WISA
WISA (위사) is a privately held Korean e-commerce growth solutions company that provides cloud and self-hosted shopping mall platform technology, custom build services, and digital marketing/advertising products to Korean SMBs, first-time entrepreneurs, and small-to-mid-market brands, with a self-reported base of more than 30,000 client businesses.
- Company typePrivate
- Founded2009
- HeadquartersYeoksamdong, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WISA does
WISA (위사) is a privately held Korean e-commerce growth solutions company that provides shopping mall platform technology, professional build services, and digital marketing/advertising products to Korean SMBs, first-time entrepreneurs, and small-to-mid-market brands. The company is led by CEO Kang Yun-seong (강윤성) and headquartered in Seoul, South Korea (Yeongdeungpo district), with an additional training academy in Gangnam. Founded in 2005 (firmographics) with terms of service effective 2009, the company has operated in the Korean e-commerce infrastructure market for approximately 20 years and self-reports serving more than 30,000 client businesses with a published portfolio of 1,203 stores. The business is bootstrapped, with no disclosed external investors or funding rounds.
The product architecture is built around two core platforms: Booster (부스터), a cloud-based SaaS shopping mall solution for first-time entrepreneurs, and Smartwing (스마트윙), a customizable on-premise/hosted solution for advanced users and mid-market merchants. Around these cores, WISA offers a modular portfolio covering multi-vendor marketplace (입점몰), B2B commerce, O2O with ERP integration, global/cross-border commerce (글로벌), subscription/recurring delivery (정기배송), mobile in-app commerce (모바일인앱), and Magic App for native iOS/Android app creation. The company also operates a Design Store (150+ templates), a WISA App Store for third-party extensions, and a developer portal (developers.wisa.co.kr) exposing openAPI and ERP API. Technical integration spans 20+ Korean and global payment gateways (KakaoPay, Naver Pay, Toss, Payco, Samsung Pay, KCP, KG Inicis, NicePay, PayPal, Alipay, Eximbay) and Korea's dominant commerce channels (Naver Smart Store, KakaoTalk Store, Naver Shopping, Zigzag). AI capability is concentrated in the WISA AI AdTech product for marketing automation and keyword auto-bidding.
WISA's revenue model combines subscription licensing (Booster monthly, Smartwing annual), monthly hosting and traffic add-on fees, professional services for custom builds and brand design, one-time mobile app development (Magic App at 990,000 KRW including 1-year updates, with 330,000 KRW annual renewals), add-on subscriptions (WingDISK, Wing문자, WingBANK), and a marketing/advertising arm spanning shopping, search, display, and SNS/content ads. Distribution occurs through direct website self-service, sales consultation for enterprise and custom solutions, and a three-tier Korean partner program (solution partners, build partners, marketing partners), with free online and offline admin training as a customer-acquisition and onboarding mechanism.
WISA firmographics
Firmographics- Name
- WISA
- Legal name
- (주)위사
- Website
- https://wisa.co.kr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WISA (위사) is a privately held Korean e-commerce growth solutions company that provides cloud and self-hosted shopping mall platform technology, custom build services, and digital marketing/advertising products to Korean SMBs, first-time entrepreneurs, and small-to-mid-market brands, with a self-reported base of more than 30,000 client businesses.
- Ownership category
- akta.pro rank
Where WISA is headquartered
LocationHeadquarters
- HQ city
- Yeoksamdong
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
WISA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Shopping Mall Solution Licensing: Subscription or one-time licensing fees for Booster (cloud) and Smartwing (expert/self-hosted) shopping mall platforms with various feature tiers
- Hosting Services: Monthly server hosting fees for cloud-based solutions with traffic and storage add-ons
- Professional Setup Services: Custom build and design services, brand design, and integrated maintenance packages for businesses requiring personalized solutions
- Mobile App (Magic App): 990,000 KRW for initial shopping app development including 1-year updates, then 330,000 KRW annually for continued updates
- Add-on Services: Premium services including advanced image storage (WingDISK), SMS/messaging services (WingSMS), auto-payment verification (WingBANK), Kakao notification services
- Marketing/Advertising Products: Shopping ads, search ads, display ads, and SNS/content advertising services through WISA marketing platform
- Partner Referral Commissions: Commissions paid to marketing and build partners who introduce new customers to WISA solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Booster - Cloud Version |
| Subscription | Annual | Smartwing - Expert Version |
| One time/ perpetual license | Annual | Magic App (Shopping App) |
| Freemium | Pay-as-you-go | Admin Training |
| Subscription | Pay-as-you-go | Startup Packages |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
WISA product offering
Product offeringCore offering
WISA provides cloud-based and self-hosted e-commerce shopping mall software (Booster for first-time entrepreneurs and Smartwing for advanced customization), along with a portfolio of specialized commerce modules including multi-vendor, B2B, O2O, global, subscription, and mobile in-app shopping. Around these core platforms, WISA sells AI-powered marketing automation (AdTech), advertising products, data-driven marketing consulting, custom build services, branded mobile apps (Magic App), and add-on infrastructure services such as hosting and design templates to Korean merchants and brands.
Product overview
WISA is a comprehensive e-commerce growth solutions provider offering a platform-plus-modules architecture built around two core shopping mall solutions: 부스터 (Booster), a cloud-based all-in-one SaaS for first-time entrepreneurs, and 스마트윙 (Smartwing), a professional customizable version for advanced users. Around these cores, WISA offers a rich portfolio of specialized modules including 입점몰 (multi-vendor mall), B2B, O2O, 글로벌 (global/international commerce), 정기배송 (subscription commerce), and 모바일인앱 (in-app mobile commerce). Additional value-added services include 매직앱 for native mobile app creation, 애드테크 (AI-powered AdTech/marketing automation), marketing consulting, various advertising products (shopping, search, display, SNS), design templates through the 디자인스토어, an apps/add-ons marketplace (위사 앱스토어), and bundled startup packages. WISA also provides the 위사 개발자센터 for API and developer access, plus web/server hosting and domain services, all supporting an ecosystem of 30,000+ client businesses over 20 years of operation.
Differentiator
Problem solved
Functional benefit
Brands
- 부스터 (Booster): Cloud-based integrated shopping mall solution for first-time entrepreneurs
- 스마트윙 (Smartwing)
- 매직앱 (Magic App)
- 윙스토어 (Wing Store)
- 윙DISK
- 윙문자
- 윙BANK
- 디자인스토어 (Design Store)
- 앱스토어 (App Store)
Products and services
- Booster (부스터)
- Smartwing (스마트윙)
- Enterprise (엔터프라이즈)
- Magic App (매직앱)
- Shop-in-Shop Multi-vendor Mall (입점몰)
- B2B Commerce Solution
Quantifiable outcome
- Over 30,000 businesses using WISA solutions
- +2 more outcomes
Companies that use WISA
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles4 records
WISA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability1 record
Feature8 records
WISA partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- NicePaycorePayment gateway integration partner providing secure payment processing for WISA shopping malls
- NPaycorePayment processing partner integrated with WISA e-commerce solutions
- PaycocorePayment gateway partner for comprehensive payment options in WISA shopping malls
- KakaoPaycoreMajor Korean payment platform integrated for seamless checkout experience
- DanalcoreMobile payment and authentication solution provider for WISA platforms
- SamsungPaycoreMobile payment integration for Samsung device users shopping on WISA malls
- KCPcoreComprehensive payment gateway service integrated with WISA solutions
- Toss PaymentscorePopular Korean fintech payment platform integrated for WISA merchants
- KGIniciscorePayment gateway provider for diverse payment options in WISA e-commerce
- PayPalcoreInternational payment option for global transactions on WISA Global Mall
- AlipaycoreChinese payment platform integrated for serving Chinese customers in Korean e-commerce
- Smart Store (Naver)coreNaver shopping channel integration for expanded reach on Korea's largest e-commerce platform
- KakaoTalk StorecoreKakao commerce channel partnership for social commerce exposure
- ZigzagminorFashion-focused social commerce platform integration for fashion retailers
- Naver ShoppingcoreNaver shopping search integration for product visibility
- Google AnalyticscoreTraffic and conversion analytics integration for WISA shopping malls
- Meta (Facebook/Instagram)coreSocial media advertising and analytics integration for WISA marketing solutions
- SabangnetcoreMulti-mall integrated management solution allowing sellers to manage orders and shipments across multiple platforms including WISA from a single dashboard
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WISA competitors and assessment
Company assessmentBroad incumbents
- Shopify: Global leader in e-commerce SaaS for SMBs, offering storefront, payments, marketing, and shipping tools. While broader in scale and international reach, Shopify increasingly targets Korean merchants and competes with WISA on cloud-based e-commerce platform functionality.
- Squarespace: Design-led website builder and e-commerce platform popular with creative entrepreneurs and small brands. Comparable to WISA's Design Store and template-driven approach for first-time merchants, though primarily focused on design-led English-speaking markets.
- Wix: Global website builder with integrated e-commerce capabilities serving SMBs and individual creators. Broader in scope (general website building plus commerce) but overlaps with WISA's Booster for entrepreneurs seeking easy-to-use online store creation.
- BigCommerce: Global e-commerce platform SaaS provider serving SMB and mid-market merchants with storefront, omnichannel, and marketing tools. Broader geographic footprint but overlapping core platform functionality with WISA's Smartwing and Enterprise offerings.
Direct peers
- Godo (formerly godo): Long-running Korean e-commerce platform provider targeting SMB merchants with shopping mall hosting, payment, and design services. Direct head-to-head competitor with overlapping customer segments and product positioning.
- Imweb: Korean website builder and e-commerce platform serving SMBs with template-based site creation and integrated shopping functionality. Comparable to WISA's Booster offering for first-time online entrepreneurs.
- Makeshop: Established Korean shopping mall platform serving SMBs with similar SaaS-style e-commerce tools, design templates, and marketing add-ons. Directly comparable to WISA's cloud and professional e-commerce solutions for the Korean market.
- Cafe24: Korea's largest publicly listed e-commerce platform SaaS provider, offering shopping mall hosting, payment processing, and marketing tools to Korean SMBs. Directly competes with WISA's Booster and Smartwing solutions for the same Korean merchant base.
- NHN Commerce: Korean e-commerce solutions arm of NHN, providing shopping mall platforms, payment, and marketing services to SMBs. Directly comparable to WISA's full-stack e-commerce solution set, with the added advantage of a large corporate parent.
Others
- Naver Smart Store: Naver's free integrated e-commerce platform for merchants selling on Korea's largest portal. Functions both as a distribution channel partner (WISA integrates merchants into Smart Store) and an indirect competitor for Korean merchants who might choose Smart Store over a paid WISA subscription.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
WISA social profiles
Digital presenceWISA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WISA leadership team
Management profileNumber of profiles
Profiles1 record
WISA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WISA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WISA
What does WISA do?
WISA provides cloud-based and self-hosted e-commerce shopping mall software (Booster for first-time entrepreneurs and Smartwing for advanced customization), along with a portfolio of specialized commerce modules including multi-vendor, B2B, O2O, global, subscription, and mobile in-app shopping. Around these core platforms, WISA sells AI-powered marketing automation (AdTech), advertising products, data-driven marketing consulting, custom build services, branded mobile apps (Magic App), and add-on infrastructure services such as hosting and design templates to Korean merchants and brands.
Is WISA a public or private company?
WISA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WISA founded?
WISA was founded in 2009. It employs 1 to 10 people.
Where is WISA based?
WISA is headquartered in Yeoksamdong, South Korea, in the Asia region.
How does WISA make money?
Seven revenue lines are on record. Shopping Mall Solution Licensing is the primary driver. The others are hosting Services, professional Setup Services, mobile App (Magic App), add-on Services, marketing/Advertising Products and partner Referral Commissions.
Who are WISA's main competitors?
Broad incumbents on record are Shopify, Squarespace, Wix and BigCommerce. Direct peers are Godo (formerly godo), Imweb, Makeshop, Cafe24 and NHN Commerce. Naver Smart Store is listed as an others.
Does WISA have an API?
Yes. WISA provides an openAPI and ERP API accessible via the WISA Developers portal (developers.wisa.co.kr), enabling external service integration and data migration for build partners. Developer documentation is at developers.wisa.co.kr.