JABS Group
JABS Group is a Denmark-based direct-to-consumer manufacturer and online retailer of made-to-measure windows and doors, operating 16 eCommerce stores across 11 European countries. A subsidiary of Inwido, it serves residential homeowners through in-house production facilities in Poland, Estonia, and Romania.
- Company typePrivate
- Founded2014
- HeadquartersOdense, Denmark
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What JABS Group does
JABS Group A/S is a Denmark-based direct-to-consumer manufacturer and online retailer of made-to-measure windows and doors, headquartered in Odense. The company operates as a wholly-owned subsidiary of Inwido AB (Nasdaq Stockholm), Europe's leading window group, which reported SEK 9 billion in 2025 group sales and a 10.5% operational EBITA margin across 35 business units in 18 countries. JABS runs 16 branded eCommerce storefronts across 11 European countries under localized sub-brands including SPAR, JNA, Bedst & Billigst, BonusFönster, and Gut & Günstig, targeting residential homeowners and small renovation/construction buyers seeking custom-sized products.
The company manufactures all products in-house across three production facilities: Sokółka, Poland (largest plant, ~330 employees, ~40,000 sqm); Jõesuu, Estonia (~200 employees, ~8,000 sqm); and Glodeni, Romania (~130 employees, ~10,000 sqm), with a total workforce of 700+. Its core technology is an online configuration engine that translates customer specifications into production orders, paired with manufacturing execution software used to optimize throughput and quality across plants. The business model is direct-to-consumer with no middlemen, supported by a single physical showroom in Langeskov, Denmark.
JABS positions itself as Europe's largest DTC online producer of windows and doors. Revenue is not publicly disclosed at the subsidiary level. The company is committed to Inwido's group-level sustainability targets of 50% CO2 reduction by 2030 and carbon neutrality by 2050, and is certified as a Great Place to Work. Recent strategic emphasis has been on geographic expansion (Netherlands 2023, Poland 2024), corporate consolidation (new HQ in Odense 2024, rebrand to JABS Group 2022), and operational integration (Bedst & Billigst Group acquisition 2018; Sokółka factory integration 2019).
JABS Group firmographics
Firmographics- Name
- JABS Group
- Legal name
- JABS Group A/S
- Website
- https://jabsgroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- JABS Group is a Denmark-based direct-to-consumer manufacturer and online retailer of made-to-measure windows and doors, operating 16 eCommerce stores across 11 European countries. A subsidiary of Inwido, it serves residential homeowners through in-house production facilities in Poland, Estonia, and Romania.
- Ownership category
- akta.pro rank
JABS Group industry classification
Industry- Product category
- Custom Windows and Doors Manufacturing
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)
Keywords
Where JABS Group is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
JABS Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Windows and Doors Sales: Revenue generated from selling made-to-measure windows and doors directly to consumers through online channels. No middlemen are used in the sales process, allowing the company to keep quality high and prices low.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
JABS Group product offering
Product offeringCore offering
JABS Group designs, manufactures, and sells made-to-measure windows and doors directly to consumers through its own e-commerce websites in 11 European countries. All products are produced in-house at three plants (Estonia, Poland, Romania) and configured online by customers, eliminating traditional retail middlemen to keep prices lower while maintaining quality. The company operates multiple country-specific sub-brands (SPAR, JNA, Bedst & Billigst, BonusFönster, Gut & Günstig) that all market the same core product.
Product overview
JABS Group operates as a multi-brand eCommerce platform selling responsibly produced made-to-measure windows and doors directly to consumers online. The company manufactures all products in-house at three production facilities (Estonia, Poland, Romania) and distributes them across Europe through 16 online stores under 16 distinct sub-brands (SPAR, JNA, Bedst & Billigst, BonusFönster, Gut & Günstig brands). The core product line consists of custom-measured windows and doors with an online configuration system enabling customers to customize and order products digitally. This is a unified direct-to-consumer model with no middlemen, where each regional brand operates its own online store while sharing manufacturing infrastructure and corporate oversight.
Differentiator
Problem solved
Functional benefit
Brands
- SPARVINDUER®: Online store for windows and doors in Denmark
- SPARFÖNSTER®
- SPAREVINDUER
- SPARFENSTER® Germany
- SPARFENSTER® Austria
- SPARIKKUNAT®
- SPARWINDOWS®
- SPARKOZIJNEN
- SPAROKNA® Poland
- SPAROKNA® Czechia
- JNA® VINDUER & DØRE
- Bedst & Billigst
- BonusFönster
- Best & Billigst
- Gut & Günstig Germany
- Gut & Günstig Austria
Products and services
- Made-to-Measure Windows and Doors JABS Group's flagship offering is custom-manufactured, made-to-measure windows and doors designed for European residential homeowners. Each product is configured online by the customer (size, style, material, finish), manufactured to order at one of three in-house plants (Estonia, Poland, Romania), and delivered directly to the home with no retail intermediary. The product is sold under a portfolio of 16 country-specific sub-brand storefronts serving 11 European markets.
Quantifiable outcome
- Europe's largest direct-to-consumer windows and doors company
Companies that use JABS Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
JABS Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
JABS Group partnerships and signals
Strategic signalScale indicators6 records
Recent moves10 records
Expansion highlights6 records
JABS Group competitors and assessment
Company assessmentDirect peers
- VELUX Group: VELUX is a Danish-headquartered manufacturer of roof windows and skylights sold via both trade and direct channels, and a fellow Danish/European building-envelope specialist. It competes with JABS in the residential window category, particularly in Northern Europe, and shares the Scandinavian manufacturing heritage as well as end-consumer-direct marketing capabilities.
- Eko-Okna: Eko-Okna is one of the largest Polish PVC window and door manufacturers, with significant direct-to-consumer and project-customer sales across Europe. As an Eastern European mass manufacturer with growing European B2C exposure, it competes head-on with JABS's Polish plant (Sokółka) in price-sensitive segments and is the most direct supply-side peer in JABS's largest production geography.
- Internorm: Internorm is an Austrian premium window and door manufacturer selling directly and through dealers across Europe (AT, DE, CH, UK, IT). It is comparable to JABS in selling made-to-measure high-performance windows to European end consumers via an integrated design/configuration and home-installer network, with overlapping markets in DACH.
- Fensterversand.com (Fenster24): Fensterversand is one of Europe's largest pure-play online windows retailers in German-speaking markets (DE/AT), selling made-to-measure windows and doors direct to homeowners via an e-commerce configuration model. It is the closest direct competitor to JABS in the D2C online windows category, serving overlapping customer personas with a similar configurator-led ordering flow.
Broad incumbents
- Saint-Gobain: Saint-Gobain is a French-listed global building products conglomerate operating window, door, and glazing brands (e.g., Glassolutions, Tryba, Kömmerling) across Europe with extensive installer/dealer networks. As the dominant incumbent in European building products, it competes broadly with JABS on residential windows/doors and could disrupt the D2C window category by replicating the configurator-to-consumer model.
- BAUKING AG: BAUKING is one of Germany's largest building materials and DIY retailer chains (~100+ branches), carrying windows, doors, and related home-improvement categories. It represents the traditional offline distribution channel that JABS bypasses with its D2C online model, and competes for the same end-consumers in the German market through a different go-to-market.
- REHAU Group: REHAU is a German polymer-based building products company (windows, doors, façades, plumbing) with deep trade channels across Europe. It provides profile systems to many of JABS's competitor fabricators while also competing with finished windows via its own brands, making it both a supplier-adjacent and rival player in the European window category.
- Wienerberger AG: Wienerberger is an Austrian-listed international building materials group (bricks, roof, façade, and increasingly windows/doors via acquisitions such as Strack). As a broad European building-envelope incumbent expanding into windows, it targets the same residential renovation and new-build end markets as JABS, though primarily through traditional trade and project channels rather than D2C online.
- Inwido: Inwido AB is JABS Group's parent company and Europe's largest window-group conglomerate (Nasdaq Stockholm-listed, ~4,600 employees in 18 countries, 2025 group sales of ~SEK 9B). It operates 35 business units under multiple regional brands (e.g., Elitfönster, Snicko, Kaskipuu) and competes with JABS in adjacent markets through its other e-commerce and trade entities while also being the ultimate decision-maker for JABS strategy.
- Arbonia AG: Arbonia is a Swiss-listed European building products group with windows and doors as a core segment (e.g., 3B Future, EgoKiefer, Kermi windows). Comparable to JABS as a European multi-country windows/doors operator undergoing portfolio reshaping, with overlapping end markets in DACH, Benelux, and the UK.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JABS Group social profiles
Digital presenceJABS Group compliance and trust
Trust signalCompliance2 records
JABS Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
JABS Group leadership team
Management profileNumber of profiles
Profiles5 records
JABS Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
JABS Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JABS Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JABS Group
What does JABS Group do?
JABS Group designs, manufactures, and sells made-to-measure windows and doors directly to consumers through its own e-commerce websites in 11 European countries. All products are produced in-house at three plants (Estonia, Poland, Romania) and configured online by customers, eliminating traditional retail middlemen to keep prices lower while maintaining quality. The company operates multiple country-specific sub-brands (SPAR, JNA, Bedst & Billigst, BonusFönster, Gut & Günstig) that all market the same core product.
Is JABS Group a public or private company?
JABS Group is a private company. It is classified as corporate owned and is currently operating.
When was JABS Group founded?
JABS Group was founded in 2014. It employs 501 to 1,000 people.
Where is JABS Group based?
JABS Group is headquartered in Odense, Denmark, in the Europe region.
How does JABS Group make money?
One revenue line is on record: direct-to-Consumer Windows and Doors Sales.
Who are JABS Group's main competitors?
Direct peers on record are VELUX Group, Eko-Okna, Internorm and Fensterversand.com (Fenster24). Broad incumbents are Saint-Gobain, BAUKING AG, REHAU Group, Wienerberger AG, Inwido and Arbonia AG.
Does JABS Group have an API?
No public API is recorded for JABS Group.
What industry is JABS Group in?
JABS Group's product category is Custom Windows and Doors Manufacturing. Its primary akta.pro industry code is CRAIADAJ, Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles). Its NAICS code is 44912 and its SIC code is 5700.