All Smart

What All Smart does

All Smart is a Tokyo-based private IT services firm, founded in 2009 as Istyle Alliance Inc. and rebranded to its current name in 2016, with a stated headcount of 35 employees concentrated at its Akasaka headquarters. The company organizes its work around three core service lines: custom web application development built on TypeScript and React-based modern JavaScript stacks; technology consulting positioned as an external CTO for Japanese SMEs undertaking digital transformation; and Alpha Skill Training, a structured engineering education program for inexperienced hires. The firm also operates Code Ridge, a free programming school combined with internship placement, launched in 2025 as a controlled talent pipeline.

The company's commercial model is professional-services based, with System Engineer Service (SES) placement into telecommunications carriers and system integrators as its primary and original revenue stream, complemented by custom solution development, technology consulting, and training fees. Customer acquisition is exclusively organic: All Smart reports a 100% repeat customer rate and operates without a dedicated sales team, relying on engineer-led relationship management and referrals from existing enterprise clients including SoftBank, NTT Docomo Support, NTC System, and Accenture. Marketing activity is concentrated on employer branding via blog, YouTube, Instagram, LINE, the CEO's personal X and note.com accounts, career fairs, and internships, rather than direct demand generation.

Governance and compliance are formalized for a firm of this size: Privacy Mark certification was obtained in 2019 under JIS Q 15001, Great Place To Work certification was awarded in 2024, and the company was named in the Financial Times/Statista High-Growth Companies Asia-Pacific 2022 list. A human rights policy aligned with UN and ILO frameworks is publicly disclosed. Strategic direction in 2026 is anchored on a full rollout of AI-Driven Development across its delivery methodology, while ongoing investment centers on the new-graduate hiring program and the Code Ridge talent ecosystem.

Name

All Smart

Legal name

株式会社オールスマート

Website

https://allsmart.co.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

All Smart is a Tokyo-based, 35-employee private IT services firm offering custom web application development, technology consulting, and engineering training. It serves Japanese telecommunications carriers, SIers, and SMEs on SES and DX engagements, operating without a sales team and relying on 100% repeat business and referrals.

Ownership category

akta.pro rank

Product category

IT Services and Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPACADAA

IT & Software Engineering Staffing

Business & Public Services/HR, Staffing & Recruitment Services/Professional & Technical Staffing (IT/Engineering/Healthcare/Finance)

Keywords

• Custom software development
• IT consulting services
• System engineer outsourcing
• Web application development
• Engineering training programs

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Solution Development: Web application and software development services built to client specifications, covering full lifecycle from requirements definition through testing and delivery.
2. SES (System Engineer Service): Deploying engineers to client sites for IT projects, primarily with telecommunications carriers and SIers. This is the company's primary and original revenue stream, generating repeat business and referrals.
3. Technology Consulting: Advising clients on technology strategy, process optimization, and DX implementation, positioning the company as external CTO for mid-market and SME clients.
4. Alpha Skill Training: Engineering training programs including CodeRidge, a free programming school for students that leads to internship placement and potential hiring.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

All Smart is an IT services company that designs and develops custom web applications for enterprise clients, provides technology consulting (DX strategy, business optimization, external CTO advisory), and runs engineering training programs for inexperienced professionals. The company deploys engineers on-site at telecommunications carriers, system integrators, and consulting firms, and operates CodeRidge, a free internship-linked programming school for university and technical college students.

Product overview

All Smart is an IT services company offering three interconnected core services: custom solution development (web application design and development), technology consulting (DX strategy, business optimization, and new technology advisory), and alpha skill training (IT engineer education and upskilling). The company also operates a sub-brand, Code Ridge, a free programming school that feeds talent into its internship and recruitment pipeline. The portfolio is structured as a technology consulting-led approach where consulting identifies client needs, custom development delivers solutions, and training builds the talent ecosystem supporting both.

Differentiator

Problem solved

Functional benefit

Brands

• CodeRidge: Technology brand operated under All Smart

Products and services

• Custom Solution Development (カスタムソリューション開発) Designs and develops custom web applications and software tailored to client requirements, covering the full lifecycle from requirements definition through testing and delivery, with engineers prioritizing communication for smooth progress sharing. Targeted at enterprise clients seeking custom web application development.
• Technology Consulting (テクノロジーコンサルティング) Provides business-aligned technology solutions including DX strategy, business process optimization, and new technology introduction support, acting as an external CTO for clients (primarily SMEs and mid-market companies). Helps identify and solve operational and management challenges through technology.
• Alpha Skill Training (アルファスキルトレーニング) Engineering training program supporting skill development and employment for inexperienced professionals, providing free learning content and job placement support for individuals entering the IT field with practical skills aligned with real development environments.
• CodeRidge (コードリッジ) A student-facing internship-linked free programming school platform that provides proprietary programming learning content at no cost to university, technical college, and vocational school students, and matches program completers with internship opportunities. Functions as a sub-brand under All Smart, serving as a talent pipeline into the company.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 翔栄クリエイティブ (Shoei Create)minorOthers · 1 April 2017All Smart contracted Shoei Create to design the company's office space when relocating to Akasaka in 2017. The office design was featured as a case study on Shoei Create's website.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Nulab: Japanese mid-size technology company offering developer collaboration tools (Backlog, Cacoo, Typetalk) plus services. Comparable as a Japanese tech firm with both product and professional services arms serving enterprise customers.
• Progate: Japanese online programming education platform offering courses across multiple languages and frameworks. Direct competitor to All Smart's CodeRidge training sub-brand.
• FIXER: Japanese cloud-native software development firm of comparable size, focused on custom application development for enterprise clients. Closely aligned in custom development capabilities and client profile.
• VSN: Japanese engineer dispatch and IT staffing firm with a similar SES-led business model and enterprise client base. Most direct comparable in business structure and primary revenue stream.
• TechAcademy: Japanese online programming bootcamp targeting career changers and students. Comparable as a fee-based/sponsored engineering training program competing for the same talent pipeline All Smart feeds into.

Emerging players

• Hennge: Japanese cloud security SaaS company listed on TSE. Comparable as a Japanese mid-size technology firm with enterprise focus, though product-led rather than services-led.

Broad incumbents

• Future Corporation: Established Japanese IT consulting firm providing DX advisory and custom development to large enterprises. Larger incumbent with overlapping DX consulting and custom solution capabilities.
• DTS Corporation: Established Japanese IT services firm providing custom system development, consulting, and engineering services. Larger incumbent with overlapping service portfolio targeting similar enterprise clients.
• Bell System24: Japanese BPO and engineering services firm with significant SES exposure. Larger incumbent competing in the same engineer dispatch and IT staffing space that anchors All Smart's revenue.
• TIS Inc. Major Japanese system integrator offering custom development, IT services, and outsourcing across multiple verticals. Larger incumbent providing the same broad IT services capability set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Smart