Caine Real Estate

What Caine Real Estate does

Ray White CRE is a Melbourne-based residential real estate agency operating as a franchise office within the Ray White Group, the largest real estate group in Australasia by property sales volume. The company is headquartered at Unit 2, 33 Peel Street, Collingwood, VIC 3066, and serves the greater Melbourne inner suburbs including East Melbourne, South Yarra, Richmond, and Collingwood. Its core services include residential property sales, leasing and rental placement, property management, and auctions.

The business delivers its services through licensed real estate agents who conduct property viewings, negotiations, and transaction management directly with buyers, sellers, and landlords. Its underlying technology is the Ray White Property Platform, a web-based listing and search system that allows buyers and renters to browse residential listings, schedule open inspections, and view sold property data. The platform is integrated with the broader Ray White franchise network across Australasia, providing distribution and brand reach. The company also offers free property appraisal services as a lead generation tool and publishes a news/market updates section to drive organic traffic.

Ray White CRE generates revenue primarily through commission-based fees on residential property sales and leasing transactions. The customer base consists of three core segments: residential property buyers (primary), property sellers and landlords, and residential renters. The business operates exclusively as a direct sales channel within the domestic Victorian market, and the specific ownership structure of the individual franchise is not disclosed. Pricing (commission rates) is not publicly disclosed on the website.

Name

Caine Real Estate

Legal name

Ray White CRE

Website

https://caine.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray White CRE is a Melbourne-based residential real estate franchise office serving inner-suburban buyers, sellers, landlords, and renters through commission-based sales, leasing, and property management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Sales Commission: The primary revenue stream is commission-based fees earned on residential property sales and leasing transactions. Agents facilitate property sales and rental transactions on behalf of buyers, sellers, and landlords.

Distribution channels2 records

Marketing channels4 records

Core offering

Ray White CRE is a residential real estate agency providing property sales, leasing, and property management services in Melbourne's inner suburbs (East Melbourne, South Yarra, Richmond, Collingwood). Licensed agents facilitate property transactions, offer free property appraisals as a lead generation tool, and manage rental properties on behalf of landlords. The office operates as a franchise within the Ray White Group, the largest real estate group in Australasia by property sales volume.

Product overview

Ray White CRE operates as a real estate service platform providing residential property buying, selling, and rental services. The offering is a single unified real estate service that includes property search functionality, property appraisals, property management, and sales/rental transaction support. The platform features property listings across apartment, house, and townhouse categories in Melbourne metropolitan areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Licensed real estate agents facilitate the sale of residential properties (apartments, houses, townhouses) in Melbourne's inner suburbs including East Melbourne, South Yarra, Richmond, and Collingwood. The service includes property listings, open for inspection scheduling, auction capabilities, and negotiation support.
• Residential Property Leasing Service for landlords and tenants to lease residential properties in Melbourne's inner suburbs. Includes rental listings, open for inspection scheduling, and renter forms and resources.
• Property Management End-to-end property management service for residential landlords, including tenant sourcing, rental collection, and maintenance coordination.
• Property Appraisal Complimentary property valuation service for property owners in Melbourne's inner suburbs, used to generate listing leads and convert homeowners into seller mandates.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Others

• Domain Group: Australian residential property portal and adjacent services provider. Comparable as an enabling marketplace where Ray White CRE syndicates listings and acquires buyer/renter leads, rather than a direct brokerage competitor.
• REA Group: Operator of realestate.com.au, Australia's dominant residential property portal. Functions as an ecosystem participant — a marketing channel and lead source for Ray White CRE's listing distribution rather than a direct competitor.

Direct peers

• LJ Hooker: One of Australia's largest real estate franchise networks with residential sales, leasing, and property management. Comparable as a franchised residential brokerage operating across Australasia, with shared brand-driven leads.
• The Agency: Australian residential real estate agency with sales, property management, and project marketing services. Comparable target customer (mid-to-premium residential) and full-service brokerage model.
• Marshall White: Leading Melbourne-based residential real estate agency specializing in prestige and inner-eastern suburbs. Overlaps directly with Ray White CRE's Collingwood/East Melbourne/Richmond/South Yarra footprint and serves the same buyer-seller-renter segments.
• Barry Plant: Established Victorian-headquartered residential real estate group offering sales, leasing, and property management across Melbourne metro. Comparable in operating model, geographic focus, and service mix to Ray White CRE.
• McGrath Estate Agents: One of Australia's largest residential real estate agency networks, focused on sales and property management in premium urban and suburban markets. Directly comparable to Ray White CRE as a residential brokerage serving similar buyer/seller/landlord segments.
• Belle Property: Australian residential real estate franchise with a premium-positioned brand, operating sales, leasing, and property management. Highly comparable to Ray White CRE in target customer, product mix, and franchise operating model.
• Harcourts: Australasian real estate franchise network with strong presence in Australia and New Zealand. Directly comparable franchise model, residential focus, and full-service brokerage offering.

Broad incumbents

• Sotheby's International Realty: Global luxury residential real estate brand with affiliate offices across Australasia. Competes in the prestige/residential segment but operates at a broader global scale with a different ownership structure than Ray White CRE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/caine_melbourne
• LinkedInlinkedin.com/company/caine-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caine Real Estate