Electric Motion
- Company typePrivate
- Founded2009
- HeadquartersSaint-brès, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Electric Motion does
Electric Motion SAS is a French manufacturer of electric off-road motorcycles, founded in 2009 and headquartered in Saint-Brès in southern France. The company designs, engineers and assembles two principal product families in-house: the Epure line for trial competition and the Escape line for trail and off-road riding, with all powertrains, controllers and battery systems developed internally — including a motor claimed at 3.3 kW/kg power-to-weight ratio, 18 kW peak output, 1,500 Nm of torque, a 4-speed gearbox and regenerative braking (PRB and FRB). Notable hardware and software features include Anti-Reverse, Traction Control, the EM Factory Controller tuning interface, and the EM Connect smartphone application introduced in 2023.
The business model rests on direct-to-consumer hardware sales of motorcycles (entry-level Escape SE at approximately €6,000 through premium Epure FACTOR-e configurations), recurring spare-parts and accessories revenue (the brand explicitly markets "The Original Spare Parts"), and ancillary paid services such as the EM Test and EM Fly home-trial programs. Distribution is run through an authorized dealer network spanning more than 40 countries, supplemented by a network of 20+ EM Spots test locations, EMbassadors community ambassadors, and 2023-launched EM Connect digital engagement. Approximately 80% of the more than 6,000 motorcycles delivered cumulatively since 2009 were exported.
The company's commercial footprint is broadening across multiple vectors: it secured strategic investment from Yamaha Motor in 2024 while remaining operationally independent, opened a defense and government channel through a 2023 army contract and French municipal police deployments of the Escape X+, and announced a five-model 2026 product lineup. Competitive credibility is supported by results including the Trial E World Championship in 2021, Red Bull TKO in 2023 and the TR2 World Championship in 2024. The primary risks are the small absolute production scale relative to mainstream powersports OEMs, currency exposure on an 80% export book, and dependence on a single product category.
Electric Motion firmographics
Firmographics- Name
- Electric Motion
- Legal name
- Electric Motion SAS
- Website
- https://em-motorcycles.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Electric Motion industry classification
Industry- Product category
- Electric Motorcycles
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
Keywords
Where Electric Motion is headquartered
LocationHeadquarters
- HQ city
- Saint-brès
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Electric Motion business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Electric Motorcycles: Sale of complete electric off-road motorcycles including Epure (Trial) and Escape (Trail/Offroad) model lines
- Spare Parts: Sale of replacement parts and accessories for all EM motorcycle models
- EM Fly Testing Service: Home delivery test program allowing customers to trial models at their preferred location for €350, credited toward purchase if order placed
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Escape SE - Entry-level offroad model |
| Unit Pricing | Pay-as-you-go | EM Fly test experience |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Electric Motion product offering
Product offeringCore offering
Electric Motion designs, manufactures, and sells electric off-road motorcycles — primarily the Epure trial line and the Escape trail/off-road line — through an approved dealer network spanning more than 40 countries. The company complements its hardware sales with the EM Connect smartphone companion app, a network of EM Spots test locations, and the EM Fly paid test-ride experience.
Product overview
Electric Motion (EM) manufactures a portfolio of all-terrain electric motorcycles for leisure and competition. The product lineup is divided into two main categories: Trial bikes (Epure series) for precision riding competitions, and Trail/Off-road bikes (Escape series) for adventure and freeride use. Key products include the Epure FACTOR-e Pilot Edition (ultra-exclusive limited trial bike), Epure 2026 FACTOR-e (most powerful trial model with 4-speed gearbox), Epure Race 2026 (gearbox-free premium trial bike), Escape SE (affordable entry-level off-road), Escape R 2026 (powerful trail bike with extended range), Escape X+ and Escape XR+ (advanced off-road bikes with 3.8 kWh batteries). Supporting services include EM Connect smartphone app for motorcycle customization and diagnostics, EM Spots for live testing, and EM Fly for at-home test deliveries.
Differentiator
Problem solved
Functional benefit
Brands
- EM Connect: Smartphone application for motorcycle diagnostics, customization settings, and bike status monitoring
- EM Fly
- EM Spots
- EMbassadors
Products and services
- Epure Electric Motion's purpose-built electric trial motorcycle line. Designed for trial competition and technical riding while remaining accessible to beginners, leveraging a low-noise, low-maintenance electric powertrain suited to noise-restricted and urban-adjacent riding environments.
- Escape Electric Motion's electric trail / off-road motorcycle line, aimed at adventure and recreational off-road riders who want a quiet, zero-emission alternative to combustion trail bikes for use on trails, rural areas, and properties.
- EM Fly Paid test-ride programme (priced at €350) that lets prospective customers experience Electric Motion's electric off-road motorcycles before purchase, distributed through the company's EM Spots network and dealer footprint.
Quantifiable outcome
- 6,000+ motorcycles sold worldwide with presence in 40+ countries
- +3 more outcomes
Companies that use Electric Motion
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Electric Motion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Electric Motion partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Kuehne NagelminorInternational logistics partner for transport and shipment of EM motorcycles in France and abroad.
- GeodisminorLogistics partner for transport and shipment of EM motorcycles in France and abroad.
- MichelinminorTire supplier partnership. EM motorcycles are equipped with Michelin tires (X11 for trial, ANAKEE WILD for trail, ENDURO MEDIUM for offroad).
- MotulminorLubricant partner for EM motorcycles.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Electric Motion competitors and assessment
Company assessmentBroad incumbents
- KTM (Pierer Mobility): Austrian motorcycle manufacturer (part of Pierer Mobility group) with off-road, enduro, and emerging electric Freeride models. Major OEM competitor with the scale to rapidly expand electric off-road offerings and pressure niche specialists like EM.
- Beta Motor: Italian motorcycle manufacturer and trial specialist. Adjacent peer in the trial motorcycle segment with combustion heritage and emerging electric offerings, directly competing with EM's Epure line in trial competitions.
- Zero Motorcycles: US-based electric motorcycle manufacturer with broader product range including street and dual-sport models. Comparable electric motorcycle technology and manufacturing, but broader market scope than EM's narrow trial/off-road focus.
- GasGas (Pierer Mobility): Trials and off-road motorcycle manufacturer owned by Pierer Mobility. Direct competitor in the trial competition segment with deep racing heritage and significantly larger global distribution network.
Direct peers
- CAKE (Cake 0 Emission): Swedish electric motorcycle manufacturer producing lightweight off-road and urban models. Direct competitor in the electric off-road/light electric motorcycle segment with similar premium niche positioning and sustainability focus.
- Torrot: Spanish electric trial and off-road motorcycle manufacturer. Most direct peer in the electric trial segment specifically, with similar European mid-market positioning and overlapping dealer networks.
- Stark Future: Spanish electric motorcycle manufacturer focused on motocross and off-road performance (VARG model). Direct competitor in the electric off-road motorcycle segment with comparable premium positioning and in-house powertrain development.
- Vertigo Motors: Spanish trial motorcycle manufacturer specializing in combustion-powered trial bikes. Direct competitor in the trial motorcycle segment with comparable racing pedigree and European market presence.
- Talaria (Talaria eBikes): Chinese electric off-road motorcycle manufacturer (Sting model). Direct competitor in the electric dirt bike/off-road segment with overlapping target customer base of off-road enthusiasts.
- Sur-Ron (Sur-Ron Storm Bee): Chinese electric motorcycle manufacturer specializing in off-road and light electric dirt bikes. Direct competitor with mass-market pricing in the electric off-road segment, contrasting with EM's premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Electric Motion social profiles
Digital presenceElectric Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Motion leadership team
Management profileNumber of profiles
Profiles1 record
Electric Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Motion
What does Electric Motion do?
Electric Motion designs, manufactures, and sells electric off-road motorcycles — primarily the Epure trial line and the Escape trail/off-road line — through an approved dealer network spanning more than 40 countries. The company complements its hardware sales with the EM Connect smartphone companion app, a network of EM Spots test locations, and the EM Fly paid test-ride experience.
Is Electric Motion a public or private company?
Electric Motion is a private company. It is classified as corporate owned and is currently operating.
When was Electric Motion founded?
Electric Motion was founded in 2009. It employs 11 to 50 people.
Where is Electric Motion based?
Electric Motion is headquartered in Saint-brès, France, in the Europe region.
How does Electric Motion make money?
Three revenue lines are on record. Electric Motorcycles are the primary driver. The others are spare Parts and EM Fly Testing Service.
Who are Electric Motion's main competitors?
Broad incumbents on record are KTM (Pierer Mobility), Beta Motor, Zero Motorcycles and GasGas (Pierer Mobility). Direct peers are CAKE (Cake 0 Emission), Torrot, Stark Future, Vertigo Motors, Talaria (Talaria eBikes) and Sur-Ron (Sur-Ron Storm Bee).
Does Electric Motion have an API?
No public API is recorded for Electric Motion.
What industry is Electric Motion in?
Electric Motion's product category is Electric Motorcycles. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing. Its NAICS code is 44133 and its SIC code is 3751.