Kvik

What Kvik does

Kvik A/S is a privately held Danish furniture company founded in 1983, specializing in modular kitchens, bathrooms, and wardrobes sold under the umbrella of a franchise showroom network across multiple European markets including Denmark and Spain. Its core technology centers on configurable cabinetry systems with a Danish minimalist design aesthetic, incorporating sustainable materials such as FSC-certified wood, recycled MDF, particleboard from recycled wood, and recycled PET surfaces with anti-fingerprint properties (e.g., the BORDO line). The company owns the trademarked CocinaEncuentro® ('Meeting Kitchen') design philosophy, invented in 1998, which has entered the Danish dictionary and anchors brand differentiation. The portfolio spans 15+ kitchen designs, bathroom collections, wardrobe systems, and a Kvik Living sub-brand for furniture and lighting, with the MyKvik customer portal managing project lifecycles.

Kvik's business model is anchored in one-time sales of custom modular kitchen, bathroom, and wardrobe systems (CELLENO from €3,653, BORDO from €7,048), supplemented by professional installation services, in-home design consultation through the Kvik Home program, customer financing, and a webshop for accessories and spare parts. Go-to-market combines physical retail showrooms with a franchise model for geographic expansion, digital channels (website, webshop, MyKvik portal, Instagram, Facebook, email, podcast), and a dedicated B2B program ('Kvik para Empresas') for property developers and interior designers. Pricing positions Kvik as offering Danish design at 'surprisingly low prices' relative to premium competitors, with active promotional mechanics. Customer segments are primarily individual residential homeowners, with secondary exposure to B2B/professional clients and franchisees as operational partners.

Name

Kvik

Legal name

Kvik A/S

Website

https://kvik.es

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Kvik is a Danish furniture company (founded 1983) that designs and sells modular kitchens, bathrooms, wardrobes, and living-room furniture through a franchise showroom network across European markets, primarily serving residential homeowners.

Ownership category

akta.pro rank

Product category

Kitchen & Bathroom Furniture

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Household Furniture (except Wood and Upholstered) Manufacturing (337126), Interior Design Services (54141), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Wood Household Furniture, (No Upholstered) (2511), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Kitchen furniture
• Bathroom furniture
• Wardrobe systems
• Danish design
• Modular cabinets

Headquarters

HQ city

Vildbjerg

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen, Bathroom, and Wardrobe Furniture Sales: Kvik generates the majority of its revenue through the one-time sale of custom and modular kitchen cabinets, bathroom furniture, and wardrobe/storage systems. Products include cabinet fronts, drawers, handles, countertops, sinks, faucets, lighting, and accessories. Prices vary by design and configuration; BORDO starts from €7,048, CELLENO from €3,653.
2. Installation and Professional Services: Kvik offers installation services and in-home design consultation through its kitchen expert program. Customers can schedule home appointments for measurement and kitchen planning.
3. Financing Services: Kvik provides financing options for customers to spread the cost of kitchen, bathroom, and wardrobe purchases, enabling higher-value transactions.
4. Webshop / Online Product Sales: Kvik operates an online webshop selling individual products including accessories, lighting, care products, and spare parts. Customers can also request catalogues and price lists online.
5. Kvik Living (Home Furnishings): Extension brand selling living room furniture and accessories including chairs, benches, shelves, tables, bar stools, and lighting to complement kitchen and bathroom purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kvik designs, sells, and installs custom Danish-design modular kitchens, bathrooms, and wardrobes through franchise retail showrooms, an in-home consultation service (Kvik Home), and a webshop. The company also offers the Kvik Living sub-brand for living room furniture and accessories, plus financing options. Products feature sustainable materials including FSC-certified wood and recycled PET surfaces, with multiple design collections spanning 15+ kitchen styles.

Product overview

Kvik is a furniture company specializing in Danish-designed kitchens, bathrooms, and wardrobes sold through a franchise store model. The product portfolio centers on 15 kitchen designs (CELLENO, BORDO, ALIGN, COMPOSE, EVENTO, MANO, LINEARIS, OAKWOOD, CORISA, OMBRA, VEDA, PRATO, PAVIA, CIMA, MILK), 12+ bathroom designs, and 4+ wardrobe designs, all featuring Scandinavian minimalist aesthetics. Supporting sub-brands include Kvik Living (furniture including the Sociable Lamp, Kvik L01, The Sociable Bench, The Sociable Table, chairs, shelves), and services such as MyKvik customer portal, financing options, and Kvik para Empresas B2B services. The company invented the proprietary CocinaEncuentro philosophy in 1998, positioning the kitchen as the heart of the home. Products feature sustainable materials including recycled PET, FSC-certified wood, and are offered at surprisingly low Danish design prices.

Differentiator

Problem solved

Functional benefit

Brands

• Kvik Living: A sub-brand offering living room furniture including lighting (Sociable Lamp, L01 suspended lamp), tables, chairs, benches, shelves, and accessories designed in Danish style.
• MyKvik

Products and services

• CELLENO Kitchen Design Modern shaker-style kitchen design available in white, green, and arizona beige. Features minimalist Danish design with modern surfaces. Starting from €3,653.
• BORDO Kitchen Design Kitchen design featuring ultra-matte recycled PET surfaces with fingerprint-resistant technology. Available in nordic glow (walnut), nordic light (oak), black, clay, arizona beige, blue, london grey, and white. Starting from €7,048.
• ALIGN Kitchen Design Kitchen design in the Kvik collection.
• COMPOSE Kitchen Design Kitchen design in the Kvik collection.
• EVENTO Kitchen Design Kitchen design in the Kvik collection.
• MANO Kitchen Design Minimalist kitchen design featuring elegant cabinets with integrated handles and wooden countertops, combining Scandinavian elegance with functional modern design.
• LINEARIS Kitchen Design Kitchen and bathroom design in the Kvik collection.
• OAKWOOD Kitchen & Bathroom Design Kitchen and bathroom design featuring natural oak wood elements.
• CORISA Kitchen Design Kitchen design with vertical wood slats combining minimalist modern aesthetics with functional elegance, designed by Says Who.
• OMBRA Kitchen Design Kitchen design featuring green cabinets with large drawers and vertical cabinets, providing modern design with efficient storage solutions, designed by Says Who.
• VEDA Kitchen Design Kitchen design featuring dark oak wood texture with elegant black handles, offering contemporary and elegant aesthetics.
• PRATO Kitchen Design Kitchen design in the Kvik collection.
• PAVIA Kitchen & Bathroom Design Kitchen and bathroom design in the Kvik collection.
• CIMA Kitchen & Bathroom Design Kitchen and bathroom design in the Kvik collection.
• MILK Kitchen, Bathroom & Wardrobe Design Kitchen, bathroom, and wardrobe design in the Kvik collection.
• KVIKSETS Bathroom Design Bathroom design collection in the Kvik portfolio.
• V19 Wardrobe Design Wardrobe design in the Kvik collection.
• PUERTAS CORREDERAS Sliding Door Wardrobe Design Sliding door wardrobe design in the Kvik collection.
• Sociable Lamp Lighting product designed by Annika Hoffmann, available in arizona beige, london grey, and classic black with brass brushed and steel brushed metal finishes. Provides bright task lighting for food preparation and ambient lighting for atmosphere.
• Kvik L01 Suspended Lamp Suspended track lamp designed by Says Who (who also designed Ombra and Corisa kitchens). Available in 150cm and 200cm sizes for kitchen islands and dining tables.
• The Sociable Bench Living furniture bench designed by Rikke Frost, made of solid oak, designed to bring comfort, style, and flexibility to kitchens and homes.
• The Sociable Table Dining table in the Kvik Living collection.
• Kvik para Empresas (B2B Program) Dedicated B2B program for professional clients including property developers, interior designers, and commercial entities needing multiple or bulk kitchen and bathroom installations.
• Financing Services Financing options for purchasing Kvik products, enabling customers to spread the cost of kitchen, bathroom, and wardrobe purchases.
• Kvik Home — At-Home Design Consultation Service Service where Kvik kitchen experts visit customers' homes to take measurements and help design their ideal kitchen, providing personalized consultation.

Quantifiable outcome

• BORDO kitchen contains 267.6 kg of recycled wood and 174.4 recycled bottles, with a carbon footprint of 437.18 kg CO₂

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Frandsen (Annika Hoffmann)minorStrategic or Co-development PartnerAnnika Hoffmann, a design intern at Danish lighting specialist Frandsen, was assigned by her supervisor to design a lamp for Kvik. The result was the Sociable Lamp, available in three colors (arizona beige, london grey, classic black) with two metallic finishes (brushed brass and brushed steel). This represents a collaborative product development relationship where Frandsen provided a young designer who created a proprietary Kvik product.
• Says Who (Nikolaj Duve)coreStrategic or Co-development PartnerKvik has an ongoing collaboration with Danish design studio Says Who. The studio designed Kvik's Ombra and Corisa kitchen lines, as well as Kvik's bar stools. They were then commissioned to develop the Kvik L01 suspended track lamp for kitchen islands and dining tables, available in two sizes (150 and 200 cm). This is a multi-product, ongoing design partnership.
• Rikke FrostminorStrategic or Co-development PartnerDanish designer Rikke Frost designed the Sociable Bench for Kvik Living. The bench is made from solid oak and designed to bring comfort, style, and flexibility to the kitchen and home, contributing to the living space product line.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magnet Kitchens (Nobia): UK-focused kitchen retailer under Nobia AB, operating showrooms and trade channels. Comparable in showroom-led custom kitchen design, though primarily UK-focused vs Kvik's continental European footprint.
• Wren Kitchens: UK private kitchen retailer with showroom network, custom modular design, and end-consumer focus. Highly comparable in product, showroom-led sales motion, and price positioning to Kvik.
• Nobilia: Germany-based, family-owned kitchen manufacturer - one of Europe's largest. Competes with Kvik in modular kitchen cabinets and bathroom furniture, distributed through dealer and franchise networks across Europe.
• Schmidt Groupe: French kitchen and bathroom manufacturer with European franchise showroom network. Direct competitor in modular kitchen design, showroom-based consultation, and franchise-led expansion.
• Häcker Systematische Möbel: Family-owned German kitchen manufacturer with European showroom and dealer network. Competes with Kvik in modular kitchen cabinetry, particularly in the mid-market Scandinavian-influenced segment.
• Nolte Küchen: German kitchen manufacturer with strong European franchise and dealer presence. Comparable in scale, modular kitchen systems, and showroom/franchise go-to-market approach.
• Howdens Joinery: UK-listed kitchen and joinery supplier operating a depot/franchise model serving trade customers and consumers. Directly comparable to Kvik in franchise-led distribution, modular kitchen offerings, and trade + retail dual go-to-market.

Regional players

• Bauhaus (BAUHAUS AG): European DIY and home improvement retailer with strong presence in German-speaking and Nordic markets. Competes with Kvik in kitchen and bathroom fixtures/cabinets with a broader trade and DIY mix.

Broad incumbents

• IKEA (Inter IKEA / Ingka Group): Global furniture and kitchen retailer offering modular kitchen systems at accessible price points across Europe. Competes with Kvik in the affordable Scandinavian design segment but with a much larger assortment and self-serve assembly model.
• Leroy Merlin: European home improvement retailer (Adeo Group) offering kitchen and bathroom renovation services. Adjacent competitor in showroom-led kitchen design with a broader DIY and home improvement assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Kvik_es
• LinkedInlinkedin.com/company/find-a-job-at-kvik

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kvik