Back in Action UK

What Back in Action UK does

Back in Action UK operates as the occupational physiotherapy and ergonomic services division of Sano Physiotherapy Ltd, a UK private limited company headquartered at 42 Lidget Hill, Pudsey, Leeds, with a listed London address. Founded in 2001, the company delivers bespoke occupational physiotherapy to corporate and public sector clients across the United Kingdom, with full national coverage through three delivery channels: on-site physiotherapy at client workplaces, off-site clinic services, and remote ergonomic consultations. Its clinical practice is built around a bio-psychosocial treatment methodology supported by clinical governance accreditation, with operations described as research-led and accredited at the forefront of occupational physiotherapy practice.

The core offering combines musculoskeletal (MSK) injury prevention and treatment, ergonomic assessments, and absence management programmes targeted at employers seeking to reduce workplace sick leave and improve return-to-work outcomes. Documented customer engagements include a 21+ year partnership with Veolia, a 10x ROI engagement with Southeastern Railway, a £272,000 saving over twelve months at Leeds City Council's Waste Management Service, £21,472 in six months with a 2.5-fold ROI for Polypipe Building Products, and a pilot-to-national-rollout at Bakkavor that prevented 682 MSK-related sick days over six months and now serves 17,000+ colleagues. Service delivery is operated as a single integrated occupational health programme rather than a modular product, supported by an interactive absence cost calculator tool used to demonstrate ROI to prospective clients.

Revenue is generated through quote-based, multi-year service contracts awarded primarily via enterprise field sales targeting large corporations and the public sector, with channel referrals from occupational health companies and physicians. Pricing is not publicly disclosed; the company cites case-study ROI figures ranging from 2.5x to 10x as the primary commercial lever. Marketing is anchored on website-hosted case studies, success stories, and direct phone outreach (020 7480 5976; 03300 41 46 70). The business is structured as a private company under parent Sano Physiotherapy Ltd, with "Back in Action" and "BIA" used as doing-business-as names, and operates with 11–50 employees.

Name

Back in Action UK

Legal name

Sano Physiotherapy Ltd

Website

https://backinactionuk.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Back in Action UK, a division of Sano Physiotherapy Ltd, provides bespoke occupational physiotherapy and ergonomic services to UK corporate and public sector clients, focusing on musculoskeletal injury prevention, absence reduction, and return-to-work programmes with national on-site, off-site, and remote delivery.

Ownership category

akta.pro rank

Product category

Occupational Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Vocational Rehabilitation Services (6243)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)

akta.pro secondary industries

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB), Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)

Keywords

• Occupational physiotherapy
• Ergonomic services
• Workplace injury prevention
• Musculoskeletal disorder management
• Corporate health services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Occupational Physiotherapy Services: On-site and off-site physiotherapy services provided to corporate and public sector clients, including ergonomic assessments and workplace injury prevention programmes. Revenue generated through service contracts with organisations, delivering measurable ROI through reduced absence costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Back in Action UK provides bespoke occupational physiotherapy and ergonomic services to corporate and public sector organisations across the UK. The offering combines on-site and off-site physiotherapy delivery, workplace ergonomic assessments, musculoskeletal injury prevention programmes, and return-to-work support under multi-year service contracts with quote-based pricing. The clinical methodology is built around a bio-psychosocial treatment approach supported by Clinical Governance systems and current research evidence.

Product overview

Back In Action UK operates as a single integrated occupational physiotherapy service rather than a modular software platform. The core offering combines on-site physiotherapy, ergonomic services, and absence management solutions delivered by accredited physiotherapists. The service is offered as a unified occupational health program, augmented by an absence cost calculator tool for prospective clients. The company provides national UK coverage with both on-site and remote service delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Occupational Physiotherapy Services Comprehensive occupational physiotherapy services delivering musculoskeletal injury prevention, absence management, and return-to-work programmes for corporate and public sector organisations across the UK.
• On-Site Physiotherapy Physiotherapy delivered directly at client workplaces, providing immediate access to treatment for employees and enabling real-time ergonomic assessments to reduce downtime.
• Ergonomic Services Workplace ergonomic assessments and solutions designed to prevent musculoskeletal disorders and improve workstation setup for employees, delivered on-site and remotely across the UK.

Quantifiable outcome

• Average client satisfaction score of 9.7/10
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• VeoliacoreStrategic or Co-development Partner21+ year partnership delivering outstanding bespoke workplace physiotherapy service to Veolia, demonstrating long-term strategic relationship and client retention excellence.
• Occupational Health Companies and PhysiciansminorChannel Partner/ Reseller/ DistributorNetwork of occupational health companies and physicians who refer clients to Back in Action UK for specialist occupational physiotherapy knowledge and services.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ascenti: UK-wide physiotherapy and workplace MSK provider (formerly PAM Physio Solutions). Closely comparable business model delivering on-site, clinic-based, and virtual physiotherapy to corporate and public-sector clients.
• Optima Health: UK occupational health provider offering physiotherapy, ergonomics, and absence management services to corporate clients. Directly comparable in terms of target buyer (UK HR/OH buyers), service mix, and outcome-driven value proposition.
• Medigold Health: UK occupational health and corporate wellbeing provider delivering workplace physiotherapy, ergonomic assessments, and absence management. Comparable as a B2B occupational physiotherapy and ergonomics specialist.
• BHSF Occupational Health: UK provider of occupational health services including physiotherapy, ergonomics, and employee wellbeing programmes for corporate clients. Comparable customer base (UK corporates and public sector) and overlapping MSK/ergonomic service lines.
• HCML (Rehabilitation Solutions Group): UK rehabilitation and case management provider supporting return-to-work and musculoskeletal recovery for corporate and insurer clients. Comparable in return-to-work focus and corporate/insurer buyer segment.
• Connect Health: One of the largest UK providers of community musculoskeletal and occupational physiotherapy services. Directly comparable as a multi-site, B2B-focused MSK physiotherapy operator serving NHS, corporate, and public-sector clients.

Emerging players

• Health Assured: UK employee assistance programme and wellbeing provider including physiotherapy and musculoskeletal referral pathways. Comparable target buyer (UK employers) but delivered as a digital/EAP platform rather than on-site clinical service.

Broad incumbents

• Spire Healthcare: UK private hospital group offering physiotherapy and occupational health-adjacent services as part of a broader clinical portfolio. Comparable end-customers but primarily hospital-based rather than workplace-delivered.
• Bupa Health Clinics: Large UK private healthcare group with corporate health, occupational health, and physiotherapy services. Overlapping capability set but much broader portfolio and significantly larger scale than Back in Action UK.
• Nuffield Health: Major UK not-for-profit healthcare and wellbeing provider with corporate physiotherapy, health assessments, and occupational health offerings. Comparable customer base but operates at much larger scale with broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BackinActionUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back in Action UK