Slades
Slades is an independent UK estate and letting agency founded in 1992, operating five branches across Dorset and the New Forest plus a Mayfair London office for premium sales, serving residential sellers, buyers, landlords, and tenants.
- Company typePrivate
- Founded1992
- HeadquartersChristchurch, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Slades does
Slades is an independent UK estate and letting agency operating under the legal entity Sladeshomes Ltd, founded in 1992 and registered in England & Wales (Company No. 6513172). The company delivers residential property sales and lettings management services across the Dorset/New Forest area from five physical branches in Christchurch, Highcliffe, Bransgore, and Southbourne, supported by a dedicated lettings office. A Mayfair, London office at 121 Park Lane and the Fine & Country luxury sub-brand extend reach into the premium property segment.
The core product set consists of two streams. Estate Agency Services provide market appraisals, marketing, viewings, and sales progression for residential sellers and buyers. Lettings Services offer two tiers for landlords: a Fully Managed Package at 10–12% + VAT monthly management fee with full tenant administration, and a Tenant Find Bundle charging 50% of the first month's rent or £400, whichever is greater, for tenant placement only. Ancillary offerings include Mortgages arrangement, New Homes sales, and a Fine & Country luxury division. Digital tooling is limited to a standard property search portal, an Instant Online Valuation tool, and a Landlord & Tenant Portal for account access and maintenance reporting, with no proprietary platform, API, or AI features.
The revenue model blends transaction commissions on completed sales with recurring percentage-based management fees on the lettings book. Sales are generated through branch-based field agents complemented by Rightmove listings, social media presence (Facebook, Instagram, YouTube), and content marketing. Customer segments are exclusively individual residential market participants — sellers, buyers, landlords, and tenants — with no enterprise or institutional accounts. The business holds memberships in RICS, ARLA Propertymark, NAEA Propertymark, SAFEagent, PRS, and Ombudsman Services, providing regulatory credibility and client money protection.
Slades firmographics
Firmographics- Name
- Slades
- Legal name
- Sladeshomes Ltd
- Website
- https://sladeshomes.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Slades is an independent UK estate and letting agency founded in 1992, operating five branches across Dorset and the New Forest plus a Mayfair London office for premium sales, serving residential sellers, buyers, landlords, and tenants.
- Ownership category
- akta.pro rank
Where Slades is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Slades business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from residential property sales. Standard percentage-based fee on completed sales.
- Lettings Management Fees: Monthly management fees ranging from 10%-12% + VAT of monthly rent for fully managed service. Additional setup fees, referencing fees, and renewal fees.
- Tenant Find Bundle: One-time finder's fee of 50% of first month's rent or £400, whichever is greater.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fully Managed Package - Complete property management service for landlords |
| One time/ perpetual license | Pay-as-you-go | Tenant Find Bundle - Landlord find-only service |
| Other | Pay-as-you-go | Tenant Fees - Charges for renters |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Slades product offering
Product offeringCore offering
Slades is a traditional estate and letting agency that sells residential property on behalf of homeowners, lets and manages rental properties for landlords, and provides supporting services including property valuations, mortgage arrangement assistance, new homes advisory, and a luxury property sub-brand (Fine & Country) for high-value transactions. The lettings operation offers a Fully Managed Package with recurring monthly fees and a Tenant Find Bundle as a one-time placement service.
Product overview
Slades is an established estate and letting agency founded in 1992, operating as a multi-office independent agency across Bournemouth, Christchurch, and The New Forest areas. The core offering consists of residential property sales (Estate Agency Services) and lettings management (Lettings Services), supported by a luxury property division (Fine & Country) and a dedicated mortgages service. The lettings operation offers two service tiers: the Fully Managed Package for comprehensive landlord oversight and the Tenant Find Bundle for let-only requirements. Digital services include an Instant Online Valuation tool, a Landlord & Tenant Portal for account access and maintenance reporting, and property search functionality across 660+ listed properties. All services are delivered through physical offices in Christchurch, Highcliffe, Bransgore, Southbourne, and a London office, with no API or AI-powered features currently offered.
Differentiator
Problem solved
Functional benefit
Brands
- Fine & Country: A premium brand operated by Slades for high-value luxury property sales
Products and services
- Estate Agency Services Full-service residential property sales for homeowners and buyers, including market appraisals, property marketing, viewings coordination, and sales progression support across the Dorset/New Forest area.
- Lettings Services Tenant finding and property management services for landlords, including the Fully Managed Package and Tenant Find Bundle options, delivered through a dedicated lettings office in Southbourne.
- Fine & Country Luxury Property Sales Premium and luxury residential property sales division operating under the Fine & Country brand from Christchurch and a London Mayfair office, targeting high-value transactions.
- Fully Managed Package
Companies that use Slades
Customer profileSegments4 records
Ideal customer profiles4 records
Slades technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Slades partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RightmovecorePrimary property advertising portal where Slades lists all properties for sale and rent, reaching the majority of UK property seekers
- Ombudsman Services: PropertyminorRedress scheme providing independent dispute resolution for property-related complaints
- RICS Client Money Protection SchememinorRoyal Institution of Chartered Surveyors scheme protecting client money held by agents
- SAFEagentminorClient money protection scheme denoting firms that protect landlords and tenants money through a client money protection scheme
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Slades competitors and assessment
Company assessmentDirect peers
- Winkworth: UK franchise-based estate and letting agency with multi-office regional presence and a similar mix of sales, lettings, and property management. Highly comparable in business model, geographic approach (regional franchisees), and customer segments to Slades.
- Romans Estate Agents: Regional UK estate and letting agency with multiple offices across the South of England offering residential sales, lettings, and mortgage services. Closely comparable in scale, service mix, and southern England regional focus.
- Fine & Country (Network): The parent luxury property network of which Slades' Fine & Country sub-brand is a licensee. Directly comparable on the premium/luxury property sales proposition that Slades uses to access the upper-market segment.
- Hunters Property Group: Franchise-model UK estate agency with a regional office network offering sales, lettings, and property management. Comparable to Slades in its multi-office regional footprint, service mix, and reliance on local market expertise.
- Chancellors: Long-established regional UK estate and letting agency with multi-office coverage in southern England. Comparable in operational scale, residential sales/lettings mix, and independent regional positioning.
Broad incumbents
- Savills: Global real estate services firm with significant UK residential sales, lettings, and property management operations. Overlaps with Slades on residential sales and high-value property services but is a much larger diversified player.
- Knight Frank: Global premium residential and commercial property agency with strong UK luxury sales presence. Comparable to Slades' Fine & Country / Mayfair London premium offering but at much larger scale and broader portfolio.
- Hamptons: Premium UK estate and letting agency with a national network, part of a larger group. Comparable to Slades on the premium residential sales and lettings proposition, especially at the upper end of the market that Fine & Country targets.
- Connells Group: One of the largest UK estate agency groups operating multiple high-street brands across sales, lettings, and mortgage services. Overlaps directly with Slades' service categories but operates at significantly greater scale and geographic breadth.
Emerging players
- Purplebricks: UK hybrid/online estate agent offering fixed-fee listings as a low-cost alternative to traditional high-street agents. Represents the disruptive model that competes against traditional agencies like Slades on price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Slades social profiles
Digital presenceSlades financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slades leadership team
Management profileNumber of profiles
Profiles1 record
Slades funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slades M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slades
What does Slades do?
Slades is a traditional estate and letting agency that sells residential property on behalf of homeowners, lets and manages rental properties for landlords, and provides supporting services including property valuations, mortgage arrangement assistance, new homes advisory, and a luxury property sub-brand (Fine & Country) for high-value transactions. The lettings operation offers a Fully Managed Package with recurring monthly fees and a Tenant Find Bundle as a one-time placement service.
Is Slades a public or private company?
Slades is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Slades founded?
Slades was founded in 1992. It employs 11 to 50 people.
Where is Slades based?
Slades is headquartered in Christchurch, United Kingdom, in the Europe region.
How does Slades make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are lettings Management Fees and tenant Find Bundle.
Who are Slades's main competitors?
Direct peers on record are Winkworth, Romans Estate Agents, Fine & Country (Network), Hunters Property Group and Chancellors. Broad incumbents are Savills, Knight Frank, Hamptons and Connells Group. Purplebricks is listed as an emerging player.
Does Slades have an API?
No public API is recorded for Slades.