Vidde Mobility
Vidde Mobility is a Swedish company that designs and manufactures the Vidde Alfa, the world's first circular, electric snowmobile, serving ski resorts, tourism operators, energy and utility companies, authorities, and terrain-mobility professionals.
- Company typePrivate
- Founded2021
- HeadquartersJörn, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Vidde Mobility does
Vidde Mobility is a Swedish private company founded in 2021 in Jörn, Sweden, by CEO Christian Lystrup and co-founder Yalda Mirbaz. It designs and manufactures the Vidde Alfa, positioned as the world's first circular, electric light-utility snowmobile, built for Arctic professional and recreational use. The core product pairs a 20 kWh battery (delivering up to 100 km range) with a 113 kW (~160 hp) electric motor, near-silent operation at ~56 dB, an integrated heated battery system for temperatures as low as -39°C, and AC/DC fast-charging compatibility including V2G and V2V bidirectional capabilities. Software-defined functionality is delivered through the proprietary RapidRide™ platform, which provides OTA updates, custom drive modes, live vehicle monitoring, remote diagnostics, and fleet management.
The company's technology stack rests on a circular design platform — modular drivetrain, exchangeable wearing parts, upgradeable components, and a take-back/refurbish program — supported by supply-chain partnerships with Hydro (aluminum recycling), Pininfarina (design), PaperShell (bio-composites), STILRIDE (sustainable manufacturing), and Zparq (simulation). Vidde generates revenue from one-time hardware sales of the Alfa (net €27,000 per unit), pre-orders collected via a SEK 1,000 reservation deposit, custom-priced B2B fleet contracts, and a nascent aftermarket/service operation; the RapidRide™ software offers latent recurring-revenue potential.
Vidde goes to market through a dual motion: a D2C online pre-order portal with a Pre-Order Queue, and an emerging B2B enterprise field-sales channel — recently professionalized with the hire of Tesla's former B2B EV sales lead for Sweden — targeting ski resorts, tourism operators (Granö Beckasin, Spruce Island Husky), energy and utility companies (Skellefteå Kraft), authorities, forestry operators, and rental companies. The company is pre-revenue, ramping serial production in Sweden for first commercial deliveries in the 2026/27 winter season, with Partnerinvest Norr as a recently added institutional investor.
Vidde Mobility firmographics
Firmographics- Name
- Vidde Mobility
- Legal name
- Vidde Mobility
- Website
- https://viddemobility.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vidde Mobility is a Swedish company that designs and manufactures the Vidde Alfa, the world's first circular, electric snowmobile, serving ski resorts, tourism operators, energy and utility companies, authorities, and terrain-mobility professionals.
- Ownership category
- akta.pro rank
Vidde Mobility industry classification
Industry- Product category
- Electric Snowmobiles
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Snowmobile Manufacturing (IMACAEAG)
- akta.pro secondary industries
- Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike) (THAAAJAF), Snowmobile Riding Gear Retail (CRAMANAI), V2G Aggregators & Flexibility Service Providers (Market Participation) (EUAFAMAG)
Keywords
Where Vidde Mobility is headquartered
LocationHeadquarters
- HQ city
- Jörn
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Vidde Mobility business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electric Snowmobile Sales: One-time hardware sales of Vidde Alfa electric snowmobiles. Net price starting at €27,000 per unit. Revenue from individual consumers (via pre-order) and B2B customers (ski resorts, tourism operators, energy companies, authorities, rental companies, forestry).
- Connected Software Services: RapidRide™ platform provides software services including fleet management, battery management, vehicle diagnostics, and over-the-air updates. Potential recurring revenue from software services.
- Service and Aftermarket: Building out service and aftermarket function including spare parts, annual service, field repairs, and maintenance. Role being established to own customer experience post-purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vidde Alfa - Standard Model |
| One time/ perpetual license | Multi-year contract | B2B Fleet Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Vidde Mobility product offering
Product offeringCore offering
Vidde Mobility manufactures the Vidde Alfa, an electric light utility snowmobile designed for arctic conditions with a 20 kWh battery (up to 100 km range), 113 kW motor, AC/DC fast charging, V2G/V2V capability, and the RapidRide™ connected software platform. The company sells directly to professional buyers (ski resorts, tourism operators, energy companies, authorities) and to individual consumers through a pre-order system.
Product overview
Vidde Mobility offers a single unified product: the Vidde Alfa electric snowmobile, paired with the RapidRide™ connected software platform. The Alfa is the core vehicle—a circular, electric light utility snowmobile manufactured in Sweden for arctic conditions. RapidRide™ is an integrated software module that provides fleet management, remote diagnostics, over-the-air updates, and energy optimization features. Together, the hardware product and software platform form a connected, sustainable terrain mobility solution.
Differentiator
Problem solved
Functional benefit
Brands
- Alfa: First commercial Vidde electric snowmobile model
- RapidRide™
Products and services
- Vidde Alfa The world's first circular, electric snowmobile (light utility vehicle) designed for arctic conditions, featuring a 20 kWh battery providing up to 100 km range, 113 kW (~160 hp) electric motor with approximately 400 Nm torque, near-silent operation at ~56 dB, AC/DC charging with V2G and V2V support, and a heated battery system for temperatures as low as -39°C. Targeted at professionals and enthusiasts at ski destinations, tourism operations, energy/utilities, authorities, rental companies, and forestry.
Quantifiable outcome
- CO2 reduction of up to 85% over vehicle lifetime compared to traditional snowmobiles
- +5 more outcomes
Companies that use Vidde Mobility
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Vidde Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vidde Mobility partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SkistarcoreProduct development partnership with Skistar, a major ski resort operator. Vidde products developed based on real-world insights from ski destination operations.
- IcehotelcoreProduct development partnership with Icehotel, leveraging their experience in extreme winter conditions and sustainable tourism operations.
- Skellefteå KraftcoreProduct development and commercial partnership with Skellefteå Kraft, an energy company using Vidde snowmobiles for winter maintenance operations. They have signed binding purchase agreements.
- HydrocorePartnership with Hydro (aluminum company) for integrated recycling solutions from the start. Hydro's recycling capabilities support Vidde's circular economy model.
- PininfarinacoreStrategic design partnership with Pininfarina (renowned Italian design house) for sustainable and circular product design. Pininfarina's SVP Experience Design endorses Vidde's circular model.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Vidde Mobility competitors and assessment
Company assessmentDirect peers
- Taiga Motors: Canadian manufacturer of electric snowmobiles and personal watercraft. Most directly comparable to Vidde as a pure-play EV powersports OEM targeting similar professional and recreational use cases in cold-weather environments.
Emerging players
- Zero Motorcycles: US-based electric motorcycle manufacturer with established EV powertrain, battery management, and software capabilities. Comparable EV two-wheeler engineering and software-defined vehicle approach, but focused on on-road motorcycles rather than snowmobiles.
- Cake: Swedish electric off-road motorcycle and light utility vehicle maker with similar sustainability and circular design positioning. Comparable EV engineering in the Nordic region and overlap in professional/outdoor use cases.
- Electric Motion: French manufacturer of electric trials, off-road, and utility motorcycles. Comparable small-scale EV powersports player with similar professional and outdoor applications, though not focused on snow specifically.
- Daymak: Canadian company developing a range of light electric vehicles including an electric snowmobile (Sno). Comparable EV light-vehicle focus with cold-weather product overlap, though smaller scale and less developed premium brand positioning.
Broad incumbents
- Segway Powersports: Powersports arm of Segway-Ninebot offering off-road side-by-sides and ATVs. Adjacent product category with growing EV portfolio and similar professional/outdoor customer segments in tourism and rental.
- Yamaha Motor: Japanese powersports manufacturer with a snowmobile line (VK Professional, Sidewinder) and active electric two-wheeler programs. Broad incumbent with relevant cold-weather and EV expertise that could enter the electric snowmobile segment.
- Polaris Inc. Large US powersports conglomerate selling snowmobiles (Indy, RMK), off-road vehicles, and motorcycles under multiple brands. Broad incumbent with adjacent EV efforts in ORV and Indian Motorcycle. Comparable customer base and dealer-driven GTM.
- Arctic Cat (Textron): Traditional snowmobile OEM owned by Textron, competing directly in the same product category. Established cold-weather engineering and dealer footprint that Vidde lacks.
- BRP (Ski-Doo/Lynx): Dominant incumbent snowmobile manufacturer with Ski-Doo and Lynx brands. Same product category with deep dealer network, established cold-weather engineering, and announced plans to electrify its lineup. Represents Vidde's primary competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vidde Mobility social profiles
Digital presenceVidde Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vidde Mobility leadership team
Management profileNumber of profiles
Profiles5 records
Vidde Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vidde Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vidde Mobility
What does Vidde Mobility do?
Vidde Mobility manufactures the Vidde Alfa, an electric light utility snowmobile designed for arctic conditions with a 20 kWh battery (up to 100 km range), 113 kW motor, AC/DC fast charging, V2G/V2V capability, and the RapidRide™ connected software platform. The company sells directly to professional buyers (ski resorts, tourism operators, energy companies, authorities) and to individual consumers through a pre-order system.
Is Vidde Mobility a public or private company?
Vidde Mobility is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vidde Mobility founded?
Vidde Mobility was founded in 2021. It employs 1 to 10 people.
Where is Vidde Mobility based?
Vidde Mobility is headquartered in Jörn, Sweden, in the Europe region.
How does Vidde Mobility make money?
Three revenue lines are on record. Electric Snowmobile Sales are the primary driver. The others are connected Software Services and service and Aftermarket.
Who are Vidde Mobility's main competitors?
Taiga Motors is listed as a direct peer. Emerging players are Zero Motorcycles, Cake, Electric Motion and Daymak. Broad incumbents are Segway Powersports, Yamaha Motor, Polaris Inc., Arctic Cat (Textron) and BRP (Ski-Doo/Lynx).
Does Vidde Mobility have an API?
No public API is recorded for Vidde Mobility.
What industry is Vidde Mobility in?
Vidde Mobility's product category is Electric Snowmobiles. Its primary akta.pro industry code is IMACAEAG, Snowmobile Manufacturing, with a secondary code of THAAAJAF, Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike). Its NAICS code is 5321 and its SIC code is 3751.