Mountain Shadows

What Mountain Shadows does

Mountain Shadows is a privately held, single-property apartment community located at 3825 South 700 West in Salt Lake City, Utah. The company operates as a direct-to-consumer residential landlord, offering six floor plan configurations of one-, two-, and three-bedroom apartments ranging from 563 to 1,056 square feet, with monthly rents from $1,049 to $1,759+. The property serves individuals, families, and pet owners in the Salt Lake City metro, with on-site amenities including a heated swimming pool, fitness center, dog park, playground, business center, and covered parking.

The underlying technology stack is composed entirely of third-party SaaS rather than proprietary systems. The company uses the GoPrisma platform for resident-facing property management (rent payments, maintenance requests, communications), Matterport for 3D virtual tours embedded into the leasing workflow, and a company website that supports floor plan browsing, online applications, and electronic lease signing. There is no native mobile app, no disclosed AI/ML capabilities, and no API offering. The property management software (GoPrisma) and website infrastructure (assets hosted on marketapts.com) indicate the operator relies on industry-standard multifamily tooling rather than building a differentiated technology layer.

The business model is straightforward subscription-style residential leasing: monthly rent is the primary recurring revenue stream, supplemented by pet rent ($55/month per pet, up to two pets), pet deposits ($100–$150 refundable plus $400–$600 non-refundable), and detached garage parking fees. Revenue mechanics are entirely B2C with no institutional or enterprise tenants, no third-party distribution channels, and no franchise or management contracts. Go-to-market is direct leasing via in-person office visits (Monday–Friday 9AM–6PM, Saturday 10AM–4PM), phone inquiries, and a fully online virtual leasing process, with application processing taking 2–3 business days and flexible 6–15 month lease terms. Tactical promotional pricing (e.g., one month free on select immediate-move-in units) is used to manage vacancy.

Name

Mountain Shadows

Legal name

Mountain Shadows

Website

https://mountainshadowsapts.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mountain Shadows is a privately held, single-property apartment community in Salt Lake City, Utah, offering one-, two-, and three-bedroom rental units to individuals, families, and pet owners, with on-site amenities and digital leasing tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Apartment Rent: Primary revenue from monthly residential apartment rentals. Pricing varies by floor plan (1-3 bedrooms), size, and unit features. Base rent ranges from $1,049 to $1,759+ per month. Deposit required at signing.
2. Pet Rent and Deposits: Monthly pet rent of $55 per pet plus refundable pet deposits ($100-150) and non-refundable pet fees ($400-600).
3. Detached Garage Parking: Additional revenue from covered and detached garage parking spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Mountain Shadows operates a single apartment community in Salt Lake City, Utah, leasing one, two, and three-bedroom residential units on monthly subscription-style rental agreements ranging from $1,049 to $1,759+ per month. The offering bundles physical unit rental with community amenities (heated pool, fitness center, dog park, playground, business center), pet accommodations, covered and detached garage parking, and digital leasing/leasing-management tools including 3D virtual tours and an online resident portal.

Product overview

Mountain Shadows is a luxury apartment rental community offering one, two, and three-bedroom floor plans for rent in Salt Lake City, Utah. The product portfolio consists of six distinct apartment floor plan types ranging from 563 to 1,056 square feet, with prices starting at $1,049 per month. The service includes property amenities (heated swimming pool, fitness center, covered parking, dog park), unit features (central air, washer/dryer hookups, private balconies, renovated options), and digital tools including virtual tours, online applications with e-sign lease capabilities, and a resident portal for payments and maintenance requests. The apartments are pet-friendly with breed restrictions applying.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 Bedroom 1 Bath Apartment One-bedroom, one-bathroom apartment unit offering 563 sq ft of living space in the Mountain Shadows community in Salt Lake City, UT; starting at $1,049 per month with a $300 deposit, targeted at individuals or couples seeking compact rental housing.
• 1 Bedroom 1 Bath Large Apartment Larger one-bedroom, one-bathroom apartment unit offering 600 sq ft of living space in the Mountain Shadows community; available as a top-floor unit with renovated cabinetry and finishes, targeted at individuals or couples seeking slightly more space than the standard 1BR floor plan.
• 2 Bedroom 1 Bath Apartment Two-bedroom, one-bathroom apartment unit offering 877–878 sq ft of living space in the Mountain Shadows community; starting at $1,199 per month, targeted at small families, roommates, or individuals needing a dedicated second bedroom.
• 2 Bedroom 2 Bath Apartment Two-bedroom, two-bathroom apartment unit offering 877–878 sq ft of living space in the Mountain Shadows community; starting at $1,325 per month and including washer/dryer hookups and partial renovations, targeted at roommates, small families, or shared households needing two bathrooms.
• 3 Bedroom 2 Bath Apartment Three-bedroom, two-bathroom apartment unit offering 998 sq ft of living space in the Mountain Shadows community; starting at $1,759 per month, targeted at families or shared households needing three separate bedrooms.
• 3 Bedroom 2 Bath Large Apartment Larger three-bedroom, two-bathroom apartment unit offering 1,056 sq ft of living space in the Mountain Shadows community, with top-floor positioning and extended vinyl flooring; pricing available on request, targeted at families or shared households wanting the largest floor plan option in the community.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Greystar Real Estate Partners: Largest multifamily property management and development company in the world, managing over 800,000 units. Directly comparable as a multifamily apartment operator with institutional scale, though Mountain Shadows is a single independent asset versus Greystar's portfolio-level operations.
• AvalonBay Communities: Public multifamily REIT owning/operating ~300 apartment communities across the US. Comparable as a Class A multifamily operator with similar 1-3 bedroom unit mix focus, though at vastly greater institutional scale.
• Equity Residential: Large public multifamily REIT operating urban and suburban apartment communities. Directly comparable business model (own/operate apartment communities serving renters), with similar amenitized positioning and urban-adjacent locations.
• UDR Inc. Public multifamily REIT operating ~60,000 apartment units across US markets. Comparable apartment operating model with similar demographic targeting (renters seeking 1-3 bedroom units in amenitized communities) and direct-to-consumer leasing approach.
• Essex Property Trust: Multifamily REIT focused on West Coast apartment communities. Comparable apartment operating business model with similar transit-adjacent, urban-adjacent location strategy and Class A amenitized positioning.
• Camden Property Trust: Multifamily REIT operating ~170 apartment communities. Directly comparable multifamily operating model with similar mid-to-upper tier apartment positioning, 1-3 bedroom focus, and amenitized community format.
• Bozzuto Group: Privately-held residential real estate developer, owner, and manager of apartment communities across the US. Directly comparable as an integrated multifamily operator with similar amenitized, service-oriented apartment positioning.
• Mid-America Apartment Communities (MAA): Large multifamily REIT operating ~100,000 units primarily in the Sun Belt. Comparable as a multifamily operator with similar 1-3 bedroom unit mix and amenity-driven positioning, though serving different regional markets.
• Apartment Investment and Management Company (Aimco): Multifamily REIT owning/operating Class A and B+ apartment communities. Comparable as an apartment operator with similar leasing operations, though with portfolio-level scale versus Mountain Shadows' single-asset operation.

Regional players

• Wasatch Property Management: Salt Lake City-based property management firm operating multifamily communities in the Utah market. Directly comparable as a regional apartment operator serving the same Salt Lake City renter base as Mountain Shadows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MountainShadowsApartments
• LinkedInlinkedin.com/company/mountain-shadows-security

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Shadows