What Wasatch Property Management does

Wasatch Property Management is a privately held multifamily property management company headquartered in Logan, Utah, operating a portfolio of more than 17,000-18,000 apartment and townhome units across eight Western U.S. states: Arizona, California, Colorado, Idaho, Montana, Utah, Washington, and Wyoming. Founded in 1988 and functioning under The Wasatch Group holding company, the company markets itself to multifamily renters seeking apartments, suburban retreats, and modern townhomes, with emphasis on pet-friendly communities, smart-home-equipped units, and an industry-leading 3-Hour Service Request Promise. Its densest geographic footprint is in Utah, where the company originated and operates more than 25 communities in Salt Lake County alone.

The company's technology stack is anchored on the Yardi Systems platform: the prospect-facing website (isyourhome.com) and resident/applicant portals run on Yardi RentCafe, and lead data flows through Yardi CRM IQ. In December 2025, Wasatch launched the Wasatch AIM initiative (Artificial Intelligence for Multifamily), debuting an AI voice agent co-developed with Hexcode AI and integrated with Yardi CRM IQ. The voice agent handles inbound prospect calls 24/7, captures lead details, qualifies prospects, and books property tours in real time, targeting the industry pain point where 40-60% of prospect calls typically go unanswered. Smart-home features are deployed in select communities.

The business model is multifamily property management: Wasatch earns revenue by leasing and operating apartments and townhomes across its owned/managed portfolio, generating recurring monthly rental payments on more than 17,000 homes plus management fees on the underlying portfolio. The go-to-market motion is direct-to-consumer through the branded website and property microsites, supplemented by on-site leasing offices in each market and the new 24/7 AI voice channel. Customer segments are Western U.S. multifamily renters, with sub-segments by state (Utah, Arizona, California being the most prominent). The company is part of The Wasatch Group holding structure; no institutional investors, venture capital backers, or public shareholders are identified in the source material.

Name

Wasatch Property Management

Legal name

Wasatch Property Mgmt.

Website

https://isyourhome.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wasatch Property Management is a privately held Logan, Utah-based multifamily property manager operating 17,000-18,000+ apartment and townhome units across eight Western U.S. states, serving residential renters with a Yardi RentCafe-powered platform, the Wasatch AIM AI voice agent, and a 3-hour service guarantee.

Ownership category

akta.pro rank

Product category

Multifamily Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Multifamily property management
• Apartment leasing services
• Rental housing operations
• Resident services
• Property maintenance

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Multifamily Rental Income (Property Management): Wasatch Property Management operates as a multifamily property manager earning revenue through leasing apartments and townhomes across its owned/managed portfolio in the Western United States. Income is generated via recurring monthly rental payments from residents to landlords/owners, with Wasatch earning management fees on the portfolio of more than 17,000 homes.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wasatch Property Management provides full-service multifamily property management across a portfolio of more than 17,000-18,000 apartments and townhomes in eight Western U.S. states. Core services include leasing, on-site resident services, maintenance (anchored by an industry-leading 3-Hour Service Request Promise), pet-friendly communities, and modern amenity-rich units (some with smart-home technology), supported by an online resident and applicant portal powered by Yardi RentCafe and an AI voice agent branded Wasatch AIM.

Differentiator

Problem solved

Functional benefit

Brands

• Wasatch AIM: Wasatch AIM (Artificial Intelligence for Multifamily) — the company's broader internal initiative under which it is operationalizing AI voice technology across its multifamily portfolio.

Products and services

• Multifamily Property Management Full-service multifamily property management across more than 17,000-18,000 apartments and townhomes in Arizona, California, Colorado, Idaho, Montana, Utah, Washington, and Wyoming. Services include leasing, resident services, maintenance (anchored by a 3-Hour Service Request Promise), pet-friendly policies, and smart-home features in select communities, delivered through on-site leasing teams and an online portal powered by Yardi RentCafe.

Quantifiable outcome

• Targets industry pain point where 40–60% of prospect calls typically go unanswered by deploying 24/7 AI voice handling
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Hexcode AIflagshipStrategic or Co-development Partner · 20 December 2025Wasatch Property Management partnered with Hexcode AI to develop a fully integrated AI voice agent for its multifamily portfolio. The voice agent handles live prospect calls, captures lead data, qualifies leads, and books property tours in real time. It integrates directly with Yardi CRM IQ and operates 24/7 as part of Wasatch's broader 'Wasatch AIM' (Artificial Intelligence for Multifamily) initiative.
• Yardi Systems (Yardi CRM IQ / RentCafe)coreTechnology or Integration · 20 December 2025Wasatch's AI voice agent integrates directly with Yardi CRM IQ to capture and route prospect lead data. Wasatch's entire prospect-facing website and resident portal (isyourhome.com) is powered by the RentCafe platform from Yardi Systems, with resident and applicant login, property listings, and online leasing flows all delivered through Yardi infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BH Management Services: Multifamily property manager operating across the Sun Belt and Western U.S., managing roughly 100,000+ units. Closely comparable in geographic footprint overlap and in operating third-party-managed portfolios for institutional owners.
• Mission Rock Residential: National multifamily property manager with a sizable Western U.S. footprint. Comparable as a tech-forward third-party manager competing for institutional owner mandates in the same regional submarkets.
• FPI Management: Multifamily property manager with a strong Western U.S. presence (including California and the Pacific Northwest) managing over 165,000 units. Comparable regional operator with similar mid-market positioning and Yardi-based technology stack.
• Asset Living: One of the largest third-party multifamily property managers in the U.S. with roughly 300,000+ units. Comparable as a property-management-focused operator scaling centralized technology and standardized service guarantees across a national portfolio.
• Apartment Management Consultants (AMC): Multifamily property management firm managing over 200,000 units across the Western U.S. and Mountain West regions. Highly comparable regional overlap and portfolio size, with a similar third-party management focus.
• WinnCompanies: National multifamily property manager and developer managing over 100,000 units across affordable, market-rate, and military housing. Comparable as a service-quality-focused operator with deep technology and resident-services investments.
• Greystar Real Estate Partners: The largest multifamily property management company in the world, managing over 800,000 units globally. Highly comparable as a pure-play multifamily operator with similar service-driven positioning and significant technology investments in the leasing funnel.
• Bozzuto Group: Multifamily developer, owner, and manager with a strong presence in the Mid-Atlantic, Northeast, and select Sun Belt markets. Comparable as an integrated developer-operator with a brand-led, service-quality-driven operating model.

Broad incumbents

• AvalonBay Communities: Large publicly traded multifamily REIT that internally manages ~90,000+ Class A apartment units, including in several of Wasatch's Western submarkets. Comparable as a vertically integrated owner-operator but at substantially larger scale and coastal-weighted geography.
• Camden Property Trust: Public multifamily REIT with a Sun Belt-heavy portfolio and internally managed operating platform. Comparable as an integrated owner-operator with a strong technology and resident-service focus, though at larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wpmisyourhome

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasatch Property Management