Social (the social network), 25 virtual support groups, 200+ on-demand webinars, live monthly webinars, and the ADDA+ Library. It is designed by adults with ADHD for adults with ADHD.
- Individual Membership Individual subscription providing free registration for ADDA's webinar series with full archive access, exclusive event discounts, virtual support groups, members-only resources, networking with experts and peers, and educational resources. Priced at $9.99/month or $109.99/year.
- Family Membership Family subscription providing ADDA+ benefits for the primary member plus spouse/partner and children, with exclusive event discounts. Priced at $19.99/month or $219.99/year.
- Professional Membership Professional subscription including all regular membership benefits plus a Professional Directory listing, advertising discounts, networking with ADHD specialists, and continuing education/professional development opportunities. Priced at $249.99/year.
- Virtual Support Groups Virtual peer support groups connecting adults with ADHD with others who understand their experience. Includes 25 different groups organized by life stage, interests, or specific challenges such as career-focused, relationship-oriented, identity-specific, and accountability work groups.
- Annual International ADHD Conference The largest live event dedicated to adults with ADHD, organized in partnership with CHADD and ACO, bringing together adults with ADHD, their loved ones, and professionals to connect with experts, researchers, and peers.
- Webinar Series Educational webinar series featuring expert coaches, psychologists, therapists, physicians, researchers, organizers, and educators. Includes live monthly webinars with free registration for members, plus 295+ on-demand webinar recordings in the archive.
- TADD Talks Podcast ADHD-friendly podcast series featuring presentations on a variety of subjects of interest to adults with ADHD, modeled as ADHD-friendly versions of TED Talks.
- Professional Directory
- Self-Paced Courses Self-paced courses designed specifically for adults with ADHD to learn at their own pace, covering various topics related to ADHD management and life skills.
- ADHD Library Comprehensive library of expert-verified ADHD resources and articles available 24/7 to members, covering topics such as executive functioning, relationships, productivity, and daily ADHD management.
- ADHD Self-Screening Test Free self-screening questionnaire based on the World Health Organization's self-screening tool for adults to determine if they might have ADHD.
- Becoming a People Person Virtual Workshop Virtual workshop helping adults with ADHD build social skills, boost confidence, and strengthen relationships. Sessions are 90 minutes, held on 1st and 3rd Tuesdays at 8pm ET.
- Accountability For You Work Group Virtual accountability group designed to help adults with ADHD stay on track when motivation dips. Weekly 75-minute sessions on Fridays at 12pm ET, focusing on personal development and turning aspirations into tangible achievements.
- Whitepaper: How ADHD Affects Individuals in the Justice System Whitepaper addressing the over-population of adults with ADHD in the United States correction system, developed by ADDA's Work Group on ADHD and Correctional Services.
Quantifiable outcome
- 5,000+ members actively engaged in ADDA+ community
- +2 more outcomes
Companies that use ADDA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
ADDA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
ADDA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- World Federation of ADHDcoreADDA is a proud member of the World Federation of ADHD, connecting the organization with the international ADHD community and aligning with global ADHD research and advocacy efforts.
- CHADDcoreADDA co-hosts the annual International ADHD Conference with CHADD (Children and Adults with Attention-Deficit/Hyperactivity Disorder) and ACO. This is the largest live event dedicated to adults with ADHD in the world.
- ACO (ADHD Coaches Organization)coreADDA co-hosts the annual International ADHD Conference with CHADD and ACO. ACO represents ADHD coaches and contributes professional expertise to the conference programming.
Scale indicators8 records
Expansion highlights5 records
ADDA competitors and assessment
Company assessmentBroad incumbents
- Understood.org: Large non-profit providing resources on learning and attention issues including ADHD; competes with ADDA on educational content but casts a wider net across learning differences and parents of children with ADHD.
- Done (ADHD telehealth): Direct-to-consumer telehealth platform providing ADHD diagnosis and treatment for adults; competes for newly diagnosed adult ADHD patients with a more clinical, paid offering versus ADDA's community/membership model.
Direct peers
- ADDCA (ADD Coach Academy): Training and certification body for ADHD coaches; competes with ADDA's Professional tier for ADHD-coach mindshare and continuing education, and is referenced in ADDA board members' certifications.
- ADHD Coaches Organization (ACO): Professional association for ADHD coaches; co-hosts ADDA's International ADHD Conference and overlaps on professional training, directory listings, and continuing education for ADHD practitioners.
- ADDitude Magazine: Leading consumer media brand for ADHD offering articles, webinars, and a professional directory; directly competes with ADDA's content library, professional directory, and audience targeting of adults with ADHD and families.
- CHADD (Children and Adults with ADHD): National non-profit serving individuals and families affected by ADHD across the lifespan; co-hosts the International ADHD Conference with ADDA and overlaps heavily on adult ADHD education, advocacy, and support resources.
Emerging players
- ADHD Online: Online ADHD assessment and telehealth provider focused on adults; overlaps with ADDA's screening/educational resources but monetizes via clinical services rather than community membership.
- Inflow (ADHD app): Subscription app offering CBT-based digital program for adults with ADHD; competes for ARPU from the same audience seeking self-guided, science-based ADHD support that ADDA delivers via courses and webinars.
Regional players
- World Federation of ADHD: Global non-profit consortium advancing ADHD research and awareness; ADDA is a member organization, and WFA parallels ADDA's advocacy and educational mission at the international rather than US-national level.
Others
- Thinkific / Teachable (course platforms used by ADHD creators): General-purpose course platforms that host many independent ADHD self-paced courses; represent alternative distribution channels that compete with ADDA's self-paced course library for ADHD learner attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ADDA social profiles
Digital presenceADDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADDA leadership team
Management profileNumber of profiles
Profiles13 records
ADDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADDA
What does ADDA do?
ADDA operates a membership-based non-profit platform that delivers adult ADHD support, education, and community. Its core product is the ADDA+ membership community, providing 24/7 access to 25 virtual peer support groups, 200+ on-demand webinars and a live monthly webinar series, the ADDA Social network, an ADHD Library, and self-paced courses. It also runs the annual International ADHD Conference with CHADD and ACO, a Professional Directory of ADHD service providers, and standalone webinar and workshop products sold via add.org.
Is ADDA a public or private company?
ADDA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ADDA founded?
ADDA was founded in 1990. It employs 11 to 50 people.
Where is ADDA based?
ADDA is headquartered in Denver, United States, in the North America region.
How does ADDA make money?
Six revenue lines are on record. Individual Membership Subscriptions are the primary driver. The others are family Membership Subscriptions, professional Membership Subscriptions, webinar Recordings Sales, donations and advertising and Sponsorship.
Who are ADDA's main competitors?
Broad incumbents on record are Understood.org and Done (ADHD telehealth). Direct peers are ADDCA (ADD Coach Academy), ADHD Coaches Organization (ACO), ADDitude Magazine and CHADD (Children and Adults with ADHD). Emerging players are ADHD Online and Inflow (ADHD app). World Federation of ADHD is listed as a regional player. Thinkific / Teachable (course platforms used by ADHD creators) is listed as an others.
Does ADDA have an API?
No public API is recorded for ADDA.
What industry is ADDA in?
ADDA's product category is Mental Health Support Services (Adult ADHD Community). Its primary akta.pro industry code is HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching), with a secondary code of EDANAFAC, ADHD/Executive Function & Organization Coaching (Academic). Its NAICS code is 611 and its SIC code is 8600.