Novosan

What Novosan does

Novosan Oy is a privately held Finnish company, founded in 2008 and headquartered in Helsinki, that designs, supplies, installs, and maintains public restroom (WC) spaces for commercial and institutional customers across Finland. The company operates as a vertically integrated specialist, offering WC-space planning (floor plans, 3D visualizations, material specifications), curated product procurement, professional installation, and ongoing maintenance under recurring care agreements (huolenpitosopimus). Its customer base includes shopping centers (Sello, Lippulaiva, Tripla, REDI, Goodman, Sampokeskus, Veturi), hospitals (Tampere University Hospital, Oulu University Hospital, Lahti Central Hospital, Central Ostrobothnia Central Hospital), retail chains (Prisma Kuopio), and entertainment venues (VM Karting Center), with 11-50 employees.

Novosan's product portfolio is built around a multi-brand distribution platform combined with proprietary design methodology. Core brands include URIMAT waterless urinals (with MB-Active biological odor-lock system), Hygea Genesis electronic bidet toilet seats, Conti+ Ultra touch-free sensor faucets, Kuutio 2 and Executive 3 hand dryers, Satino PureSoft and BlackSatino hygiene paper (supplied by WEPA Professional), Viega Prevista Dry wall-mounting systems, Green Drain Professional floor drain odor traps, and Timkid baby changing tables. The company holds RALA competence certification (since 2016), FSC Recycled, EU Ecolabel, Blue Angel, Cradle to Cradle, and HACCP certifications, and is a member of Green Building Council Finland (FIGBC).

The business model combines three revenue streams: hardware and consumables sales (transacted via novosan.fi e-commerce or project quotes with unit pricing such as EUR 354 for a Viega Prevista Dry element), professional design and installation services (project-based, quote-driven), and managed maintenance contracts (recurring care agreements with dispenser handling fees). Distribution is conducted through an enterprise direct-sales team targeting property managers, architects, and facility operators, supplemented by an e-commerce storefront. The company is founder-owned with no disclosed external funding and operates exclusively within Finland.

Name

Novosan

Legal name

Novosan Oy

Website

https://novosan.fi

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Novosan is a Finnish specialist that designs, supplies, installs, and maintains public restroom solutions for shopping centers, hospitals, and commercial buildings across Finland. It distributes and integrates branded fixtures (waterless urinals, smart toilet seats, sensor faucets, hygiene paper) under recurring maintenance contracts.

Ownership category

akta.pro rank

Product category

Commercial Sanitary Facilities & Public Restroom Solutions

NAICS

Facilities Support Services (561210)

SIC

Sanitary Services (4950), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

akta.pro secondary industry

Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Public restroom design
• Waterless urinals
• Commercial sanitary ware
• WC facility maintenance
• Accessible bathroom fixtures

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. WC-space design and consulting services: Novosan provides expert WC-space design services, producing comprehensive plans including functional floor plans with furniture lists, demolition plans, electrical outlet diagrams, suspended ceiling and lighting plans, floor plans, wall projections and fixture drawings, color and material plans, and 3D visualizations. This is a project-based professional service revenue stream.
2. WC products (dispensers, urinals, faucets, toilet seats, accessories): Novosan sells a comprehensive range of WC products including Urimat waterless urinals, Conti+ automated faucets, Hygea smart toilet seats, Viega wall-mounting systems, hand dryers, baby changing tables, accessibility aids, and consumables (paper, soaps, disinfectants). Products are sold via e-commerce and project quotes. Dispensers remain Novosan's property during the contract period; customers pay a handling fee.
3. Maintenance and care services: Novosan offers ongoing WC-space maintenance services under care agreements (huolenpitosopimus). Regular annual maintenance extends the lifespan of WC spaces and delivers cost savings. Services include inspection, cleaning, repair planning, and reporting via email.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Novosan designs, implements, and maintains public restroom (WC) spaces for commercial and institutional facilities in Finland. Its core offering combines expert WC-space design services (floor plans, 3D visualizations, material specifications), a curated portfolio of premium WC products (waterless urinals, automatic faucets, smart toilet seats, hygiene paper, baby changing tables, accessibility aids) sourced from European brand partners, and ongoing maintenance/care contracts. The company delivers an integrated full-service restroom solution to shopping centers, retail chains, hospitals, and other public buildings.

Product overview

Novosan is a Finnish specialist in public bathroom (WC) spaces, operating on a platform-plus-services model combining proprietary and third-party product brands with design, installation, and maintenance services. The core offering spans: (1) water-saving waterless urinals (URIMAT sub-brand), (2) electronic bidet-style smart toilet seats (Hygea Genesis), (3) automatic touch-free faucets (Conti+ Ultra) and hand dryers (Kuutio 2, Executive 3), (4) hygiene paper products (Satino PureSoft and BlackSatino sub-brands), (5) wall-mounting systems (Viega Prevista Dry), (6) floor drain odor traps (Green Drain Professional), (7) baby changing tables (Timkid brand, including Hiiwi motorized lift), and (8) a full suite of accessories including dispensers, mirrors, waste containers, toilet partitions, accessibility grab bars (Pito Classic/Deluxe), and water-saving products. These are complemented by WC space planning, installation, and annual maintenance services. Products are sourced from European brand partners (WEPA, Viega, Timkid) and combined into complete WC solutions for shopping centers, healthcare, hospitality, and other public facilities. The company also operates a consumer e-commerce site for individual product purchases and a professional quotation/project system.

Differentiator

Problem solved

Functional benefit

Brands

• Satino PureSoft: A hygiene product series made from 100% recycled fibers, cardboard, and packaging materials without bleaching, developed by Satino by WEPA.
• URIMAT
• Conti+
• BlackSatino
• Hygea
• Timkid

Products and services

• URIMAT Waterless Urinal Waterless urinal that eliminates the need for water, electricity, or harsh chemicals, using a microbiological MB-ActiveTrap odor lock and MB-ActiveCleaner cleaning agent to ensure odor-free and hygienic operation. Saves approximately 100,000 liters of water per unit per year. Available in polycarbonate and high-grade sanitary porcelain; supports LEED certification under the Water Efficiency category.
• Hygea Genesis Smart Toilet Seat Electronic bidet-style smart toilet seat that washes and dries at the push of a button, controlled via remote. Features adjustable water pressure and temperature, automatic nozzle cleaning, oscillate mode for children, optional ZEROBACT antibacterial glaze (ISO 22196:2011 certified), rimless design using 3.5 L per flush, and compatibility with Viega Prevista Dry wall-mounting systems. Available in matte and glossy finishes in white, gray, sand, anthracite, black, and color combinations.
• Satino PureSoft Hygiene Paper Products Hygiene paper product line (toilet paper, hand towels) made from 100% recycled fibers, cardboard, and packaging materials without bleaching. Carries FSC Recycled, EU Ecolabel, and Blue Angel certifications. Available in natural beige and white variants. Life cycle assessment shows 80% smaller ecological footprint vs. virgin fiber, 87% less water use, and 78% less energy use.
• BlackSatino Paper Products and Dispensers Premium black toilet paper, hand towels, and matching dispensers. All products are carbon neutral and manufactured under Cradle to Cradle principles. BlackSatino dispensers are carbon neutral. Products carry Carbon Neutral, Cradle to Cradle Certified, EU Ecolabel, and FSC certifications.
• Conti+ Ultra Automatic Faucet Touch-free automatic faucet with the pump and mechanism accessible from the top via an openable cover, enabling self-service maintenance without disconnecting the faucet from the basin. Features modular design (height, color, nozzle options), selectable nozzle types (pore, spray, laminar), lockable water temperature, and battery life extendable to 8 years with backup power. Designed for high-traffic public facilities.
• Timkid Baby Changing Tables Scandinavian-designed baby changing tables for public WC facilities. Product range includes wall-mounted folding tables (KAWAQ, KAWAmidi, KAWAsimplex, KAWA HPL) and the mobile MOWI model. HPL models are waterproof and suitable for wet areas. All tables are TÜV-tested and GS-certified in Germany. The Hiiwi motorized lift accessory enables height adjustment for wheelchair-accessible and ergonomic use.
• Green Drain Professional Odor Trap Floor drain odor trap with an airtight silicone membrane that opens under water or air pressure and closes when flow stops, functioning as a backflow valve. Available in six sizes for pipe diameters 38–135 mm. Prevents sewer odors, bacteria, viruses, insects, and radon gas from entering the space. CE-certified.
• Viega Prevista Dry Wall-Mounting System Self-supporting wall-mounting system for wall-hung WCs, washbasins, and support bars. Features tool-free depth adjustment, quick-connect water fittings requiring no tools, adjustable flush volume via slider, and easy maintenance through the flush plate opening. Compatible with Viega Visign flush buttons including electronic touch-free and LED-lit models. A height-adjustable WC element allows porcelain height adjustment up to 1120 mm at the push of a button, supporting up to 400 kg load.
• Kuutio 2 and Executive 3 Hand Dryers Automatic touch-free hand dryers for high-traffic public WC facilities. Kuutio 2 features HEPA 13 filter, UV-C light for hand disinfection, built-in ionizer, and dries hands in approximately 10 seconds at 350 W power (cost approximately 0.035 Ct per dry). Executive 3 features antimicrobial coating, water collection tray, HACCP certification, up to 1000 W power (cost approximately 0.07 Ct per dry). Both designed for high-frequency public use with brushless motors.
• WC Planning, Installation and Maintenance Services Full-service offering covering WC space planning (floor plans, electrical schematics, ceiling and lighting plans, material and color plans, 3D visualizations), product installation, and ongoing maintenance including annual servicing. Services are tailored for shopping centers, healthcare facilities, hotels, and other public buildings. A care agreement (huolenpitosopimus) provides ongoing WC maintenance inspection, cleaning, repair planning, and reporting.

Quantifiable outcome

• Urimat waterless urinals save average 100,000 liters of water per device per year
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WEPA Professional GmbHcoreTechnology or IntegrationWEPA Professional GmbH is the manufacturer of BlackSatino and Satino PureSoft hygiene paper products sold by Novosan. WEPA holds all intellectual property and trademark rights for the dispensers. All BlackSatino products carry FSC Recycled, EU Ecolabel, and Carbon Neutral certifications. Novosan distributes these products in Finland and the dispensers remain WEPA's property during the contract period.
• ViegacoreTechnology or IntegrationViega is the manufacturer of the Prevista Dry wall-mounting system and Visign flush buttons sold through Novosan. Novosan recommends Viega Prevista Dry for wall-mounted WC and washbasin installations. The Prevista Dry system enables tool-free water connections in seconds and easy height adjustment. Visign flush buttons (including touch-free electronic and LED-lit models) are compatible with Prevista Dry elements.
• Green Building Council Finland (GBC Suomi ry / FIGBC)minorStrategic or Co-development PartnerNovosan is a member of Green Building Council Finland (FIGBC), committing to developing practices for the built environment, mitigating climate change, and promoting circular economy. Novosan supports LEED certification for building projects through its waterless urinal products.
• UrimatcoreTechnology or IntegrationUrimat is the manufacturer of waterless urinals sold by Novosan. The Urimat product line includes Ceramic and CeramicCompact models in various colors. The urinals use the MB-Active biological odor-lock system. Novosan offers these products in Finland and provides installation, training, and maintenance support. Urimat products support LEED certification (WE category).
• Timkid (children's changing tables)coreTechnology or IntegrationTimkid is a German manufacturer of wall-mounted children's changing tables distributed by Novosan in Finland. Products include KAWAQ, KAWAmidi, KAWA HPL, and KAWAsimplex models. Hiiwi electric height-adjustable hoist is available as an accessory. All models are TÜV-tested and GS-certified. Installed in hospitals (Tays, OYS, Lahti, Keski-Pohjanmaa), shopping centers (Tripla, REDI, Veturi), hotels, and daycare centers.
• RALA (Rakentajien kuuluva laatu)minorOthersRALA is an independent Finnish certification body that grants competence certification to construction and service companies. Novosan received RALA certification in 2016, confirming compliance with the Act on Contractor's Obligations and Liability, verified technical competence and resources, valid liability insurance, and compliant financial statements.
• FSC (Forest Stewardship Council)minorOthersFSC is an international certification body for responsible forest management. Novosan's BlackSatino paper products carry FSC Recycled certification, and Satino PureSoft also carries FSC Recycled certification, guaranteeing that raw materials come from responsibly managed forests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geberit: European leader in wall-mounting systems, flush plates, and sanitary technology. Comparable to Novosan's Viega Prevista Dry offering and broader concealed-cistern category, though Geberit is a manufacturer whereas Novosan is a distributor/integrator.
• Ideal Standard: European bathroom solutions provider for commercial, hospitality, and residential segments. Comparable in commercial WC and faucet categories to Novosan's portfolio, particularly across European specifier channels.
• Initial (Rentokil Initial): Global hygiene services conglomerate offering washroom services, mats, and consumables as part of a broad facilities-services portfolio. Overlaps with Novosan's dispenser/consumables and service-contract model but as a non-specialist incumbent.
• Franke Bathroom Systems: Swiss manufacturer of commercial washroom systems including faucets, soap dispensers, and water-management solutions. Comparable product overlap with Novosan's Conti+ sensor faucets and broader public-WC fixture offering.
• Sloan: US-based manufacturer of commercial flushometers, sensor faucets, and waterless urinals. Comparable in product category to Novosan's Urimat waterless urinals and Conti+ automatic faucets, with overlapping specifier audience of architects and facility managers.
• Villeroy & Boch: European bathroom ceramics and fixture manufacturer with commercial and hospitality offerings. Comparable at the ceramic-fixture layer to Novosan's WC and washbasin products, though not a direct competitor on consumables or service.

Direct peers

• Tork (Essity): Essity's professional hygiene brand offering dispensers, paper, and hand-drying solutions to commercial facilities. Directly comparable to Novosan's BlackSatino/Satino PureSoft hygiene paper and dispenser offering.
• CWS (CWS International): European full-service washroom hygiene provider combining dispensers, consumables, and service contracts. Closest comparable to Novosan's integrated design-products-maintenance model, though operating at much larger scale across multiple European countries.

Others

• Bunzl: Global distribution and outsourcing company serving cleaning, hygiene, and foodservice end markets. Comparable in distribution model to Novosan's multi-brand hygiene distribution approach, though Bunzl is a broad-line distributor rather than a specialist.
• WEPA Professional: European manufacturer of BlackSatino and Satino PureSoft hygiene paper and dispensers — actually a core supplier-partner of Novosan. Comparable in product category and important to benchmark for Novosan's consumables margin and competitive positioning.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/novosan
• Facebookfacebook.com/fb.novosan
• LinkedInlinkedin.com/company/novosan-oy

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novosan