Name

RIHO International

Legal name

RIHO International b.v.

Website

https://riho.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bathroom Products & Sanitary Ware

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Bathroom products manufacturer
• Acrylic bathtubs
• Whirlpool bath systems
• Bathroom furniture collections
• Shower enclosures

Headquarters

HQ city

Diest

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom product sales: RIHO generates revenue through the sale of bathroom products including bathtubs, showers, bathroom furniture, and accessories. Products are sold through a network of dealers and retailers across Europe.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

RIHO International designs, manufactures and distributes branded bathroom products — primarily acrylic bathtubs (built-in, freestanding, semi-freestanding and Plug & Play), shower enclosures and walk-in screens, the Spring-UP bathroom furniture and casted-marble/Solid Surface washbasin collection, and a premium whirlpool/spa range (Thermae baths, RIHOpools systems and Sparkle Mood). Products are sold across Europe through an authorized dealer/retailer and showroom network (Points of Sale) rather than direct-to-consumer online.

Product overview

RIHO International is a bathroom products manufacturer offering a comprehensive portfolio of bathroom solutions organized into distinct product categories: Bathtubs (built-in, freestanding, semi-freestanding, and Plug & Play models made from high-quality acrylic), Showers (enclosures and walk-in shower screens including Define series), Bathroom Furniture & Washbasins (featuring the Spring-UP collection with washbasins in Dew, Vow, and Rise variants, plus base/column/high cabinets and mirror cabinets), and Accessories (mirrors, lighting, seats, bath trays, overflow covers). Their portfolio includes premium whirlpool offerings: Thermae baths (Anna, Carmen, Olivia) with touchscreen controls, heaters, and colour therapy LED lighting; RIHOpools systems (Air, Flow, Joy, Bliss) built into acrylic baths with B-Music speaker functionality on Joy/Bliss; and the Sparkle Mood bubble and music system with Bluetooth connectivity. The company also produces innovative products like Nuvia shower floors in Purite material and RIHO Fall faucetless overflow systems. Materials used include acrylic, casted marble, ceramic, and Solid Surface, emphasizing quality, durability, and design aesthetics.

Differentiator

Problem solved

Functional benefit

Brands

• Nuvia: A lightweight, high-performance shower floor made from advanced Purite.
• Spring-UP
• Thermae
• RIHO Pool
• Sparkle Mood

Products and services

• Bathtubs Comprehensive acrylic bathtub range covering built-in, freestanding, semi-freestanding and Plug & Play models, marketed for durability, heat retention and resistance to scratches and stains; sold through European authorized RIHO dealers.
• Showers Shower enclosures and walk-in shower screens including the Define series for statement walk-in designs, distributed through the European RIHO dealer network for new-build and renovation projects.
• Spring-UP Furniture & Washbasin Collection Versatile Spring-UP bathroom furniture collection including Dew, Vow, Lagoon and Rise washbasins (casted marble, ceramic and Solid Surface), plus base cabinets, column cabinets, high cabinets, mirror cabinets and tablet sets with wood decors, lacquer colours and trendy shades; positioned for renovators and new-build customers across Europe.
• Bathroom Accessories Complete accessory assortment including mirrors, mirror cabinets, mirror lighting and heating, Solid Surface bathroom seats (Basic, Silla), bamboo bath trays (white and black, up to 5 kg load), overflow covers, bathtub drains, pop-up plugs, and headrests, sold via RIHO dealers.
• Thermae Whirlpool Baths Premium whirlpool bath family (Anna, Carmen, Olivia) built into acrylic baths with extensive hydro and aero jets, touchscreen control panel, built-in heater to maintain water temperature, color therapy LED lighting and headrests; positioned as a luxury home spa offering and sold through RIHO dealers.
• RIHOpools Whirlpool Systems Four whirlpool system options (Air, Flow, Joy, Bliss) built into RIHO acrylic baths; Joy and Bliss include B-Music speaker functionality, and Bliss additionally offers radio, RIHOClean cleaning system, heating function and child lock, ordered via RIHO dealers as part of a bath purchase.
• Sparkle Mood Bubble & Music System Add-on bubble and music system for (semi-)freestanding RIHO baths (Desire corner, Desire Back-2-Wall, Modesty, Devotion Back-2-Wall) featuring 16 sparkle jets, a whisper-quiet air pump, capacitive 4-button rim control, color therapy LED lighting, B-Music Bluetooth speaker and automatic dry-blow function.
• Nuvia Shower Floor Lightweight, high-performance shower floor manufactured from RIHO's advanced Purite composite material, positioned as an elevated installation solution distributed through the European dealer network.
• RIHO Fall Faucetless Overflow Overflow fill device that combines the practical properties of a classic overflow with modern faucetless technology in a flat, wall-flush design; available in chrome, gloss white, matt white and matt black finishes and compatible with freestanding and selected built-in RIHO bathtubs.
• Plug & Play Baths Built-in RIHO baths that can be converted to semi-freestanding using seamlessly glued side panels in the same acrylic material, available in corner versions (two panels) and back-to-wall versions (three panels) for installers and renovators.
• Colorado Built-in Bathtub Round built-in bathtub made of high-gloss white acrylic, 180 cm diameter, also available with RIHO whirlpool system configurations (Air, Flow, Joy or Bliss), sold through RIHO dealers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• InventisminorOthersWebsite development and digital services partner. Inventis (based in Belgium) developed and maintains the RIHO website. This is a vendor/contractor relationship for website services rather than a strategic business partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Roca (Roca Sanitario): Spanish-headquartered global bathroom manufacturer producing bathtubs, shower trays, washbasins, faucets, and bathroom furniture. Comparable to RIHO as a multi-category European bath brand selling through dealers and showrooms, but operating at substantially larger scale and global reach.
• Geberit: Swiss manufacturer of sanitary technology (concealed cisterns, installation systems, piping) and bathroom ceramics/faucets. Overlaps with RIHO in the broader bathroom fixtures space served through European dealers and installers, though Geberit is heavily skewed to installation systems rather than visible bath/shower products.
• Ideal Standard: Major European manufacturer of bathroom and sanitary solutions including bathtubs, shower enclosures, brassware, and ceramics. Overlaps with RIHO on bathtubs, shower enclosures, and bathroom furniture across European dealer channels, though at significantly larger scale.
• Villeroy & Boch: Large European bathroom and tableware manufacturer offering bathtubs, showers, washbasins, and bathroom furniture across premium and mid-tier segments. Comparable to RIHO as a broad European bath fixtures brand competing for the same dealer relationships and consumer renovation projects, though at significantly greater scale.

Direct peers

• Bette: German manufacturer specializing in steel/enamel bathtubs, shower trays, and washbasins. Comparable as a European premium bath fixtures specialist selling through dealers with a focus on material innovation and design, similar in scope to RIHO's premium positioning.
• Novellini: Italian manufacturer of shower enclosures, hydromassage tubs, and bathroom furniture with European dealer distribution. Comparable to RIHO on whirlpool/hydromassage tubs, shower enclosures, and dealer-driven European go-to-market.
• Laufen Bathrooms: Swiss premium bathroom manufacturer producing ceramic sanitaryware, bathtubs, and bathroom furniture. Comparable to RIHO on premium positioning, ceramic washbasins, bathtubs, and European dealer distribution, with similar design-led branding.
• Duravit: German manufacturer of designer bathroom ceramics, bathtubs, shower trays, whirlpool systems, and bathroom furniture. Closely comparable to RIHO across product categories (whirlpool baths, shower floors, ceramic and composite washbasins) and dealer-based European distribution model.
• Hansgrohe: German manufacturer of showers, shower systems, and bathroom faucets sold through European dealers. Comparable to RIHO in the shower enclosure/walk-in shower screen category and premium European positioning, though Hansgrohe is significantly larger and focused on fittings rather than tubs/furniture.
• Kaldewei: German manufacturer of steel-enamel bathtubs, shower trays, and washbasins, marketed as a premium designer brand across Europe. Comparable to RIHO on premium positioning, dealer-channel distribution, and the use of proprietary materials (e.g., Kaldewei steel enamel vs RIHO's acrylic, Purite, Solid Surface).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Riho-100465360040988

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIHO International