Frandsen Morrill Advisors

What Frandsen Morrill Advisors does

Frandsen Morrill Advisors (FMA) is a privately held, Utah-based financial advisory firm founded in 2008 by Michael Frandsen and Christopher Morrill, operating two offices in Provo and South Jordan. The firm offers personalized retirement and financial planning services to individuals and families within four specialized industry verticals: professors and college employees, power and utility workers, public employees (including teachers, police, firefighters, and administrative staff), and construction and engineering professionals. Services are delivered through a six-step "FMA Process" (Introduce, Discover, Draft, Recommend, Implement, Review) and emphasize pension analysis, 403b/457/401k guidance, Social Security and Medicare planning, account consolidation, and ongoing plan monitoring. FMA deliberately maintains a limited client base, onboarding prospective clients only after three in-person meetings, and assigns each client a primary advisor plus an empowered support staff team.

FMA's technology footprint is entirely third-party: it uses Calcxml and FINRA-branded calculators for client-facing planning tools, and Cirstatements.com and Cambridge's emaplan platform (wealth.emaplan.com) for account access and advisor operations. The firm holds no proprietary technology, patents, or AI capabilities. All investment advisory services are formally offered through Investment Advisor Representatives of Cambridge Investment Research Advisors, Inc., with securities offered through Cambridge Investment Research, Inc. — a structural RIA/broker-dealer partnership that provides compliance, custody, and product access without in-house infrastructure.

Revenue is generated through fee-based advisory engagements on a recurring basis, with specific fee terms negotiated individually with clients and not publicly disclosed. Go-to-market is sales-led and relationship-based, supported by content marketing (blog, financial calculators, RSS feeds), a discovery questionnaire, and client appreciation events. The firm has operated continuously since 2008, with no disclosed funding, no external institutional investors, and a team of approximately seven members including two founders, two advisors, two client-service specialists, and a planning intern.

Name

Frandsen Morrill Advisors

Legal name

Frandsen Morrill Advisors, LC

Website

https://retirefma.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Frandsen Morrill Advisors is a Utah-based, privately held financial advisory firm that provides personalized retirement planning, 403b/457/401k guidance, pension analysis, and Social Security/Medicare planning to individuals in four niche verticals: professors, power and utility workers, public employees, and construction and engineering professionals.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Retirement planning services
• Financial advisory services
• Investment management
• Pension benefit analysis
• Wealth management advisory

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Services: Fee-based financial advisory services for retirement planning. Services include personalized financial planning, investment management, and ongoing plan monitoring. Operates through Cambridge Investment Research Advisors, Inc. as registered investment adviser.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Frandsen Morrill Advisors provides personalized retirement and financial planning services to individuals and families employed in specific industries, including professors and college employees, power and utility workers, public employees, and construction and engineering professionals. The firm employs a structured six-step FMA Process (Introduce, Discover, Draft, Recommend, Implement, Review) to build individualized financial blueprints covering retirement income planning, 401(k)/403(b)/457 plan guidance, pension analysis, Social Security and Medicare planning, and account consolidation.

Product overview

Frandsen Morrill Advisors (FMA) is a financial advisory firm offering comprehensive financial planning services built around the FMA Process—a six-step methodology (Introduce, Discover, Draft, Recommend, Implement, Review). The core offering includes personalized retirement planning, investment strategy, and account consolidation. Specialized modules serve specific industries: professors and college employees (403b/457 advisory), construction and engineering workers (401k guidance), public employees (pension and Social Security analysis), and power/utility workers. Additional services include Medicare planning, insurance analysis, and a library of third-party financial calculators. FMA operates as a Registered Investment Adviser through Cambridge Investment Research Advisors, Inc., with offices in Provo and South Jordan, Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• FMA Process A six-step financial planning methodology (Introduce, Discover, Draft, Recommend, Implement, Review) that guides clients through developing personalized retirement and financial plans tailored to their individual objectives.
• Financial Planning Services Comprehensive financial advisory services including retirement planning, investment strategy, account consolidation, and ongoing plan monitoring and adjustments for individuals and families.
• 403(b) and 457 Plan Advisory Specialized advisory services for college employees and professors managing their 403(b) and 457 retirement plans, including guidance on transitioning from accumulation to income phase.
• 401(k) Guidance Professional guidance on employer-sponsored 401(k) accounts including investment selection, coordination with personal financial plans, and understanding plan features and implications for retirement outlook.
• Pension Analysis Analysis of defined benefit pension plans for public employees and utility workers, helping clients understand their benefits and optimize retirement timing decisions.
• Social Security Analysis Comparative analysis of various Social Security benefit options to help clients make informed decisions about when to begin receiving benefits.
• Medicare Planning Planning services for medical and long-term care expenses during retirement, helping clients prepare for healthcare costs.
• Insurance Planning Personal insurance plan analysis as part of comprehensive financial planning to ensure adequate coverage and risk management.
• Account Consolidation Services Coordination and consolidation of multiple employer plan accounts from several employers into a unified strategy for investment goals and long-term allocation.
• Non-Retirement and Mid-Term Investing Investment guidance for short-term emergency reserves, education funding, second home purchases, and charitable donations, balancing growth potential with liquidity needs.

Quantifiable outcome

• 33% of Americans have a written financial plan (Schwab 2021 Modern Wealth Survey reference)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Cambridge Investment Research Advisors, Inc.coreImplementation/ SI/ Consulting PartnerInvestment Advisory Services offered through Investment Advisor Representatives of Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Facet Wealth: Tech-enabled national RIA delivering flat-fee financial planning virtually; comparable retirement-planning offering to FMA but with a digital delivery model that threatens local, high-touch specialty advisors.
• Personal Capital (Empower): Hybrid digital wealth manager combining planning tools with human advisors for retirement savers; competes with FMA for retirement-plan participants who may self-onboard through digital channels.

Broad incumbents

• Mercer Advisors: RIA rollup with significant retirement income planning and pension coordination services for individuals and corporate-plan participants; overlaps with FMA's pension and decumulation advisory.
• Fisher Investments: Large asset manager with personalized retirement and wealth advisory services targeting high-net-worth individuals; competes for the same upper-mass-affluent retiree clients FMA serves.
• Wealth Enhancement Group: RIA consolidator building a national retirement and wealth planning practice; comparable service mix and a likely exit/rollup path for a small specialty firm like FMA.
• Captrust (formerly Ronald Blue Trust): Large fee-only RIA with a strong retirement and defined-contribution advisory practice serving corporate plans and high-net-worth individuals; comparable to FMA's retirement-centric service model across institutional and personal segments.
• Edelman Financial Engines: National retirement-focused advisory firm combining planning with 401(k) managed-account services; competes with FMA for retirement-plan participant clients and represents the scaled incumbent model FMA competes against.
• Hightower Advisors: RIA platform that acquires and supports boutique advisory practices with retirement and corporate-plan advisory services; represents a potential rollup acquirer of small specialty RIAs like FMA.
• Creative Planning: Large national fee-only RIA offering comprehensive retirement and wealth planning with a specialty in serving professionals and retirement-plan participants—directly comparable to FMA's retirement focus but at significantly greater scale.

Others

• Cambridge Investment Research: The RIA and broker-dealer platform through which FMA delivers all advisory services; comparable in business model architecture and an ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FrandsenMorrillAdvisors
• LinkedInlinkedin.com/company/frandsen-morrill-advisors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frandsen Morrill Advisors