Gertraud Gruber

What Gertraud Gruber does

Gertraud Gruber Kosmetik GmbH & Co. KG is a privately held German premium skincare company that operates the Gertraud Gruber brand, founded in 1955 by Gertraud Gruber at Tegernsee in Bavaria. The company's product system is rooted in holistic cosmetics (Ganzheitskosmetik), combining skincare science with a wellness philosophy inherited from Europe's first beauty farm (Schönheitsfarm) and later extended through the Benediktushof meditation center. The portfolio spans facial care (Gesichtspflege), body care (Körperpflege), make-up, and sun protection, organized into seven branded care series — Authentique, Symphonie, Hydro, Exquisit, Power Peptid, Dermakosmetik/BIOMIMED, and Männerpflege.

At the formulation level, the company leverages plant-based ingredients (alpine extracts, botanical stem cells), hyaluronic acid, peptides, ceramides, vitamins, and essential oils. Proprietary systems include exosome technology in the Authentique line, the Power Peptide Complex for collagen stimulation, the BIOMIMED biomimetic membrane lipid system, and ceramide-based barrier repair. Manufacturing is in Germany, and all products are developed under a Made in Germany positioning. Pricing is structured around unit pricing with tiers ranging from accessories (€12–€30) through mid-range core lines (€15–€50) to premium anti-aging lines (up to €97.90 per unit).

The business model combines a service-led B2B channel — over 1,200 professional partner institutes (Fachkosmetikerinnen) across Europe plus hotel spas that apply treatments and resell — with a direct-to-consumer e-commerce channel via gertraud-gruber.de (free shipping within Germany above €40). Additional revenue-adjacent assets include the Schönheitsfarm beauty farm at Tegernsee, the Benediktushof meditation center, and the Gertraud und Josef Gruber charitable foundation. A digital layer is led by the KI-Hautanalyse AI skin analysis tool that provides personalized skin assessments and product recommendations. The primary customer segments are women seeking natural/holistic skincare, mature-skin consumers (60+), and consumers with sensitive/problem-prone skin.

Name

Gertraud Gruber

Legal name

Gertraud Gruber Kosmetik GmbH & Co. KG

Website

https://gertraud-gruber.de

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Gertraud Gruber Kosmetik is a German premium holistic skincare brand founded in 1955, selling plant-based facial, body, make-up, and sun care formulations through a network of over 1,200 professional partner cosmeticians and hotel spas across Europe plus its own e-commerce store.

Ownership category

akta.pro rank

Product category

Premium Holistic Skincare and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Professional Skincare & Facial Treatments (CRABALAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Holistic skincare cosmetics
• Natural beauty products
• Professional facial care
• Anti-aging skincare
• Premium German cosmetics

Headquarters

HQ city

Rottach-egern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C E-commerce): The company generates revenue through direct-to-consumer sales of skincare, body care, and makeup products through its e-commerce platform. Products include serums, creams, cleansers, ampoules, body care, and accessories at price points ranging from €10 to €100+ per item.
2. Partner Institute Sales (B2B): Products are sold to and used by over 1200 partner cosmetic studios (Fachkosmetikerinnen) who apply the treatments to end customers. Revenue flows through professional distributors to partner institutes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gertraud Gruber Kosmetik develops, manufactures, and sells premium holistic skincare, body care, makeup, and sun protection products organized into seven branded care series (Authentique, Symphonie, Hydro, Exquisit, Power Peptid, Dermakosmetik, Männerpflege). Products feature plant-based formulations using alpine and botanical ingredients with proprietary technologies including exosomes, biomimetic membrane lipids, peptide complexes, and ceramide systems. The company sells directly to consumers via its own e-commerce store and to over 1,200 professional partner cosmetic institutes across Europe that apply the products as treatments to end customers.

Product overview

Gertraud Gruber Kosmetik is a German premium skincare and cosmetics brand founded in 1955, offering a comprehensive holistic skincare system. The product portfolio is organized into multiple care series (Pflegeserien): AUTHENTIQUE (premium anti-aging with plant stem cells), SYMPHONIE, HYDRO (hydration-focused with hyaluronic acid), EXQUISIT (luxury care with rose oil), POWER PEPTID (peptide-based anti-aging), DERMAKOSMETIK (biomimetic care for sensitive skin with BIOMIMED products), and MÄNNERPFLEGE (men's care). Core categories include Gesichtspflege (facial care with cleansers, serums, ampoules, masks, eye/lip care, facial creams, facial oils), Körperpflege (body care with lotions, hand cream, foot care), Make-up (teint, eye, lip, nail products), and Sun Sonnenschutz (sun protection). The brand also offers AI-powered skin analysis (KI-Hautanalyse) as a technology-enabled service. Products are distributed through over 1200 partner institutes and the e-commerce website, with manufacturing in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Schönheitsfarm: Europe's first beauty farm, founded 1955 at Tegernsee, offering holistic wellness treatments combining cosmetic care, movement, nutrition, and mindfulness.
• Benediktushof
• Gertraud und Josef Gruber-Stiftung

Products and services

• Gesichtspflege (Facial Care) Core facial skincare category including cleansers, serums, ampoules, masks, eye/lip care, facial creams, and facial oils for various skin types (normal, combination, oily/impure, dry young, dry mature, sensitive, sun, 60+).
• Körperpflege (Body Care) Body care product category including lotions, creams, cleansers, hand cream, foot care, and body accessories.
• Make-up Cosmetic makeup collection including teint (foundation), eye, lip, and nail products.
• AUTHENTIQUE Pflegeserie Premium anti-aging skincare line featuring alpine rose stem cells and goji stem cell exosomes for cell protection and intensive regeneration (e.g., Cell Protect Cream and Cell Protect Serum).
• Hydro Pflegeserie Hydration-focused skincare line including Hydro³ Hyaluron Serum, Hydro Tonic Vitalizer, Hydro Balsam, and Hydro Gelmaske for moisture replenishment.
• Exquisit Pflegeserie Luxury skincare line featuring Exquisit Emulsion, Exquisit Body Perfect, and Exquisit Soft Balsam with rose oil and avocado oil for mature, dry skin.
• Power Peptid Pflegeserie Anti-aging peptide skincare line including Power Peptid Hals- und Dekolletécreme, Power Peptid Glow Creme, Power Peptid Augencreme, and other Power Peptid products for firming and elasticity.
• Dermakosmetik Pflegeserie Dermatological cosmetics line including BIOMIMED products (Aktiv Base, Active Complex Plus) for sensitive and problem skin with biomimetic formulations.
• Männerpflege (Men's Care) Skincare line specifically formulated for men's skin needs.
• Symphonie Pflegeserie Skincare product line under the Pflegeserien (care series) category.
• Sun Sonnenschutz (Sun Protection) Sun protection line including Sun Gesichtsfluid SPF 50, Sun Körpercreme SPF 50+, 2-Phasen Sonnenspray LSF 30, and after-sun products.
• Aktionen & Sets (Promotions & Sets) Promotional bundles and gift sets including Essentials facial care sets and various combination packages.
• KI-Hautanalyse (AI Skin Analysis) AI-powered skin analysis service that processes visual skin images to provide personalized skin assessments and product recommendations.
• Eye Make-up Remover Gentle eye makeup remover for the sensitive eye area; combines cleansing and care in one product.
• Carotin Sahne Classic Original beta-carotene moisturizing cream with plant extracts and vitamin complex for all skin types.
• Hyaluron Ampulle Ampoule treatment with organic hyaluronic acid for immediate plumping effect and smooth, firm skin appearance (pack of 3 x 4 ml).
• Hydro³ Hyaluron Serum Triple-action hyaluronic acid serum for effective moisture regulation and skin smoothing with optimized water transport to the epidermis.
• Ringelblumen Duschbad Mild shower gel with organic calendula extract for gentle cleansing; pH-neutral formula preserves natural skin balance; can also be used as bath additive or shampoo.
• Power Peptid Hals- und Dekolletécreme Neck and décolleté cream with innovative long-acting power peptides and selected plant extracts to improve elasticity and activate collagen synthesis.
• Basis Reinigung hautneutral Gentle pH 5.5 facial cleanser with vitamin E, sunflower oil, and wheat germ oil that preserves the natural acid mantle and supports skin balance.
• Alpine Balance Pflegedusche Refreshing shower gel with alpine plant extracts from arnica, gentian, and yarrow; fresh alpine herb scent.
• Lippen Balsam Lip balm with avocado oil, St. John's wort oil, beeswax, panthenol, and allantoin for silky-soft lips; contains vitamins E and F.
• Rosenwasser Erfrischungsspray Rose water facial mist with organic Damask rose hydrolate for a refreshing, harmonizing, and moisture-providing effect; versatile for face, body, hair, or as room spray.
• Power Peptid Augencreme Eye cream with 7 different hyaluronic acid types for intensive moisture and two power peptides to combat skin slackening; paracress extract reduces expression lines.
• Reinigungsschaum Gentle cleansing foam with natural surfactants, vegan collagen, panthenol, and grape extract for thorough yet gentle cleansing with moisture care.
• Silky Perfection Lipstick Lipstick combining intensive color with nourishing care; silky-creamy texture with jojoba oil, coconut oil, and valuable waxes prevents drying; available in multiple shades.
• Exquisit Body Perfect Körpercreme Body cream with shea butter, cocoa butter, and rose scent; rich body care with aloe vera and vitamin complex for skin regeneration and elasticity preservation.
• Isoflavon Vitamin Tonic Revitalizing tonic with isoflavones from hops, red clover, and iris for skin structure strengthening; contains multivitamin complex (A, E, F, H, B group) with aloe vera.
• Ceramid Ampulle Repair treatment ampoule with skin-identical ceramides and biomimetic moisture complex to strengthen the skin barrier, compensate moisture loss, and promote smooth, healthy skin (pack of 3 x 4 ml).
• Fruchtsäure Peeling Soft Gentle fruit acid peeling with natural fruit acid complex and fine apricot and olive kernel particles for deep cleansing and skin renewal; for normal to combination skin.
• Lippen-Pinsel Professional lip brush with fine synthetic hair and beech wood handle; vegan; for precise lip line and even color application.
• Anti Aging Vitamin Handcreme Hand cream with nori algae for UV protection, vitamins C and E for antioxidant protection, and panthenol with jojoba oil for soothing moisture.
• Authentique Cell Protect Serum Intensive cell protection serum with exosomes from goji stem cells and alpine rose stem cells; activates cell renewal and supports collagen synthesis for youthful skin.
• Basen-Balance-Set Holistic wellness set including Marine Balance Basen Bad (base bath), Biomimed Aktiv Base, Balance Tea, and Zirben candle for inner and outer balance.
• Niacinamid Ampulle Refining ampoule treatment with niacinamide (Vitamin B3) for pore refinement and even complexion; strengthens skin barrier and reduces blemishes and pigment spots.
• Gesichtsbalsam Facial balm with cucumber extract and white tea for moisture and freshness; specially developed for young skin with unique active ingredient combination.
• Phyto Serum Clearing Clarifying serum for combination to oily skin with plant extracts from horsetail, rhatany root, sage, and birch; isoflavones promote regeneration while thyme extract regulates excess sebum.
• Hydro Tonic Vitalizer Refreshing moisturizing tonic with lapacho and green tea extracts; protects against environmental influences and strengthens skin barrier with Omega-CH-Activator-F.
• Biomimed Active Complex Plus SOS care concentrate with encapsulated hyaluronic acid, ceramides, and selected care oils; mixed with Biomimed Aktiv Base in a 3:1 ratio for intensive care.
• Biomimed Aktiv Base Sensitive skin base care with biomimetic membrane lipids that adapt to skin's natural lipid layer; strengthens skin barrier with ceramides, shea butter, and squalane.
• Retinol Ampulle Renewing ampoule treatment with liposomal encapsulated retinol (Vitamin A) for efficient active ingredient absorption; promotes cell renewal and smooths fine lines.
• Exquisit Emulsion Facial emulsion for dry, mature skin with avocado oil, phytosterines, and vitamins A and E; Bulgarian rose oil provides a delicate scent and promotes a sense of balance.
• Exquisit Body Perfect Bade- und Duschcreme Gentle cleansing bath and shower cream with rose scent, aloe vera, milk proteins, and panthenol for moisture, smoothing, and a calming effect.
• Verwöhnmomente Exquisit Pampering gift set including Exquisit Körpercreme (200 ml) and free Hand Emulsion (30 ml) for complete body care.
• Lippenpflege wasserfrei Water-free lip care balm with natural oils, shea butter, and cocoa butter for protection against wind, cold, and dryness; works as a protective mantle for lips.
• Tinted Lipbalm Tinted lip balm with natural oils providing gentle care, subtle color, and natural shine; gel-like texture melts softly on lips; available in multiple shades.
• Tinted Day Fluid SPF 20 Tinted day fluid with sun protection factor 20 for a unified complexion and sun protection.
• 2-Phasen After Sun Spray After-sun spray with natural oils, hyaluronic acid, and gardenia extract for fresh and hydrated skin; dry oil absorbs quickly; suitable for sun allergies; vegan.
• 2-Phasen Sonnenspray LSF 30 Innovative 2-phase sun spray SPF 30 with Ectoin for moisture and protection against environmental skin aging; carrot extract accelerates tanning and neutralizes free radicals; coral-friendly formula.
• Sun Körpercreme LSF 50+ High-protection sun body cream SPF 50+ for protective and caring sun care for the body.
• Lippenpflegestift mit LSF 30 Lip care balm with SPF 30 for direct protection against UVA/UVB radiation; shea butter prevents drying; vitamin E, bisabolol, and sea buckthorn kernel oil provide additional care.

Quantifiable outcome

• Products applied by over 1200 professional cosmeticians across Europe

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Over 1200 Partner Institutes (Fachkosmetikerinnen)coreChannel Partner/ Reseller/ DistributorThe company partners with over 1200 professional cosmetic studios across Europe. These partner institutes purchase Gertraud Gruber products and provide professional skincare treatments to end consumers. Partners receive training, access to the full product range, and use of the company's holistic treatment methodology.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Annemarie Börlind: German natural cosmetics manufacturer (Börlind GmbH) with a long-standing heritage. Comparable to Gertraud Gruber via its DACH-centric natural skincare positioning, professional and spa distribution, and Made-in-Germany premium pricing.
• Dermalogica: Professional skincare brand distributed almost exclusively through skin therapists and partner institutes. Comparable to Gertraud Gruber via its professional-channel-only GTM, premium pricing, and education-driven partnership model.
• Dr. Hauschka (WALA Heilmittel): German natural cosmetics brand sold primarily through partner institutes (Naturkosmetikinstitute) and certified natural cosmetics retailers. Highly comparable to Gertraud Gruber in its professional-channel distribution model and holistic, plant-based positioning.
• Weleda: Swiss-German natural holistic skincare and anthroposophic medicines brand. Directly comparable because both sell natural/holistic skincare through professional partner institutes and pharmacy/retail channels, anchored by long heritage and plant-based formulations.
• Elemis: British professional skincare brand sold through spa, salon, and partner institutes globally. Directly comparable to Gertraud Gruber in its service-led professional distribution model and premium positioning on natural and biotech skincare ingredients.

Broad incumbents

• Bioderma (NAOS Group): Dermocosmetics brand sold through pharmacies and dermatology channels. Comparable via its dermatological/dermocosmetics positioning overlapping with Gertraud Gruber's BIOMIMED line, though distributed via pharmacy rather than cosmetic institutes.
• L'Occitane en Provence: Global premium natural skincare brand with a network of partner institutes and spa-style retail. Comparable to Gertraud Gruber in professional-channel distribution and natural-ingredient positioning, but operates at materially larger global scale.
• Clarins: Established French premium skincare brand with strong institute/spa distribution in Europe. Comparable via its professional institute channel and premium anti-aging positioning, though Clarins operates at global scale with broader product breadth.

Emerging players

• Primavera Life: German natural aromatherapy and holistic skincare company. Comparable to Gertraud Gruber via its DACH focus on natural, holistic beauty and aromatherapy positioning, though smaller and more focused on essential oils and wellness.

Regional players

• Cadeaverde / Hildegard Braukmann: German natural cosmetics brand with a professional institute network primarily in DACH. Comparable to Gertraud Gruber in its German natural skincare focus and partner institute channel, but with smaller scale and limited international presence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GertraudGruberKosmetikKultur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gertraud Gruber