Brandable

What Brandable does

Brandable is an Australian B2B supplier of custom-branded promotional products and corporate gifts, operating since 2006 from Hornsby, New South Wales. The company serves Australian businesses of all sizes — corporations, small businesses, and organizations — plus event organizers running trade shows, corporate events, conferences, and sports tournaments. Its core function is sourcing blank merchandise and applying customer-supplied branding to produce finished promotional items for marketing campaigns, employee uniforms, event giveaways, trade show merchandise, and customer appreciation gifts.

The product portfolio spans 15+ categories and 100+ sub-categories organized in an A-Z catalog on brandable.com.au. Major lines include Promotional Apparel (t-shirts, polos, jackets, hoodies, teamwear), Promotional Bags (backpacks, totes, conference bags, jute and eco bags), Drinkware (mugs, bottles, tumblers, flasks), Headwear (caps, beanies, bucket hats), Pens, Technology Accessories (power banks, USB chargers, wireless chargers, earbuds), Personal Care (hand sanitiser, sunscreens), Print Products, Leisure and Outdoor items, and an Eco-Friendly sub-range (bamboo, jute, recycled materials). Customization is delivered through four decoration techniques — screen printing, digital printing, embroidery, and laser engraving — applied to glassware, metal items, apparel, and other substrates.

The business model is transactional B2B with one-time sales of customized merchandise and no recurring or subscription revenue. Customers request quotes via the website or by phone (1300 757 898), and pricing is unit-based with volume discounts and typical minimum order quantities of 100+ units; budget items start near $0.23 per unit while premium Swiss Peak and leather gift sets reach $200+. The go-to-market is sales-led, combining an SEO-optimized catalog website (top-of-funnel), email-driven quote confirmation (mid-funnel), and direct phone sales for enterprise and urgent orders (bottom-of-funnel). Distribution is domestic, focused on Sydney and broader Australia, and the company is privately held as Brandable Pty Ltd with 1-10 employees, no external funding, and no disclosed M&A activity.

Name

Brandable

Legal name

Brandable Pty Ltd

Website

https://brandable.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Brandable is an Australian B2B supplier of custom-branded promotional products and corporate gifts — apparel, bags, drinkware, and tech accessories. Since 2006, it has served Australian businesses and event organizers through screen printing, embroidery, and laser engraving via a quote-based sales model.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (459999)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industry

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

Keywords

• Promotional products
• Branded merchandise
• Corporate gifts
• Custom printing services
• Screen printing apparel

Headquarters

HQ city

Ultimo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Promotional Product Sales: One-time sale of custom branded promotional merchandise including apparel, bags, drinkware, headwear, pens, technology accessories, and personal items. Customers purchase products which are then customized with their branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Brandable supplies custom-branded promotional products and corporate gifts to Australian businesses. Customers browse an extensive catalog covering apparel, bags, drinkware, headwear, pens, technology accessories, and personal items, then request quotes for orders customized via screen printing, digital printing, embroidery, or laser engraving and shipped across Australia.

Product overview

Brandable is an Australian promotional products company headquartered in Hornsby, NSW, offering a comprehensive catalog of branded merchandise and corporate giveaways. The product portfolio spans multiple categories including Promotional Apparel (t-shirts, polo shirts, jackets, hoodies), Promotional Bags (backpacks, tote bags, cooler bags, eco-friendly jute bags), Business Stationery (pens, lanyards, desk items), Promotional Drinkware (mugs, bottles, tumblers), Headwear (caps, beanies), Leisure & Outdoor items, Print Products, and Technology Accessories (USB chargers, power banks, wireless chargers). The company positions itself as a one-stop solution for businesses seeking promotional products for marketing campaigns, corporate events, trade shows, and employee gifts. They also offer an Eco-Friendly Range sub-brand focusing on sustainable product options.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Apparel Branded clothing items including t-shirts, polo shirts, jackets, hoodies, sweatshirts, aprons, socks, and teamwear customised with customer branding for corporate and event use.
• Promotional Bags Custom branded bags including backpacks, tote bags, drawstring bags, conference bags, cooler bags, cotton bags, duffle bags, laptop bags, paper bags, satchel bags, sport bags, toiletry bags, wine carriers, and eco-friendly jute bags.
• Promotional Drinkware Branded drinkware including ceramic mugs, coffee cups, travel mugs, drink bottles (glass, metal, plastic), tumblers, flasks, glassware, and reusable coffee cups.
• Promotional Headwear Custom headwear including caps (5 panel, 6 panel, flat peak, trucker), beanies, bucket hats, scarves, visors, straw hats, wide brims, and headwear accessories.
• Promotional Pens Branded writing instruments including plastic pens, metal pens, bamboo pens, premium pens, deluxe pens, novelty pens, stylus pens, highlighter pens, presentation pens, and refills.
• Business Stationery Corporate stationery and desk items including lanyards, highlighters, pencils, pencil cases, portfolios, rulers, sticky notes, and desk planners.
• Technology Accessories Tech promotional products including car phone holders, USB chargers, charging cables, earbuds, headphones, flash drives, laptop bags, mouse mats, phone wallets, power banks, screen cleaners, speakers, tablet cases, USB hubs, and wireless chargers.
• Leisure & Outdoor Recreation and outdoor products including blankets, camping gear, chairs, cheese boards, coasters, games, puzzles, golf items, sports balls, sunglasses, towels, umbrellas, and travel accessories.
• Personal Care Products Personal items including candles, diffusers, face masks, first aid supplies, hand sanitiser, lip balms, lotions, sunscreens, and personal care accessories.
• Promotion Items Event and promotional merchandise including badges, bar mats, beach balls, bottle openers, fidget items, plush toys, stickers, wristbands, balloons, and confectionery.
• Print Products Printed promotional materials including ad labels, business cards, magnets, pads, planners, resin labels, ribbons, and accessories.
• Eco-Friendly Range Sustainability-focused promotional products including eco-friendly bags, notebooks, and flashlights made from recycled or natural materials.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cubic Promote: Cubic Promote is an Australian promotional products distributor serving corporate clients with branded merchandise. Directly comparable in target market (Australian SMB and enterprise), product categories, and customization services.
• 4imprint: 4imprint is a global leader in promotional products with a dedicated Australian operation. Comparable because it offers an overlapping product catalog (apparel, bags, drinkware, tech) to Australian businesses via an online ordering model, directly competing for Brandable's customers at greater scale.
• ePromos: ePromos is a US promotional products distributor with broad catalog and online ordering. Comparable in product range and B2B customer focus, demonstrating the digital ordering model Brandable may face increasing pressure to adopt.
• Quality Logo Products: Quality Logo Products is a US-based e-commerce promotional products retailer with thousands of SKUs and online transparent pricing. Comparable as a digital-first promo merchandise competitor, though operating in North America rather than Australia.
• Diverse Marketing Australia: Diverse Marketing is an Australian promotional merchandise company offering custom-branded apparel, bags, and corporate gifts. Comparable in geography, B2B customer focus, and product mix to Brandable.
• Brandit (Promotional Products): Brandit is an Australian promotional products supplier offering custom-branded merchandise across apparel, drinkware, and tech categories. Directly comparable as a domestic B2B promo merchandise competitor with similar catalog breadth and quote-based ordering.
• Sunline Direct: Sunline Direct is an Australian supplier of promotional products and corporate apparel. Comparable in target market (Australian corporates), product categories, and customization services to Brandable.

Broad incumbents

• HALO Branded Solutions: HALO is one of the largest global promotional products distributors with enterprise sales capabilities. Comparable as a much larger incumbent operating in the same branded merchandise category, including Australia via partner networks, with broader portfolio and dedicated account management.
• Crestline Promotional Products: Crestline is a large US promotional products distributor and manufacturer with a multi-decade history. Comparable as an established incumbent in branded merchandise, though operating at significantly greater scale and primarily in North America.
• PCNA (Polyconcept North America): PCNA is one of the largest promotional products distributors in North America, offering decoration services across a wide SKU range. Comparable as a large-scale incumbent in branded merchandise supply, though focused on the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Brandable2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandable